Abby Anokye’s Savvy Seller Review — 4 Key Elements to Find Best Private Label Product

March 15, 2024

Savvy Seller FBA is a course by Abby Anokye, also known as Learn with Abby. The course provides a comprehensive step-by-step tutorial to start and succeed on Amazon FBA private label, covering topics such as product research, sourcing, branding, and marketing. Savvy Seller contains over one hundred distinct classes and has over fifteen hours of content discussing the ins and outs of private-label Amazon. Learn with Abby also offers a free 90-minute training video and an Amazon FBA 101 e-book.

We will find the four key elements to find the best private-label product to sell on Amazon and generate passive income. But in contrast, I consider this business model an active income. It will require ongoing effort to source inventory, create product listings, and drive sales, which cannot be done passively.

If you are looking for passive income, local lead generation is worth considering. It is a digital business model that involves creating websites in a particular niche. When it ranks, then generates leads, you can rent it out to local businesses and earn passive income with little to no maintenance. It’s a lucrative online opportunity given that there are 41,683 ZIP Codes in the US alone and 33.2 million small businesses spread throughout the country according to the latest statistics.

Savvy Seller FBA Program Pros And Cons


Abby Anokye has over 3 years of experience as an Amazon seller.

Has good feedback from her successful students.

Savvy Seller FBA website is very transparent. You can see everything on their website. 


The subscription is expensive, up to $5,237.

You will need an enormous amount of investment, $5,000 to avail of every offer from Savvy Seller, and approximately $3,000 - $7,000 to have a real potential for earning. 


Savvy Seller FBA program costs around $1,997 or you can choose 2 monthly payments of $1,111.    

Refund Policy

Learn with Abby offers 14-day money guaranteed but you should not reach 20% of the course or else the refund is invalidated. 


Savvy Seller started in December 2019.


 Learn with Abby has over 160k followers on her social media and over 11K subscribers on YouTube channel. 

4 Key Elements Io Find Best Private Label Product

The 4 key elements to finding the best private label product are demand and competition, products that need improvement, considerable production and shipping costs, and the potential to differentiate it from existing products. 

1. High demand and low competition

Look for those with a Best Seller Rank (BSR) of 5,000 or lower in the major category, and with less than 100 reviews, showing low competition. Also, check if the product is priced between $20 and $70 and has at least 300 monthly sales. You can use tools like Jungle Scout or Helium 10 to research these metrics easily.

2. Improve existing products

Read customer reviews of similar products to identify areas that need improvement. If a popular product has many negative reviews, consider improving its quality or design. Look for products with lower ratings and a maximum of 4 stars, as this shows room for improvement. Check the competitor's listing quality score, which should be between 5 to 7 LQS, to see where their listings need improvement.

3. Consider production and shipping costs

It's crucial to estimate production and shipping costs accurately using the Amazon FBA Calculator. For example, if you're selling a private label phone case, calculate the cost of production, shipping, and Amazon fees to set a price that covers all expenses and generates a reasonable profit. Avoid items that are fragile, large, and heavy that can be expensive to produce and ship.

4. Product differentiation

To find the best private label product, it's could be differentiated from similar products. This can be achieved by adding unique features, packaging, or branding. Adding a special ingredient, unique color or scent, or exclusive packaging can set your product apart from others. Another example is creating a specific brand identity, such as targeting eco-conscious consumers.

What Do I Get In Savvy Seller FBA Program?

You will get lifetime access to Savvy Seller's 15-hour of content over 100 lessons containing 15 modules, bonuses, course updates, and an exclusive support group on Facebook.

All-inclusive format

Over 100 lessons (15+ hours of content) with step-by-step tutorials, PDFs, checklists, and helpful links available 24/7.

Private Mentorship

Gain access to our private student support Facebook community for answers to all your questions and assistance to help you succeed.

Consistent course updates

Have all the most up-to-date information on Amazon's ever-changing platform. No outdated information or strategies.

Bonus 1: Savvy Seller student success workbook©️

Provides an outlined framework, keeping you organized as you complete the program.

Bonus 2: Ready-to-use templates

Simplifies the entire process for you, saving you the time and headache of figuring out what you should say to get the best results.

Bonus 3: 5 Product research case studies

See the exact methods I use to find $10,000/month products.

15 Modules

  • Module 1: Let's Get Started
    The rundown on the software, tools, start-up costs, and timeline of what to expect
  • Module 2: All Things Branding 
    Choosing brand/business names, logos, trademarks, and more.
  • Module 3: Creating Your Accounts
    Correct Amazon and Alibaba account setup, and getting in touch with Amazon support.
  • Module 4: Product Research Part 1
    Helium 10, patents, trademarks, Winning Product Criteria, keywords.
  • Module 5: Product Research Part 2
    Product Verification Checklist, research strategies, case studies, and product ideas.
  • Module 6: Money and Budgeting
    Calculating profit margins, Amazon fees, cash flow, and managing your money.
  • Module 7: Product Sourcing
    Supplier criteria, negotiating, samples, contracts, and an overview of the manufacturing process.
  • Module 8: More on Manufacturing
    Barcodes, product packaging, thank you cards, inspections, payments.
  • Module 9: All About Shipping
    Best shipping methods, freight forwarders, and shipment plans.
  • Module 10: Savvy Product Listings
    Product photos, pricing techniques, keyword research, and listing walkthrough.
  • Module 11: Reviews and Feedback
    How to get reviews, reduce negative reviews, and improve customer service.
  • Module 12: Product Launch
    Launch strategy overview, getting to page 1, and boosting sales rank.
  • Module 13: Amazon Advertising (PPC)
    PPC ads for beginners, setting up your first campaign, budget, and ACOS.
  • Module 14: Learn about Pay-Per-Click
    Fundamentals, auto and manual campaigns, and best strategies.
  • Module 15: Scaling Your Business
    Sustaining sales, outsourcing, social media branding, and coupons.

Is Savvy Seller FBA Program Worth It?

Yes, the Savvy Seller FBA program is worth it. It was created by Learn with Abby, a 7-figure Amazon private label seller. It provides a clear roadmap for creating a profitable online business with Amazon FBA in 3 months. Abby's highest revenue from the course is $140,000 in a single month, showing its legitimacy and popularity. However, it is important to note that the program comes with a price, so you need to prepare an investment before entering this course.

I also have a review article about Amazon Brand Academy 2.0 and Ecom Project Zero. You can check it if this private label course doesn't sound right to you. 

Who Is Abby Anokye?

Abby Anokye is the owner of the Savvy Seller FBA program, also known as Learn with Abby. She is an experienced and 7-figured Amazon FBA private label seller with over three years of experience. Abby has a bachelor's degree in Nutritional Sciences with a minor in Professional Outreach and Development from Rutgers University, and her home base is in Las Vegas, Nevada. 

Abby earns $70,000 per year from her 9-5 job to $70,000 per month with Amazon FBA. She orders bulk products from China, adds her branding and resells them on Amazon for a profit. Currently, Abby offers five products in a household niche. Alibaba can mass-produce her cheapest product per unit from $1.10 to over $5 and sell for up to $19.99 on Amazon. On average, she earns around $9-$11 per sale. Which is massive.

Is Amazon Private Label Profitable?

Yes, Amazon private label still can be profitable. With this method, retailers can earn up to 25% more profit margins, making it a highly lucrative selling strategy. According to Jungle Scout, 59% of Amazon sellers prefer private labeling because of its high demand. However, as the competition increases, traditional private labeling methods may become less effective and many sellers think Amazon's private label is already dead. Despite this, private labeling is still a popular and profitable way to sell products on Amazon. 

Why Local Lead Generation Is Better Than Private Label? 

  • Amazon Brand Academy 2.0 -Amazon Brand Academy 2.0 is an UK private label course by Luca Davenport. The course teaches you to learn the A-Z process in launching your own private label business on Amazon FBA. It is another level of its original version, that comprises 12 modules, with over 100 lessons. Amazon Brand Academy 2.0 course costs £749.00 for a limited offer. The original price is £1,500.
  • Passion Product Formula - Passion Product Formula by Travis Marziani teaches you how to sell products you are passionate about and sell them on Amazon through a private label. It comes with 6 group training Q&A sessions, receives 1-on-1 coaching sessions for two hours, and lifetime membership in the private mastermind group. It costs $997.
  • Amazon Ultimate -The Amazon Ultimate is a private label program by Shaddy Mzeghet that teaches Amazon private label and uses Amazon FBA. The version 2.0 of the course is more advanced and contains all the do's and don'ts, tips, and tricks that you need to sell immediately.

Why Local Lead Generation Is Better Than Private Label? 

Local lead generation is better than a private label because it requires less upfront investment and can be easier to scale. With local lead generation, you can create a website in your chosen niche, then rank it to attract leads for local businesses and rent it out for generating passive income. According to BrightLocal, 97% of consumers search for local businesses online, and 46% of all Google searches are looking for local information, showing a high demand for local lead generation services.

If you’re looking for a low-maintenance way to generate passive income, consider the local lead generation business model. It is ideal if you don’t have the time or resources to source inventory, create product listings, build branding, and manage sales.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}