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Best Pay Per Lead Affiliate Programs in 2024

November 27, 2020

pay per lead affiliate programs header infographic

Affiliate marketing is nothing new.

Get paid to entice consumers to check out and conceivably purchase goods or services offered by businesses.

A performance-based marketing strategy-the more visitors affiliates secure-the more they get paid.

Seems simple enough but harder than you might think.

One way to boost performance is to use what is referred to as 'pay-per-lead' or PPL for short.

With a standard affiliate marketing approach you get paid when a customer buys something-an affiliate link in a blog for example.

PPL runs a different way and doesn't necessarily require the customer buy anything.

You can still earn an income with things like pay per free sign ups that only need a referral to score compensation.

Think customers signing up for an email newsletter for example.

The goal here is to create a steady stream of leads that will hopefully result in paying customers.

Some of these business owners are willing to pay big bucks for their affiliates to fill the pipeline and secure potential business.

High-paying, trustworthy PPL affiliate programs.

Programs that compensate $100+/lead plus bonus incentives.

Quit wasting your time with dead-end options and start earning some real cash.

Here we outline the best pay per lead affiliate programs offering profitability and scalability for your consideration.

But before we dive in let me give you the quick score on a bit of my story...

A lil bit about me... My name is Ippei...

Hi, my name is Ippei.

I got hooked on this course in 2014, trusted the process and became a highly successful entrepreneur.

I went from a dead-end cubicle job to having a sick apartment in San Francisco.

Building and ranking websites that generate leads for small business owners.

Check out this tree site that has been bringing in $2K/month since 2015-semi-passive income from wherever I feel like working.

IMO this business model is one of the best opportunities you can find online, and I am going to show you why.

Number 1

Personal Capital

pay per lead affiliate programs based on personal capital

Personal Capital is an affiliate niche within the financial sector and offers potentially huge payouts and commissions for its affiliates.

Offering $100/qualified lead, there are few PPL programs in this elitist category.

Personal Capital is a free online budgeting tool that tracks every aspect of a person's financial portfolio.

From income and net worth to expenses and retirement savings-this platform has it all.

And they are willing to pay for sign-ups for referrals with $100,000 or more to invest in their system.

Personal Capital is the ideal choice for bloggers or individuals with access to a finance audience-retirement planning, wealth management, budgeting, investing, etc.

Offered through FlexOffers, they are one of the most prominent players in the software market for rob-financing.

If you can connect with an audience of individuals looking to control their finances with the investment to back them up, then becoming an affiliate for Personal Capital is worth considering.

There are several pros and cons to this affiliate program, however, and include:

Pros & Cons to Personal Capital's Affiliate Program


  • One-stop-shop for financial planning and investing=bigger lead pool potential

  • Free premium sales funnel utilizing strong incentives and bonuses


  • Finance is a competitive niche

  • Individuals with less than an aggregate $100,000 in investments don't qualify for commission

New affiliates can earn $50-$144 per sign up, but the catch is that to be considered a lead, signing individuals need to have $100,000 of investable assets they are willing to link to accounts.

Sounds like a long shot, but if you stop to consider rollover 401ks, CDs, savings, etc. it is not that much of a stretch to connect with applicable investors.

This article offers additional insight into the program provided through Personal Capital and gives a breakdown on their services for both users and affiliates.

The more leads you generate, the more you earn.

But if you are looking for a high-payout for your efforts, then consider Personal Capital, which you can check out in more detail here.

Number 2

National Debt Relief

pay per lead to national debt relief programs

National Debt Relief is an organization that helps people reduce their debts, manage substantial interest rates, and turn their lives around. 

They promise to help individuals push down their mounting debts by up to 50%.

By promoting this service through their PPL Affiliate Program, you'll not only be selling something which genuinely helps others.

You may even get that warm fuzzy feeling knowing this product has the potential to change the trajectory of people's lives.

The additional bonus for you is an opportunity to earn a decent chunk of change.

When you successfully promote this organization to someone who sets up a consultation with National Debt Relief, you'll earn a respectable $27.50-$300 per referral/sale as per this post.

There are a couple of requirements, however, and include:

National Debt Relief Requirements:

  • New customers must have at least $10,000 in unsecured or credit card debt

  • Not available in every state

  • Affiliate to affiliate commissions detract from any B2C promotions meaning you will earn less on discounted products

National Debt is a highly accredited business opportunity for affiliates offering flexible options to increase earning potential such as PPL, PPC, and PPS.

Granting some of the best affiliate commissions in the decidedly competitive market of debt repayment, if you are committed to monetizing your personal finance or debt blog, this service is easy to promote.

Free, helpful, and one of the best debt solutions for Americans, you stand to earn some serious dosh with this PPL affiliate program, as evidenced in this publication.

Number 3

American Debt Enders

pay per lead affiliate program through american debt enders

American Debt Enders is a similar platform to that of National Debt.

The premise is the same.

Help Americans dig their way out of overwhelming debt and implement strategies to eliminate it.

Get creditors off the backs of Americans and earn compensation through their profitable PPL affiliate program.

Commissions are generated every time individuals sign up for this free service.

It's only $10/lead, but before you negate this as too low an option, consider this.

The service is free, which will compel people to sign up.

The more you sign for a free consolidation quote, the better the opportunity to open the door to the real cash flow.

American Debt Enders offers several additional ways to capitalize on their platform which include the following:

Earn $$$ With American Debt Enders Affiliate Program


$10 per qualified lead


$125 per debt settlement enrollment


$50 per debt management enrollment


$125 per student debt enrollment


$125 per private student loan program


$100 per ch 7 enrollment


$20 per payday loan enrollment


$41 per phone call through the referral phone line

Also offering a permanent cookie for each visitor you send them, you are looking at an average of $25/lead with an EPC (earnings per click) of $99.84 as per this post.

American Debt Enders are an accredited company with phenomenal customer service and a method to provide their affiliates every opportunity to earn big bucks.

Offering a host of tools to help you succeed, if you are interested in learning more or signing up with American Debt Enders, you can check them out here.

Number 4


pay per lead affiliate program through paribus

Paribus is an online shopping tool that locates refunds and price adjustments for shoppers.

100% free to join, this refund APP is a price comparison platform that can also win customers compensation for late deliveries, saving its users time and money.

Integrated with some of the largest online retailers-stores like Amazon, Home Depot, Walmart, and others listed here, this ingenious APP offers protection and monitoring for shoppers.

Paribus boasts a 30%+ sign up rate from the traffic coming from current affiliates, so even with the lower end $2.50 per sign up, there is the opportunity for lucrative earnings with this affiliate program.

Affiliates also earn when Paribus detects an eligible purchase from a retailer.

Just another way to capitalize on this PPL affiliate program, which has excellent reviews, as evidenced in this post.

Backed by Capital One, Paribus is as legitimate as they come.

Found on FlexOffers, you can connect with Paribus here.

Paribus is a popular saving solution for Americans and differentiates itself from the competition like this:


Backtracks purchases instead of trying to save $$$ on future buys


Uses advanced algorithms used by retailers to distort prices


Champion for the average American who simply does not have the time or motivation to locate price drops-refunds-etc.


Paribus is a favorite in this niche, which is great for consumers and sweet for its affiliates

They have done an amazing job not only for saving people money but by their affiliates who are only required to be quality, and motivated publishers with great content for their target audience.

If you fit the bill, this may be one of the best pay per click affiliate programs in 2020.

Number 5


pay per lead affiliate program through swagbucks

Swagbucks is an American rewards and loyalty program offering a host of opportunities to make money doing paid surveys.

As an affiliate, web traffic is directed to their site using banner ads, referral bonuses, and incentive ads.

The leading destination for earning rewards with daily online activities, users are paid to take surveys, play games, or perform activities.

Points are allotted for each task and then converted into gift cards or cash rewards.

One of the most popular survey sites, Swagbucks affiliates earn $3 per sign up in addition to 10% of the referral earnings with no maximum limit to your gaining potential.

While it's true that no one ever really makes millions doing surveys, this autopilot deriving option is becoming increasingly popular.

Companies are willing to pay the bucks to collect data and opinions.

Swagbucks is one of the better choices and offers the following:

Swagbucks Perks Include:

  • Sizeable e-commerce site

  • Good ratings among shoppers

  • High scores compared to other brands in the rewards industry
  • Specialized e-commerce features to serve customers better

Check out this article for additional information on reviews and opportunities with Swagbucks and their affiliate program.

You can find this affiliate program on FlexOffers if you are interested in learning more or signing up.

Number 6

American Consumer Opinions

pay per lead affiliate program through american consumer opinions

American's always have an opinion and most like to share it.

Why not capitalize on this character trait and make money as an affiliate with one of the nation's top survey sites?

American Consumer Opinion is a survey panel partnering with well-established companies on the quest for customers willing to offer opinions on products and brands in an attempt to build their business.

Helping business owners achieve success and dominate their industry is one of the reasons why lead generation is so appealing.

Not only are you able to earn an income by selling leads generated from websites you build, rank, and leverage on Google as per the one of a kind training, but can make a tangible difference for local business owners.

With the option to go into over 400 niches anywhere in the world, lead gen offers a semi-passive income stream and the opportunity to create a flexible schedule from wherever you want to work.

Commit to the training, trust the process, and lead generation will pay you in spades.

We told you not to waste your time with low income affiliate programs, but you need to dig a little deeper with the opportunities offered by American Consumer Opinion.

It is true that you receive only $1 per completion of each new member survey, but that is the only beginning of the earning potential when you partner with this site.

This completely free to join platform is one of the most popular available and advertises a 20%-25% conversion rate.


Known for their stellar customer service and dedicated affiliate marketing manager, American Consumer Opinion also offers additional incentives for their affiliates such as:

  • Contests with cash bonuses

  • Bonus and higher rates of pay for top performers

  • Research powerhouse and accredited with the BBB making it a trusted site and top contender for individuals looking to connect with survey platforms
  • More traffic=more $$$ for affiliates 

This article offers additional information and the the pros and cons of American Consumer Opinion.

Found on ShareASale, you can check them out and sign up here.

Number 7

Mr. Rebates

pay per lead affiliate program through mr rebates

Mr. Rebates is a 'cashback' platform with connections to over 3000 online retailers.

The method to their madness is saving the consumer money by sending traffic to their merchants.

The vendors pay Mr. Rebates for the business, who splits the commission with the consumer.

Spend money online, and you earn cashback through Mr. Rebates-simple.

Offering an excellent PPL affiliate program, you earn $1 per every registered email address.

But the potential to generate cash doesn't stop there.

Boasting a successful 'refer a friend' program, affiliates get paid to recruit new users.

Every time a direct referral scores cashback rebates, you receive a 'referral rebate' equaling 20% of the OG rebate.

This insanely popular platform is easy to sell and can create substantial profits for its affiliates, but there are a few additional advantages and disadvantages to consider before jumping in.

Perks & Pitfalls for Affiliates & Consumers With Mr. Rebates:


  • Offers a $5 sign up bonus

  • Earn a passive income

  • Monthly payouts for anything over $10

  • Constant cashback offers which entice more consumer traffic and spending adding to your bottom line


  • Not as high-tech or aesthetically pleasing as some of the competitors' sites

  • Rebates need to be manually requested

  • No alternative to increase earning like surveys or videos offered by competitor platforms

Check out this article providing a complete overview of the system and strategies used by Mr. Rebates.

While you may have to work a little harder to generate significant profit margins with this affiliate program, if you are willing to put in the effort, you may discover that this is indeed one of the best PPL affiliate programs in 2020.

Number 8


pay per lead affiliate program through rankpay

The key to dominating the search engines is quality content and the magical schema of SEO.

A definitive skill set and often time-consuming, RankPay provides digital marketing services to business owners and are widely recognized for their ability to increase the bottom line.

This SEO-style opportunity affords their affiliates the luxury of earning a recurring commission on every dollar a referral spends on their services.

With commissions starting at 10% and scaling to 20% with what they refer to as 'modest volume,' there are no minimums and no catch.

Offering several digital marketing choices affiliates can earn recurring commissions on the following services:

Social Marketing

Blog Management

Website Maintenance

Content Optimization

With a PPL program offering $25/lead for services business owners are actively searching for, this is a solid chance to generate a passive income.

This article breaks down RankPay process.

It also provides additional information with the option to sign up if you are interested in learning more about this PPL affiliate program.

Number 9


pay per lead affiliate program through creative live

CreativeLive is cutting edge and innovation in the online education industry.

Offering 'freemium' classes, which can be watched via live-steam or downloaded and saved for a later date, this insanely popular platform is a veritable goldmine for affiliate marketers.

With an audience ranging from 20,000-100,000+ per live broadcast-which happen 24/7 from 5 different studios BTW-the bandwidth of this program is staggering.

For affiliates there are some sweet incentives and opportunities to earn significant coin.

While you only earn $1 per lead for new registrations, the real money is made in the sales.

With a 30% rev share and 20% commission on every new sale, affiliates also receive 10% recurring commission for all renewals.

CreativeLive also boasts selling features to entice affiliates that include:

  • 30 days cookie

  • Self-referrals-meaning you can buy from your personal referral links

  • Track referrals-conversions and revenue with a real-time reporting system through Shareasale
  • Quick payouts

  • An affiliate account manager dedicated to making your life easier

Check out this post for additional information on CreativeLive, or this post that offers additional information regarding their pricing model.

E-learning and online education will only continue to see market expansion.

So if you are looking for a way to get a jump start on an one of the best pay per lead affiliate programs and capitalize on this new wave, connect with CreativeLive here.

Number 10


pay per lead affiliate program through shareasale

ShareASale is a unique opportunity for affiliate marketers as they offer a 'two-set' style service.

Affiliate marketing for the merchant and affiliate marketing for the affiliate.

Before you begin scratching your head, let us break it down for you.

Affiliates use the ShareASale platform to source products and glean commissions from referrals.

Merchants use this opportunity to regulate their affiliate program.

A PPL program within an existing affiliate program.

You earn a fee for referring new affiliates to the program and generate a commission from the newbies.

They, in turn, earn a commission by selling and promoting other people's products on ShareASale.

Confusing but highly profitable if you play your cards right and dominate this skill set.

For every new affiliate, you refer to ShareASale you earn $1.

But you can do better.

Refer merchants to the affiliate program, and you make $150 per referral.

ShareASale's Two Marketing Models:

  • PPL (pay per lead)-visitor fills out the form=$$$

  • PPS (pay per sale)-visitors purchase your direct link=commission

ShareASale is a reputable platform with numerous positive reviews and has been around for over twenty years.

Some things worth noting about ShareASale-meaning the good the bad and the ugly are:


Real-time reporting system


Tons of ad types-all of which are customizable and easy to use


Payout monthly on anything over $50


Tracking and reporting systems aren't super user-friendly


Not a lot of support around ad creation or implementation


Skim 20% transaction fee on chosen commissions

This review is dated 2017 but offers some helpful insider information with regards to this platform.

ShareASale does boast an opportunity to solidify solid earnings with their PPL affiliate program.

If you can master their platform, you can create a lucrative income for yourself, as evidenced in this publication.

If you are interested in learning more or want to hook up with this affiliate option, check out their website here.

Number 11

Affiliate Manager

pay per lead affiliate program through affiliate manager

AffiliateManager provides 'white-hat' affiliate management tools and assistance for merchants covering all aspects of the creation and optimization of affiliate programs.

The goal of these online services is to help affiliates and merchants customize successful campaigns and increase revenue potential.

AffiliateManager is set up to easily allow you to recruit new members and generate productive relationships.

Score a legit referral and receive $1 compensation.

And that is just the beginning of your earning potential with AffiliateManager.

Should your lead purchase one of the numerous products offered through this online platform, affiliates earn $150/sale.

The services offered by AffiliateManager are numerous, however, here are some of the hot sellers to give you an idea of the earning potential with this suggestion:


Affiliate management including white label recruitment and customized development


Affiliate recruitment & search engine


Consulting & direct competitor targeting with bi-weekly reporting


Prospect efficiency organization-outreach & streamlining

This post provides additional information regarding the services, assets, and liabilities of this affiliate platform.

Known for its excellence with a reputation as an award-winning agency, AffiliateManager has been successfully helping businesses grow their affiliate programs for over fifteen years.

If you are interested in connecting with AffiliateManager, you can take a look at their website or sign up here.

Number 12


pay per lead affiliate program through different alternative programs

PPL affiliate programs have the potential to be quite fortuitous.

The key is finding the right fit-for your style-for your niche and for the best ROI.

Profitability and scalability are the cogs in the wheel of achieving success with PPL affiliate programs.

We have barely scratched the surface here as there are literally dozens of additional options if you are willing to do a bit of research.

With the help of Google search engines, you can find PPL programs that cater to your specific style and unique promoting strategy.

Some of the top sites are ShareASale, FlexOffers, AWIN, and VigLink.

Check out this post that offers a multitude of additional suggestions broken down into categories to simplify the research process for you.

You can also check out affiliate network databases or even CPA (cost per action) affiliate networks.

While similar to PPL there are a few difference with CPA worth noting that include the following:

PPL vs CPA-2 Main Differences

  • CPA is flat-fee based while PPL offers upsells and variance in commissions 
  • Your strategy needs to be fine-tuned to achieve maximum commission with CPA whereas PPL will earn you even a basic payout for a form fill-out

One is not necessarily better than the other. 

It depends on your marketing style and the end goal you wish to achieve.

PPL takes the smarmy salesperson out of the equation while still affording you the luxury of earning an income and helping people and business owners connect.

If you can master your craft and hook up with reputable, high-traffic sites like the ones listed in this article, PPL affiliate programs can carve out a nice chunk of change for you.

IMO The Best Program To Earn Cash Online

Lead Generation

best pay per lead option out there in the market

Being an affiliate marketer takes a ton of effort.

Sometimes armed with even the best intentions and PPL affiliate programs, it feels like you are hitting your head against a brick wall.

And I should know-I've been there.

I got fed up with relying on others to control my financial success and decided to empower my future using lead generation.

With this unique online program, I learned how to build websites and leverage Google to land at the top of the search engines.

I can go into over 400 niches anywhere in the world and earn a semi-passive income without relying on pay-per-click or the flighty attitudes of online consumers.

Owning digital property that rakes in a ton of leads for local business owners.

I get the leads, and I own those leads.

Find a business owner who is keen to grow their business and sell those leads for a slice of the monetary action.

Lead generation has shown me how to build a scalable and highly profitable internet business, which now brings in $52,000 a month without the need for PPL or affiliate connections.

Here is why lead gen works so well:

  • Local lead generation doesn't base its success on finding the right trending product week after week, month after month.
  • You don't have to consistently make adjustments to your advertising methods or budgets. In fact, you don't have to run Facebook, Instagram or Google ads at ALL...
  • There's no buying and selling of products. You don't have to worry about profit margins. Or shipping. Or returns. Or any of the other problems associated with selling physical products. EVER!
  • You get FREE organic traffic from Google.
  • If you set it up properly from the start, you can leave your lead gen site for months without having to tweak it.
  • It provides you with a passive income. THAT'S the golden ticket!

There are no limitations on who can be successful with this lead gen model.

Whether you are an SEO guru or a complete tech illiterate, the training is so comprehensive that even a 10-year-old can understand and implement it.

Broken down into short snippets of video training, this program takes you step-by-step-nice and slow.

Showing you everything you need to do and understand to be successful with lead generation.

Trust the process-commit to do the work-follow the instructions, and you will be earning a semi-passive income beyond your wildest imagination.

Because I was willing to put in the time and apply what this course taught me, I have achieved financial success with very little to no day-to-day grinding.

Do the work upfront and then sit back and enjoy the fruits of your labor.

That's exactly how it went down with this tree site I built in 2014, which is bringing in an income of $2000/month.

I haven't touched this site since 2015, but instead took what I learned with lead gen and built another 80 sites.

Every digital property I own has ranked in the Google searches-producing leads for business owners and a sweet stream of monthly revenue for me.

Checks like clockwork month after month.

Affiliate marketing can definitely make you wealthy, but remember that your parent company expects you to surrender a hefty chunk of those sales profits you bust your ass earning every month-sometimes to the tune of 10%-15%.

Never reimbursed for 'digital mileage' for all of your marketing efforts. 

Sparring in the ring with a ton of others all after the same target market.

If you are tired of being a little fish in such a competitive pond and are looking for the opportunity to be the big dog, then you need to consider our local lead generation for small businesses.

If it's time to learn a high-income skill that is guaranteed to bring in financial results and help business owners, then lead gen is your answer.

This one of a kind training program is facilitated by an entrepreneurial mastermind.

Here's a picture of me and Dan-he's the man that makes the magic happen and has dedicated his life to building an empire focused on helping others achieve financial success.

He has assisted over 5000 members with this business concept-all fixated on securing financial independence and the flexibility to work from anywhere we can take our laptop.

We are like family-all cheering on each other's wins, and showing newbies the ropes.

It's not a ''drink the kool-aid' kind of club-it's the cool kids club-and a bonus to this exclusive training model.

There are no boundaries with lead generation.

It's scalable-flexible and offers you an alternate strategy to PPL affiliate marketing.

You own an enterprise you have complete control over.

Your websites-your leads.

If the business owner isn't a great fit-find another.

You are the one in the driver's seat with lead generation, and this course gives you the foundation you need to catapult your income to the next level.

There is nothing else out there like this-and I do mean nothing.

If you are curious about lead gen or tired of fighting it out with PPL, then click on the link below and book a call.

Hit me or one of my colleagues up with any questions or for more information.

While this list is far from extensive, we hope it gives you a few ideas on how to take your affiliate marketing business to the next level.

If affiliate marketing is your jam, you may as well align the best PPL affiliate programs to earn the most money you can for your efforts.

If you have a killer suggestion that didn't make it onto the list, please feel free to drop it in the comments below.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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  1. Hi Ippei and wish you have a good day.

    It's kinda awkward when I wrote this.. this age.. loss my job in this pandemic. Thanks very much for this info and will try your contents to start-up and set my objective as my wish to attend your training sooner.

    Best wishes from Agness

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