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Matthew Lepre Ecom Warrior Academy Review: What Is an AI Ecom Business?

February 13, 2024

ecom warrior academy review

Ecom Warrior Academy is a Shopify dropshipping mentorship program by Matthew Lepre that teaches you how to leverage AI tools to reduce costs and increase profits. The mentorship includes a comprehensive training program, 1-on-1 and group coaching, and access to a private network. Experts consider dropshipping a highly risky business with a 90% failure rate. Compared to other business models, finding success with dropshipping poses a challenge, but the returns can be impressive if successful.

Ecom Warrior Academy has a 4.56/5 rating on and a 4.5 rating on Trustpilot. Positive reviews point out the well-organized contents of the training and the helpfulness of the team in getting their stores set up. Negative reviews highlight the lack of support after the store is launched, the pushy and rude behavior of the salespeople, and the company not honoring the refund policy.

In this Ecom Warrior Academy review, you will learn what AI Ecom business is, what you get with Ecom Warrior Academy, who it is for, what people say about it, and if it's worth it. You will also learn about the creator Matthew Lepre and if Shopify dropshipping is worth it in 2024. Last, I'll let you know what my recommended business model is that has lower risk and is sustainable compared to dropshipping.

Ecom Warrior Academy Review: Pros and Cons


Ecom Warrior Academy has students from over a dozen countries around the globe.

Recently, the course underwent an update to focus on teaching how to use AI for dropshipping.


The Ecom Warrior Academy YouTube does not give away any useful information but simply promotes the course.

Matthew is not active in the mentorship of Ecom Warrior Academy. His team members will instead mentor you.

Reported rude and pushy sales representatives and refunds not being honored.


Ecom Warrior Academy costs $5,000 AUD for the Diamond Level packages and $1,497 AUD for the Gold Level package. There are various upsells available.

Refund Policy

If you launch 4 products following exactly what the course teaches and make no sales within 90 days, you can get a full refund.




Highly positive review ratings.

What Is an AI Ecom Business?

Matthew describes AI Ecommerce as the use of AI to lower the costs and increase the efficiency of an ecommerce store. Ecom Warrior Academy specializes in Shopify dropshipping and teaches you how to use AI tools to create business/store names, product images, product descriptions, legal pages, and more.

A typical dropshipping store requires you to hire professionals to personalize your site, create and edit product photos, create optimized product descriptions, create and run your marketing campaigns, and more. By leveraging AI, you no longer need to outsource work, as the AI tools can do the tasks quicker and cheaper. In addition, Matthew teaches marketing strategies that do not require an ad budget.

ecom warrior academy review

What Do You Get With Ecom Warrior Academy?

  • Ecom Warrior Training Program - Easy-to-follow 12-module video training program that you can access on-demand where you get an entire “behind-the-scenes” overview of the business model. The program will tackle everything, from product research to scaling and automation.
  • Weekend Business Launch Plan - A step-by-step actionable plan on how to launch your business within a weekend. The plan is heavy in detail and covers all steps of the business.
  • 1-on-1 Kickstart Coaching - On day 1, you get a personal call with one of the Ecom Warrior Academy coaches. You can ask questions related to the business model and the program.
  • Bonuses - Bonuses include a monthly list of trending products, a list of ecommerce tools you’ll need, mindset calls, access to the network of “sourcing agents”, a blueprint on how to work with influencers to promote your listing, and a checklist to avoid missing any important parts of your business.
  • Unlimited 1-on-1 coaching with one of the Ecom Warrior Academy coaches. This is only available with the Diamond Level package.

Who Is Ecom Warrior Academy For?

  • Aspiring entrepreneurs who are looking to learn how to create an online business with low entry barriers.
  • Ecommerce business owners who want to learn how to leverage AI to scale and automate their business.
  • Ecommerce business owners who are looking for 1-on-1 mentorship to help them with their stores.

Ecom Warrior Academy Reviews

Ecom Warrior Academy has a claimed profile on Trustpilot with a 4.5/5 rating. Most of the positive reviews appear to be from people who left a review right after their first call or right after the setup of the store. I have found no review that actually talks about how successful their store is and how much they earned.

ecom warrior academy review

This Trustpilot review by Zain Deepak thanks his mentor and explains that his store was just launched. Most of the 5-star review mirrors this, as they only rate the experience with either the first call or with launching the store.

ecom warrior academy review

Fatima's negative review highlights how her children invested thousands in the program but have made no profit. She also called out that most positive reviews are from people who haven’t even had time to see if the program actually works. Other negative reviews also complained about the lack of support, ineffectiveness of the program’s methods, the lack of evidence of student successes, and the cancellation fees for the services.

ecom warrior academy review

This review from a verified customer who wishes to remain anonymous on mentioned that he lost over $4,000 in almost 5 months using ecom warrior's business formula. He also complained that they did not issue him a refund in the 90 days as he made $20 profit, which voids the refund policy.

Is Ecom Warrior Academy Worth It?

Ecom Warrior Academy is not worth it, in my opinion. Using AI in your dropshipping business sounds great, but this technology is still in its infancy. Just as Matthew puts it, an AI tool is only as good as the skills of its coder. Copyright laws do not protect AI generated content, meaning anyone can copy your content. Using AI can cut down your spending, but the tools still cost money. You can try Matthew's Million Dollar Product Accelerator to get a peak of what you will get with Ecom Warrior Academy for a low price.

ecom warrior academy review

What Is the Million Dollar Product Accelerator?

The Million Dollar Product Accelerator is a 2-module self study course that teaches you how to find the winning product on AliExpress within 45 seconds. Matthew says that finding the right product is 90% of what makes a dropshipping business successful. This accelerator course teaches you Matthew's most effective ways of finding highly profitable dropshipping products. The Million Dollar Product Accelerator costs $27 AUD and comes with a 90-day money-back guarantee.

What Do You Get With the Million Dollar Product Accelerator?

  • Module 1: How To Pick Winning Ecommerce Products - You will receive a 4 question checklist that every selection must pass to be considered a profitable product. The module will cover how to find and hire a team that will find products for you all year round, how to dominate any niche, what shipping types to use, and what to do if your product turns out unprofitable.
  • Module 2: Step-by-Step Guide - Matthew begins the 2nd module with a case study on how a brand new store made $500,000 in just 50 days. The module will guide you through every step of creating and creating a dropshipping store from scratch.
  • Bonuses: Bonuses include a step-by-step module on creating your Shopify store and what settings you should use. This bonus module is a preview of what you will get in the Ecom Warrior Mentorship program. In addition, you also get a one-click website template for your store.

Who Is Matthew Lepre?

ecom warrior academy review

Matthew Lepre is a Shopify dropshipping entrepreneur, mentor, and founder of Ecom Warrior Academy from Sydney, Australia. Forbes confirmed his net worth to be over $5 million from dropshipping profits and course sales. Matthew was making $150,000 a month in revenue from his dropshipping stores before he created courses and mentored others.

Raised by a single mother in suburban Sydney, Matthew was on track to becoming a dentist. He dropped out from All Saints Catholic College to pursue an ecommerce business. After finding success with dropshipping Chinese cosmetic products, he received many requests from his social media followers asking him to teach them. In 2017, Matthew moved to selling virtual products and created Ecom Warrior Academy to sell courses. Matthew features in many publications, including Forbes and CNN, and was a Forbes Business Council member in 2020. He currently spends his time traveling the world.

Is Shopify Dropshipping Worth It in 2024?

Shopify dropshipping is worth it in 2024 if you will risk your investment for possible quick profits. Dropshipping remains a high-risk business with no guaranteed returns. While the use of AI tools to automate the processes can lower the operating costs, it still does not guarantee any success. Market experts estimate that 90% of new dropshippers will fail.

There are many downsides in dropshipping that increase the chances of failure. With all the different ecommerce business strategies, dropshipping has the lowest profit margin since you are merely reselling and do not buy products at wholesale. Because of the low barrier of entry, dropshipping is highly saturated and you will need to compete with other sellers, which will lower the price of your listings. Quality and stock are also a concern, as you have no control over your supplier.

Dropshipping is not a sustainable business as you need to keep on top of the market to find profitable trends. This will take a lot of your time, so you may need to create a team to delegate some of the work for an added monthly cost. The COVID pandemic also showed how vulnerable the market is to shipping issues, as shipping costs skyrocketed and delays were common.

Create Low-Risk Sustainable Income With Local Lead Generation

Local lead generation is my recommended business that creates sustainable income at a low-risk. As a type of digital real estate business, you earn passive income by creating a website, ranking it on Google, then renting it out to local businesses. It costs as little as $500 to start and $30 a month to maintain while earning up to $2,000 a month (which would be >90% profit margin). Compare this to a dropshipping business where you need at least $500-$1,000 to start, at least $500 a month for advertising budget while only earning a 15%-20% profit margin.

With local lead generation, you don’t have to run ads or even worry about high competition. You only have to outrank a handful of websites on the local search results. There are hundreds of niches and thousands of locations to choose from, so there is no saturation. The only way to scale a dropshipping business is to increase the workload by hiring a team and paying their salary. To scale a local lead generation business, you simply need to create, rank, and rent out another website. There is no limit on how many websites you can have. This makes local lead generation the best business model to create financial freedom in 2024.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.