Peter Pru is a well-known figure in the e-commerce and dropshipping industry. He is known for his skill in building dropshipping stores and high-converting sales funnels. Peter doesn't just rely on Facebook advertising or traditional dropshipping methods. Instead, he teaches people to use sales funnels and upsells.
My overall review of Peter Pru is that he knows how to make money with sales funnels. For example, his course provides an actionable strategy for using sales funnels and outlines why you need order bumps and upsells. In addition, Peter discusses how monthly subscription boxes can help leverage continuity programs. And why you need multiple income streams from your business.
In this article, you will learn about all about Peter Pru, his dropshipping funnel strategy, and his programs. I'll also give some of the positive and negative reviews from clients and students of his programs and courses. We'll then talk about dropshipping as a profitable business.
Pros and Cons of Peter Pru's Programs
Pros
Peter offers his students numerous options to help them scale their business including done-for-you funnels and templates.
Ecommerce Empire Builders has an active and supportive community.
Weekly live streams on YouTube every Wednesday & Friday.
Hundreds of students have made money using Peter's sales funnels techniques.
Cons
Peter's course is expensive, plus you'll need to spend additional money on click funnel software and automation tools.
The Ecommerce Empire Academy training glazes over a few fundamental topics about dropshipping in his training.
Peter requires people to complete 'homework' before giving them a refund, and even then, it's at his discretion.
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Can Sales Funnels Work For Dropshipping?
Sales funnels can work for dropshipping. Peter Pru's training shows they benefit all dropshipping businesses. Sales funnels can boost conversion rates. It streamlines the customer journey from awareness to purchase. This approach helps your dropshipping store stand out in a crowded market.
A good sales funnel can capture and nurture leads and drive them to buy. This will help you dominate your niche. Also, sales funnels let you upsell and cross-sell products. This maximizes each customer's value and boosts your revenue.
Issues With Sales Funnels
Funnels aren't the only way (and not always the best way) to increase sales. Unfortunately, dropshipping has a low ROI (5% to 20% profit margins). Building a successful dropshipping business takes time and money, even with funnels. Funnel building tools also cost a substantial fee, which can be heavy on new dropshippers.
Poorly designed funnels can lead to customer frustration. Aggressive upselling and cross-selling can lead to a loss of customer trust. Continuous optimization and testing are also required in order to ensure effectiveness. Sales funnels are still heavily dependent on your traffic generation. To get consistent leads from ads, you need a strong marketing strategy.
Peter Pru’s Story
At eighteen, Peter began his journey with affiliate marketing. He then moved to Amazon FBA, where he made $50,000-$80,000 per day in sales. However, after false claims got his accounts suspended, he switched to ecommerce dropshipping. He sold over 100,000 fishing lures, making $130,000 in a week.
After fifty failed sales funnels, Peter found a winning formula. It earned him multiple ClickFunnels 2-Comma Club awards for over a million in sales. In 2016, Peter Pru launched Ecommerce Empire Builders. He teaches people to build successful dropshipping businesses using sales funnels. Peter also owns Untapped Focus, a 7-figure brand. It sells a natural performance enhancer. He also founded StoreFunnels. It's a platform for building stores, creating funnels, and automating email marketing. In 2022, Peter created Ecommerce Empire Ventures. This company buys and sells profitable ecommerce stores and companies.
Peter Pru's net worth is estimated to be over $4 million. This is derived from course sales and ecommerce profits. Peter has a strong social media presence. He has 89.8K YouTube subscribers. He has been featured in Forbes, BuzzFeed, and Yahoo Finance. In January 2022, he published "Ecommerce Empire." It shared his blueprint for dropshipping success and mistakes to avoid. He has also worked with influential figures like Tai Lopez.
Peter Pru's Store Makes $1,000,000 Per Month Using Paid Ads
Top Challenges of the Business
Peter explained that one of his challenges in the business is finding effective marketing strategies for niche products. He emphasized the importance of standing out in a competitive industry and building the brand's credibility. He said the biggest challenge is in optimizing the customer journey to ensure that potential buyers are compelled to purchase.
Specific Strategies That Helped the Business Achieve $1,000,000 per Month
- Leveraging advertorials (advertisement tutorials) on popular blogs
- Directing traffic to optimized landing pages and sales funnels to increase revenue
- Collaborating with TikTok influencers to increase social media presence and traffic
- Analyze data-driven insights, such as Amazon sales data, to understand customer preference and behavior
- Running Facebook ads on internally generated and influencer-generated leads
What's not mentioned in the video: Peter claims his ecom store makes $1,000,000 monthly, but he did not mention how much of it goes to paid ads. Paid ads are very expensive. Most small businesses spend at least $500 on Facebook ads alone, some even more.
What Is Ecommerce Empire Builders?
Ecommerce Empire Academy is a dropshipping training platform by Peter Pru. It includes courses that teach you how to dropship using sales funnels instead of traditional techniques. The courses cover how to pick the right niche and the best way to set up click funnel software. There are also masterminds and done-for-you services. The Ecommerce Empire Builders team includes Peter Pru, Jordan Strauss, and Aliakbar Gulshan. The team also offers a done-for-you service to help students build and scale their business.
Ecommerce Builders is a 'laser-focused niche' and offers training and full-service options, including:
Ecommerce Empire Academy
Peter's flagship course, Ecommerce Empire Academy, teaches success in dropshipping with sales funnels. The program has a seven-week masterclass. It will help students launch their businesses in 30 days or less. The course consists of 15 hours and 23 minutes of video lessons and tutorials.
Peter Pru also has a weekly Q&A and recordings. They include reviews of businesses and funnels. Peter does live case study build outs for students to see his processes. He also shares his strategies. Peter also collaborates with students in his Elite Mastermind group. (A place where students congregate to ask questions and support one another).
The Ecommerce Empire Academy course comes with plug-and-play templates and funnels. It also includes bonus materials like:
Ecommerce Empire Book
Peter's Ecommerce Empire is a step-by-step manual. It details how to build and launch a dropshipping business. This 163-page edition can be yours for $9.95. An inside look reveals topics that include:
It also has bonus content. It includes funnel templates, tracking sheets, and tips on email marketing. You can purchase the book via his website or on Amazon.
Ecommerce Empire Starter Pack
It's a one-time fee of $49. But, this add-on is a low-cost, high-value way for students to find the perfect niche and winning product(s). The Ecom Starter Pack helps students:
Ecommerce Empire Insiders
Rub shoulders with the top players. Learn to copy the success of 6 and 7-figure ecommerce dropshipping stores. For $9.95/month, this 'deep-dive' training is offered live every Monday by Peter and his team. Students will get access to the following:
Positive Reviews of Peter Pru
Ecommerce Empire Builders reviews are positive with a 4.9/5 Trustpilot rating. The reviews praise the detailed and comprehensive training. Many students highlight the actionable affective strategies taught by the course. However, there is only 1 verified review out of the over 200 reviews. It complains about the lack of performance for the done-for-you program.
This 5-star review praised the Ecom Empire Builders team for their support. However, the reviewer just started working with team for a done-for-you service. It is too early to tell if they are effective or not.
There are also plenty of testimonials provided by Ecommerce Empire Builders.
Javier Lorie Guerra is a $10K and $50K Club Member. He's also in the Inner Circle. He made $20K/month for three months using Peter's training and mindset profit hacks.
Nata Han bought a funnel made by Peter. It started selling well after three months. It helped her grow her business to become a $10K Club Member. She is in their Inner Circle. The mentorship changed her mindset and helped her earn more money online.
Negative Reviews of Peter Pru
A verified user without a name or photo left a negative review on Trustpilot. Their review advises that a funnel built by Peter failed to deliver any sales. There was no response from the Ecommerce Empire Builders.
There are more complaints about the Ecommerce Empire Builders done-for-you program on BBB. They have a 2.5/5 rating on BBB and have over a dozen complaints, almost all of which are answered.
This review on BBB complaints about the lacking performance of the Ecom Empire Builders team. They claimed that the done-for-you service was very ineffective and that they lost $14K. This mirrors most of the complaints on BBB.
Is It Too Late To Start Dropshipping?
It is not too late to start dropshipping as there is the opportunity for large profits. eMarketer found that U.S. retail e-commerce sales are expected to grow by 13.7% in 2024. This is an indicates increasing opportunities. As the world continues to shift online, the market is continuously expanding.
According to Shopify, 52% of online shoppers prefer to shop on marketplaces because of the convenience and variety. That said, dropshipping remains highly risky. You will need to find and use effective techniques and minimize risks if you want to find success.
What Is the Dropshipping Success Rate?
The dropshipping success rate is 10% to 20%. The high failure rate, 80% to 90% of businesses fail within months, is due to several factors. These include the false belief that dropshipping is a get-rich-quick scheme. Other issues are poor product selection, weak marketing, and underestimating the model's complexities.
To succeed, dropshippers must focus on a few key areas. They should select trending, high-quality products. They must ensure fast shipping times. Lastly, they need a professional-looking website. To succeed in this competitive field, use automation tools. Provide great customer service and use data-driven marketing. Dropshippers can improve their success chances with these strategies, despite the industry's challenges.
My Recommended Low-Risk Sustainable Business Model
Local lead generation is my recommended low-risk, sustainable business model. You create a site that generates organic leads for local businesses. You can then rent it out to earn passive income. It is a type of digital real estate business where you are the landlord. Compared to dropshipping, it costs as little as $500 to start. You don't have to sell any products, and your income is stable. You can passively earn $500 to $3,000 a month from rent.
Success with dropshipping requires you to do a lot of marketing, which can be very expensive. With local lead generation, you only have to make sure your site ranks high on search engine results. This means your expenses can be as low as $30 a month.
You only have to outrank a handful of sites in the local search results. With dropshipping, you have to compete with hundreds or thousands of other sellers. Scaling a dropshipping business means spending more on ads. It also means outsourcing most daily tasks. To scale a local lead generation business, just repeat the rank-and-rent process. You can scale as much as you want, making your potential to earn virtually limitless. That's why I recommend local lead generation for creating financial freedom.
