Some of the best SMMA services to offer in 2024 are the following:
1. Social media strategy development
2. Social media content creation
3. Graphic design
4. Social media advertising
5. Social media monitoring and reporting
These services support new trends in online consumer behavior. In 2024, influencer partnerships are growing due to their 49% impact on consumer choice, according to ION. Additionally, Gartner says that social media analytics and reporting are even more relevant as they help SMMAs and businesses understand audience engagement and improve marketing decisions by 53%.
The SMMA industry has done well due to the rising demand for professional services that establish online presence. Synyup says 40% of consumers plan to increase their spending with brands that offer positive social media experiences. Successful SMMAs like Neil Patel’s NP Digital and Mike Allton’s The Social Media Hat demonstrate the potential for SMMAs as they adapt to trends.
However, the SMMA business model has challenges, like high competition. Social media algorithms change rapidly, requiring SMMAs to constantly innovate. As a result, 95-99% of SMMAs fail, according to Spell Out Marketing.
We'll cover the 20 best SMMA services to offer in 2024, the factors to consider when offering these services, how to sell them, and other ways of making money online.
20 Best SMMA Services to Offer in 2024
1. Social Media Strategy Development
Social media strategy development is a valuable service to offer clients because it requires careful planning, decisive implementation, and a deep understanding of your target market. You'll also implement techniques like creating targeted content and audience segmentation. Tools like Buffer are great for scheduling posts and analytics. The goal is to boost brand visibility and customer loyalty.
Social media development is essential in 2024, especially for small businesses. Forbes says 77% of small businesses use social media to reach customers. 41% rely on it for revenue.
According to Reddit users, social media marketing development improves a business's follower engagement and ROI. This Reddit user says that social media strategies can add an extra channel of inbound leads. This is true even if you already have a steady flow of leads and profits. He recommends lead generation on all channels.
2. Social Media Content Creation
Social media content creation is an increasingly essential service to offer clients because brands compete for their audience's attention globally, and it drives engagement, sales, and conversions. SMMAs can offer to create different forms of content like graphics, text, and video for various social media platforms. Tools like Canva, Adobe Premiere, and Planoly help SMMAs create and schedule social media content more easily.
Social media content creation is essential in 2024, especially in brand/product discovery. Sprout Social says 44% of people want to learn about brands and their offerings through videos. 87% of marketers say short-form videos have the highest ROI.
According to Reddit users, social media content creation effectively boosts brand visibility and interactions. This Reddit user advises SMMAs to know their end goals when creating social media content. They also suggest using easy-to-use, template-rich platforms like Canva to make relevant content that your brand can use to engage with your audience, even without a graphic designer.
3. Graphic Design
Graphic design establishes a brand's online presence, attracts clients, and enhances engagement. SMMAs can offer simple graphic design using Canva, Figma, and Adobe Express. Or, your SMMA might deliver high-end graphics made with Adobe Photoshop and Adobe Illustrator. The more specified your photo editing skills, the more you can charge your clients.
Lyfe Marketing says that Facebook posts with images get two times more interactions. According to Quora, graphic design visuals impact website traffic significantly. And, good marketing copy is nothing without attention-grabbing designs.
4. Social Media Advertising
Social media advertising enhances conversions and reduces ad spend for your clients. SMMAs do this by targeting ad content to specific audiences on various social media platforms. This service is essential because ads provide businesses with increased ROI, engagement, and sales. Facebook Business Manager and Google Analytics help SMMAs track ad campaign performance.
Gitnux says businesses invest 9% of their ad budget for social media marketing. And social media ad campaigns provide 250% ROIs. So, your clients will most likely benefit from your SMMA services.
5. Social Media Monitoring and Reporting
Social media monitoring and reporting involves managing and improving your client’s online presence. SMMAs track campaign performance, audience engagement, and KPIs. Along the way, SMMAs analyze and adjust their strategy. Emplifi says 51% of brands use social media monitoring in their marketing. 63% of marketers believe social media metrics will become vital. Modern tools like HubSpot, Hootsuite, and Sprout Social can help your SMMA create and share reports easily with clients and stakeholders. This ensures they get timely updates on campaign performance and metrics.
6. Influencer Marketing
Influencer marketing involves finding and collaborating with the right social media influencer. Tools like BuzzSumo and Klear can help you find these personalities. SMMAs use the influencer's authority and reach into niches to promote their client's brand.
50% of millennials trust products that influencers recommend because of their authenticity. This leads to higher engagement and conversion rates for your client. Synup says influencer marketing's ROI beats traditional ads by up to 11 times.
A Reddit comment shows how influencers can impact a brand's visibility and sales.
7. Social Media Community Management
Social media community management involves creating and fostering genuine audience connections. SMMAs can moderate and manage comments, shares, reactions, and DMs on social platforms. These promote a positive community and their client's online presence.
Sprout Social says consumers are 77% more likely to increase spending with a brand once they feel a connection. Tools like Hootsuite and Sprout Social can help you track and adjust your strategies. This leads to higher retention rates and happier customers for your clients.
8. Social Media Audits
Social media audits involve analyzing metrics to gain insights into social media campaigns. SMMAs assess a client's metrics and KPIs to learn how to improve social campaigns based on data. Tools like Salesforce and Google Analytics help SMMAs assess metrics and perform audits. This leads to higher engagement rates and better marketing results. Sprout Social says 80% of business outcomes are from 20% of your social media marketing.
Brian Keltner on LinkedIn says these audits are transformative. He notes how they affect engagement and audience targeting. These audits show an SMMA's analytical skills and help businesses find opportunities.
9. Group Coaching or 1-on-1 Coaching
Group coaching, or 1-on-1 coaching, provides social media guidance for businesses. Through direct training, your SMMA can set your client's vision, mission, and goals. Your teaching can also improve a client's skills, marketing efforts, and workflows. The demand for coaching is growing in 2024 as social media is complex and always changing.
When your SMMA offers high-quality training, you can charge more for coaching services. When students see positive results, you'll have returning customers. The key to profitability is offering personalized, up-to-date, and thorough programs and experiences.
Evan Vance spent $1,000 on a marketing course that did not work. So, he switched to a $6,200 SMMA coaching program focused on mindset. It shifted his outlook from pessimism to optimism and improved his business. Evan continued investing over $40,000 in superior SMMA coaching. With his newfound knowledge and connections, his revenue grew from $5,000 to over $70,000 monthly.
10. Blog Post Content Creation
Blog post content creation involves writing informative online articles. SMMAs create blogs using data-driven insights into their client's brand and service. Your goal is to create relevant and persuasive content to promote the brand's authority. Tools like Grammarly, ChatGPT, and Semrush can help. This boosts visibility, SEO, and conversion rates for your clients.
Semrush says blog posts are the most popular content format. And 9 out of 10 marketers use blogs to achieve their marketing goals. So, finding clients may be easy, but retaining them may be difficult if you can't deliver results.
11. Email Marketing
Email marketing involves direct communication that compels and informs your audience. SMMAs craft persuasive emails that promotes client offerings to their customers. Tools like Mailchimp and Constant Contact can help you design and improve campaigns. This nurtures leads for your clients and boosts customer engagement.
Litmus says the average ROI is $36-$40 per $1 spent in email marketing. Its personalized approach and high ROI make it a valuable service to offer. This Reddit user has worked 13+ years as a copywriter. His previous clients make $5K-$10K monthly. The user says that most email campaigns fail because they're in competitive niches. He advises to tailor their emails in niches where their offering solves a problem the consumers have.
12. Copywriting
Copywriting involves creating persuasive texts that compel your audience. SMMAs craft text content that improves sales and brand perception for their clients. Tools like Grammarly and Semrush can help you optimize your copy's impact. This leads to higher engagement and helps your client achieve marketing goals.
Gitnux says 73% of businesses use copywriting for brand storytelling. And 72% of marketers increased audience engagement through effective copywriting. Profitability lies in your ability to influence consumers and elevate your client's brand.
13. Digital Product Development
Digital product development involves creating innovative software-focused products, like e-books, webinars, and mobile apps. SMMAs collaborate with clients to create digital products that meets consumer preferences. Tools like Asana help with project management, Adobe XD helps with design prototyping. This leads to better user experiences and higher profits for you clients.
This shift to digital format lets you gather and analyze consumer data. Allowing you to react to customer feedback and trends faster. This results in cutting-edge, data-driven products that satisfies market expectations.
14. Social Media Account/Profile Creation and Branding
Social media accounts/profile creation and branding involve establishing your client's online identity. SMMAs craft client profiles that are recognizable and sets them apart. Tools like Canva and Adobe help create content that aligns with your client's brand. Drupal, ClickUp, and Joomla help streamline content management. This leads to improved brand perception, engagement, and traffic for your client.
Hootsuite says 66% of Facebook users visit a local business's page weekly. 90% of Instagram users follow at least one brand or business. Businesses need this service to stand out and attract customers online. Profitability lies in your ability to create relevant client handles and content.
15. Content Publishing
Content publishing involves the strategic sharing of client content on various digital platforms. SMMAs create strategies that focus on systematic content delivery across channels. Tools like Hootsuite and WordPress's publishing feature help with content scheduling. This leads to increased visibility, engagement, and sales opportunities for your clients.
Hootsuite says as of June 2023, the engagement rate of organic Facebook posts went down from 2.58% to 1.52%. This means that even if you have the best content, it won't matter if you don't know when and where to post them. The key is to know the best times and which platforms to post on for your client's niche. For example, media companies that use Facebook should post from 6 AM to 9 AM. This leads to improved audience interactions, opportunities, and engagement for your client.
16. Research and Analysis
Research and analysis involve interpreting complex data to create effective marketing strategies. SMMAs investigate competitors, market trends, and consumer behaviors to craft data-driven client strategies. Tools like Google Analytics and Hootsuite help with gathering and analyzing these metrics. This leads to improved decision-making, effective campaigns, and better ROI for clients.
When done right, this service provides insights into your client's campaign and audience. It allows you to spot or set trends before they're overused. These in-depth audits helps you identify which content and platforms work best. Profitability lies in using data to set realistic and achievable goals for clients.
17. Social Media Campaign Management
Social media campaign management involves maximizing your client's reach on social media channels. SMMAs plan, execute, and track a campaign's performance to improve its impact. Tools like Hootsuite and Social Sprout help with tracking and analyzing campaign metrics. This leads to higher engagement, sales, and better campaigns for your clients.
Marley Jaxx says content strategies are important for social media marketing. These helps attract, nurture, and convert leads into sales. She says there's more to social media campaigns than posting content. They must make leads, build relationships, and drive sales. She advises that creating strategies that provide value (80%) and strategic promotions (20%). This ratio guides leads through the conversion process without being too aggressive.
18. Sales Funnel Creation
Sales funnel creation involves creating steps that guide customers from curiosity to loyalty. SMMAs design and execute strategic sequences that nurture leads into sales. Tools like ClickFunnels and HubSpot give insights into your leads and funnel's efficacy. These help you make data-driven decisions and improve conversions and sales for clients.
A notable example is Iman Gadzhi's sales funnel, which generated $80 million. He attracted leads using targeted Google and YouTube ads. This led traffic to his landing page, "The Rescue" which promoted a free event to get customer info. By engaging his audience with educational content, this step generated $4 million. The final stage turned leads into paying customers through online programs and coaching. This led to higher engagement and sales.
19. AI-Based Content Generation
AI-based content creation involves using generative AI to create targeted content faster. SMMAs leverage AI's large database to streamline content creation and improve audience targeting. Tools like ChatGPT-4, Dall-E, and Jasper.ai help create better, relevant content. This leads to higher engagement and improves your client's online presence.
HubSpot says 58% of marketers use AI for social media posts. 88% plan to increase spending on AI tools. AI revolutionized traditional content strategies, reduced marketing spend, and helps create targeted content. It does have downsides. ChatGPT has a disclaimer, "ChatGPT can make mistakes. Consider checking important information." The key is to leverage its ability to access and process data and blend it with your creativity. This leads to content that resonates with your audience and satisfies algorithm updates.
20. Search Engine Optimization
SEO involves optimizing your client's online presence by improving search engine rankings. SMMAs use on-page and off-page strategies based on data to get their clients to the front of search pages. Tools like Semrush and Google Analytics let SMMAs get and analyze data. This makes it easier to understand audience search intent and for search bots to find them. This leads to improved web traffic, engagement, and reach for your client.
First Page Sage says that reaching the top of Google search results in a 39.8% click rate from organic searches. Backlinko says less than 1% of people click on the second page of Google results. Profitability lies in creating websites that work on all devices and resonate with audiences.
Hootsuite Labs tested whether SEO strategies for Google worked on TikTok and Instagram. The process involved doing keyword research on TikTok and Instagram's search. They then optimized the video's captions, descriptions, and on-screen text with the keywords. Finally, they measured the impact on engagement metrics. This resulted in a 33% view increase from TikTok and Instagram's "For You" page. Showing how targeted SEO can improve audience reach and interaction on social media.
What Are the Key Factors to Consider Before Choosing Your SMMA Service Offerings?
Market demand, your expertise, and available resources are key factors to consider when choosing SMMA services to offer.
Understanding market demand gives insights into profitability, needs, and competition. This lets you gauge how you can provide value to the market and outperform competitors. For example, Arrowhead Game Studio's CEO stepped down to a CCO role as he only wants to focus on making games better. Their company communicates to thousands of their fans on social media for updates. Let's say your team is good at community and reputation management. Consider offering to handle their social media communications. This solves the client's pain points, plays on your strengths, and benefits the audience.
Knowing your expertise leverages your team's knowledge and skillset. This lets you know what services you're good at and target the right market that needs these services. This leads to improved marketing efforts, quality services, and happier clients.
Today, there's more options for tools and takes time to learn and master. Assessing the available resources lets you know if you have the right tools for the job. For example, you're in graphic design and need to make designs from scratch. Now which tool would be perfect here? Using Adobe Photoshop gives you a higher degree of customization and editing. This helps your team maximize efficiency, cut costs, and perform better.
Social media marketing trends, consumer behavior, and search algorithms updates are always changing. SMMAs must research, self-assess, and prepare themselves to succeed in social media. This ensures that your services are impactful for your clients' market and audience.
What Is the Best SMMA Service To Offer as a Beginner?
The best SMMA service to offer as a beginner is content creation because of its accessibility. It has a lower barrier to entry and access to resources like tools and forums for skill building. But you may find it harder to get clients, monetize your skills, and build a strong portfolio.
This is a result-based industry, businesses want to work with the best, who can achieve what they want. Its best to know what you excel at, gain more experience, and build your skills and portfolio. This lets you know who benefits from your skillset and where you can make the most impact.
Charlie Morgan advises on choosing services that solves a client's problems. Strategic thinking and providing services that clients need helped him scale his agency. He warns on relying too much on outsourcing as it may compromise service quality and control.
How To Set Your SMMA Service Prices as a Beginner?
Tom Ford advises new SMMAs shouldn't charge as much as experienced agencies. Beginners lack the experience, portfolio, and social proof such as client testimonials. He suggests that beginners charge $500 to $1,000 monthly. This depends on their client's ad spend and services provided.
Tom encourages newbies to start with modest prices and build their portfolio. This helps them gain clients, experience, and social proof. This lets you charge higher fees once you can prove that you can get it done.
How To Sell Your SMMA Services?
Why Local Lead Generation Is One of the Best Services To Offer in 2024
Offering SMMA services in 2024 is still profitable. They let businesses leverage the vast reach of social media platforms. However, local lead generation presents a more targeted and profitable option.
In SMMA, you need technical skills, and constant effort to get and keep clients. In local lead generation, you create, optimize, and rent out websites that rank on Google. These assets attract and capture leads for local businesses who often pay $5 to $1,000 per lead. This provides a steadier income than other marketing methods and has less competition.
I've made over 50 local lead generation websites in niches, like gold investment. I rent these websites out to businesses that need high-quality leads and traffic. Together, they earn $52,000 monthly. It's scalable by expanding into other niches and can secure a way to make passive income.
Local lead generation offers a simpler way to make money online. If you're still trying to find your way as an SMMA, local lead gen may be your ticket to win it.
