Copy MBA is a copywriting course by Mason Doerr (Cardinal Mason) that teaches aspiring writers the basic to advanced techniques on how to produce excellent web content. This copywriting course has modules that teach essential skills. They help students succeed in the copywriting industry. It covers tips for copywriting, creative writing, and professional writing. It also covers ways to land high-paying clients. Doerr’s Copy MBA course has over 1,600 students from all over the globe and has achieved worldwide recognition.
Copy MBA gets mixed feedback on TikTok. Some users say the course is great for beginners and not a scam, while others on Reddit say the community app is the best part of the course. However, some Reddit users feel the course is a waste of time and won't actually teach you how to write. Even with a course like Copy MBA, many people question if copywriting is a good way to make money.
Since 2014, I’ve been making passive income online and now earn over $50K a month. I can share insights about the best online businesses, not just copywriting. This Copy MBA review will cover a few things. First, I'll overview the course. Then, I'll assess Mason Doerr's claim of making over $3K a month from copywriting in three simple steps. Finally, I'll help you decide if copywriting is a stable career for you.
Copy MBA Review: Pros and Cons
Pros
Teaches basic to advanced techniques in copywriting.
High-quality course material is high-quality.
Useful examples and resources.
Cons
The course is priced at $997 which is higher compared to other programs.
Uncertainty of landing a high-paying client in the first few months of doing copywriting.
Price
The price of the Copy MBA course is $997.
Training
The Copy MBA is a 12-week self-paced online course that covers basic to advanced copywriting techniques.
Group
The Copy MBA has a private Facebook Group.
Refund Policy
The Copy MBA program has a 60-day refund policy with some conditions.
Origin
Mason Doerr launched the Copy MBA program in 2022.
Reputation
Mason Doerr has almost 563,000 combined followers/subscribers in TikTok, Twitter, Instagram, and YouTube.
After completing the Copy MBA course, I can honestly say it wasn’t what I expected, and not in a good way. The course didn’t really teach me how to improve my writing skills or become a better copywriter. Instead, it seemed more focused on offering basic templates and tactics to pitch to small businesses, which felt manipulative rather than educational.
Copy MBA’s 3 Steps for Writing Persuasively and Earning Over $3K Monthly
What Do You Get From Copy MBA?
You will get four modules from Copy MBA. The course also includes bonus lessons to boost your copywriting and networking skills. The total value of the entire course and its bonuses is estimated at $978,999, but Doerr offers it at the price of only $997.
Copywriting 101 teaches you the essential foundations of copywriting. You'll learn frameworks for writing persuasive ads, emails, webinars, and sales funnels. Also, you'll learn to adapt your copy for different customer awareness levels. You'll master both direct response and brand copywriting techniques.
Writing Creatively guides you through the process of enhancing your storytelling skills. You'll learn how to capture your readers' attention from the first word to the last. This section will teach you to ethically borrow ideas. You'll apply the three pillars of creativity: relevance, realism, and resolution. Then, you'll transform your copy into engaging, memorable content.
Writing Professionally teaches you to communicate well in a job. You’ll learn how to introduce yourself to new clients, generate referrals, and craft cold emails that lead to productive calls. This module ensures you present yourself and your services with confidence and clarity.
Getting & Keeping Clients teaches you how to build a strong client base without cold outreach. Once you've mastered the earlier lessons, you can set premium prices for your services. You'll also learn ways to keep clients long-term. This will ensure success and a steady income.
The Freelance Masterclass reveals a 5-step system. It is proven to build a successful freelance copywriting business. You'll learn to build a business that could make $5k–$20k a month. It will give you the freedom and income you want.
How To Practice offers practical, hands-on techniques to improve your copywriting skills. It goes beyond theory, showing you how to break bad habits and consistently refine your writing. This module has daily exercises. They will help you become a faster, better copywriter. You'll see real progress.
In "Greatest Hits Breakdown," you’ll get an exclusive look at some of the most successful campaigns I’ve written for clients. This bonus shows you high-converting emails, ads, and sales pages. It explains their effective designs. It’s like having access to a powerful swipe file, giving you insights into what really works.
Who is Copy MBA for?
Copy MBA is for aspiring copywriters, freelance writers, and international students looking to sharpen their skills. Mason Doerr designed the course for aspiring copywriters and marketers. It aims to improve their writing skills. The course teaches direct response copywriting. It helps students write engaging sales copy and marketing messages.
What Does Reddit Say About Copy MBA?
Reddit says mixed insights about Copy MBA by Mason Doerr. One of the Reddit post says the Copy MBA course is solid, but the real value comes from joining the community app. The user found the community helpful for connecting and learning about copywriting. However, they mentioned that the $700 price felt a bit high for the knowledge provided. Still, the course gave them a good start in the world of copywriting. The user appreciated how easy the information was to understand compared to other courses.
Another Reddit user shared a negative view of the Copy MBA course, calling it "bogus." They claimed the course doesn't teach writing skills. It only offers low-quality templates that exploit small businesses. The Reddit post also recommended ad schools. These are Miami Ad School and the New York School of Advertising. They have real campuses, instructors, and a structured curriculum. According to the user, that's where you truly learn.
What Does TikTok Say About Copy MBA?
TikTok says good things about Copy MBA. Copywriting with Cache Kate on TikTok says that it’s well-suited for beginners. She appreciated the course's focus on the basics, like copywriting, email formatting, and client-securement techniques. Mason's straightforward teaching style motivated her. It helped her overcome fear and self-doubt. She found some flaws in the course's presentation. But, she valued its practical approach and supportive community.
The live coaching calls, held five times a week, were a standout feature for her, offering real-time feedback and access to coaches when needed. She noted that the course community, mostly confident young males, was helpful and pushed her to improve her skills. She recommended Copy MBA for beginners.
Also, TikTok user Nik Watson highlights that it’s not a scam and offers a lot of useful content. He says the course teaches how to do market research, ask clients the right questions, and write effective copy using storytelling. Mason also explains the difference between direct response and brand copywriting and when to use each style.
Nik recommends reading Cashvertising. Mason references the Lifeforce 8 in it. These are eight basic human instincts that are key to writing good copy. Lastly, he mentions that Mason advises using AI but warns against relying too much on it, as it can sound robotic.
Are Copy MBA Students Getting Results?
Yes, Copy MBA students are getting results because the course provides practical, actionable training that can be applied right away. In the 12-week program, students learn proven copywriting techniques. They use them to write persuasive copy for landing pages, email sequences, and more.
In a YouTube video, Doerr invited a Copy MBA student, Kevin. He wanted Kevin to discuss his journey to $30,000 a month in just 8 months. He also shared some tips on how to establish a copywriting business even without any experience.
Who Is Mason Doerr?
Mason Doerr is the creator of Copy MBA, an online copywriting course. Doerr's birthplace and where he was raised was Hamilton, Ontario Canada. At present, he lives in Miami, Florida. Before starting his copywriting career, Doerr was working at McDonald’s. He discovered freelance copywriting in 2018. Doerr spent 6 months learning all about copywriting. He listened to podcasts, watched YouTube videos, and read articles related to copywriting.
With the skills and knowledge he gained, Doerr went on to do freelance copywriting to replace his restaurant job. In his first month, he earned $4500. In the following months, Doerr was able to get multiple clients and started to earn around $10,000 per month.
In 2022, Doerr launched Copy MBA to teach his copywriting methods to students around the world. The course covers persuasive writing techniques. Over 1,600 students have enrolled in Copy MBA so far. Doerr’s target is to get to 10,000 students using the course to prove that people can make money online through copywriting.
What Is Copywriting for Dummies by Mason Doerr?
Copywriting for Dummies by Mason Doerr is a step-by-step guide that simplifies the process of starting a copywriting business. It’s for beginners, even those with no business experience. It offers a blueprint to build a steady income by writing simple, effective emails for brands. The beauty of this approach is that it can be done with 2-3 hours a day. It lets you balance life with achieving financial independence.
Here’s what you’ll learn in Copywriting for Dummies:
Copywriting for Dummies originally costs $197, but Mason offers it for only $27. In addition to the lessons, you also get bonuses, including the 7-Day Fast Start, First Client Playbook, and $40K/Month Case Study.
Mason Doerr’s Claims
Mason Doerr claims anyone can generate a six-figure income as a copywriter following his Copy MBA program. He says his students learn how to write persuasive sales copy and landing pages through this copywriting course and earn more than $3k per month. Doerr also claims his program covers becoming a freelance copywriter. It includes setting rates, contracts, and building a client base. According to Doerr, the key to success is finding high-paying clients. He provides strategies for building a portfolio, a website, and pitching clients.
Mason Doerr’s Claims Debunked
Mason cites incredible success rates for students in his program, like “most students earn over $10K in their first month!” In reality, most students will not see results that quickly. Building a freelance copywriting business takes a lot of time and hard work. While the course may provide useful training, Mason’s success rates seem exaggerated.
Is Copywriting Saturated in 2024?
No, copywriting is not saturated in 2024 because it is an evergreen skill that will always be in demand. As long as businesses need to sell products and services, they will need copywriters to craft persuasive messages. The rise of social media and content marketing has increased the need for copywriters. They must write for platforms like Facebook, Instagram, and LinkedIn.
Although more people enter the copywriting field, the demand is growing at an even faster rate. As long as copywriters keep honing their craft and finding their niche, there will be no shortage of work. They must also keep their skills up to date with trends. Copywriting may evolve, but it isn't going away anytime soon.
Is Copywriting a Good Career?
Yes, copywriting is a good career for those willing to put in the work. As Mason Doerr points out, "Freelance copywriters have a lot of job security if they build up a good client base and reputation." As long as copywriters establish themselves, they can find steady work and long-term clients.
It will take time to build up enough steady clients and work to have a stable income. Copywriters start out slowly and need to be self-motivated to find new clients. For those passionate about writing and marketing, copywriting can be a rewarding career path.
Alex Cattoni is the creator of The Copy Posse course. She explains how copywriting gave her the freedom to travel while earning a remote income. She is among the 15 million U.S. digital nomads who make a living online. According to Alex, copywriting has the potential to grow from a small $100 side gig into a full-fledged writing career, bringing in up to $10,000 per month, even for those just starting out.
What Are the Challenges of a Copywriting Business Model?
Conclusion: Why Local Lead Generation is Easier To Scale Than Copywriting?
Local lead generation is easier to scale than freelance copywriting because it offers stability and requires a less diverse skill set. It also has profit margins reaching up to 90%, thanks to free traffic from search engines. Local lead generation, unlike copywriting, aims to rank websites for specific areas using local SEO. Copywriting requires constant creativity and client management. These websites often compete with small local businesses. They are easier to find and get more leads. Once a business owner rents a site that ranks on Google, they require minimal effort to maintain it, and it continues to generate passive income.
Each local lead generation website could earn $500 to $3,000 a month, passively. The best part is that after the initial setup and ranking process, you don’t need to actively manage these sites to keep the income flowing. Local lead generation is easier to scale than freelance copywriting. It has high profit margins and stability. The latter demands constant skill development and client
With local lead generation , you are more in control and you just need skills on how to rank websites. This business model is easier to manage and allows you to have a more stable income stream. Take more control of your online business with local lead generation now!
This was a very thorough and informative !!
I was reading reviews on reddit and most of t h em were not positive.
I was a feeling crest fallen because I was hoping over the past few months that his course would really help me be successful quickly.