![rudy mawer](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122834/rudy-mawer.png)
The ROI Machines by Rudy Mawer is a marketing agency, offering varied services to help you scale your business. This includes high-level marketing strategies, funnel development, design, and deployment. They also specialize in Facebook, Instagram, Google, and YouTube ads. Other services include high-level copywriting, email marketing, and tech builds and integrations. The VIP service offers help in building and scaling businesses. This includes creating lead magnets, sales pages, checkout pages, and running Facebook ads.
People from Better Business Bureau, Reddit, and YouTube share mixed opinions about ROI Machines and Rudy Mawer. While some commend the agency for its expertise, others express disappointment. Terry H, for instance, regretted paying for subpar ads and a program that resembled others in the market. Complaints on the Better Business Bureau also surfaced. It alleges misleading sales tactics and delays in refund processing despite promises. However, clients like Ina and Sterling found ROI Machines effective in boosting leads and providing support. Despite these successes, former employees criticize Rudy Mawer's management style. They also question the success rate of his celebrity deals. Also, they find Rudy difficult to work with.
Running a digital marketing or social media marketing agency (SMMA) is difficult. It takes a lot of hard work and your profit margins are often slim. You need to have relevant experience and be prepared for the industry's challenges. You must consider factors like difficulty in finding and keeping clients, as well as high competition. According to ZipRecruiter, a digital marketer typically earns $77,381 a year or approximately $37.20 an hour.
This ROI Machines review talks about its pros and cons, content, inclusion, and reviews. It also answers whether starting a digital marketing agency is worthwhile in 2024. Lastly, it explores another online business model that is more reliable than owning a digital marketing agency.
ROI Machines Review: Pros and Cons
Pros
Rudy Mawer is an expert in advertising.
The 30-Day Challenge offers a great value to students.
The VIP coaching helps you scale your agency to the next level.
The ROI Machines offers a variety of services and products.
Cons
The ROI Machines is quite costly.
The information on Facebook Ads is just similar to free materials from YouTube.
You need to pay for VIP to access more services and products.
There is no guarantee that it works for everyone.
Price
The ROI Machines courses cost $27 to $97. The VIP service costs between $12,000 and $20,000 per month.
Training
The ROI Machines training includes self-paced videos, PDF guides, modules, presentation, and coaching.
Group
The ROI Machines participants have a private Facebook Group.
Refund Policy
The ROI Machines refund policy says that you will only get a refund within 7 days of purchase. You can only get a refund if you have tried the coursework, are not happy with the results, or find no value of the course.
Origin
The ROI Machines started in 2019.
Reputation
Rudy Mawer is a well-known personality in the digital marketing world. He is also an influencer with over 1 million followers combines. Rudy appeared in many publications, TV shows, podcasts, and more.
I took this course, and it was a joke. They kept saying things like “we’re like Navy SEALS” and “military style,” but as someone who served, I can tell you that’s just a cover for abuse and toxic behavior. The military isn’t about being mean; it’s about discipline and professionalism, something this course doesn’t get.
The course felt like a scam, full of name-dropping and pushing you to take more overpriced courses, with no real benefits like healthcare or actual pay. It’s all about the grind mindset, with no clear job description or mention of getting paid for your work. Honestly, it was like an MLM ad, and I regret wasting my time on it.
What to Expect in the 30-Day Challenge?
You can expect to learn how to launch a new offer, build a new funnel, and scale with Facebook ads in the 30-Day Challenge from Rudy Mawer. Once you subscribe, you will join Rudy’s private group of expert marketers for the next 30 days. Over 30 days, Rudy and his team will provide you with daily training, guidance, and supervision. On top of that, you will gain access to ten of Rudy’s best million-dollar funnels you can legally use for your project. He will also show you how to attract and keep high-paying clients.
After 30 days of following the challenge exactly, you will have a new funnel live. You also be running ads, and, if everything comes together well, be well on your way to scale as you’ve never scaled before. You’ll also get access to a behind-the-scenes look at how Rudy scales his businesses fast with FB Ads.
The 30-Day Challenge only costs $30. You can also purchase an exclusive VIP Full-Service Growth Package with Rudy and his ROI Machines team of experts. You can even book a call with one coach from the team to assemble more plans and strategies for your business.
What are the Contents of the 30-Day Challenge Course?
Day 1: Perfecting Your Offer
Day 2: Your Perfect Avatar Plan
Day 3: Your 10x Product Stack
Day 4: 10 Elements Of A High Converting Sales Page
Day 5: How To Double Initial Sales With Upsells
Day 6: Live Q/A Support / Personal Help
Day 7: Live Q/A Support / Personal Help
Day 8: Backend Email Automations
Day 9: Cart / Order Bump to Double Sales!
Day 10: Exit Pop That Made Me $75,000
Day 11: Facebook Creative Masterclass (I’ll Give You My Top 20 ads out of 2000)
Day 12: Facebook CBO Management
Day 13: Live Q/A Support / Personal Help
Day 14: Live Q/A Support / Personal Help
Day 15: Facebook Audience Scale & Tricks
Day 16: IG Story Ads to Half Costs
Day 17: Monitoring & Optimize Your Ads
Day 18: Advanced Facebook Bidding Strategies
Day 19: Rudy’s Omnipresence Re-Targeting System
Day 21: Live Q/A Support / Personal Help
Day 22: 10x Facebook Scale Methods
Day 23: Ecom Quiz Funnels To Generate Unlimited Leads/Sales!
Day 24: Million $ Conversion Rate Optimization
Day 25: Boosting AOV + LTV to Scale
Day 26: SMS Text Message Secrets
Day 27: Live Q/A Support / Personal Help
Day 28: Live Q/A Support / Personal Help
Day 29: Scaling Beyond 30 Days
Day 30: Secret 100 Million $ Guest Speaker Celebrity
What is ROI Machines?
ROI Machines is a full-service marketing agency specializing in direct-response marketing. Their expertise lies in creating and optimizing launches, Facebook ads, and complete funnels. The goal is to help clients maximize their return on investment (ROI). The team at ROI Machines comprises experienced professionals. They provide personalized attention to each client. This ensures that each one receives top-tier support and results.
ROI Machines offers a comprehensive range of services. It includes handling everything from campaign strategy to integration. It also covers everything to ensure a smooth and streamlined process that delivers results. Their approach includes testing various ads and sales pages. They also identify winning tactics and optimize business performance. Additionally, they focus on transparency. They provide clients with weekly reports and performance metrics, keeping them informed every step of the way.
What are the ROI Machines Products?
The course curriculum is:
- Intro video
- Download Rudy's best messenger bots into your business (pdf)
- Everything you need to know before you create your first bot (video)
- What messenger bot should you use for your business (video)
- Messenger bots to generate high ticket leads (video)
- Messenger Bots to sell physical products (video)
- How to create your first messenger bot ad in minutes (video)
- Bonus – How to Create High Converting Ads (Part 1) (video)
- How to grow your Facebook Group to 10,000 + members (video)
- 2x your Revenue with follow-up–80%+ Open Rates for Sequences (video)
- How to Use Zapier to Collect Emails & Phone Numbers (pdf)
- Messenger Bots To Sell Digital Products (pdf)
- The Best 5-day Bot Sequence (pdf)
Viral Video is a course where Rudy and his team teach you content planning, and writing a gripping story that will hook the potential viewers. Viral videos don’t just pop into existence from some magical universe. Some people get lucky, but that’s a very tiny percentage. The course provides you with loads of tips and hacks to go viral. It covers different platforms - which is great because video ad guidelines vary from Facebook to Instagram, for instance.
The course curriculum includes:
- Module 1: Designing your Viral Video Strategy
- Module 2: How to Tell a story that Resonates
- Module 3: Crafting the perfect Call to Action
- Module 4: Starting out & scaling your Video Production
- Module 5: My Secret Video Distribution Hacks
- Module 6: The difference Between Platforms
- Module 7: Bonus – Viral Video Product Checklist
Ad Copy Masterclass is a course about ad conversion. It is an action that's counted when someone interacts with your ad. For example, clicks a text ad or views a video ad. Then take an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Rudy provides you with some superb points to focus on and gives you some good ethical principles that I wish more people followed.
The course curriculum includes:
- Mastering the Platform–Facebook Psychology 101
- Launch Checklist to write high converting Ad Copy in 10 minutes!
- Fill in the Blank script you can use for any copy going forward
- Buyer Personas Cheat sheet
- Writing out your personas
- Creating Ads to skip the sales page
- Bonus – High converting ad swipes
Rudy also gives a very easy-to-follow proven script to follow that will help a lot with all your future ads. You also learn about the different buyers you will encounter, how to deal with their challenges or objections, and how to turn them into clients.
The 100K Email Swipes contain the actual emails from Rudy’s more successful campaigns. Rudy gives you a blueprint, explaining the knowledge behind the successful email. In addition, he shows you the recommended sequences to send them out.
This will be a very good basis for you to see some real-life examples that have some proven success behind them.
The course curriculum includes:
- Intro: Rudy's 100K Email Swipes
- Sequence 1: Membership Site Promo Launch with VIP Upgrade
- Sequence 2: Ebook Launch Pre-Sale
- Sequence 3: 1-on-1 Coaching - Consulting Email Blast
- Sequence 4: 3-Day High Converting Follow-Up Sequence Pushing Any Product
- Sequence 5: Crazy Converting $ Cart Abandonment Series
- Sequence 6: Affiliate Product Launch Sequence
- Bonus: 4-Day Manychat Launch Sequence
Secret Copywriting Sales Script is a course created by Rudy to help you get a get 6-7 figure online business. He teaches the basics of “Psychological Triggers” that compel people to buy. Rudy also stresses that this is not a skill that comes easily or overnight. Work on the principles that are laid out for you in this course. He also introduced A.I.D.A., which is pretty standard if you've ever studied marketing.
The course curriculum includes:
- Intro
- Lesson 1: Attention
- Lesson 2: Interest
- Lesson 3: Desire
- Lesson 4: Action
- Lesson 5: 11 Point Sales Copy Template
The Building a Sales Conversion Funnel course is comprehensive training on why you need ClickFunnels. They are a sales funnel builder designed to help businesses automate sales processes from start to finish. It gives you the power to control every stage of your buying journey. It has proven to be very successful over the last few years.
The course also teaches that a conversion funnel places more emphasis on customer behaviors and retention. It focuses on lead nurturing at every step of the process. There are different stages to every conversion funnel. It involves acquiring customers, motivating them to take action, and creating a content strategy.
Rudy also shows you what it takes to launch your product from start to finish. You also get to witness a live funnel setup. This course aims to have you up and running within 48 hours. You also learn what to avoid, what to add & what to double-check and adjust.
The course curriculum includes:
- Why ClickFunnels is the only software you need as a solopreneur
- Getting ready to launch in 48 hours (video + PDF
- How to create your first high converting funnel ( video + PDF)
- The anatomy of a high converting sales page (PDF)
- Editing your sales pages (video)
- Making Final Edits to Your Pages ( video)
- Mobile Optimization (video)
- Conversion Tactics – Exit Pops & Hoverbars (video)
- Crafting your high converting checkout page (video)
- Making sure all integrations are setup (video)
- Easiest way to add leads to your CRM (video)
- Bonus 1: Rudy's Top 25 picks for high converting funnels ( pdf)
- Bonus 2: Advanced Optimization Tactics Tricks
The 10 Weeks To 1000 Sales course is the longest and most extensive of the ROI Machines courses. As you can see from the content–they cover things extensively. This course includes all the previous courses, nicely merging and combining them.
It will cover how to start from zero to hero. The course covers everything from choosing products, creating funnels, and setting up ads. Then you will move on to how to grow your business, get your whale, create new products, work with affiliates, and hire staff to do your work for you.
Rudy will also go into Facebook Ads a bit more in-depth. You will learn your basic setup with a complete walkthrough. Rudy teaches how to monitor & scale your Facebook Ads & how to be Facebook Ad ad-compliant.
The ROI team will also reveal some of their advanced Facebook techniques. They said that these techniques have consistently proven successful.
The course curriculum includes:
- Lesson 1: Introduction – Mastering the 2- Step Process (intro video)
- Lesson 2: Products & Funnels ( Anatomy of Million $ Funnels)- pdf
- Lesson 3: Crafting & Planning Your Own Product & Funnels To Go From 0 – 1000 in 10 weeks (video & pdf)
- Lesson 4a: Crafting a High Converting Funnel (video & pdf)
- Lesson 4b: Mapping Out Your Funnel (Video)
- Lesson 5b: The Anatomy of the Million Dollar Sales Page Revealed ( video)
- Lesson 6: Crafting Your Upsells To Double Your Revenue ( video & pdf)
- Lesson 7: Simplifying the Complex Tech Stuff ( video & pdf)
- Lesson 8: Email Marketing & Automations That Have Made Over $250,000 (video & pdf)
- Lesson 9: 7-Day Launch Strategy That’s Made over $100,000 ( video & pdf)
- Lesson 10: Paid Traffic for Launches ( video & pdf)
- Lesson 11a: Setting up Facebook Ads – My Million $ Method ( Video & pdf)
- Lesson 11b: Complete FB Ads Walkthrough (Video)
- Lesson 12: Monitoring & Scaling Your FaceBook Ads ( Video & pdf)
- Lesson 13: Facebook Ad Compliance (video & pdf)
- Lesson 14: Advanced Facebook Ad Techniques ( video & pdf)
- Lesson 15: Instagram Growth Tactics That Grew to 200,000 in 6 Months (video & pdf)
- Lesson 16: Closing High ticket Clients Paying You $2000 - $500 (Video & pdf)
- Lesson 17: Going From 100k to 1 Million Dollars & Beyond While Growing a Fitness Empire (video & pdf)
- Lesson 18: How to Make Your Next Product to Double Your Sales (video & pdf)
- Lesson 19: Affiliate Offer Success (pdf)
- Lesson 20: 5 Ninja Tactics That Made Over $100,000 last year (video & pdf)
- Lesson 21: How to Hire Staff & Other Trainers to Run Your Business for You (video & pdf)
- Lesson 21: Using UpWork to Build Your Elite Team (video)
- Lesson 22: Your Completed My 10 - 1000 Course (video)
- Bonus: VIP Bonus – 3 Stage Video Sales System with FaceBook Ads
Who is ROI Machines For?
ROI Machines is for digital marketers and online business owners. Rudy offers products and services that could benefit:
- Big and small digital business owners
- Facebook marketers of all levels
- Social Media marketers of all kinds
- Affiliate marketers of all levels
- eCommerce business owners
- Bloggers and website owners
His courses are all developed for the business owner who wants to learn how to do his marketing, rather than getting a digital agency to do it for him.
What People are Saying About ROI Machines?
People are saying mixed reviews about ROI Machines and Rudy Mawer. Some are expressing positive sentiments as they appreciate the expertise and approach of the agency. Particularly in areas like direct-response marketing, Facebook ads, funnel optimization, and many more. Some clients also value the attention and support they receive. However, others complained about the quality of the content and promised support and a refund policy.
ROI Machines Reviews From Better Business Bureau
ROI Machines reviews from Better Business Bureau were negative. It has an average of 1 out of 5 stars from only 2 reviews. Terry H expresses regret over paying $250 for subpar ads and $3,000 for a program that resembled others in the market. He felt deceived about the refund policy, as it required more time commitment than initially stated. He ultimately labeled the company as scammers.
![roi machines review from bbb](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122818/roi-machines-review-from-bbb-e1714968792789.png)
Another reviewer, Aden M, expressed disappointment in the content provided by ROI Machines. He described it as disorganized and lacking valuable information. Someone posted in their Facebook group that they had their ad accounts blocked by Facebook after using ROI Machines' services. Aden requested a refund but received sarcastic responses, and someone blocked him. Despite only spending $27, Aden warns others against investing any money with ROI Machines.
On top of these reviews, one customer also raised complaints in Better Business Bureau. The complaint alleged that the company misled the customer into purchasing services that were not as promised. Initially, the company denied the customer's request for a refund within the cancellation period. However, ROI Machines agreed to provide a full refund, which was accepted by the customer. However, later updates from the customer show delays and difficulties in receiving the refund as promised.
ROI Machines Reviews From Reddit
ROI Machine reviews from Reddit are very limited. One user, Independent-Rich-344, said that he has worked with Rudy Mawer and he doesn't offer much value to his clients. He added that Rudy's staff are always under stress and lack any organization. He also said that things are chaotic and Rudy blames his employees until they get tired and leave.
![roi machines review from reddit](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122808/Screenshot-2024-05-06-220635-e1715005840726.png)
Another former employee, Neonoles, said that Rudy is nowhere near as successful as he puts on. He added that most of his celebrity deals lose money and get ended. He ended up quitting the job. No-Copy3569 said that working for Rudy is crazy.
ROI Machines Reviews From YouTube
![online marketing reviews-cropped](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122841/online-marketing-reviews-cropped.png)
Online Marketing Reviews channel said that ROI Machines received positive ratings and testimonials. Mawer's association with Tai Lopez adds credibility to the brand. He finds the courses priced affordably, ranging from $27 to $97, while the VIP service costs between $12,000 and $20,000 per month.
However, he notes that ROI Machines may not be suitable for everyone. It is best suited for individuals who already have expertise, such as coaches, consultants, or service providers. For those who are new to entrepreneurship, the courses and services offered by ROI Machines may not provide much value.
![jason klein-cropped](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122809/jason-klein-cropped.png)
Jason Klein is a satisfied customer of ROI Machines from Brazil. He reached out to ROI Machines with a proposal to offer active customer service for free. He noticed a lack of active customer service on the website and the ManyChat system and wanted to fill that gap. Jason expressed his gratitude to Rudy Mawer for the value he received from his mastermind group and wanted to give back. He praised the ROI Machines' culture and appreciated the knowledge gained from Rudy and the ROI Machines team.
ROI Machines Success Stories
![ina-cropped](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122805/ina-cropped.png)
Ina from PelvicPainRelief.com said that ROI Machines are fantastic and Facebook geniuses. She said that they have an incredible team that can help you with many aspects of your business. Including sales copy, landing pages, Facebook Ads, and more! She had a successful business launch and earned over 40,000 leads.
![sterling-cropped](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/05/13122804/sterling-cropped.png)
Sterling from LifeChanger Academy said that he gained a 400% boost in leads after joining ROI Machines. He calls it the best marketing agency experience he had. Sterling added that the ROI team cares about their clients.
Who is Rudy Mawer?
![rudy mawerr-cropped](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2023/05/13135615/rudy-mawerr-cropped.png)
Rudy started in the health space, as a holistic health coach, nutritionist, and sports scientist. Over the years, he has pivoted towards marketing, given his immense success in his programs and their reach globally. Thousands of people still buy and use his health programs every month. It’s still a large part of Rudy and his mission to inspire and educate millions of people.
He started and expanded his business, which is now valued at several million dollars. He is also an investment adviser & counts many reputed individuals as his clients. His list of clients includes Olympic Athletes, Celebs, 9-Figure Business Men, and Movie Stars. Rudy Mawer has reportedly helped generate more than $100 million in combined revenues for his clients.
Additionally, Rudy has received recognition for his efforts in entrepreneurial circles. He was among the Top 20 Entrepreneurs by Yahoo Finance and one of the Top 5 Facebook Ads and Funnel Experts in the world. In addition, he is also Tai Lopez’s business partner.
He also runs various businesses, including a Marketing Capital group with Kevin Harrington from "Shark Tank". Rudy Mawer's ROI Machines has assisted over 50,000 small businesses globally since 2019. Mawer Capital made it to the Inc 5000 list.
You’ll find Rudy featured in:
NBC™
CBS
Good Morning Lalaland
ABC Action News
BodyBuilding.com
Men’s Health Magazine
Forbes Magazine
The Huffington Post
Oxygen
Muscle Strength
Quest Nutrition
Flex Magazine
Dozens of YouTube channels
Rudy is also an influencer. He has over 1 million followers on Instagram, 79.7K followers on Facebook, 4K followers on LinkedIn, and 3.1K followers on TikTok. Rudy has been to 200+ speaking engagements, TV appearances, and hosts the Top 20 marketing podcast "Living The Red Life." He received a USA O-1 visa for individuals with extraordinary talent in consulting and marketing. He now advises Fortune 500 brands and A-list celebrities on social media and online marketing strategies. He has worked with clients such as Les Brown, Floyd Mayweather, Olympians, NFL Super Bowl Champions, and Hollywood stars.
Is it Worth Starting a Digital Marketing Agency in 2024?
Yes, it can be worth starting a digital marketing agency in 2024 if you prepare for the challenges associated with it. You must have relevant experience in the field. Either from working in the digital marketing industry or through freelancing. The digital marketing landscape is growing. So, you must commit to ongoing learning and adapt to new strategies and technologies.
Be prepared for the financial aspects of starting and running an agency. This includes initial investment, ongoing expenses, and potential revenue streams.There are many forms of digital marketing, from SEO, content marketing, and social media advertising, to email marketing.
Most media marketing agencies use only social media marketing. While the market for digital marketing agencies may be competitive, there is still room for new players. As long as you can differentiate themselves, provide value to clients, and navigate the challenges of the industry.
Here are some challenges with digital marketing agency that you have to consider:
- Low returns: A major problem for digital marketing agencies is finding new clients and keeping your existing clients. You will always be searching for new clients.
- Getting and retaining clients: It's very difficult to land clients. Business owners don't even want to talk on the phone with marketers, let alone give you a meeting. And then you still need to sign them up with no proof of what you can do. Once you've run an ad campaign, there's no guarantee that you'll keep that client. Client retention is very low with SMMA.
- High competition: Offering digital media marketing services is a cut-throat business. There's a lot of competition and because of this, you will need to undercut your competitors' prices or offer more services. This all leads to lower profits.
- Mastering marketing and advertising: In 2024, you need to be a master marketer, specializing in different online advertising platforms. Just running Facebook Ads on their own is a complex process. Imagine running multiple ad campaigns on different platforms at the same time. Running social media ads is very technical. You need to know the ins and outs of digital advertising platforms and be a master marketer if you want to succeed with an SMMA.
Why Local Lead Generation is More Reliable Than a Digital Marketing Agency?
Local lead generation is more reliable than a digital marketing agency because you don't need endless hours tweaking your campaigns. With this business model, interruptive marketing does not affect you. It also fosters better relationships with clients so you can avoid clients dropping you on a whim. Another thing, local lead generation has a higher profit margin, ranging from 85%-90% per site.
![conclusion-digital-marketing](https://ippei-prod-media-artifacts-us-east-1-203352749099.s3.amazonaws.com/wp-content/uploads/2024/03/13125809/conclusion-digital-marketing.jpg)
Digital marketing or social media marketing is often high-maintenance. You spend hours per day on ads. It also has a very low-profit margin, often 10% or less. On one hand, local lead generation is low-maintenance. Once ranked, the site runs on autopilot. With digital marketing, you own nothing because the ads belong to your clients. They can replace you if they want to. In local lead gen, you own the moneymakers - the lead gen site & leads. As long as you provide high-quality leads, your clients will pay you $500-$3000. And if they want to stop working with you, it is easier to look for another client from the same industry. On top of that, social media ads are very costly and complex. Sometimes, you end up spending so much with no returns. Local lead generation uses Google's free traffic. In addition, if people do a Google search for a product/service, they already have the intent of buying. When people click on a social media ad, that intent is most often not there. They are being interrupted while scrolling through their social media feeds.
Moreover, the digital marketing industry is pretty cut-throat. With the high competition, it's difficult to get clients, especially if you are just starting. Local lead gen requires SEO and other technical skills, so it is low in competition. You can also work in various industries and geographical locations, so it is easier to look for clients. So, if you are looking for a more reliable online business venture than digital and social media marketing, try local lead generation.