Dr. Sajad Ali’s Amazon Wizard Course Review: What Selling Strategy Does the Course Teach?

February 13, 2024

Amazon Wizard is an Amazon FBA course created by Dr. Sajad Ali. It teaches online arbitrage and private label. It mostly appeals to Amazon UK sellers but applies to other markets - like the United States. Sajad Ali’s specific strategy involves making shoulder-level videos to show how he executes particular tricks and techniques. He also closely collaborates with his students, making mentorship more effective.

There are few reviews online for Amazon Wizard. This may be a result of only 27% overall success rate of Amazon FBA beginners. This percentage achieve $1,001 to $5,000 in annual sales.

Our critical review will show the pros and cons of Amazon Wizard. Next, it will give more details on Sajad Ali'ss selling strategies. This includes the usual steps you have to take and its pros and cons. It will also assess the course's beginner-friendliness and Sajad's coaching credentials.

Amazon Wizard’s FBA Course Review: Pros and Cons


The course covers product research, shipping, listing creation, PPC, and scaling.

The videos have clear images over the shoulder that shows what to do and how to do it.

Uses excellent audio quality of videos.


The course is pricier compared to other alternatives.

The course mostly appeals to beginners who want to sell in the UK marketplace.

The course does not include details about VAT and taxes.


£897 or $1,146

Refund Policy

Full refund within 14 days


There are no information on Amazon Wizard's origin date.


Sajad Ali and Amazon Wizard has a good reputation on his website. Since the course has fewer students, you can see less reviews online.

What Selling Strategy Does Amazon Wizard Teach?

Amazon Wizard teaches the online arbitrage and private label model selling strategy.

What is FBA Online Arbitrage?

Amazon online arbitrage is finding low-cost products and selling them at a higher price on Amazon. What’s distinctive in FBA online arbitrage is Amazon handles storage, packaging, and shipping through its FBA (Fulfillment by Amazon) program.

How Does FBA Online Arbitrage Work?

  • Step 1: Find discounted or clearance products on other legitimate platforms or marketplace.
  • Step 2: Look for the same products on Amazon.
  • Step 3: Purchase products that will sell for a higher price on Amazon.
  • Step 4: Ship the products you've purchased to an FBA warehouse.
  • Step 5: If you update the inventory, list the product for sale on Amazon.

What are the pros and cons of FBA online arbitration?


Cost and Time Efficient

Amazon Handles Logistics

Has the Option to Buy and Sell More Items at Once


Lower Profit Margins

Competitive Market

Packaging and Damage Issues

What is FBA Private Label?

Private labeling involves finding unbranded products and creating a unique brand with a logo. Your manufacturer will send labeled products directly to the Amazon warehouse.

How Does FBA Private Labelling Work?

  • Step 1: Set up your Amazon Account and register your brand.
  • Step 2: Choose a niche for FBA.
  • Step 3: Purchase products that will sell for a higher price on Amazon.
  • Step 4: Source your product from the manufacturer.
  • Step 5: Create a brand logo.
  • Step 6: Order samples to ensure quality.
  • Step 7: Order minimum quantity to test market.
  • Step 8: Create a listing.

What are the pros and cons of FBA online arbitration?


A Legitimate Asset

High-Profit Potential

Exclusive Ownership of Product Listings


Needs Huge Capital

Risky because of Lack of Established Product Demand

Close Management of Marketing and Promotional Effort

Is Amazon Wizard course beginner-friendly?

Yes, the Amazon Wizard course is beginner-friendly. According to claims, it caters to anyone who wants to become an Amazon seller. It supports its claim by providing clear learning outcomes, engaging and relevant content, and interactive activities. It also uses case studies and provides a supportive, responsive instructor and community.

However, their difficulty level and amount of content can be overwhelming for beginners, especially if they are unfamiliar with online arbitrage and private-label business models in the Amazon UK marketplace.

Some beginners also find the course pricier considering there are cheaper and free alternatives online.

Last, the delivery and format of the course are not flexible for some beginners. Some learners want a more structured and professional course. It also lacks more proof and testimonials for the course's quality and results.

What Do You Get From The Amazon Wizard Course?

 You get 140 videos over 14 modules from the Amazon Wizard course. These modules are:

  • Introduction to Amazon Selling and Account Set-up
  • Mind Mastery 
  • Amazon In-depth Product Research 
  • Registering Your Brand, Invoicing, Etc
  • Finding Suppliers and Shipping
  • Amazon Seller Central Basics
  • Creating and Optimizing Your Listings
  • Wizard Product Image Creation Masterclass
  • Launching Your Amazon Product Successfully
  • Gaining Quality Long-term Amazon Reviews
  • Amazon Sponsored Ads Masterclass (Updated)
  • Amazon Brand Registry Product and Store Set-up
  • Scaling Your Business
  • Other Troubleshooting

Who is Sajad Ali?

Dr. Sajad Ali is the creator and director of Amazon Wizard. Despite being a doctor, most professionals can relate to his transition (burnout and lack of financial freedom). His success with Amazon FBA drove him to create an Amazon course. It's where he shares his knowledge, skills, and valuable insights to mentor aspiring Amazon sellers.

Although Sajad Ali has a YouTube channel, his lack of online presence on most platforms (even social media) makes it hard to validate his credentials. However, he claims to have achieved a 7-figure income from Amazon FBA and many positive reviews.

But these factors don’t verify his expertise on Amazon FBA. A positive review doesn't guarantee a good course. Some applications can filter reviews, which reduces the ways for validation. 

But on his website, he also received some negative reviews and complaints. Additionally, he must prove his income results, making it hard to confirm a 7-figure income.

Despite needing more verification of his expertise, Amazon Wizard, by Dr. Sajad Ali, is a money-wise choice for UK sellers. It follows the Amazon FBA business model, and his courses provide in-depth information about the subject. These qualities make it one of the most affordable courses, given that he offers three months of closely monitored mentorship for each client.

Conclusion: Is Amazon Wizard Amazon FBA Course Worth It?

Selling private label products on Amazon can bring $1,000 a month for 70% of sellers. Likewise, some online arbitrage sellers report profitability of $25,000 (25%). However, 83% of Amazon sellers fail across all FBA strategies, including private label and online arbitrage. This is because of various reasons, like Amazon’s low barrier to entry, saturated market, choosing the wrong product, and losing thousands of dollars on stock inventory. 

With local lead generation, you can avoid the worry of competition since your sites will be ranked in small areas. Also, there’s no physical product, so you won’t have to worry about hefty FBA fees, faulty designs, or manufacturing issues. Instead, you will rank websites on Google and rent them out to small businesses that need a digital marketing resource to boost their leads.

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