Is Amazon Affiliate Program Worth It?: The Pros and Cons of This Program

July 17, 2023

Is Amazon affiliate program worth it? Yes, the Amazon affiliate program is worth it if you maximize your affiliate link, the affiliate commission earning process, and social media marketing. According to Datanyze, Amazon Associates has a 46.11% market share of the world’s affiliate network. That equates to around 86K-87K companies trusting the Amazon Associates Program. Realistically, you can earn an average of $50 to $10,000 monthly with an affiliate commission rate of 1%-20%.

The Amazon Associates Program, also called the Amazon affiliate program, has about 900K to 1 million affiliates. This means that the program is profitable. However, over 95% of affiliate marketers fail, according to You need to put in significant time and effort to do market and product research and create smart marketing strategies. Knowing the pros and cons and benefits of the Amazon affiliate program will help you gain a footing in this competitive industry. But is being an Amazon associate the right business model for you?

Local lead generation offers a more stable and scalable passive income. You don’t need to worry about a 24-hour or a 9-day cookie window to get your commission. While Amazon affiliate marketing has an abundance of affiliate products and niches, local lead generation focuses on specific services. You get less market and competitor saturation. All you need is to create niche service sites (your digital assets). By organically ranking them high on the search results, you generate sizable leads to forward to local business owners. This business model will drive 5 to 6 figures in passive income monthly.

What is Amazon Affiliate Program?

The Amazon affiliate program is an affiliate marketing platform by Amazon that allows bloggers, influencers, and content creators to make money from promoting Amazon sellers’ products. It is also called Amazon Associates or the Amazon Associates Program. By joining this program, you become an official Amazon Associate. You can earn affiliate commissions whenever a potential customer clicks on your Amazon affiliate link and purchases Amazon products.

Amazon Affiliate Program Pros and Cons

Amazon Affiliate Program Pros

Reputable company

Straightforward affiliate application process

Diverse products and niches

Solid sales follow-up techniques

90-day cookie extension

Amazon Affiliate Program Cons

Low affiliate commission

Multiple sign-ups for different countries/regions

24-hour cookie duration

Stock, link, and product image issues

Limited international payments

Amazon Affiliate Program Pros

Reputable Company

Amazon is a long-standing e-commerce company that started in July 1994, while the Amazon Associates Program kicked off in 1996. This makes them an established brand in the affiliate marketing industry. Amazon’s almost 1 million affiliates are a testament to its success. Moreover, the company promotes safe transactions among Amazon sellers, potential customers, and Amazon affiliates.

Straightforward Affiliate Application Process

The Amazon Associates Program has a simple joining process. Aspiring Amazon affiliate marketers can go to the Amazon Associates Central website and sign up. It is totally free. After the sign-up process, you can immediately start finding profitable products, promote your special link, and earn your very first Amazon affiliate commission.

Content creators and publishers can easily showcase their Amazon links through their websites, social media accounts, or YouTube channel. These advertisements can be in the form of a blog post or a product review.

Diverse Products and Niches

Accumulating significant Amazon affiliate sales is effortless because of the diverse niches and products available on Amazon’s affiliate network. From home improvement and clothing to health products and the latest technologies, Amazon affiliates can surely profit from any of these product categories. This is also the reason most beginners in affiliate marketing choose Amazon Associates. Additionally, joining the best Amazon affiliate marketing courses gives you more insight into what affiliate products and niches are profitable.

Solid Sales Follow-Up Techniques

Amazon influencers have strong support from the affiliate program. They do this through follow-up emails or prompts commonly called email marketing. This eases an affiliate marketer’s journey when starting with Amazon affiliate marketing. Besides helping you make an affiliate sale, Amazon also wants to minimize cart abandonment.

90-Day Cookie Extension

Amazon’s affiliate marketing program has a 90-day cookie extension apart from its 24-hour cookie window. So, the affiliate marketer can still earn commissions on all the items that the customer adds to the cart within the 24-hour window, given that the customer checks out within 89 days. Additionally, you get an affiliate commission whenever your customer purchases other items using your Amazon product link. This gives you more opportunities to increase your Amazon affiliate earnings.

Amazon Affiliate Program Cons

Low Affiliate Commission

Amazon Associates Program has an affiliate commission rate of 1%-10%. The percentage you get from each affiliate sale depends on the product category. For example, you can only get a 1% affiliate commission for grocery items, while luxury beauty products can offer a 10% affiliate commission. You can only get a 20% commission if you manage to sell Amazon Game products. This niche has a high commission rate because it’s more difficult to sell online games due to increased competitors like Gamification Summit and Crazy Games.

Another factor that leads to a low affiliate commission is Amazon’s return policy. According to Awesome Dynamic, Amazon has an average return rate of 5%-15%, which can go up to 40% for products like jewelry and electronics. Take note that affiliates can’t claim the affiliate commission of a sold Amazon product unless the 30-day return period has passed.

Multiple Sign-Ups for Different Countries/Regions

If you want to promote Amazon products to different countries or regions, you also need to sign up for its different international affiliate programs. This is a hassle for affiliate marketers since creating numerous accounts takes time, and the whole process makes it complicated. The Amazon Associates Program has operations from 17 locations across the globe. Its four major territories are in Asia and Australia, America, India and the Middle East, and Europe.

24-Hour Cookie Duration

Being a successful Amazon affiliate means understanding the 24-hour cookie window. Amazon’s tracking cookies last for 24 hours from the time your customer clicks your Amazon product link. You only get to earn commissions on the products that your customer buys within the 24-hour duration. Realistically, this amount of time isn’t enough to drive potential customers to make a purchase.

Stock, Link, and Product Image Issues

Maintaining your Amazon affiliate website takes a lot of work. You need to update your Amazon link whenever one of your affiliate products is out of stock. Let’s say you have 10 comprehensive articles for 15 products from the same vendor. If your supplier closes their shop, that’s 150 Amazon links you need to update. Amazon is also strict with putting product links in promotional emails. This decreases your chances of simplifying the customer purchase journey using your special link.

One thing to note when selecting product images is that they should be from Amazon. You need to use SiteStripe or Amazon’s API when doing so. This means that the images generated by Amazon are random and you’re stuck with what image they choose.

Limited International Payments

Amazon affiliates who have joined Amazon Associate Programs in the US, the UK, Canada, France, Spain, Germany, and Italy can be paid through bank transfer in their local currency. However, this payment option is only possible for 52 countries in the US, Eurozone, and UK regions.

Amazon Associates in countries like Asia, South Africa, and Australia still receive their payments via check or Amazon gift card. Additionally, Amazon’s affiliate marketing program is still not open to using the PayPal platform. This is a huge disadvantage for affiliate marketers not included in the list of 52 countries, as check delivery may take some time.

Is Amazon Affiliate Program Dead?

No, Amazon affiliate program isn’t dead. According to Peng Joon, Amazon affiliate marketing is still alive, given that you promote high-ticket products that are recurring. Software, supplements, and subscriptions are great examples of these profitable products. While there have been significant cuts in affiliate commission rates during the COVID-19 outbreak, it doesn’t mean that the Amazon affiliate program is dead.

Amazon influencers, affiliates, and content creators can make around $600 to $110,000 yearly. And since the affiliate marketing industry’s spending is growing 10% every year, the expected growth of affiliate marketing in 2023 is $14.3 billion. This benchmark report from Influencer Marketing Hub validates the fact that the Amazon affiliate program is still alive.

Amazon Affiliate Program FAQs

Is the Amazon Affiliate Program Free?

Yes, the Amazon affiliate program is free. There are no additional or hidden fees when and after you join the program. Amazon’s affiliate marketing program also has no minimum referral quota.

What are the Amazon Affiliate Program Requirements?

  1. You must submit an Amazon Associates Program application.
  2. Your website must have original content and be publicly accessible.
  3. Your website must not have inappropriate content.
  4. You must specify your website/s, mobile application, or social network account.
  • Website content must be original and published within the last 60 days
  • Mobile apps must comply with Amazon’s Mobile Application Policy
  • Social network accounts must have at least 500 followers (Facebook, Instagram, Twitter, YouTube, TikTok, and

It is crucial that you acknowledge and abide by the Amazon affiliate program’s enrollment and eligibility requirements. Take note that during the application review process, Amazon will verify if you complied with their policies and program requirements.

How Long Does It Take To Become an Amazon Affiliate?

It takes 5-10 minutes to become an Amazon affiliate. Completing the sign-up process means that you can already generate affiliate links. However, you only get approved after completing three qualified sales within the first 180 days and passing the application review process. Once approved, you will have full access to the Amazon Associates Central platform.

How Long Does Amazon Take To Pay for the Commission Made From the Amazon Affiliate Program?

It takes approximately 60 days for Amazon to pay for the commission made from the Amazon affiliate program. Amazon pays commission income monthly, and the “60 days” starts after the end of the month when you earned the commission. They will send it via check, direct bank transfer, or an Amazon Gift Certificate.

What are the Benefits of the Amazon Affiliate Program?

  • Significant monthly revenue using your website, mobile app, or social media account
  • Massive product base to choose the best products
  • User-friendly tools to create special links and a solid product linking strategy
  • Comprehensive dashboards and reports to monitor sales and link performance
  • Exclusive community of Amazon affiliates for networking and information gathering

These are the five major benefits of the Amazon affiliate program. However, the benefits you get from other affiliate networks or programs like CJ Affiliate, eBay Partner Network, or ClickBank vary.

What are the Risks of the Amazon Affiliate Program?

  • Getting banned or not being paid if you don’t comply with Amazon’s terms and conditions
  • Low sales because your chosen Amazon affiliate product or service and niche are not profitable enough
  • Unstable monthly income if Amazon lowers its commission rates or changes the policies
  • Being a victim of affiliate scammers or fraudsters like fake products, click fraud, and website URL hijacking
  • Unfavorable Return On Ad Spend (ROAS) if you are using paid ads (you spend money on driving traffic and impressions but you have low affiliate sales)

Is It Profitable To Be an Amazon Affiliate?

Yes, it can be profitable to be an Amazon affiliate. You can make sizable money if you know how to utilize Google Analytics for site performance tracking, amplify your Amazon affiliate sales, and maximize the Amazon Associates Central platform. But becoming a successful Amazon affiliate takes time and effort. According to ZipRecruiter, the average income of an Amazon affiliate in the US as of 2023 is $7,118 monthly and $85,416 yearly. While this amount is workable for some, expert affiliates also venture into other ways to make passive income on Amazon, like Amazon FBA.

How Much Do You Make From the Amazon Affiliate Program?

You can make about $50-$10,000 in passive income monthly from the Amazon affiliate program. This value depends on factors like content engagement, website traffic, and sales volume. The more potential customers you drive into clicking your Amazon affiliate link, the higher your monthly income will be. You can earn as much as $110,000 yearly from the Amazon affiliate program.

Some affiliate marketers even use paid advertisements like Facebook Ads and Google Ads to boost their earning potential since Native Shopping Ads will no longer be allowed starting on the 25th of July 2023.

Is the Amazon Affiliate Program Legit?

The Amazon affiliate program is legit. Amazon is an established brand that has been operating for over 25 years. In fact, many Amazon affiliate websites are well-known because of their legitimacy and high performance. According to Ahrefs, The Prepared, Homegrounds, and Dog Food Advisor are successful Amazon affiliate websites because of their high organic traffic, ranking keywords, and referring domains.

Does the Amazon affiliate program work? Yes, it does. The Amazon affiliate program has over 900K affiliates and more than 86K businesses transacting with it. Is Amazon affiliate marketing profitable in 2023? Yes, it is. Back in 2015, Amazon affiliates made about $10 billion in revenue. These facts show that the Amazon Associates Program is constantly growing year after year.

Amazon Affiliate Marketing Related Articles

  • Journey to the Center of Amazon Review - A review of Debbie Gartner’s 48-lesson Amazon Associates affiliate marketing course. It focuses on driving buyer intent, getting more website clicks, and avoiding getting banned on Amazon Associates Central. Plus, an in-depth comparison of the course’s pros and cons.
  • Amazon Affiliate vs Influencer - This article differentiates and compares an Amazon affiliate from an Amazon influencer. It features the profitability, scalability, and challenges of these business models. You also get reliable brand insights about the Amazon Associates Program.
  • Amazon Affiliate Review - What are Amazon Associates? This article dives into the definition of an Amazon affiliate, the requirements of the program, and the strategies for driving increased revenue. It also highlights the pros and cons of the Amazon Associates Program and how it compares to local lead generation.

Local Lead Generation is Still Better Than the Amazon Affiliate Program

Local lead generation is still better than the Amazon affiliate program. It has nothing to do with physical products, so you won’t have to create multiple product links just to make a commission. This business model focuses on digital real estate like websites and blogs to make up to $50K in passive income monthly.

The Amazon Associates Program can give you up to 20% of affiliate commission on a single product. However, this percentage depends on the type of product you sell. While Amazon affiliate marketing offers an abundance of profitable products, making consistent monthly revenue is challenging. You need to track your link performance, affiliate sales, and site traffic constantly to develop robust product linking strategies or create engaging content.

The local lead generation business model offers a more stable way of making money online in 2023. Aspiring online entrepreneurs must create local service sites and rank them organically to capture high-value leads. Once you have local leads calling for niche services, you can then forward them to local business owners. This method provides you with a simpler, more scalable passive income for years to come.

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