How to make money with master resell rights:
- Choose a niche to target.
- Find and buy an MRR product.
- Decide where to sell your product.
- Develop a pricing strategy.
- Create marketing materials.
- Set up a system to manage sales and distribution.
- Use digital marketing to promote and sell your MRR product.
Master resell rights (MRR) is a license that lets you buy a digital product, use it, and then sell it to others for profit. The most common products include online courses, ebooks, software, and templates. The people who buy from you also gain resell rights, allowing them to sell it further. This creates a chain of sellers, allowing the product to be sold and resold many times. The best part is that each seller keeps 100% of the profit. You can make money with master resell rights if you market effectively. A good strategy gets more sales and increases your earnings.
Jonathan Seller created a website, Instagram, and email funnel to get people to buy his MRR course, The Roadmap to Riches. He started by posting short, engaging videos about digital marketing and making money online. With this, he directs people to his website where he sells his MRR course on starting an online business. If visitors are unsure, he collects their emails to send reminders. This strategy has earned him $20,000 in his first month and over $70K+ total.
However, master resell rights come with a few risks. First, you'll need to make an upfront investment, and if you want to earn faster, that might be around $500. Also, many low-quality or outdated MRR products are sold for profit but offer little value. This hurts your reputation when people buy the product and are disappointed. Worse, some people confuse MRR with pyramid schemes or MLMs.
One Reddit user claims that if it wasn’t an MLM scheme, the owners wouldn’t allow people to resell it. Monica Banks, owner of Building Mom Creators, says these products are great for personal use. But she finds reselling it a bit shady, suggesting it's better to create your own similar product.
With 10 years of experience as an online entrepreneur, I know how to generate real income online. If you're not careful with the master resell rights business, you could end up losing a lot of money instead of earning with it. However, success isn’t guaranteed as you depend on someone else’s digital product. That’s why I’ll introduce you to a more reliable and sustainable business model — one that earns me $50,000 a month.
In this guide, I’ll walk you through the 7 steps to make money with master resell rights. I’ll also share ways to monetize these products and common mistakes to avoid.
1. Choose a Master Resell Rights Niche To Target.
To choose a Master Resell Rights niche, first, assess market interest and size. Focus on niches with proven demand and a substantial audience. Tools like Google Trends and keyword research help you look into this. For example, the keyword "digital marketing courses" gets 10,000 searches, showing interest.
To maintain relevance, you should focus on evergreen niches. Google Trends helps you find topics with long-lasting appeal. Type in your niche idea and see its interest graph in the last 5 years.
You should also match the niche with your expertise. Knowledge and passion help you create content that’s engaging and trustworthy. Plus, you’ll understand the product more, explain it clearly, and market it effectively. You'll be more believable than if you randomly sell an MRR product for money alone.
Choosing a master resell rights niche is important as it helps you focus on a specific audience. This makes it easier to find interested customers. It also reduces competition, as you’re not trying to sell to everyone. Some potential niche markets where reselling MRR products can thrive include:
- Digital marketing. Online courses such as The Roadmap to Riches and Ultimate Branding Course (UBC) are the most popular. The Roadmap has almost 500 searches on Google, while UBC boasts 38.2K members in its community.
- Health and fitness. Popular MRR products include workout plans, meal-planning tools, and wellness ebooks.
- Personal finance. MRR content about budgeting, investing, or saving strategies do very well. According to Ramsey Solution, 73% of Americans experience debt. This pushes many to seek budgeting and debt management strategies.
- Entrepreneurship and small business. Sell MRR materials on business planning, startup strategies, or e-commerce tools.
- Niche hobbies. This includes MRR guides, tools, or courses related to your audience's interests.
2. Find and Buy an MRR Product.
To find and buy an MRR product, head over to an MRR marketplace. Reputable sites include:
- Master Resell Rights
- PLR.me
- Big Product Store
- IDPLR
- PLR Ebook Supplier
- Master Resale Rights
- PLR Database
- Content Sparks
- Tools for Motivation
- Buy from the product creator themselves
Explore product options in your niche. Look for sample pages or reviews for product quality, design, and relevance.
Always check licensing terms. Make sure the product has genuine master resell rights, allowing you to resell it. Each product's terms are different, so read it carefully.
Once you find the product you want to use and resell, buy it and download everything provided, like sales pages, graphics, and promotional tools.
Finally, customize and brand it following the licensing terms. Add your branding or slight edits to make it unique to your business.
You can sell all kinds of digital products with master resell rights. Online courses, software tools, ebooks, templates, and video tutorials are the most profitable products with master resell rights. This is due to their high demand and easy distribution.
Quality, resell rights, and profit margins are what to look for when researching master resell rights products to sell.
- Product quality. Make sure the product is well-designed, updated, and provides real value. Poor-quality products hurt your reputation. What's more, you may want to use the product yourself and ensure you're getting the best value for your money. So before buying, always do your research and read reviews.
- Resell rights. Verify that the product comes with clear and legal resell rights. Read through the license user agreement to see what you can and can't do with the product. This is also a good way to assess how much flexibility you have in your marketing plans. NOTE! You usually can't customize or claim a master resell rights product as your own. However, you can do this if the product comes with Private Label Rights (PLR).
- Profit margins. Calculate if you can sell the product at a price that allows you to make a good profit. For example, The Roadmap to Riches costs $497. If you're confident you can sell it to 5 people at the same price, you'll achieve a 100% profit margin, earning a total of $2,485.
3. Decide Where To Sell Your MRR Product.
When deciding where to sell your MRR product, consider cost, ease of use, and control. Choose a platform with fees that fit your budget to maximize profit. If you're new, go for a user-friendly one to set up and manage your products quickly. Finally, pick a place that gives you control over your branding and customer data. This builds lasting relationships and adapts your sales strategy over time. The best platforms to sell products with master resell rights include:
- Gumroad. The fees are super straightforward - 10% per transaction with no upfront cost. It also has a simple setup process, perfect for those without any technical skills. You get some control over your product pages, pricing, and branding, too. However, it lacks full customization options compared to a self-hosted site.
- Payhip. This offers 3 packages. The free package asks for a 5% charge per transaction. If you go for the $29/mo package, the transaction payment goes down to 2%. The third package costs $99/mo but has no additional rates. It's also easy to set up and manage and has good control over the pricing, product, and branding. Customization is still a lot less than having your own website.
- Lemon Squeezy. This charges 5% + 50¢ for every sale you make. What stands out is that email marketing features are free for up to 500 subscribers. Plus, it automates many processes, such as file delivery and tax handling. Customize your store to match your brand, manage payments directly, and maintain ownership of customer data.
- Shopify. This is a bit more expensive - with the most basic package costing $19/mo. You'll get to try it out for $1 in your first month, though, to see if it's for you. Here, create a unique online store for yourself. You may even add more features as your business grows, such as SEO tools and custom integrations.
- Your own website. This is the platform I personally recommend as you have complete control. You’ll only need to cover the cost of hosting and a domain, and all sales are completely free of transaction fees. Fully customize your site, from the design and branding to user experience and payment processing. Sure, building a website takes some time. But platforms like WordPress and WooCommerce make it a lot simpler. You get ultimate flexibility with no restrictions on how you market or sell your digital products. This is the best option for long-term success and branding.
The Marketing Mompreneur created a table with her top sales venues for digital products:
Choosing a good sales platform makes it easy to sell and manage your MRR products online. It also ensures secure transactions and a smoother buying experience for your customers. You'll earn money faster by streamlining sales and attracting more buyers.
4. Develop a Pricing Strategy for Your MRR Product.
When you develop your pricing, always consider the restrictions first. The license agreement will dictate how much flexibility you have over it. There are three types of pricing models:
- Fixed price. The product creator sets the price, and you can't modify it.
- Minimum price requirement. Set your own price but it must be above the specified minimum threshold.
- Flexible price. You're free to set your own price based on your market strategy.
If you can modify the price, first look at the market competition. Check what others are charging for similar MRR products. Match, undercut, or slightly exceed competitors’ prices. Just always keep it competitive to attract potential buyers who compare options. Remember, others are selling the same product as you.
A good strategy is to increase perceived value. This means to charge more by including added benefits, such as bonuses or exclusive access. Jonathan Seller offers two packages for his MRR Roadmap to Riches course. The course alone costs the same as the actual price, while the higher-priced option includes access to his content team.
Of course, you need to consider profit margins, too. Make sure your price covers your costs and leaves room for profit. Balance these factors to create a price that works for both you and your customers.
5. Create Master Resell Rights Marketing Materials.
To create master resell rights marketing materials, you can choose from several options. Here are some key promotional content that work:
- Sales pages. Go into detail about the benefits, features, and value of your MRR products. It should also include compelling copy, hard-to-resist offers, testimonials, and clear calls to action. Make sure it's optimized for conversions to easily turn visitors into buyers.
- Email marketing campaigns. Craft a series of emails to educate your audience about the product or the niche you're targeting. Use these emails to build trust and rapport, while highlighting the product's benefits. Include persuasive content that encourages readers to visit your sales page. A Forbes Advisor survey found that 50% of marketers ranked email marketing as the most effective channel.
- Social media content. Create engaging visual and textual content for platforms like Facebook, Instagram, and TikTok. Use these to generate interest and direct potential buyers to your sales page or other promotional content. Make sure each piece aligns with your overall product messaging.
- Lead magnet. This can be a free resource, like a live call or ebook, offered in exchange for a visitor's contact details. Use this to build an email list and nurture potential buyers who are interested in your MRR product.
- Product explainer videos. Film short or long videos that explain how the MRR product works and its key benefits. Videos are great as they increase engagement and help simplify complex information. It will also improve buyer confidence. According to Wyzowl, a whopping 90% of marketers said videos increased brand awareness, while 88% said it increased web traffic.
- Landing page testimonials. Customer reviews or success stories are always a hit. This is because it builds social proof and credibility. It will highly encourage visitors to trust your product even more and buy it.
- Ad creatives. Prepare visual and copy assets for Google Ads, Facebook Ads, and other platforms. These should be eye-catching and compelling to attract clicks and conversions.
Geslene's marketing material includes a sales page strategy that's hard to resist. First, she prices the 'Ultimate Digital Product' at $12. She immediately shows the price, what's included, and a fill-out form. However, she offers to give it for FREE if people decide to buy her other product "The Roadmap Exclusive" for $597. Getting two courses for a lower combined price adds extra value while saving money.
Simply Nilly on TikTok creates videos about how the MRR product helped her make money online. She focuses on genuine content to build trust and engage potential buyers.
You must create well-crafted materials to promote your MRR product. This is what you'll use to attract buyers and drive sales. Without the right sales content, even the best product goes unnoticed. Plus, good marketing materials help build trust and credibility. When you show you know your product or its niche, people are more likely to believe you.
6. Set Up a System To Manage MRR Sales and Distribution.
Setting up a system should include smooth transactions, timely delivery, and efficient customer support. Here's how to do that:
- Automatic product delivery. Confirm your platform automatically delivers the MRR product to the customer. It's important to keep fulfillment quick and efficient without any additional work. Many platforms, like Gumroad and WooCommerce, offer automated digital product delivery.
- Reliable payment processing. Use a payment processor that supports global transactions and offers secure, instant payments. It's even better if there's built-in fraud protection. What's more, the payment gateway should smoothly connect with your sales platform. This is so payments trigger immediate product delivery without any manual steps. Some great processor options are PayPal and Stripe. You can also integrate Apple Pay to support more buyers.
- Email follow-ups. Set up personalized email sequences that send automated messages to your buyers. This includes thank-yous, product access instructions, and upsell or cross-sell offers. Once in a while, it's good to send follow-up emails to maintain customer engagement. Tools like ConvertKit and ActiveCampaign help you with this.
- Sales and performance tracking. Utilize built-in analytics or Google Analytics to monitor your sales and marketing efforts. Identify which strategies drive conversions and where improvements are needed. Also, create real-time dashboards using Google Sheets or Airtable to track sales and organize customer data.
- Seamless customer support. Offer a detailed FAQ section or live chat for quick assistance. If you're using email, make sure you respond within 24 hours. Implement a chatbot or ticketing system to manage inquiries efficiently. Providing prompt support is crucial for ensuring a smooth experience for your buyers.
- Clear licensing information. For MRR products, you must give easy access to the resell license and usage instructions. Set up a dedicated page or include the licensing details in the product download area.
- Scalability. Your system should be capable of scaling as your sales increase. Your platform should be able to handle growing traffic without performance issues. Your payment processor should be able to support larger transaction volumes. Plus, automating as many processes as possible will allow your system to handle growth with minimal effort.
Setting up a well-organized sales and distribution system will help keep customers satisfied. It'll make things much easier for you, too. Start earning money consistently by keeping everything running smoothly.
7. Use Digital Marketing To Promote and Sell Your MRR Product.
The best marketing strategies for products with master resell rights are:
- SEO (Search Engine Optimization). SEO practices increase online visibility on search engines like Google. It ranks your website through keyword optimization, quality backlinks, and improving user experience. So when people search for the MRR product you’re offering, your website will appear first. First Page Sage says that the top website receives 39.8% of Google clicks. Your chances of sales are much higher the more visitors you attract. This is the strategy I work with. Through SEO, I attract 25.3K visitors to my website each month.
- Social media marketing. This is a great way to build your own community and get them interested in your MRR product. Showcase it through engaging videos, reviews, and proof of success. Facebook (24%), Instagram (21%), and TikTok (55%) are particularly influential in turning product discovery into purchases.
- Email marketing. Sending helpful tips, offers, and testimonials will build trust and nurture leads. A clear call-to-action, like inviting them to learn more or make a purchase, guides your audience to take the next step. According to First Page Sage, email marketing has an average 2.8% conversion rate.
- Content marketing. Valuable content like blog posts, videos, or podcasts builds authority. When people see you as an expert in your niche, they will trust the product you recommend. A WebFX survey saw 55% of marketers say their blogs were very effective for their online business.
- Paid advertising. This is a quick way to drive traffic to your product sales page. Ads usually target audiences based on their interests and online behavior. This way, your ads will show up to people who are most likely interested in your MRR product. So it's easier to drive sales.
For a more effective marketing strategy, you should build a sales funnel. This guides potential customers from first learning about your product to buying it. For example, Eddie Cumberbatch's funnel brings in an impressive $200K per month. He first gets leads by posting valuable videos on YouTube, TikTok, Instagram, and his free Skool community. He then convinces his viewers to join his free LIVE class every week. He'll answer all their questions and pre-sell his Creator Accelerator community. At the end of each class, he offers a special deal to the first 20 people to join his paid community for $597. Since his audience is already convinced, they rush to grab the offer. The clever part is, he actually opens more than 20 spots. This strategy takes many steps, but it really works.
Digital marketing plays a critical role in making money with master resell rights. You use it to reach potential customers, promote your products, and drive sales. It sets you apart and encourages people to choose your MRR product over others. To see real results, you'll need a brilliant marketing strategy.
6 Ways To Monetize MRR Products
- Direct sales. Purchase the rights to a product and sell it directly to your customers. Since you keep 100% of the profits, it’s a fast way to generate income. The key is to have a good platform and a solid marketing strategy to get your product in front of the right audience. This is the simplest way to monetize MRR products.
- Bundling. Combine multiple MRR products into a package and sell them at a higher price. This strategy increases perceived value and leads to higher profit margins. It also helps your product stand out from the competition. To make it hard to resist, select products that complement each other. For example, bundle an MRR e-book on social media marketing with your own video tutorials.
- Affiliate marketing. Set up an affiliate program for your MRR products. The goal is to leverage other people's networks to expand reach and potential sales. Of course, you must give your affiliates a commission from the sales. You won't earn 100% of the profit anymore, but at least you only pay for marketing when a sale is made. What's more, this strategy requires the least effort.
- Subscription service. Offer a subscription service for multiple MRR products or regularly updated MRR content. Here, customers pay a monthly or yearly fee to get new products, exclusive content, or early access. This gives you consistent, recurring income. It will also build long-term relationships with customers.
- Upselling. When customers buy one product, offer another related MRR product as an add-on or bonus for a higher price. This increases the total value of each sale without needing to attract new customers. It works especially well when the product complements what they’ve already purchased. Be sure that your upsell offers clear extra benefits that add real value for the customer.
- Create and license an MRR product. Create your own digital product and license it out as MRR to others. As the original creator, you have full control over it and the licensing terms. Plus, it boosts your brand or name recognition. It's a powerful strategy for quickly scaling and reaching more markets. This approach leads to long-term passive income and success, too. However, it's also the longest process. You'll have to build your own product, create a license agreement, and market it to MRR resellers.
What Are Common Mistakes To Avoid When Using Master Resell Rights?
- Thinking it's a get-quick-rich scheme. Master resell rights won't earn you 6-figures overnight as some people claim. You can't buy an MRR product, put some videos online about it, and expect flocks of people to buy it from you. You must put in the hard work to earn money from it. Treat it like a real business selling your own product.
- Selling poor quality products. Don't go and sell any MRR product you find. This damages your reputation and lead to unhappy customers. Always ensure it provides real value to you and your audience before reselling.
- Buying an MRR product just to resell it. You need to genuinely want the product yourself. This way, you’ll avoid feeling like you wasted money, especially if the product doesn’t sell or is more expensive.
- Ignoring license terms. Not following the terms results in breaking intellectual property laws, leading to legal trouble, fines, or losing the right to resell the product. Take time to carefully read and follow all the MRR license agreements. Even if you don't intend to break them, you might miss key details.
- Failing to build a brand. No one is going to buy something from a random stranger on the internet. However, building your brand alongside your MRR products creates trust and loyalty. Branding set you apart from other resellers. It also introduces new products under the same trusted name.
- Not adding value. Simply reselling MRR products without any additional value can hurt your sales. Many others resell the same product with the same master resell rights benefits. It's good to add bonuses or include helpful resources to stand out.
- Neglecting customer support. Even with MRR products, you're still responsible for providing customer support. Make sure you answer questions and handle any issues buyers might have.
- Offering too many products at once. This overwhelms your customers. Focus on a few high-quality products and target the right audience to acquire more sales. If you have many MRR products, slowly provide them through a subscription or upsell.
- Being unclear about what you're selling. People hate not knowing exactly what a product is or what master resell rights are. This is why so many call it a pyramid scheme or MLM. Be very clear about what you're selling. Make content that fully explains your product and its benefits.
Best Make Money Online Courses With Master Resell Rights
Roadmap to Riches is a digital marketing course created by Zack and Hannah Pippins. It costs $497 and comes with master resell rights. The course teaches how to grow an online business and sell digital products - from start to finish. Many reviews from previous students love that it offers valuable resources and tools. There are also a lot of success stories from students who found success reselling it. Since it’s a quality course, you can buy it for your own business or confidently resell it.
Ultimate Branding Course (UBC) was created by Dray Mijatovic. This course teaches personal branding and social media strategies. It includes 24 modules covering topics like audience growth, content creation, and sales funnels. It also provides access to a large community with weekly live calls. The course costs $499 and offers master resell rights. However, it has received mixed reviews. Some praise its comprehensive content, while others find it disorganized and challenging. You’ll have to see for yourself whether it’s worth reselling.
Learn & Earn Profits Online (LEPO) by Michelle Spark focuses on beginners. She offers newbies wanting to start an online business with a simplified module for $497. Here, they learn about branding, SEO, and social media strategies, among other things. Reviews are generally positive, praising its content and support. If you're a beginner, this is a great course for you. Then, apply your learnings right away and resell the course to earn money online.
Digital Wealth Academy by Rachell Jova is a good investment for master resell rights. For $497, you get 80 modules that cover business, sales funnel, and automation. Use what you learn to resell the course to your audience. With 16.2K members, the community is active and growing. This means the course is trusted and can be easy to resell.
Conclusion: Is Master Resell Rights Worth It?
Master resell rights is worth it if:
- You already have an audience
- You have strong marketing skills
- You have knowledge and authority in the niche
- You're willing to invest with no guarantee of success
- Or, you're willing to put in the time and effort to acquire all that
MRR is saturated because everyone who buys the product can immediately resell it. This floods the market with the same offering. Over time, it will become even more challenging to get people to choose your version of the product. Even if you resell a quality product and make some sales, you won’t be able to sell it long-term. Eventually, the market will be flooded, and most potential buyers will already own it. Master resell rights also has a bad reputation. People are often skeptical, thinking it’s an MLM, scam, or a pyramid scheme. Even those who don’t mind the model see it as risky, unsure if the product is actually worth buying and reselling.
If you're looking for a better way to make money online, I'd recommend local lead generation. This is the business model I work with, and it's much more reliable than master resell rights. With this business model, you create a service website and rank it through local SEO. You then find a local service company to rent the website once it gets traffic. Since it's a rental, you'll earn a recurring monthly income with little effort.
Local lead generation is better than master resell rights because:
- The initial investment is low. You only need about $25 to $100 to create a basic website. The rest cost nothing, like ranking it with local SEO and finding clients.
- You offer something valuable. Small service businesses will always need leads. Since an already-ranked website brings in quality leads, they'll be eager to rent it from you. You can even rent these out for $500 to $3,000 a month. That's how valuable it is to them.
- The profit margin is high. With a small investment and big earnings, you keep a large portion of the revenue as profit. If you spend $100 to create a website and earn $500 a month from it, that's an 80% profit margin for the first month already. I currently earn $50K a month from my 10+ rented websites.
- Competition is low. You're mainly competing with small service businesses in specific areas. Plus, you're competing for top ranks on Google, not fighting to sell the same product as so many others.
- It’s fulfilling. There’s great satisfaction in creating something yourself. Sure it will take some time and effort, but you'll feel proud to offer it to clients afterwards. It’s even more rewarding when you’re helping a small business succeed.
- Scaling is easy. All you need to do is create more service websites. With endless locations to choose from, the opportunities are limitless.
- It generates passive income. After you've done the hard work - creating, ranking, and renting - you can enjoy the monthly income. And you hardly have to do any maintenance. I get to enjoy my time traveling, improving my skills, and spending time with family while earning.
- It’s a long-term business. I’ve been doing this for 10 years, and the demand from local businesses for more leads hasn’t slowed down. Plus, even more service companies are popping up here and there. You'll always have new and old clients that need your local lead gen business.
