Currently set to Index
Currently set to Follow

Peter Pru Course – Ecommerce Empire Builders FULL Review. Dropshipping masterclass?

June 16, 2023

Peter Pru's Ecommerce Empire Academy course will teach you how to make money online with ecommerce dropshipping using sales funnels instead of traditional techniques like opening a Shopify store or relying on paid ads. 

Peter's training covers how to pick the right niche and the best way to set up click funnel software. Peter teaches the importance of marketing and how to scale a dropshipping business. (Upsells are the secret sauce).

This Peter Pru Ecommerce Empire Builders Review will show you what Peter's selling and the issues with this method. Why a business model like lead generation might be a better option, and why it's not too late to start dropshipping in 2024


An excellent training course for learning the potential of sales funnels.

Many experienced sellers in the group to connect with and the program has been around since 2016

Applying sales funnels can dramatically increase your dropshipping sales.

Peter has an easy-to-understand teaching style.


The course and sales funnels software are expensive. 

'Homework' is required before refunds are issued and they are at Peter's discretion.

Not all topics are explained in enough detail.


A one-time payment of $1,997 or 5 Payments of $497

Refund Policy

Peter offers a 100% double your money-back guarantee if you don't see a positive ROI within 30 days.


7 modules with video training, forms to download, custom templates for email marketing, etc. Mastermind Facebook Group, Inner Circle, Weekly Livestreams every Wednesday and Friday, Podcast, and YouTube Channel where Peter Pru discusses current ecommerce strategies and students can connect with other 7 figure ecom masterclass students.


 Peter began his journey to making money online in his first year at college with a brief stint in affiliate marketing. He switched to Amazon FBA and made $50-$80K/month until he was shut down due to false claims. Peter moved to ecommerce and launched over 50 funnels before landing a winner, and in 2016 started his Ecommerce Empire Builder Program.


Peter has a ton of positive reviews and testimonials on his website with a 5-star reputation on sites like Trust Pilot.

Who Is Peter Pru?

image of peter pru

Peter Pru is a sales funnel genius and the owner of multiple 6 and 7-figure businesses. What started as a side hustle based on a love of fishing has transformed into a multi-million dollar empire. In 2016, Peter took his sales funnel savvy style and created a training program. His goal? To teach students how to navigate and achieve success with online sales using sales funnels.

Peter also owns an all-natural performance enhancer called UnTapped Focus, and his achievements have been highlighted in numerous publications, including:  

  • Forbes
  • BuzzFeed
  • Entrepreneur
  • Yahoo Finance
  • PR News Wire

Peter Pru has also worked with mega influencers, including Thai Lopez. He is the recipient of multiple Click Funnels 2-Comma Club awards for earning over one million in sales using a funnel. And has a YouTube channel with over 58K subscribers.

Peter has taught thousands of students and has hundreds of success stories on his website. We're sharing the details in this Peter Pru Ecommerce Empire Builder Academy Review and how Peter's training can help students win with ecommerce. 

picture of peter pru with his award
image of peter with his awards

Peter released a book in January 2022, teaching people with no ecommerce experience how they can be successful with this business model. There's no question that Peter Pru knows his stuff, and his dropship blueprint will show you what common dropshipping mistakes to avoid and how to scale your online business. 

What Is Ecommerce Empire Builders?

Ecommerce Empire Builders is Peter's company that sells courses on how to build a profitable ecommerce dropshipping business. Ecommerce Empire Builders is comprised of a team of three and includes:

  • Peter Pru: The founder and CEO of the firm and the mastermind behind the program.
  • Jordan Strauss: Is an acclaimed copywriter who helps students create high converting copy for their Facebook ads and funnels.
  • Aliakbar Gulshan: An early success story student who works exclusively with their Inner Circle members.

Peter's Ecommerce Builders is a 'laser-focused niche' that offers numerous training and full-service options, including:

  • Ecommerce Empire Academy Course
  • Ecommerce Empire Book
  • Add On Programs Like:
  • The Ecommerce Empire Starter Pack
  • Ecommerce Empire Insiders
  • An affiliate program offering a 30% commission on recurring sales

If you don't have time to manage your ecommerce store, eCom Genie offers a 100% done-for-you eCommerce automation service. 

photo of peter and his team

Peter's team also offers services to help students build and scale their business including:

Empire Builders Done For Your Ecommerce Services:

  • Business In A Box

  • Ecom Cheetah & EMPIRE PLR

  • Advertising Management & Complete Copywriting Package

  • Facebook Ad Image Creation & Social Media Management

  • Information Product Creation & Offer Stack Design

  • Email Sequences & Market Research

What’s Included In The Ecommerce Empire Academy Course?

The Ecommerce Empire Academy course is Peter’s flagship training program that teaches people how to be succeed with ecommerce dropshipping using sales funnels. The program includes a seven-week masterclass to help students get their businesses up and running in 30 days or less. The course consists of 15 hours and 23 minutes of video lessons and tutorials. 

Peter Pru also offers weekly Q&A and recordings that include reviews of businesses and funnels. Peter does real-time case study buildouts for students to observe his processes from a-z and shares his strategies. Peter also collaborates with students in his Elite Mastermind group. (A place where students congregate to ask questions and support one another).

The Ecommerce Empire Academy course offers plug & play templates and funnels to save you time and money and comes with bonus materials like:

  • A 30 Day Empire Business Calendar
  • $10,00/Month Product Picker Tool
  • A 1-hour private 1-On-1 strategy call

Dive into seven modules that cover the following topics:

Ecommerce Empire Academy Course Modules:

  • Module 1: The Mindset Shift – Reprogramming your mind for success.

  • Module 2: Markets and Offers – Picking your profitable niche and products.

  • Module 3: Funnels and Continuity – Building a non-stop sales machine.

  • Module 4: Email Marketing – Automating your business for 24/7 sales.

  • Module 5: Influencer and Organic Marketing – Getting initial sales with low-cost traffic.

  • Module 6: Facebook Advertising – Automating continuous sales with Facebook.

  • Module 7: Scaling and Sales Channels – Growing your business past 6-figures.

Ecommerce Empire Builders Course Review:

Peter begins with an introduction where he does a great job discussing mindset and the importance of setting your intentions each day. Peter encourages students to develop daily activities for optimum success. Learn techniques to get the most work done even if you have a 9-5 job. Peter also shares tips on buying back your time. And how to grow an ecommerce empire using his 7-figure Ecommerce Empire blueprint.

Choosing A Profitable Niche

The Ecommerce Empire Builders Academy training starts with picking your niche. Peter's characteristics of a winning niche include:

  1. Evergreen Products
  2. Minimal Brand Loyalty
  3. Extensive Options For Physical & Digital Products

You need to research your target audience. Who do you want to sell to? Once you know this, you can focus on products your group of people wants to buy.

The key is to look for trends inside a niche and know your audience. It's less about the tools and more about understanding their pain points. That's the knowledge that will allow you to focus on adding value to people's lives. Peter reminds his students: "You sell to people-don't forget this."

Picking Winning Products

Peter shares some basic information about product research that includes things like:

  • Products that are selling well online.

  • Items that have a high demand without a lot of brand loyalty.

  • Products that have enough buyers and sellers. 

  • Products that can be bundled with other items for upsells and increasing the perceived value.

Peter suggests using Amazon to find products that are selling well. 

  • What products do people buy together? 
  • Can you use these for bundles in your dropshipping store?

Peter recommends using AliExpress to get a better price for a similar product. He acknowledges that shipping times are long but feels the pros outweigh the cons.

Peter does suggest it might be worth finding reliable US dropshipping suppliers for faster shipping times. And for students interested in branding and creating an ecommerce store, Peter suggests using Alibaba to source low-cost inventory.

Creating The Perfect Offer

If you want to be successful with this business method, you need the perfect offer. Peter recommends turning pain points into something you can sell. You want to be able to offer both physical and digital products like:

  • PDFs
  • Cheatsheets
  • Video tutorials

Any information people in your niche will find helpful. The key here is then to mix them to create the offer. (This is your funnel). If not digital products use physical products like PLR (private label rights) items you can license and buy. Then you can sell them or give them to customers for free to boost the perceived value of your product.

"Keep it super simple." Peter Pru

Peter also teaches students how to bundle digital products with physical ones to get their customers a quick win and stand out from the competition. Learn how to create a differentiating angle and give people a reason why they should buy from you. Your offer needs to separate you from everyone else, and it can't just be about price. But Peter does share his secret pricing strategies to maximize profits. And increase the average order value of every customer.

Sales Funnel Strategies

You need to know your niche. Who are you selling to? What do you want to sell? Peter's process starts with knowing your niche and designing irresistible offers before creating a website for your store. And then, it's time to build your sales funnel.

Funnels allow you to sell a lot of different products all at once. Peter teaches his students that funnels work because they're a guided way to generate leads for your business (emails, addresses, etc.) and turn leads into buyers. Provide potential customers with additional offers and added value to drastically increase your cart value.

Learn how to send people to an 'opt-in' page (instead of sending them to a Shopify store) where your only goal is to get an email. This is a lead, and you can follow up with them for promos, bundles, and limited offers. Peter discusses how to get them to the offer (order form), order bumps, and purchase your products.

Learn Peter’s Sales Funnel Strategies Like:

  • How to create upsell sequences with a click of a button.

  • How to include as many upsells as you want (Peter recommends three).

  • Why you need to have a monthly subscription boxes upsell. 

Learn why this monthly value to the customer is critical for your business. And how continuity programs can create a lifetime customer. Peter shares plug-and-play templates and his insider tips on boosting sales conversions by 30%. And how to achieve maximum revenue from every customer. 

Email Marketing & Automation

Students are taught how to grow an email list and make $3/month for every email they collect. Leverage Peter's techniques for crafting the perfect sales email and create campaigns that will drive sales and conversions for your commerce dropshipping store. Peter also shares what software to use for websitefunnel builder. And tools you can take advantage of to streamline your business.

Organic Traffic & Influencer Marketing

Peter teaches his students how to contact influencers and build lasting relationships. He explains how influencers can help you find winning products and increase sales. Influencer marketing is more cost-effective than ads on Facebook, and you have two types to choose from:

  • A personal brand with a lot of content and a lot of trust.

  • Generic meme/value style pages that are a quick win. (These influencers will get back to you quickly, and don't rely on the trust factor as much as personal brand influencers).

Peter recommends that students have a good mix of both as they create assets for your business and can help drive organic traffic to your store. Organic traffic takes longer to establish, but it creates a warm lead because people get to know you and your brand. This will help build trust and get them to buy from you. 

Peter's Pro Tips: Organic traffic converts well but takes consistent content.
You want products you can do video ads for on sites like YouTube and TikTok.

Facebook Advertising

Facebook ads will get you fast sales, but Peter advises that you need a minimum of $500-$1000 to start with paid ads. Peter shares his insider hacks and actionable strategies for crafting the perfect Facebook ad. Learn how to design profitable ads that generate maximum conversions for as long as you run them.

Scaling & Branding

The key to increasing your profits is with order bumps and upsells. Order bumps are a profit maximizer if they get conversions (goal should be 30-45%). Learn why it's crucial to include quantity break discounts to make even more money.

Peter also shares tips on outsourcing, how to build a team, and why you should consider branding your winning product(s). Peter also shares his list of suppliers, contacts, fulfillment centers, and more to streamline business growth, including his methods of unlocking multiple income streams in your business.

Can You Make Money With Ecommerce Empire Builders?

Testimonials indicate that people are making some pretty serious coin using Peter's ecommerce dropshipping strategies. Peter must be pretty confident in his course, too, with his double your cashback offer. He has some decent concepts. But it's really just a different angle to the same old dropshipping recipe. Unfortunately, Peter also has some significant gaps in his training. Including lessons in social media marketing (which is still essential), SEO, and the use of chatbots. 

When it comes to sales funnels, Peter comes across as an expert. The information he shares and the ecommerce strategies he uses are solid, and he appears to know what he's talking about. But you need to be prepared to invest the time and upfront capital. And that doesn't end after you purchase his training.

You'll need to spend money on PLR products, paid ads, etc. So yes, you can make money with Ecommerce Empire Builders, but you'll need to spend it to make it. Peter's teaching style is easy to understand, and he's very detailed in the information he shares. But he's left out a lot about other aspects of dropshipping not related to sales funnels.

image of peter pru reviews

Is Ecommerce Empire Builders A Scam?

Peter's Ecommerce Empire Builders isn't a scam. The materials he sells in his Ecommerce Empire Academy Course can work in 2024 and make you money. But, can it replace your income in 30-days or less? That depends on your niche, product, and how much time you're willing to dedicate to your ecommerce dropshipping business. 

Students' reviews are positive, and Peter delivers on training and value. He also shares a ton of free information on his YouTube channel and is active in the Mastermind Facebook group. There's no evidence to suggest that Peter Pru is a scam or that his training program isn't legit.

Issues With This Method Of Dropshipping:

When you're launching a new dropshipping business, you need to know everything there is to know about the business model. Funnels aren't the only way (and not always the best way) to generate traffic and sales to your store. Unfortunately, the ROI for dropshipping is very low (profit margins are between 5% and 20%). And establishing a successful dropshipping business takes a lot of time-even using sales funnels.

99% of people fail with dropshipping. Either because they haven't picked the right niche, don't have a winning product, or lack an understanding of the business model. Peter shows people how to get 'quick wins'. But you still have to understand the basics of customer psychology (why people should buy from you) and how to tap into pain points and add value to their lives.

Is It Too Late To Start Dropshipping?

Dropshipping is projected to reach $557.9 billion by 2025. So, there's money on the table with this business model. But old methods don't work anymore. Now it's about being the best marketer and differentiating from the competition. You need to be consistently jumping on trends before the market is saturated. And know the secrets to creating a dropshipping video ad that converts with a unique angle to drive traffic to your store.

You also need a reliable supplier(s) with fast shipping times because in 2024, waiting two weeks for inventory from China isn't going to cut it. (Especially when Amazon Prime is offering the same and next-day delivery). It's also easy for other dropshippers to steal your ideas, creatives, etc., or come in with a better offer and price you out of the market. So, it's not too late to start dropshipping. But there are numerous disadvantages and risks of dropshipping that people fail to consider.


Ecommerce Empire Builders is a community of like-minded individuals. Peter's training teaches people how to make money online using less conventional dropshipping methods, and he shares a ton of value both in his course and on his YouTube channel.

Peter's sales funnel techniques can drive traffic to your drop shipping store and increase conversions. The information he shares about upsells, order bumps, and marketing can differentiate your dropshipping business from the competition. But you need to invest some significant time and money to secure 20-45% conversions. So it might not be the best online business to start in 2024, and it isn't my first choice.

An Alternate Option To Dropshipping:

The issue I have with dropshipping is spending all of that time and effort for such low conversions. And even lower profit margins. But, I do like Peter's monthly subscription upsell. And agree that automating a passive income and creating continuity programs and multiple revenue streams with your business is a no-brainer.

That's why lead generation makes so much sense to me. I sell leads that business owners need, and they pay for every month on autopilot. With higher conversions and less upfront time or capital, I can create a website like this in about ten hours and earn $500-$2000/month. 

grand rapids tree service website

Now those are my kind of numbers and why lead generation is my number one recommendation. Want to learn more about this business model? Check out this local lead generation program.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.