Some of the best SMMA services to offer in 2024 are the following:
1. Social Media Strategy Development
2. Social Media Content Creation
3. Graphic Design
4. Social Media Advertising
5. Social Media Monitoring and Reporting
These services support new trends in online consumer behavior. In 2024, influencer partnerships are growing due to their 49% impact on consumer choice, according to ION. Additionally, Gartner says that social media analytics and reporting are even more relevant as they help SMMAs and businesses understand audience engagement and improve marketing decisions by 53%.
The SMMA industry has done well due to the rising demand for professional services that establish online presence. Synyup says 40% of consumers plan to increase their spending with brands that offer positive social media experiences. Successful SMMAs like Neil Patel’s NP Digital and Mike Allton’s The Social Media Hat demonstrate the potential for SMMAs as they adapt to trends.
However, the SMMA business model has challenges, like high competition. Social media algorithms change rapidly, requiring SMMAs to constantly innovate. As a result, 95-99% of SMMAs fail, according to Spell Out Marketing.
We'll cover the 20 best SMMA services to offer in 2024, the factors to consider when offering these services, how to sell them, and other ways of making money online.
20 Best SMMA Services to Offer in 2024
1. Social Media Strategy Development
Social media strategy development is a valuable service to offer clients because it requires careful planning, decisive implementation, and a deep understanding of your target market. You'll also implement techniques like creating targeted content and audience segmentation. Tools like Buffer are great for scheduling posts and analytics. The goal is to boost brand visibility and customer loyalty.
Social media development is essential in 2024, especially for small businesses. Forbes says 77% of small businesses use social media to reach customers. 41% rely on it for revenue.
According to Reddit users, social media marketing development improves a business's follower engagement and ROI. This Reddit user says that social media strategies can add an extra channel of inbound leads. This is true even if you already have a steady flow of leads and profits. He recommends lead generation on all channels.
2. Social Media Content Creation
Social media content creation is an increasingly essential service to offer clients because brands compete for their audience's attention globally, and it drives engagement, sales, and conversions. SMMAs can offer to create different forms of content like graphics, text, and video for various social media platforms. Tools like Canva, Adobe Premiere, and Planoly help SMMAs create and schedule social media content more easily.
Social media content creation is essential in 2024, especially in brand/product discovery. Sprout Social says 44% of people want to learn about brands and their offerings through videos. 87% of marketers say short-form videos have the highest ROI.
According to Reddit users, social media content creation effectively boosts brand visibility and interactions. This Reddit user advises SMMAs to know their end goals when creating social media content. They also suggest using easy-to-use, template-rich platforms like Canva to make relevant content that your brand can use to engage with your audience, even without a graphic designer.
3. Graphic Design
Graphic design establishes a brand's online presence, attracts clients, and enhances engagement. SMMAs can offer simple graphic design using Canva, Figma, and Adobe Express. Or, your SMMA might deliver high-end graphics made with Adobe Photoshop and Adobe Illustrator. The more specified your photo editing skills, the more you can charge your clients.
Lyfe Marketing says that Facebook posts with images get two times more interactions. According to Quora, graphic design visuals impact website traffic significantly. And, good marketing copy is nothing without attention-grabbing designs.
4. Social Media Advertising
Social media advertising enhances conversions and reduces ad spend for your clients. SMMAs do this by targeting ad content to specific audiences on various social media platforms. This service is essential because ads provide businesses with increased ROI, engagement, and sales. Facebook Business Manager and Google Analytics help SMMAs track ad campaign performance.
Gitnux says businesses invest 9% of their ad budget for social media marketing. And social media ad campaigns provide 250% ROIs. So, your clients will most likely benefit from your SMMA services.
5. Social Media Monitoring and Reporting
Social media monitoring and reporting involves managing and improving your client’s online presence. SMMAs track campaign performance, audience engagement, and KPIs. Along the way, SMMAs analyze and adjust their strategy. Emplifi says 51% of brands use social media monitoring in their marketing. 63% of marketers believe social media metrics will become vital. Modern tools like HubSpot, Hootsuite, and Sprout Social can help your SMMA create and share reports easily with clients and stakeholders. This ensures they get timely updates on campaign performance and metrics.
6. Influencer Marketing
Influencer marketing involves finding and collaborating with the right social media influencer. Tools like BuzzSumo and Klear can help you find these personalities. SMMAs use the influencer's authority and reach into niches to promote their client's brand.
50% of millennials trust products that influencers recommend because of their authenticity. This leads to higher engagement and conversion rates for your client. Synup says influencer marketing's ROI beats traditional ads by up to 11 times.
A Reddit comment shows how influencers can impact a brand's visibility and sales.
7. Social Media Community Management
Social media community management involves creating and fostering genuine audience connections. SMMAs can moderate and manage comments, shares, reactions, and DMs on social platforms. These promote a positive community and their client's online presence.
Sprout Social says consumers are 77% more likely to increase spending with a brand once they feel a connection. Tools like Hootsuite and Sprout Social can help you track and adjust your strategies. This leads to higher retention rates and happier customers for your clients.
8. Social Media Audits
Social media audits involve analyzing metrics to gain insights into social media campaigns. SMMAs assess a client's metrics and KPIs to learn how to improve social campaigns based on data. Tools like Salesforce and Google Analytics help SMMAs assess metrics and perform audits. This leads to higher engagement rates and better marketing results. Sprout Social says 80% of business outcomes are from 20% of your social media marketing.
Brian Keltner on LinkedIn says these audits are transformative. He notes how they affect engagement and audience targeting. These audits show an SMMA's analytical skills and help businesses find opportunities.
9. Group Coaching or 1-on-1 Coaching
Group coaching, or 1-on-1 coaching, provides social media guidance for businesses. Through direct training, your SMMA can set your client's vision, mission, and goals. Your teaching can also improve a client's skills, marketing efforts, and workflows. The demand for coaching is growing in 2024 as social media is complex and always changing.
When your SMMA offers high-quality training, you can charge more for coaching services. When students see positive results, you'll have returning customers. The key to profitability is offering personalized, up-to-date, and thorough programs and experiences.
Evan Vance spent $1,000 on a marketing course that did not work. So, he switched to a $6,200 SMMA coaching program focused on mindset. It shifted his outlook from pessimism to optimism and improved his business. Evan continued investing over $40,000 in superior SMMA coaching. With his newfound knowledge and connections, his revenue grew from $5,000 to over $70,000 monthly.
10. Blog Post Content Creation
Blog post content creation involves writing informative online articles. SMMAs create blogs using data-driven insights into their client's brand and service. Your goal is to create relevant and persuasive content to promote the brand's authority. Tools like Grammarly, ChatGPT, and Semrush can help. This boosts visibility, SEO, and conversion rates for your clients.
Semrush says blog posts are the most popular content format. And 9 out of 10 marketers use blogs to achieve their marketing goals. So, finding clients may be easy, but retaining them may be difficult if you can't deliver results.
11. Email Marketing
Email marketing involves direct communication that compels and informs your audience. SMMAs craft persuasive emails that promotes client offerings to their customers. Tools like Mailchimp and Constant Contact can help you design and improve campaigns. This nurtures leads for your clients and boosts customer engagement.
Litmus says the average ROI is $36-$40 per $1 spent in email marketing. Its personalized approach and high ROI make it a valuable service to offer. This Reddit user has worked 13+ years as a copywriter. His previous clients make $5K-$10K monthly. The user says that most email campaigns fail because they're in competitive niches. He advises to tailor their emails in niches where their offering solves a problem the consumers have.
12. Copywriting
Copywriting involves creating persuasive texts that compel your audience. SMMAs craft text content that improves sales and brand perception for their clients. Tools like Grammarly and Semrush can help you optimize your copy's impact. This leads to higher engagement and helps your client achieve marketing goals.
Gitnux says 73% of businesses use copywriting for brand storytelling. And 72% of marketers increased audience engagement through effective copywriting. Profitability lies in your ability to influence consumers and elevate your client's brand.
13. Digital Product Development
Digital product development involves creating innovative software-focused products, like e-books, webinars, and mobile apps. SMMAs collaborate with clients to create digital products that meets consumer preferences. Tools like Asana help with project management, Adobe XD helps with design prototyping. This leads to better user experiences and higher profits for you clients.
This shift to digital format lets you gather and analyze consumer data. Allowing you to react to customer feedback and trends faster. This results in cutting-edge, data-driven products that satisfies market expectations.
14. Social Media Account/Profile Creation and Branding
Social media accounts/profile creation and branding have become more essential in 2024. It is a key part of digital engagement. It gives businesses the tools to make a cohesive and recognizable online presence. Hootsuite says 66% of Facebook users visit a local business’s page weekly. Also, 90% of Instagram users follow at least one brand or business. This service is key to social media management. It involves tailoring social media accounts to reflect a brand's identity. This enhances brand perception and customer interaction greatly.
Using tools like Canva for design. Buffer for content management helps keep a consistent brand look. The importance of social media is growing in marketing strategies. Offering social media account creation and branding services improves market presence. It also helps with customer acquisition. It also gives SMMAs a chance to make money. They help businesses make good first impressions online.
15. Content Publishing
Content Publishing has become pivotal in 2024. It is crucial for brand presence. It engages audiences on many digital platforms. These platforms go beyond social media to include various digital mediums. According to HubSpot, 29% of marketers use content marketing. 90% plan to spend more on it. This strategic service focuses on systematic content sharing. It's essential for maintaining an effective online presence in a competitive digital landscape. It enhances brand visibility, drives traffic, and increases engagement and sales opportunities. Tools like WordPress and Hootsuite help publish blogs and schedule content. They ensure it's delivered consistently across channels.
A good content publishing strategy greatly expands audience reach and engagement. It's a key part of full digital marketing packages. They meet the growing need for strategic content spreading.
16. Research and Analysis
Research and Analysis has become an essential service in 2024. It is vital for creating effective marketing campaigns. This is done by thoroughly investigating competitor dynamics, market trends, and customer behaviors. This service goes beyond data collection. It involves interpreting complex data to craft targeted marketing strategies. These strategies greatly improve decision-making and campaign efficacy. They use tools like Google Analytics for data analysis. They also use BuzzSumo for content and competitor research. These help SMMA professionals refine campaigns for better ROI.
Here are some of the benefits that research and analysis provide to an SMMA’s clients:
Marketers can spot new trends by analyzing social media analytics. These include shifts in platform popularity. Also, changes in topics of interest, ad preferences, rising influencers, and engaging content types. This insight helps in planning relevant and timely content that resonates with audiences.
We can measure brand sentiment across social platforms by tracking analytics. They let us find positive, neutral, and negative views. This is crucial. It maintains customer satisfaction. It addresses grievances. It improves business offerings based on customer feedback and competitor analysis.
Analytics from social media help gauge how much people value a brand's products or services. This affects demand and pricing. Brands can use social listening tools. They can use them to tailor their content. This makes it better at showcasing benefits and meeting customer needs. This enhances perceived value.
Analytics provide data on the best channels and content types. This helps marketers set realistic social media goals. This approach ensures gradual and sustained growth based on actual performance metrics.
They are vital for showing the return on investment of marketing campaigns on social media. Tracking engagement, clicks, and sales from social media helps brands justify more investment. They can also gain stakeholder support. UTM tracking and URL shorteners help find the exact impact of social media on business.
17. Social Media Campaign Management
Managing social media campaigns is now vital in 2024. This is because businesses want to use the wide reach of social media channels. This service includes careful planning, execution, and monitoring of campaigns. The goal is to maximize brand visibility and engagement. These, in turn, drive sales and improve customer loyalty. Using tools like Hootsuite for scheduling and tracking is essential. Also, using Canva for creating engaging content is key. These tools are needed for effective campaign management. It combines creativity with analytics.
YouTuber Marley Jaxx emphasizes that a content strategy is crucial. It helps to attract, nurture, and convert leads into sales. This validates the effectiveness of a social media strategy. She corrects common misconceptions. A successful social media campaign needs more than sporadic posting. It needs a careful approach. The content must be meticulously designed to make leads. It must also build relationships and drive sales. The strategy should mostly focus on providing value (80%). It should also include some strategic promo content (20%). This mix will help guide leads through the conversion process without being too aggressive.
18. Sales Funnel Creation
Sales Funnel Creation has emerged as a crucial service in 2024 has become crucial in 2024. It guides potential customers from awareness to purchase. This shift significantly impacts lead conversion into sales. This service involves designing and implementing a strategic sequence of nurturing steps. It has high-profit potential. This is because it boosts conversion rates and makes marketing more efficient. Tools like ClickFunnels, Hootsuite, and HubSpot are key. They help SMMAs create good sales funnels.
A notable example is Iman Gadzhi. He structured a sales funnel that generated $80 million. At first, he attracts leads using targeted Google and YouTube ads. They send traffic to a landing page called "The Rescue." It promotes a free event to capture potential customers' contact details. It deepens engagement with educational content. It generated over $4 million from a single event. It guides leads to enroll in paid programs. In the final stage, Gadzhi turns these leads into paying customers through online programs and coaching. The programs cost $125 per month and are billed annually. They include a 14-day guarantee and secure payment options. They greatly improve customer retention and revenue.
19. AI-Based Content Generation
AI-based Content Generation is changing content marketing in 2024. It is driven by its efficiency and ability to make diverse, high-quality content. According to HubSpot, 58% of marketers use generative AI for social media posts. And, 88% plan to spend more on AI. It uses AI and machine learning. It revolutionizes old content strategies. It lets you make tailored content that accurately targets specific audiences. Tools like OpenAI's GPT-4, Dall-E, and Jasper.ai are key for content creators. They boost creativity and accuracy.
AI streamlines content creation. It also boosts online engagement and presence. This makes it a lucrative service. But, it does have downsides. Even ChatGPT has a disclaimer, “ChatGPT can make mistakes. Consider checking important information.” This is highly relevant as large language models like ChatGPT can hallucinate. Relying solely on AI content and not checking its quality can hurt your reputation.
20. Search Engine Optimization
SEO is still critical in 2024. It's vital for any business that aims to improve its online presence and succeed. First Page Sage says that reaching the top of Google search results in a 39.8% click rate from organic results. SEO techniques like link building are pivotal in securing higher search rankings and boosting website traffic. According to Backlinko, less than 1% of people click on the second page of Google results. Offering SEO services is very profitable. They directly impact a brand's visibility and customer reach. Tools like SEMrush and Google Analytics are essential. They help with effective keyword research and tracking website performance.
Hootsuite Labs conducted an experiment. It aimed to see if SEO for Google works on TikTok and Instagram. The process involved doing keyword research using TikTok’s search. They then optimize videos with these keywords in captions, descriptions, and on-screen text. Finally, you measured the impact on engagement metrics. The results showed a 33% increase in views from TikTok's "For You" page. There was a slight increase in engagement rates. This shows that targeted SEO can greatly improve viewer reach and interaction on social media.
What Are the Key Factors to Consider Before Choosing Your SMMA Service Offerings?
Market demand, expertise alignment, and resource assessment are the key factors to consider before choosing your SMMA service offerings. In the dynamic field of social media marketing, understanding the market's current needs is crucial. Services that are in high demand, such as influencer marketing or AI-based content generation, are likely to attract more clients.
However, offering these services effectively requires a match with your team's skills and experience. It’s essential to offer services that leverage your team's strengths, ensuring quality and efficiency. Additionally, the availability of necessary resources, including advanced tools and software, plays a vital role in delivering these services effectively.
What Is the Best SMMA Service To Offer as a Beginner?
The best SMMA service to offer as a beginner content creation or basic social media management can be ideal as they allow for learning and adaptation while still providing value to clients and don’t require extensive upfront investment. Choosing a service that aligns with your strengths and can be scaled as you gain more experience and insights into the industry is important. depends heavily on factors such as your existing skill set, areas of interest, and the specific needs of your target market.
Here are some of the reasons why content creation and basic social media management services are the best SMMA services to offer as a beginner:
YouTuber Charlie Morgan provides comprehensive advice on selecting services for a social media marketing agency (SMMA). He emphasizes the importance of choosing services not just based on what one is good at or what can be easily outsourced but on what effectively solves client problems and contributes to their business goals. Morgan shares his own experiences and strategic thinking that helped him scale his agency to seven figures, advising against picking services based merely on ease or existing skills. He also touches on the importance of media buying and in-house service delivery, cautioning against relying too much on outsourcing, which can compromise service quality and business control.
How To Set Your SMMA Service Prices as a Beginner?
As a beginner in SMMA, set your service prices based on your experience and your services. Tom Ford is from the Tom and Harry SMMA YouTube channel. He discusses the best pricing for beginners in the social media marketing agency (SMMA) field. He advises that new SMMA operators should not charge the same rates as more experienced agencies. They lack the needed experience and social proof, such as client testimonials.
Tom suggests that beginners charge $500 to $1,000 per month. They should align their fees with their services and the ad spend they manage. He emphasizes that overpricing without experience can hurt credibility and growth. He encourages new entrants to start modestly. They should build their portfolio and social proof. These will let them justify higher fees as they gain experience and expand their services.
How To Sell Your SMMA Services?
To sell your SMMA service offerings and set prices, consider these key factors to ensure your strategies align with market demands and your business capabilities:
Why Local Lead Generation Is One of the Best Services To Offer in 2024
Offering SMMA services in 2024 is still profitable. They let you leverage the vast reach of social media platforms. However, local lead generation presents a more targeted and maybe more profitable option. This is due to its high conversion rates. SMMA is complex. It may not be suitable for those seeking simpler ways to make money. Challenges include continual updates on platform algorithms. They also include intensive campaign management and handling client-specific demands.
The traditional SMMA model needs technical skills. It also needs constant client acquisition and complex retention strategies. This is all in a highly competitive global market. In contrast, local lead generation involves creating and optimizing digital assets. These assets, like websites and online listings, rank on Google. They attract and capture leads for local businesses. These businesses often pay $5 to $1,000 per lead. This provides a steadier income than other marketing methods. The model targets a clear customer base. It streamlines acquisition and faces less competition than global markets.
I have made over 50 local lead generation websites. They are in various niches, like gold investment, tree care, and personal finance. I rent these websites out to businesses. They need high-quality leads and traffic. This has let me earn $52,000 per month. This strategy shows two things. First, it demonstrates the scalability of local lead generation by expanding into other niches. Second, it shows how it can secure a large passive income.
Local lead generation offers a simpler, better option. It is for those entering digital marketing or wanting to streamline their strategies. This method makes marketing simpler. It also boosts your impact. It offers a clearer path to growth and more money. Adding local lead generation could align with your business objectives. This is especially true if you're dealing with the complexities of broader digital marketing.
