Currently set to Index
Currently set to Follow

Amazon FBA vs Walmart WFS: Which is Better For Your E-commerce Business?

April 18, 2024

Amazon FBA (Fulfillment by Amazon) and Walmart WFS (Walmart Fulfillment Services) are both e-commerce fulfillment services that handle packing, shipping, customer service, and returns for those products. 

Amazon FBA

Amazon FBA offers a vast global reach and a larger customer base.

Individual Sellers: Pay a $0.99 fee per item sold

Professional Sellers: Monthly subscription fee of $39.99. 

Refund Administration Fees:  $5.00 or 20% of the refunded charge.

Fulfillment Fees: Start at $3.22 per unit up to $200+ for specific, oversized items.

Storage Fees: For standard-size items, fees will decrease from $0.87 to $0.78 per cubic foot.

Aged Inventory Surcharge: Increases for inventory stored between 271-365 days

Amazon FBA inventory is managed through Amazon Seller Central

Products fulfilled by Amazon are eligible for Amazon Prime. This means free 2-Day shipping, and even Same-Day Delivery in eligible areas.

Amazon handles customer service, returns, and refunds for orders fulfilled by FBA. Sellers can monitor inventory levels, track shipments, and view customer orders through Seller Central.

Walmart WFS

Walmart's WFS (Walmart Fulfillment Services) provides access to Walmart's U.S. market.

Fulfillment Fees: Base fee starts at $3.45 for items weighing ≤ 1 lb.

Storage Fees: $0.75 per cubic foot per month; increase to $1.50 per cubic foot/month for items stored more than 30 days during Oct. to Dec. For items stored over 12 months, the fee can go up to $7.50 per cubic foot per month. 

Other Charges: Include fees for problem inventory, return shipping & exceptions, and disposal & removal based on weight and size

Walmart WFS inventory is managed through Walmart Seller Center

Products fulfilled by WFS are eligible for 2-day delivery program

Walmart handles customer service inquiries, returns, and refunds for items sold through WFS. Sellers have access to a dashboard for tracking inventory, orders, and returns.

However, not all sellers have great experiences using Amazon FBA and Walmart fulfillment services for their ecommerce business. A Reddit user who sells products through Amazon FBA program had problems with Amazon mishandling their inventory. This caused damage and labeling errors. With Walmart Fulfillment Services, a seller also shared on Reddit a bad experience with lost inventory and a complex dispute process. It involved a lot of paperwork and inefficiencies in inventory management and seller support within WFS's system. 

In this article, we will share in-depth information on the comparison between Walmart WFS vs Amazon FBA and what is the best option for your E-commerce business. We will also explore how local lead generation has more to offer for any E-commerce business.

Key Differences Between Amazon FBA and Walmart WFS for E-commerce

1. Amazon's Global Fulfillment Dominance Over Walmart WFS Domestic Presence

Amazon operates over 175 fulfillment centers worldwide, with presence in North America, Europe, and Asia. This global reach allows sellers to easily access international markets. According to Yaguara, among the 9.7 million Amazon sellers worldwide, 94% leverage Amazon FBA services.

On the other hand, Walmart successfully launched its own fulfillment services in 2020. However, only 38% of Walmart sellers use WFS, according to Jungle Scout. This implies that Amazon has already established its fulfillment services and has a wider reach of sellers over Walmart WFS. 

2. Cost-effectiveness of Walmart WFS Fees and Cost Structure Over Amazon FBA 

Amazon FBA

Amazon FBA Seller Fees

  • Individual Sellers: Pay a $0.99 fee per item sold without a monthly subscription fee.
  • Professional Sellers: Pay a monthly subscription fee of $39.99 instead of a per-item fee.
  • Refund Administration Fees: If a refund is issued for a product, Amazon charges either $5.00 or 20% of the refunded charge, whichever is less.

Fulfillment and Shipping Fees

  • The fulfillment fees, which cover picking, packaging, shipping, and handling, start at $3.22 per unit and can go up to $200+ for oversized items. Discounts apply for items under $10 through the Low-price FBA program.
  • New fees and discounts introduced in 2024 include discounts for products shipping in their own packaging and a new inbound placement service fee.

Storage Fees

  • Monthly Storage Fees: For standard-size items, fees will decrease from $0.87 to $0.78 per cubic foot from January to September, starting April 1, 2024. The fees for October to December remain unchanged at $2.40 per cubic foot for standard-size and $1.40 for large bulky/extra-large items.
  • Aged Inventory Surcharge: Increases for inventory stored between 271-365 days, effective February 15, 2024.

Additional Service Fees

  • Inbound Placement Service Fee: Averages $0.20 per unit per unit for standard-sized products and $0.61 per unit for large bulky-sized products. Sellers have options to reduce or avoid this fee. 
  • Low-Inventory-Level Fee: Applies to standard-sized products with consistently low levels of inventory relative to sales, encouraging sellers to maintain adequate inventory.

Walmart WFS

  • Fulfillment Fees: Based on the product's weight, with a base fee starting at $3.45 for items weighing ≤ 1 lb. Additional fees apply for apparel, hazardous materials, low-priced items, and oversize items.
  • Storage Fees: $0.75 per cubic foot per month from January to September, with an increase to $1.50 per cubic foot per month for items stored more than 30 days during October to December. For items stored over 12 months, the fee can go up to $7.50 per cubic foot per month. 
  • Other Charges: Include fees for problem inventory, return shipping & exceptions, and disposal & removal based on weight and size.

3. Walmart WFS Has a Simpler System for Inventory than Amazon FBA

Amazon FBA inventory management involves several process. These include:

  • Sending Inventory to Amazon: Sellers first send their products to Amazon's fulfillment centers. Amazon has specific requirements for how items should be prepared. Then, shipped to their warehouses to ensure they can be stored, picked, and shipped efficiently.
  • Storing Inventory: Once received, the storage options for Amazon FBA sellers involve a different types. Amazon offers standard, oversized, apparel, footwear, climate-controlled, and hazardous materials storage options.
  • Inventory Tracking: Amazon provides sellers with detailed tracking information through the Seller Central interface. Sellers can monitor their inventory levels, track sales, and receive alerts when stock is low or when inventory is aging and may incur long-term storage fees. This system helps sellers make informed decisions about restocking or running promotions to reduce excess inventory.
  • Inventory Management Tools: Amazon provides several tools within Seller Central to help sellers manage their inventory. For instance, the Inventory Performance Index (IPI) measures how well inventory is being managed and can affect storage limits. Additionally, there are tools to help forecast demand. This identify slow-selling inventory, and optimize listings.
  • Multi-Channel Fulfillment: FBA is not limited to sales on Sellers can also use Amazon FBA for orders from other channels. This means that inventory stored in Amazon's fulfillment centers can be used to fulfill orders from other platforms or the seller's own website.

On the other hand, Walmart WFS inventory management involves:

  • Centralized Storage and Fulfillment: Sellers send their inventory to Walmart's fulfillment centers, where the items are stored until an order is placed. 

  • Inventory Tracking: WFS provides real-time inventory tracking. This allows sellers to monitor their stock levels, track orders, and manage returns through Walmart's Seller Center. Real-time data helps prevent stockouts and overstocking. 
  • Centralized Storage and Fulfillment: Sellers send their inventory to Walmart's fulfillment centers, where the items are stored until an order is placed. 

  • Inventory Tracking: WFS provides real-time inventory tracking, allowing sellers to monitor their stock levels, track orders, and manage returns through Walmart's Seller Center. This real-time data helps prevent stockouts and overstocking.

4. Amazon FBA Shipping and Delivery Option Over Walmart WFS Local Shipment

Amazon FBA offers international shipping options to fulfill orders internationally. On the other hand, Walmart WFS provide coverage within the U.S. WFS also strives to offer swift shipping, including a 2-day delivery choice throughout U.S.

5. Amazon FBA offers Streamlined Returns and Customer Service than Walmart WFS


  • Amazon has a comprehensive returns policy that generally allows customers to return products within 30 days of receipt.
  • Sellers using Amazon FBA automatically have their returns handled by Amazon, including the logistics of receiving returned items and restocking them if applicable.
  • Walmart allows customers to return items within a specified period, which varies on your product.
  • For items fulfilled by WFS, Walmart handles the returns process, including customer refunds and restocking of items.
  • Outbound shipping charges for Walmart WFS may not always be refunded upon return, as well as any shipping surcharges.

Customer Service

  • Amazon handles customer inquiries, returns, and refunds for orders fulfilled by FBA.
  • This includes 24/7 customer support via phone, email, and live chat.
  • Sellers can still interact with customers through the Amazon messaging service for any queries not directly related to the order fulfillment and returns process.
  • WFS refund returns submitted in-store or by mail to the customer's original method of payment.

Key Takeaways

  • Amazon leads with a massive global network. Thus, it's easier for sellers to reach customers worldwide. In comparison, Walmart is focusing on the U.S. market and is still catching up in terms of the number of sellers using its service.
  • Amazon has a complex fee structure with various charges for sellers, but offers discounts and seasonal fee changes. Walmart keeps it simpler, charging mainly based on product weight and storage time but can become costly over time for long-stored items.
  • Amazon provides detailed inventory tools and options for selling across multiple platforms. This is applicable for sellers aiming for a wide global reach. Walmart offers straightforward storage and real-time tracking. This is ideal for sellers focused on the U.S. market.

Is it Better to Use the Fulfillment Services of Amazon or Walmart for Your Business?

It's better to use the fulfillment services of Amazon for your business if your business targets a global market. In contrast, it's better to use the fulfillment services of Walmart for your business if you are concerned about competitive pricing and cost-effectiveness.

According to Gitnux, Amazon FBA sellers typically see a sales boost of around 30-50% upon joining the program. This means that businesses using Amazon's fulfillment services experience significant growth in their sales volume. The data suggests that Amazon FBA significantly boosts sales for sellers, likely due to Amazon's vast customer base and trust in the platform.

On the other hand, Walmart has been expanding its online marketplace and fulfillment services, appealing to businesses that want to tap into Walmart’s large, loyal customer base.
According to Lab916, Walmart's sales soared, beginning at 35% in January 2019, mainly because of its cheaper and clearer pricing compared to Amazon FBA. Over time, Walmart's online sales grew consistently, surpassing Amazon FBA by more than 10%. Notably, Walmart's Fulfillment Services saw a huge 42.8% increase in Ecommerce sales. 

Can You Use Amazon FBA and Walmart WFS Simultaneously?

Yes, you can use Amazon FBA and Walmart WFS simultaneously, but it requires careful management. Each platform has its own set of rules, fees, and logistics. Sellers can leverage both platforms to maximize their online presence and reach different customer bases. However, it's important to keep inventory and order management systems well-organized to ensure smooth operations across both platforms. This strategy allows sellers to diversify their sales channels and reduce dependence on a single marketplace, potentially increasing their overall sales and market penetration.

How Competitive is Amazon FBA and Walmart WFS?

Amazon FBA and Walmart WFS are highly competitive. According to the Ecommerce coach Dan Rodgers of Just One Dime, he highlights the competition level of Amazon and Walmart marketplace. Walmart Marketplace has lower competition with 130,000 active sellers compared to Amazon's 1.1 – 1.5 million active sellers in the US. This is further illustrated by significantly lower review counts on Walmart, suggesting a less saturated market.

However, a post on X  finds it funny that people think Amazon Wholesale FBA is very competitive. The user believes success is more about finding the right products to sell than beating competitors. 

What are the Challenges of Sellers on Amazon FBA and Walmart WFS?

The Reddit post highlights several challenges faced by sellers on Walmart's platform compared to Amazon FBA (Fulfillment by Amazon). The user prefers Amazon because it's more transparent than Walmart, which seems to make decisions without clear reasons. Walmart's practices include withholding payments for extended periods without explanation. As a result, this automatically deactivate listings without valid reasons. They also have problematic return policy that makes it difficult for sellers to receive refunds for incorrect items.

Customer service from Walmart is also criticized for being unhelpful and ineffective. They have overseas representatives unable to resolve issues . Additionally, reimbursement for damaged or used items is capped at a maximum of 20% of the total price. This is lower compared to Amazon's policies.

Furthermore, the post suggests that Walmart's search algorithm prioritizes Walmart's own items over third-party sellers' products. This is challenging for sellers to gain visibility on the platform. These challenges highlights difficulties faced by sellers on both Amazon FBA and Walmart WFS. But with a particular emphasis on the lack of support, unclear policies, and search visibility issues on Walmart's platform.

The Reddit post emphasizes the importance of avoiding failure in business dealings, particularly with suppliers. The author shares their own challenging experiences with suppliers and the potential risks involved. The user suggests that sellers must opt for a third-party inspection of their goods before shipment from the supplier's factory. This step is crucial for mitigating risks associated with receiving defective products. They emphasize that even if the inspection reveals issues, it's a better outcome compared to receiving and paying for a large quantity of faulty goods.  

Beyond Amazon FBA and Walmart WFS: Why Local Lead Generation is the Best Option for Ecommerce Business

Local lead generation is the best option for Ecommerce businesses due to its feasibility and simplicity. By focusing on building and ranking a website, businesses can directly target their local market, cutting through the complex large-scale fulfillment models. Once leads are generated, the sales process becomes straightforward.

Statistics from Capital One Shopping indicates that the global market for e-commerce fulfillment services is valued at around $124.8 billion. This shows a significant annual increase of 13.9%. However, this rapid growth can lead to increased competition and potential saturation in the market. Thus, making it challenging for businesses to differentiate themselves and maintain profitability.

Hence, local lead generation empowers businesses to maintain control over their sales process, target specific demographics, and build customer relationships. Additionally, it offers flexibility and scalability while minimizing overhead costs. This makes it an ideal choice for Ecommerce ventures seeking efficient and sustainable growth strategies.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}