Cortney Fletcher’s Ecom Babes Review — Is Connective Ecommerce The Best Strategy In Your Ecommerce Business?

March 15, 2024

The eCom Babes is an online course by Cortney Fletcher to help women in launching and growing their own ecommerce stores. It focuses on beginners and provides step-by-step guidance for starting a dropshipping business. The course covers various aspects, such as developing a business mindset and setting up your first store. Cortney helps you to select products, and find affiliates to promote them.

In eCom Babes, you will learn the process of dropshipping. It starts from the basics to more advanced topics such as running ads and scaling your store. It focuses on a method called "Connective eCommerce," which allows you to begin without significant upfront costs. The focus is on practical techniques and strategies for launching and growing your online store.

Starting an online boutique store doesn't provide passive income because it requires significant time and effort. It requires ongoing marketing and customer service. Also, you need to deal with the potential for market fluctuations and intense competition. While it is possible to make money with dropshipping, it is challenging to rely solely on it if you’re aiming to have a passive income stream.

Local lead generation offers a simpler alternative to ecommerce business. It provides a reliable source of passive income by generating leads for local businesses. This business model eliminates the need for product management, inventory, and intense competition. It involves creating and optimizing websites to rank highly in search engine results. Then, you generate income by renting out the website's visibility to businesses in that niche. It offers a significant income by leveraging SEO expertise and search engine rankings.

eCom Babes Pros And Cons


eCom Babes has tons of successful real stories.

It has weekly calls to ask questions about Cortney.

The course is comprehensive on how to get started in dropshipping.

It has lifetime support through the Facebook community.


It more focuses on targeting women entrepreneurs.

It's expensive and costs $2,000.

There's not enough information available online about Cortney Fletcher.

Cortney mentions nothing about the refund policy.


The Ecom Babes programs cost $2000.

Refund Policy

eCom Babes refund policy is not stated on their website.


eCom Babes started in 2020.


As of writing, eCom Babes community has 10.9K members

Is Connective Ecommerce The Best Strategy In Your Ecommerce Business?

Connective ecommerce can be the best strategy for your ecommerce business for several reasons. First, it eliminates the need to invest a large amount of money in buying inventory. With connective ecommerce, you don't have to purchase products upfront and store them in your house or a fulfillment center. This significantly reduces the financial risks associated with traditional ecommerce models.

Second, connective ecommerce minimizes the risks of paid advertising. Traditional methods are where you have to spend money on advertisements with no guarantee of a return. While connective ecommerce offers less costly and more targeted. This allows you to reach your desired audience effectively and efficiently.

Furthermore, connective ecommerce enables you to list a wide range of products with ease. You can showcase thousands of products without the hassle of packing and fulfilling orders yourself. This scalability expands your business opportunities and potential for growth.

What Do You Get In eCom Babes?

With eCom Babes, you will get lifetime access to a 6-week training program that comes with actionable PDFs. You can take part also in weekly Q and A calls and be part of its growing eCom Babes community.

Week One: Mindset & Foundations

The lessons during this week center on personal growth. It assists you in becoming the best version of yourself and experiencing positive transformations in your life.

1. Setting your foundations
This is the full overview of the program and what the goal is for you. This video is important to understand the road ahead.

Here's what we cover:

  • General housekeeping & how to get the most out of this program
  • Important things to remember before starting your journey
  • Overview of what this program is all about and what we’ll be covering
  • Our main purpose and aim

2. Grab the wheel
This module focuses on the qualities that make a successful entrepreneur.

Here's what we cover:

  • Conscious vs. subconscious mind
  • Taking full control over your life
  • Why some people subconsciously block out success
  • Embracing change
  • The compound effect

3. Seeing the gap
This lesson will be the beginning of a lifelong journey of self-improvement and self-understanding.

Here's what we cover:

  • Your pattern of existence
  • Myths revolving self-identity
  • What is the Gap
  • Who you are is not capable of the life you want
  • Current character worksheet

4. Genesis of self
It focuses on constructing a new character by defining desired qualities and traits. This lesson translates your ideas into real ones.

Here's what we cover:

  • Defining your dream life
  • Creating your new character
  • Genesis of Self
  • Tips + tricks
  • Controlling your character 

5. Becoming laser-focused
This lesson concludes the week by highlighting the importance of focus in using the program's techniques.

Here's what we cover:

  • Relentless focus is your secret weapon
  • The best way to become focused
  • Avoiding shiny objects
  • Tools for focus
  • Moving toward the pain and discomfort

Week Two: The Massive Shift & The Digital Age

This week focuses on the major changes happening in the retail industry and the impact of the digital age and technology revolution. It introduces the concept of 'connective eCommerce.

1. The massive shift
It explores the current market landscape. It reveals the opportunities within eCommerce and its potential for growth.

Here's what we cover:

  • The evolution of retail
  • The old way of selling online
  • Connective eCommerce & reducing the risk to 0
  • The current state of the market
  • The future of eCommerce

2. The progression of your store
This module offers a clear timeline of your eCommerce journey. It covers the importance of building cash flow positivity through consistent sales and guides. You will learn how to reinvest profits into scaling your store using social media advertising.

Here's what we cover:

  • The early days of your eCommerce store
  • Getting your first sale without spending a penny
  • Rinse & repeat to become cash flow positive
  • Becoming a proven store
  • Scaling your proven store

3. The power of the niche
It explains how a niche provides direction by identifying your target audience and products. The module also provides examples of successful niches in eCommerce.

Here's what we cover:

  • What is a niche?
  • The importance of a niche
  • Hierarchy of a niche
  • Examples of niches

4. Niche hypothesis
You will learn in this module how to choose a specific focus for your eCommerce business. It provides a niche hypothesis worksheet to guide you through the process, even if you're starting with little knowledge.

Here's what we cover:

  • Choosing your niche
  • Validating your niche
  • Introduction to product & market research
  • The niche hypothesis worksheet

5. Product research and sourcing
It teaches you how to find the best products for your eCommerce store. It covers different sourcing options and provides a checklist to select profitable products.

Here's what we cover:

  • Product sourcing mentality
  • Sourcing options & competitor research
  • Dismissing doubts about product sourcing
  • Product sourcing checklist

Week Three: Building Your Store

In Week Three, you'll focus on building your online store and creating a professional website. The module provides step-by-step guidance on registering your domain. It includes designing your logo and branding and setting up your website. By the end of the week, you'll have a store that you can be proud of and ready to expand upon.

1. Making the decision
In this section your online store is ready. You will learn different store types and brand identity through store name selection and domain name best practices.

Here's what we cover:

  • Why Shopify only
  • Finalizing your niche hypothesis
  • What type of store to build
  • Brand name

2. Making it all real
This is the start of building the foundation of your business. It includes registering a domain, setting up a business email. Also, it covers creating a Shopify and Paypal account, and designing a logo using Canva. This helps establish your brand identity and organization.

Here's what we cover:

  • Registering your domain
  • Setting up your business email
  • Setting up your Shopify & Paypal account
  • Creating your Canva account & making a logo / graphics
  • Optional: Choosing a business phone number

3. Becoming a Shopify goddess
This lesson is a detailed guide that covers all aspects of Shopify. It helps you set up your store, customize settings like shipping and domain. You will learn to design your store theme and create essential pages, such as return policy and terms of service.

Here's what we cover:

  • Proper Shopify setup
  • Choosing a theme
  • The theme editor
  • Must have pages for your business

4. Editing your products, importing
This module introduces Oberlo. It is an automation software that simplifies importing products, managing supplier SKU, and fulfilling orders. With Oberlo, you can import products and fulfill orders with a single click.

Here's what we cover:

  • Creating your collections
  • Importing products to your store
  • Oberlo settings
  • Fulfilling your orders

5. Turning visitors into customers
It focuses on key factors that influence conversions, such as product copy and the eCommerce funnel. Additionally, it recommends Shopify apps to increase conversion rates and boost profits.

Here's what we cover:

  • What is conversion rate optimization?
  • How to maximize your conversion rate
  • The eCommerce funnel
  • How to write product descriptions that sell
  • Shopify apps to increase conversion rate

Week Four: Taking Advantage of Data

In Week Four, social channels are set up to collect customer data from the start.

1. The importance of customer data
This module introduces Facebook Business Manager and Google Analytics for data collection.

Here's what we cover:

  • Introduction to the Facebook business manager
  • What is the Facebook pixel and why is it so important
  • The power of Facebook & social media ads
  • Brief overview of google analytics

2. Facebook page setup
It guides you to create your Facebook page by a business manager. It provides your website with a social presence. The module covers proper information filling and maximizing interaction through posting.

Here's what we cover:

  • How to properly set up your Facebook page using the business manager
  • Making sure you hit all of the details on your page
  • What to post on your Facebook page
  • General best practices

3. Instagram page setup
This section is all about creating your Instagram account. Linking it to your Facebook business manager and converting it to a business account for analytics.

Here's what we cover:

  • How to properly set up your Instagram & convert it to a business account
  • Making sure you hit all of the details on your page
  • Filling your Instagram with initial content
  • General best practices

4. Additional sales channels
It helps you expand your store's reach online by utilizing other platforms. The goal of this module is to extend your store's presence without losing focus on the primary store.

Here's what we cover:

  • What are sales channels
  • The do & don'ts of sales channels
  • Selecting & setting up your sales channels

Week Five: Connective eCommerce

It teaches you how to drive traffic to your store without paid ads. It focuses on proving your store's potential through real traffic.

1. Introduction to Connective eCommerce
In this section your online store is ready. You will learn different store types and brand identity through store name selection and domain name best practices.

Here's what we cover:

  • What is Connective eCommerce
  • Where you should be at in the training program
  • Proof of concept: the only goal that should be on your mind
  • All massive businesses start with a single sale
  • Keep it simple and focus on the only thing that’s important

2. Affiliate marketing
This section is also important. It guides you how to create an affiliate program through Shopify. It focuses on building partnerships and a network of buyers with a robust tracking system to improve your results.

Here's what we cover:

  • What is an affiliate program and how does it work
  • The software and tools needed Setting up your affiliate program
  • Testing it all to make sure it works flawlessly
  • Document attached detailing step by step affiliate setup on Shopify

3. Affiliate alchemy
It reveals the tips for finding and attracting great partners for your affiliate program who align with your brand.

Here's what we cover:

  • The mindset required to master influencer marketing
  • What makes a great affiliate partner? What are we looking for in an affiliate?
  • Step-by-step guide to getting affiliates
  • Running effective promotions with your new partners
  • Keeping your partners engaged over time

4. Gaming the social algorithm
This module introduces Oberlo. It is an automation software that simplifies importing products, managing supplier SKU, and fulfilling orders. With Oberlo, you can import products and fulfill orders with a single click.

Here's what we cover:

  • The myths about social media
  • The importance of followers on Instagram
  • Using GrowPronto to supplement your growth

5. Using automation to drive sales
In this module, you'll discover the power of technology and automation. It helps you to drive traffic and increase sales without spending money.

Here's what we cover:

  • The power of automation
  • All about automation softwares
  • Best practices and psychology of the strategy
  • Using automation to drive sales
  • Automation timeline

6. How to diagnose, improve & iterate
It provides a step-by-step flowchart to diagnose and solve problems at every stage of the eCommerce journey.

Here's what we cover:

  • Adopting a problem solving mindset
  • Identifying the problem
  • Diagnosing the problem
  • Improving your store
  • Iterating

5. Conquering paralysis
In the final module, you'll know how to overcome hesitation and take action on your ideas.

Here's what we cover:

  • The big pitfall
  • Conquering paralysis
  • The compound effect & initial conditions
  • Planning your attack

Week Six: Mastering Social Media Advertising

In this final week, you'll learn to create high-converting campaigns tailored to each platform's nuances. All by leveraging platforms like Facebook, Instagram, Google, and YouTube. You will know how to scale your business from five to six figures per month through strategic social media advertising.

Who Is The Creator Of eCom Babes?

Cortney Fletcher is the Creator of eCom Babes. She created this community to help women learn and grow their own eCommerce businesses. Cortney had a different plan at first. She is from New England and focuses on getting a job in the corporate world. But she realized that she was better at sports than at school. She also wanted to be wealthy, like her rich college friends.

She knew that a 9-5 job wouldn't give her the life she wanted. Cortney forgot about school and became a successful business owner instead. Her biography says that she went from being a poor college dropout to starting a store that made her a lot of money. She claims that her store made $24,000 a day.

Is eCom Babes Worth It?

eCom Babes can be worth it for any woman interested in starting an ecommerce business. The program only takes 6 weeks to complete and provides everything needed to establish an online boutique store. It covers all aspects of the dropshipping business model. It contains many success stories that you can find on its YouTube channel and website.

The course is valuable for beginners; it offers comprehensive guidance. But, if you already have a successful store and seek business expansion, this course may not offer much new information. It is important to consider the price, which amounts to $2,000. It's essential to weigh the cost before enrolling in the program. If you want some alternatives, check out my 10 Shopify dropshipping courses.

Is eCom Babes A Scam?

eCom Babes is not a scam. It is a legitimate course that has a significant number of members, with over 10.9K members in the eCom Babes Facebook group at the time of writing. eCom Babes has many success stories and testimonials available on their website and YouTube channel. It shows women who have built their own online boutique stores. Some entrepreneurs are skeptical because of limited information about Cortney Fletcher. If you don't have time to manage your ecommerce store, eCom Genie offers a 100% done-for-you eCommerce automation service. 

Who Is eCom Babes For?

eCom Babes is for women who are new to e-commerce and interested in profitable ecommerce business ideas of 2023. It caters to those who want to establish boutiques in areas such as jewelry or clothing retail. If you're not into building your own online business, check Dealmaker Wealth Society

Are There Any Success Stories For Ecom Babes?

Yes, eCom Babes has a lot of success stories and testimonials on their YouTube and websites. It receives good feedback from its students.

Are Ecom Babes Students Getting Results?

Yes, most Ecom Babes students get results. Some of its successful students generate 6-figure sales/month which is huge. What makes Ecom Babes more appealing is because most of its students don't have any experience in ecommerce.

This is Liv from a 9-5 job to earning over $100,000 per month and a $1,000,000 valuation through her eCommerce brand. Liv started eCom Babes in January 2020 after dabbling with a few different business ideas. And at the time of this interview in August 2020, she was on track to hit her first $100,000 a month, $100,000 in one month.

Here's an example of eCom Babes’ student that successfully built her own online boutique.

eCom Babes Alternatives

  • eCom Scaling Secrets - eCom Scaling Secrets is a course series by Alex Fedotoff. Alex helps experienced e-commerce owners to scale their brands to higher revenue levels.
  • Creato - Creato is a free dropshipping class by Jeremy Ray Holst. It teaches how to build a 7-figure Shopify dropshipping business using his strategies.
  • Low Hanging System - The Low Hanging System is a print-on-demand (POD) ecommerce course by Rachel Rofe. It teaches how to dropship POD products on platforms like Amazon, eBay, Etsy, and Shopify.

What Is Better Option Than Building Your Ecommerce Store?

Local lead generation can be a better option than building your own ecommerce store. Instead of being an owner, you become a digital landlord. This means creating and ranking websites to generate leads for local businesses. In return, you earn recurring monthly income without the hassle of inventory management or customer service. It offers financial stability and more free time compared to the complexities of running an e-commerce store.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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