20 Best SMMA Services To Offer in 2024: Key Factors To Consider + Pricing & Selling Strategies

May 21, 2024

Some of the best SMMA services to offer in 2024 are the following:

1. Social media strategy development

2. Social media content creation

3. Graphic design

4. Social media advertising

5. Social media monitoring and reporting

These services support new trends in online consumer behavior. In 2024, influencer partnerships are growing due to their 49% impact on consumer choice, according to ION. Additionally, Gartner says that social media analytics and reporting are even more relevant as they help SMMAs and businesses understand audience engagement and improve marketing decisions by 53%.

The SMMA industry has done well due to the rising demand for professional services that establish online presence. Synyup says 40% of consumers plan to increase their spending with brands that offer positive social media experiences. Successful SMMAs like Neil Patel’s NP Digital and Mike Allton’s The Social Media Hat demonstrate the potential for SMMAs as they adapt to trends.

However, the SMMA business model has challenges, like high competition. Social media algorithms change rapidly, requiring SMMAs to constantly innovate. As a result, 95-99% of SMMAs fail, according to Spell Out Marketing.

We'll cover the 20 best SMMA services to offer in 2024, the factors to consider when offering these services, how to sell them, and other ways of making money online.

20 Best SMMA Services to Offer in 2024

1. Social Media Strategy Development

Social media strategy development is a valuable service to offer clients because it requires careful planning, decisive implementation, and a deep understanding of your target market.  You'll also implement techniques like creating targeted content and audience segmentation. Tools like Buffer are great for scheduling posts and analytics. The goal is to boost brand visibility and customer loyalty.

Social media development is essential in 2024, especially for small businesses. Forbes says 77% of small businesses use social media to reach customers. 41% rely on it for revenue.

According to Reddit users, social media marketing development improves a business's follower engagement and ROI. This Reddit user says that social media strategies can add an extra channel of inbound leads. This is true even if you already have a steady flow of leads and profits. He recommends lead generation on all channels.

2. Social Media Content Creation

Social media content creation is an increasingly essential service to offer clients because brands compete for their audience's attention globally, and it drives engagement, sales, and conversions. SMMAs can offer to create different forms of content like graphics, text, and video for various social media platforms. Tools like Canva, Adobe Premiere, and Planoly help SMMAs create and schedule social media content more easily.

Social media content creation is essential in 2024, especially in brand/product discovery. Sprout Social says 44% of people want to learn about brands and their offerings through videos. 87% of marketers say short-form videos have the highest ROI.

According to Reddit users, social media content creation effectively boosts brand visibility and interactions. This Reddit user advises SMMAs to know their end goals when creating social media content. They also suggest using easy-to-use, template-rich platforms like Canva to make relevant content that your brand can use to engage with your audience, even without a graphic designer.

3. Graphic Design

Graphic design establishes a brand's online presence, attracts clients, and enhances engagement. SMMAs can offer simple graphic design using Canva, Figma, and Adobe Express. Or, your SMMA might deliver high-end graphics made with Adobe Photoshop and Adobe Illustrator. The more specified your photo editing skills, the more you can charge your clients.

Lyfe Marketing says that Facebook posts with images get two times more interactions. According to Quora, graphic design visuals impact website traffic significantly. And, good marketing copy is nothing without attention-grabbing designs.

4. Social Media Advertising

Social media advertising enhances conversions and reduces ad spend for your clients. SMMAs do this by targeting ad content to specific audiences on various social media platforms. This service is essential because ads provide businesses with increased ROI, engagement, and sales. Facebook Business Manager and Google Analytics help SMMAs track ad campaign performance.

Gitnux says businesses invest 9% of their ad budget for social media marketing. And social media ad campaigns provide 250% ROIs. So, your clients will most likely benefit from your SMMA services.

5. Social Media Monitoring and Reporting

Social media monitoring and reporting involves managing and improving your client’s online presence. SMMAs track campaign performance, audience engagement, and KPIs. Along the way, SMMAs analyze and adjust their strategy. Emplifi says 51% of brands use social media monitoring in their marketing. 63% of marketers believe social media metrics will become vital. Modern tools like HubSpot, Hootsuite, and Sprout Social can help your SMMA create and share reports easily with clients and stakeholders. This ensures they get timely updates on campaign performance and metrics.

6. Influencer Marketing

Influencer marketing involves finding and collaborating with the right social media influencer. Tools like BuzzSumo and Klear can help you find these personalities. SMMAs use the influencer's authority and reach into niches to promote their client's brand.

50% of millennials trust products that influencers recommend because of their authenticity. This leads to higher engagement and conversion rates for your client. Synup says influencer marketing's ROI beats traditional ads by up to 11 times.

A Reddit comment shows how influencers can impact a brand's visibility and sales.

7. Social Media Community Management

Social media community management involves creating and fostering genuine audience connections. SMMAs can moderate and manage comments, shares, reactions, and DMs on social platforms. These promote a positive community and their client's online presence.

Sprout Social says consumers are 77% more likely to increase spending with a brand once they feel a connection. Tools like Hootsuite and Sprout Social can help you track and adjust your strategies. This leads to higher retention rates and happier customers for your clients.

8. Social Media Audits

Social media audits involve analyzing metrics to gain insights into social media campaigns. SMMAs assess a client's metrics and KPIs to learn how to improve social campaigns based on data. Tools like Salesforce and Google Analytics help SMMAs assess metrics and perform audits. This leads to higher engagement rates and better marketing results. Sprout Social says 80% of business outcomes are from 20% of your social media marketing.

Brian Keltner on LinkedIn says these audits are transformative. He notes how they affect engagement and audience targeting. These audits show an SMMA's analytical skills and help businesses find opportunities.

9. Group Coaching or 1-on-1 Coaching

Group coaching, or 1-on-1 coaching, provides social media guidance for businesses. Through direct training, your SMMA can set your client's vision, mission, and goals. Your teaching can also improve a client's skills, marketing efforts, and workflows. The demand for coaching is growing in 2024 as social media is complex and always changing.

When your SMMA offers high-quality training, you can charge more for coaching services. When students see positive results, you'll have returning customers. The key to profitability is offering personalized, up-to-date, and thorough programs and experiences.

Evan Vance spent $1,000 on a marketing course that did not work. So, he switched to a $6,200 SMMA coaching program focused on mindset. It shifted his outlook from pessimism to optimism and improved his business. Evan continued investing over $40,000 in superior SMMA coaching. With his newfound knowledge and connections, his revenue grew from $5,000 to over $70,000 monthly.

10. Blog Post Content Creation

Blog post content creation involves writing informative online articles. SMMAs create blogs using data-driven insights into their client's brand and service. Your goal is to create relevant and persuasive content to promote the brand's authority. Tools like Grammarly, ChatGPT, and Semrush can help. This boosts visibility, SEO, and conversion rates for your clients.

Semrush says blog posts are the most popular content format. And 9 out of 10 marketers use blogs to achieve their marketing goals. So, finding clients may be easy, but retaining them may be difficult if you can't deliver results.

11. Email Marketing

Email marketing involves direct communication that compels and informs your audience. SMMAs craft persuasive emails that promotes client offerings to their customers. Tools like Mailchimp and Constant Contact can help you design and improve campaigns. This nurtures leads for your clients and boosts customer engagement.

Litmus says the average ROI is $36-$40 per $1 spent in email marketing. Its personalized approach and high ROI make it a valuable service to offer. This Reddit user has worked 13+ years as a copywriter. His previous clients make $5K-$10K monthly. The user says that most email campaigns fail because they're in competitive niches. He advises to tailor their emails in niches where their offering solves a problem the consumers have.

12. Copywriting

Copywriting involves creating persuasive texts that compel your audience. SMMAs craft text content that improves sales and brand perception for their clients. Tools like Grammarly and Semrush can help you optimize your copy's impact. This leads to higher engagement and helps your client achieve marketing goals.

Gitnux says 73% of businesses use copywriting for brand storytelling. And 72% of marketers increased audience engagement through effective copywriting. Profitability lies in your ability to influence consumers and elevate your client's brand.

13. Digital Product Development

Digital product development involves creating innovative software-focused products, like e-books, webinars, and mobile apps. SMMAs collaborate with clients to create digital products that meets consumer preferences. Tools like Asana help with project management, Adobe XD helps with design prototyping. This leads to better user experiences and higher profits for you clients.

This shift to digital format lets you gather and analyze consumer data. Allowing you to react to customer feedback and trends faster. This results in cutting-edge, data-driven products that satisfies market expectations.

14. Social Media Account/Profile Creation and Branding

Social media accounts/profile creation and branding involve establishing your client's online identity. SMMAs craft client profiles that are recognizable and sets them apart. Tools like Canva and Adobe help create content that aligns with your client's brand. Drupal, ClickUp, and Joomla help streamline content management. This leads to improved brand perception, engagement, and traffic for your client.

Hootsuite says 66% of Facebook users visit a local business's page weekly. 90% of Instagram users follow at least one brand or business. Businesses need this service to stand out and attract customers online. Profitability lies in your ability to create relevant client handles and content.

15. Content Publishing

Content publishing involves the strategic sharing of client content on various digital platforms. SMMAs create strategies that focus on systematic content delivery across channels. Tools like Hootsuite and WordPress's publishing feature help with content scheduling. This leads to increased visibility, engagement, and sales opportunities for your clients.

Hootsuite says as of June 2023, the engagement rate of organic Facebook posts went down from 2.58% to 1.52%. This means that even if you have the best content, it won't matter if you don't know when and where to post them. The key is to know the best times and which platforms to post on for your client's niche. For example, media companies that use Facebook should post from 6 AM to 9 AM. This leads to improved audience interactions, opportunities, and engagement for your client.

16. Research and Analysis

Research and analysis involve interpreting complex data to create effective marketing strategies. SMMAs investigate competitors, market trends, and consumer behaviors to craft data-driven client strategies. Tools like Google Analytics and Hootsuite help with gathering and analyzing these metrics. This leads to improved decision-making, effective campaigns, and better ROI for clients.

When done right, this service provides insights into your client's campaign and audience. For example, it allows you to spot or set trends before they're overused. Looking into the data helps identify which content and platforms work best. Profitability lies in using data to set realistic and achievable goals for clients. 

17. Social Media Campaign Management

Social media campaign management involves maximizing your client's reach on social media channels. SMMAs plan, execute, and track a campaign's performance to improve its impact. Tools like Hootsuite and Social Sprout help with tracking and analyzing campaign metrics. This leads to higher engagement, sales, and better campaigns for your clients.

Marley Jaxx says content strategies are important for social media strategies. These helps attract, nurture, and convert leads into sales. She says there's more to social media campaigns than posting content. They must make leads, build relationships, and drive sales. She advises on creating strategies that provide value (80%) and strategic promotions (20%). This ratio guides leads through the conversion process without being too aggressive.

18. Sales Funnel Creation

Sales Funnel Creation has emerged as a crucial service in 2024 has become crucial in 2024. It guides potential customers from awareness to purchase. This shift significantly impacts lead conversion into sales. This service involves designing and implementing a strategic sequence of nurturing steps. It has high-profit potential. This is because it boosts conversion rates and makes marketing more efficient. Tools like ClickFunnels, Hootsuite, and HubSpot are key. They help SMMAs create good sales funnels.

A notable example is Iman Gadzhi. He structured a sales funnel that generated $80 million. At first, he attracts leads using targeted Google and YouTube ads. They send traffic to a landing page called "The Rescue." It promotes a free event to capture potential customers' contact details. It deepens engagement with educational content. It generated over $4 million from a single event. It guides leads to enroll in paid programs. In the final stage, Gadzhi turns these leads into paying customers through online programs and coaching. The programs cost $125 per month and are billed annually. They include a 14-day guarantee and secure payment options. They greatly improve customer retention and revenue.

19. AI-Based Content Generation

AI-based Content Generation is changing content marketing in 2024. It is driven by its efficiency and ability to make diverse, high-quality content. According to HubSpot, 58% of marketers use generative AI for social media posts. And, 88% plan to spend more on AI. It uses AI and machine learning. It revolutionizes old content strategies. It lets you make tailored content that accurately targets specific audiences. Tools like OpenAI's GPT-4, Dall-E, and Jasper.ai are key for content creators. They boost creativity and accuracy. 

AI streamlines content creation. It also boosts online engagement and presence. This makes it a lucrative service. But, it does have downsides. Even ChatGPT has a disclaimer, “ChatGPT can make mistakes. Consider checking important information.” This is highly relevant as large language models like ChatGPT can hallucinate. Relying solely on AI content and not checking its quality can hurt your reputation.

20. Search Engine Optimization

SEO is still critical in 2024. It's vital for any business that aims to improve its online presence and succeed. First Page Sage says that reaching the top of Google search results in a 39.8% click rate from organic results. SEO techniques like link building are pivotal in securing higher search rankings and boosting website traffic. According to Backlinko, less than 1% of people click on the second page of Google results. Offering SEO services is very profitable. They directly impact a brand's visibility and customer reach. Tools like SEMrush and Google Analytics are essential. They help with effective keyword research and tracking website performance. 

Hootsuite Labs conducted an experiment. It aimed to see if SEO for Google works on TikTok and Instagram. The process involved doing keyword research using TikTok’s search. They then optimize videos with these keywords in captions, descriptions, and on-screen text. Finally, you measured the impact on engagement metrics. The results showed a 33% increase in views from TikTok's "For You" page. There was a slight increase in engagement rates. This shows that targeted SEO can greatly improve viewer reach and interaction on social media.

What Are the Key Factors to Consider Before Choosing Your SMMA Service Offerings?

Market demand, expertise alignment, and resource assessment are the key factors to consider before choosing your SMMA service offerings. In the dynamic field of social media marketing, understanding the market's current needs is crucial. Services that are in high demand, such as influencer marketing or AI-based content generation, are likely to attract more clients.

However, offering these services effectively requires a match with your team's skills and experience. It’s essential to offer services that leverage your team's strengths, ensuring quality and efficiency. Additionally, the availability of necessary resources, including advanced tools and software, plays a vital role in delivering these services effectively.

  • Market Demand: Researching current trends in the digital marketing space is vital. This could involve exploring forums like Reddit and LinkedIn to gauge what businesses seek.
  • Expertise Alignment: Your offerings should align with your team’s skill set. Services like graphic design or content creation might be more suitable if these are your team's strong points.
  • Resource Assessment: Evaluate if you have the right tools and technology to provide the services. For example, advanced SEO or social media analytics tools may be required for specific situations.

What Is the Best SMMA Service To Offer as a Beginner?

The best SMMA service to offer as a beginner content creation or basic social media management can be ideal as they allow for learning and adaptation while still providing value to clients and don’t require extensive upfront investment. Choosing a service that aligns with your strengths and can be scaled as you gain more experience and insights into the industry is important. depends heavily on factors such as your existing skill set, areas of interest, and the specific needs of your target market.

Here are some of the reasons why content creation and basic social media management services are the best SMMA services to offer as a beginner:

  • Low Entry Barriers: Basic social media management and content creation are accessible for beginners due to minimal startup costs and required technical skills.
  • High Demand: Every business needs an active online presence, ensuring a consistent demand for these services.
  • Skill Development: These services allow beginners to develop marketing skills and learn the nuances of audience engagement and content strategies.
  • Scalability: As experience grows, these services can be expanded to include more complex offerings like paid advertising or analytics.
  • Quick Feedback Loop: The immediate market feedback helps beginners quickly learn and improve their strategies.
  • Portfolio Building: Managing social media and creating content can build a portfolio that demonstrates capabilities and attracts more clients.

YouTuber Charlie Morgan provides comprehensive advice on selecting services for a social media marketing agency (SMMA). He emphasizes the importance of choosing services not just based on what one is good at or what can be easily outsourced but on what effectively solves client problems and contributes to their business goals. Morgan shares his own experiences and strategic thinking that helped him scale his agency to seven figures, advising against picking services based merely on ease or existing skills. He also touches on the importance of media buying and in-house service delivery, cautioning against relying too much on outsourcing, which can compromise service quality and business control.

How To Set Your SMMA Service Prices as a Beginner?

As a beginner in SMMA, set your service prices based on your experience and your services. Tom Ford is from the Tom and Harry SMMA YouTube channel. He discusses the best pricing for beginners in the social media marketing agency (SMMA) field. He advises that new SMMA operators should not charge the same rates as more experienced agencies. They lack the needed experience and social proof, such as client testimonials. 

Tom suggests that beginners charge $500 to $1,000 per month. They should align their fees with their services and the ad spend they manage. He emphasizes that overpricing without experience can hurt credibility and growth. He encourages new entrants to start modestly. They should build their portfolio and social proof. These will let them justify higher fees as they gain experience and expand their services.

How To Sell Your SMMA Services?

To sell your SMMA service offerings and set prices, consider these key factors to ensure your strategies align with market demands and your business capabilities:

  • Market Research: Conduct thorough market research to identify high-demand services. For example, if local businesses struggle with Instagram marketing. So, offering tailored Instagram strategy services could meet a big need.
  • Skill Assessment: Evaluate your team's strengths and weaknesses. Offer services that match your team’s skills to maintain high-quality service delivery. For instance, if your team is great at video, include video production in your social media package.
  • Competitive Analysis: Look at what competitors are offering and at what price points. This will help you identify your services' competitive yet profitable pricing structure.
  • Client Needs and Budgets: Consider the typical budgets of your target clientele. Adjust your services to offer tiered pricing. This can accommodate various budgets and will make you more marketable.
  • Service Costing: Calculate the cost of each service. Include tools, man-hours, and overhead. Ensure your pricing covers costs and allows for a reasonable profit margin.
  • Feedback and Testimonials: Gather and analyze feedback from clients. Learn what services work best and why. This real-time data can guide your offerings.

Why Local Lead Generation Is One of the Best Services To Offer in 2024

Offering SMMA services in 2024 is still profitable. They let you leverage the vast reach of social media platforms. However, local lead generation presents a more targeted and maybe more profitable option. This is due to its high conversion rates. SMMA is complex. It may not be suitable for those seeking simpler ways to make money. Challenges include continual updates on platform algorithms. They also include intensive campaign management and handling client-specific demands.

The traditional SMMA model needs technical skills. It also needs constant client acquisition and complex retention strategies. This is all in a highly competitive global market. In contrast, local lead generation involves creating and optimizing digital assets. These assets, like websites and online listings, rank on Google. They attract and capture leads for local businesses. These businesses often pay $5 to $1,000 per lead. This provides a steadier income than other marketing methods. The model targets a clear customer base. It streamlines acquisition and faces less competition than global markets.

I have made over 50 local lead generation websites. They are in various niches, like gold investment, tree care, and personal finance. I rent these websites out to businesses. They need high-quality leads and traffic. This has let me earn $52,000 per month. This strategy shows two things. First, it demonstrates the scalability of local lead generation by expanding into other niches. Second, it shows how it can secure a large passive income.

Local lead generation offers a simpler, better option. It is for those entering digital marketing or wanting to streamline their strategies. This method makes marketing simpler. It also boosts your impact. It offers a clearer path to growth and more money. Adding local lead generation could align with your business objectives. This is especially true if you're dealing with the complexities of broader digital marketing.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

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