Avery Carl’s the Short Term Shop Review: Keeping Up With The Challenges of STR Trends

March 24, 2024

The Short Term Shop is a real estate investment company that offers brokerage services for real estate investors of short term rentals. They also offer a course on self management. The course offered by Short Term Shop is their live 5-week Vacation Market Masterclass. It is designed to teach you self management of your short term rental business.

A short term rental is a fully furnished living space (room, house, or entire property) that can be rented for a few days. Examples include bed and breakfasts, but they do not cover hotels and motels. A short term rental business comes with challenges. It takes a significant investment in time and money to acquire, setup and manage your property.

Local lead generation is a business model that works as a type of digital real estate. You don't have to deal with tenants, property management and maintenance, or legal restrictions and regulations. Simply put, you create and rank your site on Google and rent it out to local businesses. Check out local lead generation for a low cost, low risk passive income business.

Newest Trends in the Short-Term Stay Market

Many of the newest trends in short term rental create additional challenges. The Short Term Shop aims to provide solutions for these new, rising challenges. Some of the newest trends in the short term stay market, according to Forbes, are:

  • Increased Regulation - More towns and cities are implementing tighter rules and regulations. Dallas, for example, has completely banned short term rentals in residential areas. This lowers the available markets and increases the barriers to starting your short term rental business.
  • Growth of Alternative Accommodations - Many travelers are now looking for more unique types of accommodations. Alternative rentals such as tiny homes, yurts, and glamping tents are growing in popularity. This means that short term rental hosts will need to come up with more authentic alternative accommodations in order to stay on top of the competition.
  • Increased Use of Technology - The tools and software used for analyzing, computing, automating, and managing short term rental businesses continue to improve and evolve. Newer tools are assimilating the functions of multiple dedicated tools in order to create a more rounded program. These newer, more efficient tools will most likely cost more and be used by your competitors.
  • Increased Focus on Sustainability - As the world becomes more environmentally conscious, more and more travelers look for sustainable accommodations. Booking Holdings found that 81% of travelers would prefer to book listings with sustainable features.
  • Greater Competition - With the profitability of short term rentals increasing, competition increases with it. According to AirDNA, 54% of Airbnb listings in 2020 went online at the start of the year alone. This will drive short term rental businesses to remain competitive and find innovative ways to stay above the competition.
  • Continued Growth - Oxford Economics predicts continuous growth with short term rentals regardless of the impending recession. Travel and accommodation will be the least affected industries. Despite the prediction, keep in mind that short term vacation rentals are still a relatively new industry. Therefore, this business model could still be volatile.

Avery Carl’s The Short Term Shop Review: Pros and Cons


The Short Term Shop has an excellent reputation for delivering on their services

Avery and Luke are proven successes with a diverse portfolio

Avery and Luke are very active with the real estate community and constantly provide educational content on podcasts and videos.


The course only teaches self management, which will make it hard if you want to scale fast

The training programs are short


$469.00 USD

Refund Policy

No refund policy listed


The Short Term Shop was founded by married couple Luke and Every Carl in 2017.


5 stars on Birdeye, Google Reviews, and Facebook

How Does Short Term Shop Work?

The Short Term Shop works by showing you how to find and buy short term rental property or how to evaluate and maximize the price of your property for sale. Their masterclass course will teach you how to self manage your short term rental business.

They also have a podcast and YouTube channel. The Short Term Show with Avery Carl is a short-term rental podcast. There are new episodes every week with expert short-term rental guests.

The Short Term Shop brokerage connects investors with profitable short term rental properties. The brokerage offers services to both sellers and buyers.

The Short Term Shop Services to Sellers

  • Home value estimation and evaluation.
  • Maximizing the sale price by pricing the property based on current market trends.
  • Advice on staging the property.

The Short Term Shop Services to Buyers

  • Search tool for properties in profitable vacation rental markets.
  • Access comprehensive market reports on listings with their database.
  • Connects you with a real estate agent.
  • Loan services.

What Do You Get With Avery Carl's The Short Term Shop Masterclass?

With the 5-week masterclass, you get:

  • Consultation - opening consultation to help you figure out which market may be best for you, what options you have, and an estimation of your potential income.
  • Property Information - you will be connected to an onsite agent in your market to gather property information and help you with the purchase process.
  • Management Class - instructed by Luke Avery, you will learn everything you need to know on how to manage your short term rental property, from setting up the listing automation to hiring teams.
  • On-going Community Support - continuous support from The Short Term Shop and access to the private Facebook support group.

Management Monday Course

This 3 hour course is only available for clients of The Short Term Shop. The lessons will cover the following topics:

  • Booking Platforms (VRBO, Airbnb, Booking.com, TripAdvisor, FlipKey)
  • Housekeepers, handymen, and contractors
  • The Enemy Method
  • How to get good reviews, and how to handle negative reviews
  • Communication and guest screening
  • Automation (deadbolts, thermostats, cameras, pricing software, property management software)
  • Licenses, permits, and taxes

How Successful Are Clients of Avery Carl’s the Short Term Shop?

People say good things about The Short Term Shop brokerage service and courses. They have a perfect 5 star rating on Birdeye, Zillow, and Google.

the short term shop review

Robert Abasolo, a real estate investor and creator of the Robuilt Host Camp course, is a client of The Short Term Shop. He focuses on the same specialization as The Short Term Shop, which is short term rentals in vacation hot spots like Smoky Mountain and Joshua Tree.

Who Is Avery Carl?

the short term shop review

Avery Carl is a real estate investor and CEO of The Short Term Shop in Franklin, Tennessee. She has sold over $300 million in short term rental properties since 2017 and has been featured in Newsweek's Top 500 and the Wall Street Journal’s Top 100 realtors in 2020. Avery, who has invested in over 100 properties, makes over $100K per month from 8 short term rentals.

Born in Starkville, Mississippi, Avery has a bachelor's degree in communication from the University of Texas at Austin. She went on tour with a punk rock band after graduation and slowly transitioned into working in the music industry. Eventually, she moved to Los Angeles and worked in digital marketing for Capitol, EMI Music, Atlantic Records, and SXSW. Avery made $35K a year as a marketing manager.

While working as a set costumer for Jennifer Beck Design in New York, Avery met her husband, Luke Carl. In 2013, Avery and Luke moved to Nashville, Tennessee, where she earned her master's in business administration from Belmont University. The couple began their real estate business in 2015 by investing in a long term single family rental in Nashville. Their first short term rental was in 2015 with a property in the Smoky Mountain Gatlinburg-Pigeon Forge area.

In 2017, the couple founded their real estate company, The Short Term Shop, which has brokered over $1 billion in real estate sales. They are very active on BiggerPockets forums and podcasts. Avery is also the host of her own podcast, The Short Term Show. She is the author of the 2021 real estate book, Short-Term Rental, Long-Term Wealth.

Who Is Luke Carl?

the short term shop review

Luke Carl is a real estate investor and coach and the co-founder of The Short Term Shop. He is the instructor of The Short Term Shop's 5-week management masterclass and the creator of the Enemy Method. Luke is the husband of Avery Carl and was a rock n roll DJ on SiriusXM radio in New York when they met. He is an active marathon runner, cyclist, and Harley Davidson enthusiast.

Are Short Term Rentals Worth It?

There are over 1.3M short-term rentals in the US. The industry is estimated at $138.3 billion. The differences between long term and short-term rent are the timeframe of the rent, tax implications, marketing strategies, and requirements and regulations. 

You should choose short-term rental if you want to create a high ROI business with your property located in in-demand vacation markets. Listing your vacation homes on short term rental platforms can be a lucrative business. Airbnb is the largest short term rental platform. Airbnb overtook all its competition, including its predecessor VRBO, because of its great marketing and seamlessness of its platform.

How Much Can You Make With Short Term Rentals?

The returns on short term rentals range from 10% to 15%. This is higher compared to long term rentals, which average 4% to 10%. To calculate ROI on Airbnb, take into account your revenue and all your operating costs. To put it simply, your ROI is the difference between your revenue and operating costs. Unfortunately, there isn’t a calculator that can give you an accurate figure.

AllTheRooms is the best short term rental analytics platform. It is an easy-to-use and reliable platform that allows you to monitor your competition and analyze the markets. AllTheRooms is a great tool for intermediate users.

AirDNA is worth it for beginners and moderate users. However, AirDNA lacks accuracy when it comes to managing a property. According to the CBRE, AirDNA data is 96.2% accurate for earned revenue and 97.5% for the supply of active vacation rentals. AirDNA is owned by Scott Shatford. He is the current CEO of AirDNA and started as an Airbnb host.

How Can You Make a Successful Short Term Rental Business?

It takes a lot to make a successful short term rental business. Taking courses that specialize in a unique method, such as Shawn Moore's Vodyssey, can give you an upper hand on the competition. Having a mentor can also help you avoid costly mistakes and save you a lot of time and money. Doing your due diligence with market research and local regulations will help you avoid unprofitable properties and legal issues.

If you are looking for a quick short term profit business in real estate, you can check out real estate wholesaling. Courses like Cole Ruud-Johnson's Wholesale Heroes can help you earn quick profits to build capital. House flipping is also a viable real estate strategy with courses like Lincoln Edwards' Austin Flipsters specializing in it. A diverse investment portfolio is a good strategy. You might want to invest in stocks or bonds as well. There are courses like Dow Janes that teach you how to invest in these strategies.

What Is My Top Recommendation for Making Money From Home in 2024?

Local lead generation is my top recommendation for making money from home in 2024. In this business model, you create and rank your site on Google using free tactics like SEO, then rent it out to local businesses. Unlike real estate investment, you are not limited by the number and quality of available properties. You can choose from hundreds of niches in thousands of local areas.

You can spend as little as $500 on initial investment to start your local lead generation business, with returns as high as 90%. A site can stay ranked on Google for years, so you don't have to spend much time or effort on maintenance or even need to hire a team.

Compared to real estate investment, local lead generation requires less time and money to scale. You simply have to repeat the process of ranking and renting, and you can scale as much as you wish. These qualities make local lead generation the best online business model to create time and financial freedom.

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Ippei Kanehara

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Ippei.com is for digital hustlers, industry leaders and online business owners.

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