Brendan Dell Freelance Formula Review: Top Two Strategies Client Management & Internal Evolution

February 21, 2024

The Freelance Formula is a comprehensive online freelance course created by Brendan Dell that transforms your entrepreneurial skills like time management, sales and negotiation, and strategic thinking skills into a thriving, 6 - 7-figure freelance business. This paid course provides lessons, step-by-step instructions, templates, and more. It also provides tools like templates and checklists that will help you gain clients, close deals, and maximize your time to earn within 60 days.

The Freelance Formula does not have reviews on platforms like Reddit, Quora, and Facebook. There are a few on the course’s landing page and on YouTube. There is feedback that proves the effectiveness of the course to become successful in the freelance world.

In this review, we provide you with an analysis of The Freelance Formula by Brendan Dell to determine its legitimacy and effectiveness. We will highlight the strengths of this course like its expert guidance, step-by-step approach, and practical tools. This can help you evaluate if this online course is the right fit for your freelancing journey.

Freelance Formula Pros and Cons


Provides personalized roadmap

Lifetime access to the community

Refundable within 30 days

The 2-hour/week ritual that guarantees 6 or 7 figures in predictable income


Maintaining access raises the prices

The Freelance Formula has limited testimonials on third-party platforms

There are only a few reviews available online to prove its effectiveness to succeed in the freelance business.


• $599 - Lifetime Course Access (with an 80% discount for early adopters which makes it $99)

• $100 - Lifetime Community Access ($100 per month upon launch)

• $299 retail - 6-Figure Proposal Templates


• The Freelance Formula is refundable within 30 days. You’ll get a no-questions-asked refund.

What Does The Freelance Formula Teach?

"The Freelance Formula" teaches a step-by-step approach to building a successful freelance business, including selecting a profitable specialization, attracting clients, closing deals, and optimizing productivity.

What Freelancing Niches Can You Master With This Course?

You can master virtually any freelancing niche, including designer, writer, consultant, marketer, and more with "The Freelance Formula". This course will help you build a successful freelance business of any kind so you can thrive in your chosen field.

What Are The Different Types of Freelancers?

  • Graphic Design: Graphic designers create digital designs using computer software to creatively share ideas and thoughts.
  • Writing and Content Creation: Writers and content creators write content for various mediums like websites, blogs, articles, and marketing materials to convey messages or information.
  • Digital Marketing: Digital marketers develop and implement strategies to promote products, services, or brands online.
  • Web Development: Web developers design and create websites. They ensure that their websites are visually appealing, user-friendly, and functional on different devices and browsers.
  • Consulting: Consultants give expert advice to businesses or individuals in areas such as business strategy, marketing, finance, and more.
  • Virtual Assistance: Virtual assistants provide technical, administrative, or creative assistance to clients remotely. They help manage their clients’ workload more efficiently.
  • Video Editing and Production: Video editors edit video content for different purposes like marketing videos, documentaries, films, and online courses.
  • Photography: Freelance photographers capture images for commercial or artistic purposes such as portraits, events, weddings, and stock photography.
  • Social Media Management: Social media managers manage a person or a company's social media presence. They create content, engage with followers, and analyze performance to enhance brand visibility and engagement.
  • Social Media Management: Social media managers manage a person or a company's social media presence. They create content, engage with followers, and analyze performance to enhance brand visibility and engagement.

What is Included in The Freelance Formula?

  • Architecture of Your Evolution: a roadmap to 6 figures in 2 months and grow continuously from $250K-$500K.
  • Internal Evaluation: a collection of tools and productivity systems to help students with analysis paralysis and overwhelm.
  • The Market of One Model Evolution: learn the five steps to create a standout business, and transition from services to products. Get insights from the success stories of seven-figure freelancers.
  • From Zero to Legit Business in 4 Hours: a roadmap to learning the essential steps, from setting up your business structure to identifying crucial needs.
  • Position Your Practice: learn to identify your most profitable customers, select the best specialization using the “jobs to be done” framework, and know where to focus your efforts efficiently.
  • Value Pricing Secrets: understand the three types of pricing strategies to pick the right one and earn 10X more.
  • From Order Taker to Strategic Advisor: learn how to stand out as a trusted advisor, not just another service provider, using the three-tiered engagement model to achieve seven figures.
  • Business Development Blueprint: a system that helps close clients quickly, attract clients and implement a two-hour-per-week ritual that can guarantee six or seven figures in predictable income.
  • Client Management: learn profitable client management, precise systems to implement, and strategies to transition from one-offs to strategic retainers without charging by the hour.
  • The Referral Framework: generate consistent business through referrals, including the exact messages used to get six-figure referrals, with templates included for easy implementation.
  • Evolving to 7 Figures with Tier 1 Clients: secure Tier 1 clients and learn how to systemize and outsource effectively.
  • Money Management: allocate your earnings for maximum optionality, including starting with zero money, managing cash flow, and dealing with taxes and budgeting effectively.
  • From Side Hustle to 7 Figures: the secrets of a fast transition, the one step you can take to learn the side-hustle strategy and earn five to six figures on the side.
  • Outsourcing Formula: profitably delegate work to others, including when and how to outsource, strategies to maintain 80%+ margins, and common traps to avoid in the process.
  • Personalized Roadmap: meet to establish your 30, 60, and 90-day action plan, a rock-solid strategy to achieve your goals.

Is the Freelance Formula Worth It?: Here’s A Review From One of Its Students

The Freelance Formula is worth it according to Trisha Kotari, an entrepreneur who grew from zero to $95 million in venture funding. In this YouTube video, she said that she learned how to leverage her entrepreneurial skills and experiences to attract high-paying clients and close huge deals.

According to Trisha, The Freelance Formula isn’t just a course but a roadmap to success in the freelance world. Brendan’s Freelancing course helped her to overcome the challenges of freelancing with confidence and achieve her goal of becoming a successful freelancer. 

Who is Brendan Dell?

Brendan Dell is an accomplished author, advisor, and award-winning messaging expert. He is an excellent writer, researcher, editor, and tech executive. Brendan collaborated with over 100 leading technology brands such as Act-On Software, Cvent, and Unisys. He has been a driving force in refining positioning, messaging, and go-to-market (GTM) strategies. 

He guides people from early-stage startups to established enterprise brands like Expedia Group, Mcdonalds’, McGraw Hill Education, and Panasonic. He shares meaningful insights and lessons so you can succeed in the field of technology.

What Other Products And Services Does Brendan Dell Offer Besides 'the Freelance Formula' Online Course?

Brendan Dell also offers:

A book titled "The 12 Immutable Laws of High-Impact Messaging," teaches a framework for creating impactful messages that can shape culture and drive sales. The book is available for purchase on Amazon, Walmart Books, and Barnes and Noble.

A podcast covering topics, like tech tools for sales, scaling and exiting a startup, and breaking through income ceilings as a freelancer. More so, he teaches a framework for refining company messaging, with a specific lesson on crafting high-impact B2B messaging.

Navigating Opportunities: Comparing Freelancing and Local Lead Generation

Both freelancing and local lead generation can help a beginner make money online, and the methods can be similar. With freelancing, you work with different clients independently in the comfort of your homes. But, with local lead generation, you rank a website to the top of Google and rent it to small businesses who need a stronger online presence to succeed in their field. It works because of the demand for leads in almost every local market.

While freelancing has its benefits, local lead generation provides an opportunity for entrepreneurs to help local communities. The income for freelancers is also unpredictable as it depends on the projects set by the clients. On the other hand, local lead generation offers better passive income streams that can be replicated from city to city.

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$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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