Dan Vas claims:
“Ecom Freedom is backed by more success than any other similar online business program or business model ever – you're in the right hands.”
Who is Dan Vas?
Is his claim true?
Find these answers and much more below.
1. Who is Dan Vas (in his words)?
Dan Vas is a self-made entrepreneur, investor, YouTuber, and founder.
He created the Ecom Freedom course in 2017.
He shares his hard knocks journey…
“In fact, I (Dan Vas, CEO Ecom Freedom) had to learn through my own mistakes myself and stumble on my face through countless failed products and lost $ to finally reach success...”
Dan says he owns both “Amazon FBA and Shopify businesses, being in the trenches and selling every day...”
Having grown his own eCommerce brands to success, Dan has mentored over 15,000 students in Ecom Freedom, and millions more on his YouTube channel.
In fact, he boasts an impressive 374K YouTube subscribers at the time of publication. And one of his FBA tutorial videos has over 620,000 views itself.
2. What is the Ecom Freedom Amazon FBA Course?
Ecom Freedom is a Private Label FBA course. (I'll explain Private Label later.)
The content includes Dan Vas’ step-by-step “roadmap to success,” presented both in video and PDF format.
Specifically, Ecom Freedom promises 100+ Hours of HD Step-by-Step Video.
You’ll also get:
Oh…and about that "100+ Hours of HD Step-by-Step Video"…
It’s interesting to note their sales webpage gives a video time breakdown that totals about 39 hours, not 100+ (I've done the math).
So, it appears they’re referring to recorded coaching calls to up that video time total above 100 hours – that's a little “creative marketing” trick.
3. Did Dan Vas really build “the #1 eCommerce company in the world”?
In his welcome video, Vas says, “Our Vision is to create the #1 platform in the world for learning how to build a successful eCommerce online business.”
So, in the website sales pitch, Ecom Freedom has already reached #1 status…
But, after you’ve purchased the course, Vas backs off the claim – being #1 is now his “vision.”
Keep this in mind as you continue reading...
4. Course Price & Refund Policy?
The course is $997 paid in full.
As an option, you can choose to make 2 monthly payments of $597 each, or 3 monthly payments of $497 each.
And the only "refund policy" Ecom Freedom offers is their “7-day zero-risk free trial.”
You'll have access to the first 3 modules during the trial period.
Ecom Freedom's Terms of Service page states: "After the initial 7 day free trial period, we have a strict no refund policy."
Bottom line: Regarding price, don't forget the $997 is only the cost of the course…
Later in this review, I’ll break down the overall money required to start and run an Amazon FBA business.
(By the way, I realize $997 isn't chump change...but a higher-ticket course literally changed my life and allowed me to quit my 9 to 5 job back in 2014.)
5. Private Label...What is it and how do you succeed?
In Private Label, you take unbranded products from Chinese suppliers and create your own brand:
Logo, packaging, marketing...the whole shebang.
This video explains it well...
So, create packaging and a marketing message that make your product stand out.
Pro Tip #1: Look at your Amazon competitors; study their negative reviews.
Pro Tip #2: Bundle products together.
6. How long does it take to start making money?
Private Label FBA takes about 1 year before you see any profits – here's why...
For starters, you need to order samples (6-8 weeks with shipping time).
This is the only way to verify you have a reliable supplier with quality products.
Otherwise, you're going to get burned (and lose a lot of money).
Once you find your supplier and place that first inventory order, it’ll take roughly another 6-8 weeks.
Unfortunately, current COVID restrictions have also caused long freight times.
And then it will take potentially 3-6+ more months to organically rank your listing in Amazon.
And that's if everything goes perfectly.
Overall, it took me and my team 1.5 years before we saw any profits.
We also launched 3 Private Label products at the same time – 2 of them failed.
7. My 5 Key Takeaways from the Course
I won’t overload you with things you already know.
Instead, here are takeaways that jumped out at me as I reviewed the course.
Inexperienced sellers often don't understand the important steps to building a brand – a brand that'll have staying power.
Here’s their mistake…
It’s common for a newbie to think, “My listing and my product are unknown, so I better build up a following and get reviews as soon as possible,” etc. etc.
So instead of trusting they’ve created a worthwhile product, they’re engaged in a price war and an inevitable “race to the bottom.”
Sadly, they may never leave the bottom.
Dan Vas says, “Having a brand on Amazon selling five products and bringing in $45,000 in sales per month, with a 30% profit margin, could provide you a 6-figure passive income.”
If your Amazon business has reached $45K in sales per month and you’re providing proper customer service, it won’t be a passive role for you.
Plus, if your main goal is passive income, I've had more success with a different biz model.
I appreciate Dan stressed the importance of perceived value.
He describes the goal: “When a person visits your listing, they say 'wow' and are blown away by the quality of the branding (product box, any inserts, instruction manual, etc.)”
So higher perceived value equals more sales: Great branding motivates prospects to become customers, because they visualize themselves benefiting from your product.
Of course, you better follow through and get them to say ‘wow’ again when their shipment arrives and they open the box!
Often the best way to achieve certain goals is indirectly.
This is certainly true for Amazon PPC (pay-per-click) advertising. Let me explain…
As Dan says, “If your goal is mastering Amazon PPC ‘hacks’ or ‘tricks,’ you’ve set the wrong goal.”
Besides, you could tear your hair out studying this all day long...
Rather, your goal should be to create a valuable brand by selling high-quality products backed by superior customer service.
That's the secret.
So, with average PPC skills and a good product, you give yourself the best opportunity for success.
According to research, video now accounts for over 85% of all internet traffic in the US.
So the data says video is the future of online marketing – be sure to tap into this pipeline of potential customers.
But most FBA brand owners have no idea YouTube ads will help them build their business.
Even if they do, they don’t know how to use the ads effectively for product promotion.
Dan, on the other hand, can certainly speak as an authority in this area (more than 16 million total views on his YouTube channel at the time of publication)…
But this module was also an upsell.
As you’re learning about YouTube, Dan slips in a plug for "Ecom Freedom Perfect Ads."
So, if you’re willing to pay whatever Dan and his crew are charging for this service, they'll create YouTube sales videos for you.
And, using a classic upsell pitch, the service is “exclusively available only to our members in Ecom Freedom.”
8. Feedback from Other Students
Is Dan Vas’ course Ecom Freedom a scam?
But accept it for what it is: A beginner’s course for launching your Private Label biz on Amazon.
It'll teach you what’s necessary to get started, but you’ll need persistence and patience.
Please keep in mind – success is not everyone’s birthright on Amazon.
Dan Vas, however, preaches a different message. He says with the proper mindset you'll succeed.
Dan recommends repeating a “success mantra,” and provides an example script. He also links success to “emotional conviction.”
I’m all for a positive mindset, but you’ll need more than that to build a profitable FBA biz…
Many emotionally convicted, dedicated, and committed entrepreneurs have still failed.
Here’s a sampling of Ecom Freedom student comments online; the first is from Reddit:
On the other hand, here’s a positive review from Trustpilot:
And I promised I'd comment on Dan's claim from the beginning of this review…
“Ecom Freedom is backed by more success than any other similar online business program or business model ever - you're in the right hands.”
I found no proof to support this.
Obviously, anyone can post a blanket statement on their site – I’ll let you decide.
9. Just how much does it cost to start a successful FBA business?
10. What does it take to succeed with Amazon FBA?
Ultimately, to succeed in Amazon FBA, you must have an awesome product.
And don’t forget, it’s very competitive – you’re competing with the best manufacturers and brands from around the world.
Five years ago, not nearly as many manufacturers and suppliers sold directly on Amazon.
In fact, in Amazon's own 2021 Small Business Empowerment Report, the company shares just how competitive it has become...
That's right – from 2019 to 2020, there was a 45% increase in third-party sellers. Can you imagine the increase from 2020 to 2021?
I’m not saying opportunities don't exist anymore, because they do.
But you’ll need to be persistent and perform a lot more due diligence to uncover the right niche.
So, if you’re creative and have a brilliant idea for a product, then it may be worth taking the Private Label journey.
Well, only extensive product testing can give you the answer. Testing is unavoidable if you hope to discover that unique and profitable item.
And, to test and retest, you’ll need a decent amount of expendable income.
So, if finances are tight, FBA may not be a good fit for you.
11. My Gripe with Private Label (even after success)
As I said earlier, it took 1.5 years to finally crack the Private Label code and become profitable.
The journey was long, arduous, and expensive.
Luckily, I already had a flow of passive income from my digital real estate.
I allocated some of those expendable funds to my FBA business each month.
In the end, I grew that FBA biz to $3K-$4K net profit per month.
My main issues with the FBA business
And about those Amazon fees – it's important for you to understand what's going on here.
Amazon extracts an extraordinary amount of money from third-party merchants: In 2020 alone, Amazon took in $90 billion in seller fees!
Most noteworthy, seller fees have grown much faster than every other major revenue stream at Amazon.
Conclusion: Training is good... Community is where it's at
All right, I hope you picked up a few key pointers after reading the 11 Things to Know before investing in this Private Label course.
Especially since you now understand some of the tedious aspects of setting up this type of biz.
Having support like Ecom Freedom's Facebook group is invaluable because you'll encounter your own specific challenges.
So the community that Dan Vas has created over the last few years – 15,000 members in the private FB group – is alone worth the investment.
However, every course has its good & bad, and we're gonna be deadly honest with ours...
All things considered, Dan is a diligent coach who seems to care about creating quality training for his students. Although he's a bit young and could be lacking some biz experience, I believe he does a fine job for any beginner.
Most people that fail simply had the wrong expectations of just how much work is involved in setting up a Private Label business.
It's no walk in the park.
In fact, FBA is like the Olympics of eCommerce.
I succeeded with it after 1.5 years of grinding non-stop, but thankfully I found other ways to make money online.
Consider this other business model...
Why compete with huge eCommerce brands from all over the world, which is getting harder each year?
I found easier success competing in local markets.
Check out this site:
It's been paying me $2,000 per month since 2015.
I hardly touch it.
This is an example of a local lead generation site...
Pro Tip: When you go local, it’s less saturated and less competitive.
It's a much simpler biz model with far fewer moving parts than FBA.
If you're interested in lead generation, click "Learn More" below.
If you're interested in lead generation, tap "Learn More" below.