Passive Prospecting is a platform that teaches YouTube lead generation in the real estate niche  created by Levi Lascsak. It has courses, memberships, in-person events, CRM, video editing, and SEO services for passive lead generation. There’s also a book and a podcast covering the same subject.

The strategy that Passive Prospecting promotes is a form of inbound lead generation. This is the result of social media followers and are organically derived. According to WebFX, 75% of marketers think that inbound practices generate quality leads.

Reviews about Passive Prospecting on Reddit are mixed. Redditors state that the podcast and book were great materials. However, those interested in one program found the pricing too high. Another customer shared that the customer assistance needed improvement.

In this article, YouTube’s functionality for lead generation will be explored. It also covers the programs Passive Prospecting has to offer. Moreover, who it’s best fit for, reviews, and the founder’s background are discussed.

How to Leverage YouTube for Organic Lead Generation?

To leverage YouTube for organic lead generation individuals need to use the passive prospecting method. The key components of a passive prospecting strategy are video optimization, subtle promotions, community engagement, consistent content, viewer-centered videos, analytics-based strategy, educational yet engaging content, high quality videos, and humanized brands. This is according to a 2021 video from the Passive Prospecting YouTube channel. 

• Optimized videos: Content must use Google- and YouTube-optimized descriptions, keywords, and titles.
• Subtle promotion: It’s important to not bombard viewers with sales pitches.
• Community engagement: Interacting with viewers through questions, feedback, and comments creates a community for the channel.
• Improve channel visibility: Posting content regularly and ensuring it’s top quality is crucial. This will improve channel visibility and increase subscriber count.
• Audience-centered content: Videos created must prioritize the interests and needs of the viewers.
• Utilize analytics in strategy: Studying viewer preference and behavior helps with strategizing and creating future content.
• Interesting & informational videos: It’s crucial to create videos that are educational yet engaging to audiences. This makes the content shareable and creates loyalty.
• Professionally produced content: Having crisp audio and good visuals enhances the audience’s experience.
• Experience- & story-based videos: Sharing personal experiences boosts trust and credibility. It also increases the brand’s authenticity to audiences.

What Does Passive Prospecting Offer?

Passive Prospecting offers courses, memberships, events, CRM, video editing services, book, community, conference, and podcasts for YouTube marketing.

Who Is Passive Prospecting For?

Passive Prospecting is for a real estate agent, entrepreneur, and business owner looking to utilize YouTube to generate leads. It’s also for those who require video editing and SEO services. Additionally, it's for individuals seeking community through memberships and in-person events.

What Are the Reviews for Passive Prospecting?

The reviews for Passive Prospecting are from the r/realtors subreddit and a testimonial from the official website. Positive reviews from 2022 shared that the CRM was useful, the channel and podcasts were great, and that it was impressive how the founders created a thriving real estate business from YouTube. Negative reviews in 2024 stated that one program was overpriced and that the customer assistance needs to be better.

Passive Prospecting Positive Reviews

Positive reviews for Passive Prospecting are from the r/realtors subreddit and official website testimonials. A comment from the r/realtors subreddit last 2022 complimented the fact that the founders have built a real estate business from YouTube, which was accordingly rare. They also mentioned that their podcast and  YouTube channel were great. In a testimonial from the official website, Brad Van De Walle shared that the CRM software provided multiple vital services. It enabled them to view incoming new clients, conversions, follow ups, as well as a customer’s sales and information,

Passive Prospecting Negative Reviews

Passive Prospecting negative reviews from Reddit come from the r/realtors subreddit, dated February to March 2024.  One Redditor commented that the company's customer support needs improvement. Whereas, another stated that the 25k accelerator program was extremely overpriced, although it included coaching, courses, and video editing.

Is Passive Prospecting an Effective Lead Generation Strategy?

Yes, passive prospecting is an effective lead generation strategy. HubSpot shares that it produces 3x more leads and higher conversion rates. This is because leads have more brand awareness. However, it takes longer to generate leads through this method compared to active prospecting. The difference between active and passive prospecting in real estate is the latter includes engagement without direct communication with a real estate agent. Active prospecting utilizes referrals, cold calls, targeted mails, and networking events to generate leads.

Who Is Levi Lascsak?

Who Is Travis Plumb?

Levi Lascsak and Travis Plumb met in 2020, through their mutual friend Michael Reese. They recognized that they had a lot of similarities. They both aimed to build a real estate business based on passive prospecting. This is because although they loved sales, they did not like the process of prospecting. They were also raised in Texas, Lascsak in Stephenville, and Plumb in Mesquite. Both served in the military in Iraq too.

On December 5, 2020, Lascsak released his first video on YouTube. During this time, he was a new real estate agent. He partnered with Plumb in April 2021. Shortly after, they closed their first 2 transactions.

In their first year of real estate, they were able to close 64 deals. These amount to more than $1 million in commissions. Then, in 2022, they were able to close 154 transactions, totaling $2.3 million in commissions.

All of these deals were completed organically. There were no paid ads used. In 2024, their YouTube channel, @passiveprospecting, has 10,400+ subscribers. It also generates up to 5 inbound leads daily.

How Effective Is YouTube Marketing?

YouTube marketing is moderately effective, according to WebFX. Based on the company’s survey of 270 B2C marketers, YouTube advertising is “somewhat effective.” This amounted to 45% of the respondents, which is the highest percentage. This is followed by the statistics listed below.

• 29% said it was “very effective”
• 12% stated that it’s “extremely effective”
• 2% shared that it “wasn’t effective”

For video marketing alone, 78% of marketers view it as an effective medium. In fact, compared to TV advertising, YouTube ads are more effective by 84%. Its effectiveness is only one of the reasons YouTube marketing is used by many. Its advantages are listed below.

• Wide reach: Based on WebFX, there are 2.5 billion YouTuber users monthly.
• Audience Targeting: According to Versa Creative, YouTube enables marketers to select their audiences based on gender, age, and location.
• Metrics Tracking: The same source states that the platform has easy-to-understand analytics tracking.

For these reasons, 75% of companies are happy with their ROI with YouTube ads. However, the platform also has many notable downsides. It includes the ones mentioned below.

• Skippable ads: YouTube ads are skippable and are able to be bypassed using ad blockers.
• Inability to control videos: Companies are not able to control which videos their advertisement accompanies. 
• Wrong audience: Because of the reason stated above, the wrong audience is sometimes targeted and lowers conversion.

Despite its many advantages, the platform still needs improvement. This is especially true regarding its customization options. If the algorithm targets the wrong audience, the advertiser’s efforts are misplaced.

To truly boost conversion, marketers need quality leads. A better alternative is marketing locally. Through local marketing, advertisers enjoy high-quality leads, reduced costs, and faster market penetration.

Ways To Promote Your Business Locally for Free

Ways to promote your business locally for free include using local lead generation and Google My Business. It also includes answering online forums and writing guest posts.

• Using local lead generation: This method includes creating a website and leveraging local search terms. This is crucial because according to Zippia, 99% of people find local businesses through the internet.

• Optimizing for Google My Business: This involves building an account on the platform. This is useful since Google shows listings in a local area.

• Answering online forum questions: Utilizing forums, such as Quora and Reddit, helps promote local businesses. This increases trust and boosts reputation.

• Writing guest blog posts for niche sites: This includes finding blogs with a specific audience. After this, it involves writing a post that shows subject expertise. 

How To Create Passive Income With Lead Generation?

Local lead generation is a business model that creates passive income. Compared to real estate prospecting, income flow is more stable and scalable.

You make money by renting out a website to a client. You get paid on a monthly basis of up to $3,000. Whereas, with real estate prospecting, you only get paid when your lead converts to a sale.

Local lead gen is also more scalable. You only need to create another website, which takes about $300 to start. Set it up and rank it. After that, there’s little maintenance required. You’ll be free to start another website or spend your time and effort on another venture.