Russell Brunson and Jim Edwards Funnel Scripts Review: Comparable to Copywriters & AI Tools?

August 28, 2024

Funnel Scripts is a copy-generating tool. It is for digital marketers, business owners, copywriters, ad agencies, and more. The tool creates persuasive and actionable copies for various funnels. This includes email, video, webinar, lead magnet, live demo, and landing page funnels. Regardless of your product or service, it provides many customizable templates. It also comes with scripts to generate high-converting sales pages. Russell Brunson and Jim Edwards are the creators of Funnel Scripts. User can build their copies by answering on-brand questions about their businesses. 

Reviews of Funnel Scripts on Reddit are mixed. Some users, like RatFacedBoy, view it as a sales pitch with pre-recorded demos. He finds it difficult to locate genuine reviews online. TheMarketingNerd found the templates ineffective for her needs. Some, like MissionIncredible, find it a valuable time-saver for creating marketing materials.

Effective copywriting requires a deep understanding of the target audience, product, and marketing. As with AI writing tools, they can act as a supplement to generate data-backed content. It also offers more customizability. The most important factor to consider is alignment with brand voice and messaging.

This Funnel Scripts review covers its pros and cons, contents, testimonials, and reviews. It also shares a comparison between Funnel scripts and other writing tools. Additionally, we talk about the advantages and disadvantages of funnels. In the end, we discuss a business that earns your passive income without dealing with funnels.

Funnel Scripts Review: Pros And Cons

Pros

Russell Brunson and Jim Edwards are well-known contributors to online marketing and copywriting.

This saves you time and money by learning copywriting or hiring copywriters.

Funnel Scripts provide you with ready-made, working scripts that are customizable.

Cons

Funnel Scripts aren't for you if you don't have a business of some sort.

The price of hiring copywriters can be inflated in their free webinar. You can easily find great copywriters that only charge about $5 to $10 an hour, instead of $100 to $200.

AI writing tools are popping up left and right, and funnel scripts may be too limiting compared to those as well.

Price

Funnel Scripts costs $797 for a lifetime's access to the software.

Refund Policy

Funnel Scripts offers a 30-day money-back guarantee.

Origin

Funnel Scripts started in 2016.

Reputation

Russell Brunson and Jim Edwards's reputation in the copywriting world is good. However, there aren't many discussions about Funnel Scripts anywhere.  Some would advise against it. Others even prefer reselling the whole thing just to get some money back.

August 4, 2024

I’m using Funnel Scripts for scripts like headlines and sales copy. I find it to be a great tool for generating creative ideas. However, I wouldn’t recommend using it for beginners. Buy his book first “Copywriting Secrets” so you know the basics.

Kent
3.0
3.0 out of 5 stars (based on 1 review)

How Funnel Scripts Compare to Copywriters?

  • Cost - Funnel Scripts costs a one-time fee of $797 for unlimited use. This provides access to a library of copy templates. This is more cost effective than hiring a copywriter. The average annual salary is $59,681, as per Indeed. Additional ongoing or project-based fees with copywriters will become more expensive.
  • Expertise - Jim and Russell are experts in copywriting and online marketing. Hiring a copywriter is like hiring either of them to write for you. As experts, they have wide experience in many aspects of marketing. This includes understanding target audiences, conducting research, creating tailored messages, and many more. They can create a copy that is true to your brand voice and can drive conversations.
  • Customization - Funnel Scripts provide you with templates, wizards, and scripts. These things can only be customized to a certain extent. The most customization you can do is to give it different answers to the prompts. You can also let it go through different generated copies while saving the ones you like. Further edits can only be made outside the software. It can be through Excel files and Word documents. However, it may not fully capture the unique aspects of your brand. Copywriters in your niche can create a custom copy that resonates with your audience. They can effectively communicate your brand’s voice and value proposition.
  • Time and Efficiency - Funnel Scripts provide pre-designed scripts and templates. This can be quickly edited and helpful if you’re tight on deadlines. Especially if you need to create copy for multiple marketing materials. Hiring a copywriter may speed up or slow down this process. It requires communication, collaboration, and revisions. These are necessary to ensure the final copy meets your expectations. If you can't edit the generated copies from Funnel Scripts, you still might need a copywriter to edit them. This can put expenses on top of expenses.
  • Flexibility and Creativity - Hiring a copywriter gives you more flexibility and creativity. You are hiring someone whose thought process is unique. Someone who thinks creatively and can write unique copies that differentiate from competitors. Funnel Scripts are limited by its range of templates and scripts. It may not cater to your specific marketing and sales needs.

The choice between Funnel Scripts and hiring a copywriter depends on your needs. Funnel Scripts may not always cater to unique or unconventional marketing campaigns. Hiring a copywriter might do the trick. But, if you have limited cash to invest in a copywriter, Funnel Scripts can generate them for you. It can be an efficient solution, but it's often limited compared to a copywriter.

How Funnel Scripts Compare to AI Writing Tools?

  • Copywriting Focus - Funnel Scripts generate persuasive sales copies and marketing scripts. It gives templates and scripts based on the specific marketing scenario you provide. It is also based on the answers you input into the questionnaire. Compared to Funnel Scripts, AI writing tools have a broader focus. They will assist you in a wider range of writing tasks. This can include content creation, blog posts, articles, and more. This can offer you more flexibility. While Funnel Scripts is more focused on generating sales and marketing scripts. Especially for online media.
  • Customization - Funnel Scripts provide a questionnaire for you. Your answers will be incorporated into the copy it generates. It provides a more structured approach to copywriting. This ensures that your copy aligns with your marketing goals. AI writing tools offer more general assistance based on the prompts you give. It may offer more customization for specific marketing needs. However, you or a copywriter will still have to do the work. You need to find the best fit for what you’re looking for in a marketing or sales copy.
  • Software Development - Funnel Scripts rely on copy templates from Jim and Russell. It’s important to note that it does not have the same learning ability as AI writing tools. AI writing tools leverage machine learning algorithms to improve their performance. Large datasets and user feedback continuously refine their language generation capabilities. This may be the biggest bottleneck of Funnel Scripts.
  • Versatility - Funnel Scripts specializes in copywriting for sales and marketing purposes. For copywriting, you will be limited to these two fields. However, Jim and Russell continuously develop the software. Their goal is to cater to different writing needs. AI writing tools, such as ChatGPT, can handle writing tasks beyond sales and marketing. It can produce different content or introduce a different writing style. This means AI writing tools can generate copies for various purposes.
  • Brand Voice - Both AI writing tools and Funnel Scripts can generate coherent content. However, they ultimately need more human understanding and creativity. Capturing your brand’s unique voice and nuances may be difficult for these softwares.

Top 3 AI Writing Tools Recommendation

Jasper.ai

Jasper.ai is an AI writing tool that generates any form of copy. Examples include marketing copy, blog posts, product descriptions, ads, video scripts, and more. With hundreds of templates to choose from, this is more than you can get from Funnel Scripts. 

Other features include text and image AI generation, and AI Wizard. It has over one million sentences, a plagiarism detector, and brand voice customization. Jasper.ai has a Facebook community that offers support, job opportunities, and more. Pricing starts at $49 for the Creator Plan and $125 for the Teams Plan. Furthermore, it offers custom pricing for the Business Plan.

CopyAI

CopyAI offers a completely free version that is easy to use and will not require you to put in any money. If you are going to need more help than the basic stuff, you can opt for the $49 per month Pro Plan. This upgraded plan offers unlimited credits.

Features include hundreds of templates, an Instagram caption generator, and a business name generator. Also, it has an email subject line generator, the creation of digital ad copy, and social media content. It also comes with a website copy, e-commerce copy, and sales copy. It also has one of the easiest interfaces to interact with.

Rytr

Rytr is a content writing platform that utilizes artificial intelligence. Its algorithms are trained on vast historical data. Rytr can produce unique and interesting articles with a hint of tone and style. It is also one of the most affordable options for AI writing. Rytr offers a free plan, a $9 per month Saver plan ($90 per year), and a $29 Unlimited plan ($290 per year).

Rytr has basic writing features such as plagiarism detection and grammar checking. It also comes with a library of over 2,000 ideas to generate content and a form generator.

Dozens of AI writing tools can help you optimize your content for SEO. It allows you to write unique product descriptions, social media posts, and blogs. The development of this software has fast-tracked copywriting. It has reduced writer’s block and increased the rate of producing written outputs. This AI writing tool can turn a good copy into a great copy.

How Does Funnel Scripts Work?

The Funnel Scripts software works by asking you a series of questions. It is about your product, service, target audience, desired outcomes, and relevant details. Different questions are given depending on the funnel script you choose. You can choose scripts for sales funnels, emails, videos, and webinars. Furthermore, you may use it for digital marketing, sales, and product descriptions.

At the end, you only click a “Build” button that will give you the copy you're looking for. You can scan through different versions of the generated copy if you're not satisfied. Additionally, you may replace some bits of information from the answers you gave.

There are videos and tutorials in the Funnel Scripts that help you know how to use the software. For every script, template, and downloadable wizard you access, there are introduction videos. This will help you know how to use them.

What Do You Get With Funnel Scripts?

Downloadable Wizards

  1. The Perfect Webinar Wizard
  2. VSL Wizard
  3. Easy Survey Script
  4. Star Story Solution Script
  5. Master Class Wizard
  6. Podcast and FB Live Wizard

DotCom Secrets Scripts

  1. Call To Action Script
  2. Lead Capture Script
  3. Live Event Invitation Scripts
  4. Magic Bullet Script
  5. Order Bump Script
  6. Origin Story Script
  7. OTO Done For You Script
  8. OTO Next Thin Script
  9. PPT Opt-in Video Scripts
  10. Sales Opener Questions Scripts
  11. Special Offer Scripts
  12. Webinar Opt-in Script
  13. Who, What, Why, How Script

Expert Secrets Scripts

  1. 5 Curiosity Hooks script
  2. ASK Campaign Script
  3. Epiphany Bridge Script
  4. SHORT Epiphany Bridge Script
  5. Opportunity Switch Headline Title Script
  6. 5-Minute Perfect Webinar
  7. The Big Domino
  8. Who, What Statement Script

One Funnel Away Scripts

  1. Hook, Story, Offer Script
  2. Niche & Offer Detective Wizard
  3. Offer Stack Script
  4. Opt-In Hook Story Script
  5. Question Hooks Script

Case Studies / Testimonial Scripts

  1. Case Study Script
  2. Million Dollar Testimonial Script

Bullet Scripts

  1. Brunson Bullet Scripts
  2. FBM Bullet Scripts

Advertising Scripts

  1. Curiosity Ad Copy Scripts
  2. Facebook Newsfeed Ad Scripts
  3. PPC Ad Scripts
  4. Stealth Close Script

Content Creation Scripts

  1. About Me Page Script
  2. Decision Tree Script
  3. Free Report Script
  4. Seinfield Email Topic Ideas Script
  5. Story Idea Scripts

Email Scripts

  1. Auto Email Follow-Up Scripts
  2. Fast Teaser And Tweet Scripts
  3. Free Info Request Email Sequence
  4. Live Event Invitation Scripts
  5. Onboarding Email Sequence
  6. Promote Your Webinar Scripts
  7. Webinar Follow-Up Scripts

Titles, Headlines, Subject Lines

  1. Dirty Little Secrets Script
  2. Email Subject Line Scripts
  3. Killer Headline Scripts
  4. Million Dollar Content Headline Scripts
  5. Million Dollar Sales Headline Scripts
  6. Profitable Title Scripts
  7. Short Headline Scripts
  8. Timeless Classic Headline Scripts

Sales Letter Scripts

  1. Long Form Sales Letter Script
  2. PPT Video Sales Letter Scripts
  3. Short Sales Letter Script

Bonus Script

  1. Amazon / Ecommerce Scripts ($1,000)

Funnel Scripts Blueprints

Funnel Scripts Blueprints will teach you which type of funnels to use, when to use them, and how to use them. It's essentially a funnel blueprint that guides you through the entire process. It's about creating a funnel that can best suit the marketing strategy you're applying.

Live Monthly Group Coaching With Jim

Jim Edwards is an amazing copywriter. Beyond the software aspect of Funnel Scripts, Jim is also a coach. You can join his live group coaching if you want to dive deeper into copywriting. If you have questions, you can ask Jim during the webinar.

Copywriting Secrets Masterclass

Copywriting Secrets Masterclass is a full-fledged copywriting course by Jim Edwards. This is for you if you're serious about copywriting and want to deliver value to your business. You will learn the following:

  • Module 1: Copywriting Basic Training
  • Module 2: Your Perfect Customer Avatar
  • Module 3: Proven Copy Tactics
  • Module 4: Structuring Amazing Offers
  • Module 5: Make Them Thirsty, Then Sell Them a Drink
  • Module 6: Mother of All Copywriting Q&As

What are People Saying About Funnel Scripts?

Funnel Scripts reviews from Reddit are mixed. For instance, RatFacedBoy watched the Funnel Scripts Webinar and said it is a sales pitch. He also said that the webinar is composed of fast-talking demos that are pre-recorded. Additionally, he mentioned that it is difficult to find any real reviews. All he can find are affiliates saying how great it is.

TheMarketingNerd said that she doesn’t find the Funnel Scripts formats to work. She added that she has been working with a company that uses this software. However, after poor conversions, she implemented her templates and systems. She found that this worked a lot better. Also, she said that the actual structure of the email sequences and order for the landing page didn't work. 

TheVeritic tried ClickFunnels and Funnel Scripts and stated that you don't need both. However, he argued that the bottom line is that you'll either spend time or you'll spend money. Unless you know how to design sales funnels, you will either learn or pay someone else to design them for you. He added that he likes writing ad copy, but he can't come up with all the things Funnel Scripts provides. 

MissionIncredible purchased the lifetime offer. She views it as a time-saver in creating marketing materials. Also, she added that it is no different from any professional copywriter. The demo parts of the software were pre-recorded last week, but the parts of them talking may have been live. She finds the value of the software for $497 a year. 

Is Funnel Scripts Worth It?

Funnel Scripts is worth it if you want to get easy, ready-made templates you can use for sales and marketing. Like what Russell and Jim said, you can save time and money compared to hiring a copywriter.

But even if you don't hire copywriters, AI writing tools are becoming more and more effective. They're also cheaper than the $797 price tag of Funnel Scripts. There have been a lot of developments in AI writing since 2020. The release of ChatGPT and other generative AI tools has revolutionized this industry.

Unless Funnel Scripts integrates AI writing, it will fall behind the features department. Thus, rendering it unsustainable in the long run. As an entrepreneur, this can hurt your business, and you wouldn’t want to get left behind.

Who is Russell Brunson?

Russell Brunson is well known for his million-dollar product, ClickFunnels. This tool enables entrepreneurs to create websites and landing pages from scratch. His interest in marketing began at 12 years old. While kids were watching cartoons, he was consuming radio and TV commercials.

Fast forward to the present, he has popularized the concept of sales funnels. Russell is now a New York Times bestselling author. He wrote the books like DotCom Secrets, Expert Secrets, Traffic Secrets, and more. Russel is also known for companies like Marketing Secrets and Secrets of Success. He is also with Magnetic Marketing, Understand Me, Lady Boss, Voomly, and NakedAF.

He offers courses like Funnel Builder Secrets, Affiliate Bootcamp, and Perfect Webinar Secrets. You can read about his other courses in my Russell Brunson Courses article here on the blog. Mentoring is available in the Inner Circle and 2 Comma Club Platinum Coaching. Its members include over 737 top 1% of ClickFunnels earners. These people have made millions from the site, among the 100,000+ active users.

Who is Jim Edwards?

Jim Edwards is an internet and copywriting expert. He is also a marketing entrepreneur, newspaper columnist, author, speaker, mentor, and coach. He has published hundreds of written works as e-books, print books, and articles. Some of his latest works include The Jim Edwards Method and Author Wizards. He also created Copywriting and Content Marketing Hacks podcasts and Copywriting Secrets.

He has exceptional skills in copywriting and strategic marketing. Because of this, he has built a reputation as a creator and writer. Jim has created products that have ranked #1 in education, business, economics, and more.

More than building Funnel Scripts with Russell, Jim Edwards has continuously produced templates. These are for sales copies, webinar scripts, and email newsletters. Jim also works with follow-ups, landing pages, video marketing scripts, and many more. This made Funnel Scripts even more valuable over the years.

What Sets Funnel Scripts Apart From Other Software?

What sets Funnel Scripts apart from other software is Russell and Jim. They are the main contributors to the templates it provides. Having them by your side as an entrepreneur may be the greatest advantage you can have. Availing Funnel Scripts also gives you access to courses about sales and marketing. These courses show how every bit of content affects whether a customer buys what you sell.

Can You Make Money With Funnels?

You cannot make money with funnels alone. As a marketing and sales tool, you need to have a product or service offer. This is where you can take advantage of funnels more effectively. However, you can only create one funnel per product. It will defeat the purpose of turning leads into paying customers.

According to Statista, the average e-commerce conversion rate is at 2.5% in the last quarter of 2022. It varies by location, industry, acquisition channel, type of sale, customer, and more. A good average conversion rate should range from 3% to 7%. It should at least produce income sufficient to pay for your product’s marketing.

Do Funnels Work?

Funnels work if they properly outline your customers’ journey into making a purchase. Funnel Scripts takes advantage of this. It comes with downloadable wizards, scripts, and templates that can guide your customers. The generated outputs are categorized into Hot, Warm, and Cold scripts. Each targets your customers properly.

What are Alternative Courses About Funnel Building?

  • Traffic And Funnels - This is by Chris Evans and Taylor Welch. It teaches you how to take advantage of Facebook ads to motivate customers into your funnels. Thus, turning cold traffic into warm leads.

How Can Funnels Help Online Business?

Funnels help online business by providing a structured approach to guiding potential customers from awareness to purchase. This can lead to higher conversion rates and valuable customer insights. They help online businesses understand where customers may drop off. It allows efficient allocation of resources to optimize those areas.

However, funnels assume a linear customer journey. It doesn't always align with actual customer behavior. They often emphasize acquisition over retention and loyalty. Additionally, they may not be suitable for multi-channel interactions or for creating brand awareness. It typically focuses on selling one product or service per funnel.

Why Local Lead Generation Does Not Need Funnels to Generate Passive Income?

Local lead generation does not need funnels to generate passive income. This is because of its specific target market. It focuses on direct and effective methods to attract and convert leads. When you start a local lead generation, you are not selling products or services. Instead, you create a digital asset that targets a specific area and local service niche. Then, you generate leads and sell them to local business owners.

A funnel is limited to only one product or service. Adding more will only confuse customers on their journey. In contrast, local lead generation allows you to promote multiple services. These services will be carried out by the businesses you connect the leads to.

conclusion-lead-gen-maps

You only need around $500 to start your own local lead generation business. You can save an additional $297 compared to buying Funnel Scripts. By using local SEO, you can reach your target audience minus the complexity of sales funnels. Local searches usually have high intent. This means a simple, optimized website can convert visitors into leads more easily.

Local lead generation has fewer steps from contact to conversion. This eliminates the need for nurturing processes typical of sales funnels. So, if you are looking for a direct, simple, and passive business, check out local lead generation.

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