Kevin David Hulse is a well-known figure in the world of eCommerce, entrepreneurship, social media, and digital business. He has created many courses in the past, such as Marketing Agency Program, Shopify/Dropshipping Ninja Course, Digital Course Secret, and more. He also offered mentorships and masterminds. Kevin also founded automation companies, such as DK Automation, and automation tools, such as ZonBase and MarketerMagic.

Kevin David reviews are mixed. Reviews for his courses have been positive, citing great content. He had students all throughout the world. Graham Stephan and Shelby Church have even promoted him. The reviews for his automation programs have been very negative. According to the FTC report, many of the reviews and testimonials that he used to promote his programs were fake. A $52 million lawsuit was filed against him in 2022.

Keep in mind that Kevin David is legit. He does know what he’s talking about and is successful in his own ecommerce ventures. However, the lack of performance of his automation company has led to major backlash. He was forced to shut down his courses and automation programs. Today, it appears that only ZonBase is his active business.

Who Is Kevin David?

Kevin David FTC Lawsuit

Kevin David and his company, DK Automation, were involved in a 2022 lawsuit with the Federal Trade Commission (FTC). DK Automation, owned by Kevin David Hulse and David Shawn Arnett, enticed consumers into money-making schemes involving Amazon and Walmart business packages, business coaching, and cryptocurrency. They were sued for $52 million for deceptive tactics and unfounded claims. The company promised consumers they could generate passive income on autopilot. In reality, few clients made money from these schemes. 

The company sold their programs under various names, including AMZDFY and Amazon Done For You. The FTC reported that DK Automation used fake reviews to promote their services. As part of a settlement, DK Automation and its owners agreed to turn over the funds to refund consumers and stop their deceptive earnings pitches. Kevin David filed for bankruptcy and the FTC sent $2.8 million in refunds to consumers affected.

What Are the Reviews for Kevin David?

There are thousands of reviews for Kevin David on Trustpilot. However, as stated by the FTC report on the use of fake reviews, it’s hard to tell which ones are legit. There are only 4 reviews that are verified on Trustpilot. Unfortunately, all of them are extremely negative.

This verified review on Trustpilot by Steve V. complained about the lack of performance of DK automation. Steve mentioned the poor communication and implementation. He claimed that they cut communications with him after he requested a refund.

On a Reddit post about DK Automation, A Redditor named TehPurpleCod shared their experience with DK Automation. They invested thousands in the DIY program back in 2021. The returns were little to none and they soon filed a complaint. They explained that they don't take responsibility if the product does not sell. DK Automation promised a completely passive investment. However, this was not the case. Clients have to do a lot with their business and the team took long to respond. The redditor also tried Kevin David's ZonBase but found the experience poorly.

What Was Kevin David’s DK Automation?

Kevin David’s DK Automation was a service that promised to handle all aspects of running an Amazon business for its customers. It was marketed as a "100% done-for-you" service, meaning customers wouldn't have to do any work themselves. David’s team was supposed to handle every aspect of the business themselves. The service included product research, sourcing, listing optimization, and handling customer service. DK Automation charged an initial fee and then took a share of the profits as operating costs. It was shut down after being ordered by the FTC amidst the lawsuit.

What Is Kevin David’s ZonBase?

Kevin David’s ZonBase is a software tool that helps Amazon sellers optimize and automate their businesses. It offers features like product research, keyword research, and listing optimization. ZonBase aims to make it easier for sellers to find profitable products, create effective listings, and improve their overall sales performance on Amazon. The platform includes various tools designed to streamline and enhance different aspects of the selling process.

ZonBase can also assist with Amazon PPC advertising and product launches through their "done-for-you" services. There are 3 pricing plans based on your needs. ZonBase costs $30/month for the Standard Plan and $83/month for the Legendary Plan. The Diamond Plan costs $200/month and includes Kevin David’s Amazon FBA Master Class Course.

What Was Kevin David’s MarketerMagic?

Kevin David’s MarketerMagic was a 6-in-1 marketing tool. It includes features like email automation, lead generation, link tracking, and social proof notifications. This streamlined the marketing process and made it easier for businesses to scale. MarketerMagic is no longer available.

Is Amazon FBA Still Profitable in 2024?

Amazon FBA is still profitable in 2024, but it requires strategic planning and efficient management. Based on Jungle Scout's 2024 report on the state of Amazon sellers, approximately 89% of them are making a profit. According to the Amazon Seller’s report, only about 13% of Amazon sellers make over $25,000/month in total sales revenue. About 50% of sellers make $1,000 to $25,000 a month while about 22% of sellers make less than $500/month.

Reasons Selling on Amazon FBA is Hard

There are many reasons selling on Amazon FBA is hard. You need to overcome these challenges if you are to be profitable. The reasons succeeding in Amazon FBA is hard include high competition, inventory management challenges, Amazon’s customer-centric return policy, and much more. New competition floods the markets every day. Some niches may even see you competing directly with Amazon brands. According to Jungle Scout, 13% of Amazon sellers report no profitability with their stores. Many more fail within the first few months and quit early. It will take a lot of skill, money, and perseverance if you are to find any profits selling on Amazon FBA.

Create Low-Risk Passive Income With Local Lead Generation

I tried selling on Amazon FBA a few years back. While it was a little profitable for me, I did not find it sustainable. I had to spend a lot of time on product research, marketing, customer issues, and more. Automating the day-to-day processes can be done through outsourcing and using automation tools, but at an added fee. You will need to pay subscriptions or wages, which can be very costly. There were also a lot of hidden fees that many beginners don’t know about. The fees include FBA storage fees, FBA label fees, ship to warehouse fees, return processing fees, and more. This only adds to the operating costs and lowers your profit margins.

With the growing market saturation and increasing risks, I shifted to other business models. Looking for a sustainable business meant one that created passive income, not saturated, and is scalable. I found these qualities in local lead generation. This business model creates passive income through the rank and rent method. It works by ranking a website on Google using SEO and renting it out to local businesses. It costs an initial investment of $300 to $500 to start. Local businesses will pay you around $500 to $3,000 a month to benefit from customers your site drives to them. You do not have to sell anything or run any marketing.

There are hundreds of niches and thousands of areas to choose from, so market saturation is not an issue. You will usually only have to outrank a handful of sites. The business model is also highly scalable. You only need to repeat the rank and rent process. With an operating cost as low as $30 a month, you can scale as much as you want to. This is why local lead generation is my number 1 business model for creating time and financial freedom.