Ashley Shaw Review: What Is The Free Challenge Model?

April 10, 2024

Ashley Shaw is a marketing coach teaching the Free Challenge Model in the fitness and wellness industry. The marketing model provides challenges to prospective clients until they’re ready to commit. Ashley’s programs are for new or soon-to-be launched businesses.

Reviews on Ashley Shaw are mostly positive. There is a lack of external reviews but the student reviews on her site praised her social media posting tips and tricks.

In this Ashley Shaw review, you’ll learn what is her Free Challenge Model, her done-for-you plans, who she is and her mentoring program. You’ll also learn a much better way of generating leads in 2024.

What is the Free Challenge Model?

The Free Challenge Model is a form of marketing which engages people through challenges. The gamification of marketing attracts people willing to exert effort and participate while coaches help them attain the goals and finish the challenges. 

Ashley Shaw claims that the Free Challenge model is better because of its targeted interactive content, while the Free Content model requires you to constantly create and give out free content with no assurance your audience will make a purchase.

Who is Ashley Shaw?

Ashley Shaw is an advertising coach in the fitness industry. She graduated with a Bachelor of Arts major in English Literature in Queen’s University at Kingston, Ontario in 2005. By 2006, she finished her Bachelor of Arts Honours in Women Studies.

Ashley started working in the fitness industry in April 2006 at Good Life, Cobourg, Ontario as a personal trainer. In 2007, she got promoted to a general manager. By July 2009, she’s a regional trainer and coordinator of Good Life for London, Canada and Nova Scotia. Ashley became the division sales manager in December 2011 and worked at Good Life Fredericton, New Brunswick for 3 years and 10 months.

In October 2015, Ashley worked as a division sales manager at Steve Nash Fitness Wear and Sports Club in Vancouver, Canada. Then, she started her own fitness company, VI Fitness Center, in June 2016.

Ashley started her advertising services in 2018 at Brights Grove, Ontario. She caters to Canada, United Kingdom, Australia, New Zealand and United States soon-to-launch businesses.

What Do People Say About Ashley Shaw?

People say Ashley helped them make sense of social media marketing. Kristi, a Beachbody coach, said Ashley’s tips, tricks and posting method helped her get 50 clients.

There are little to no negative reviews about Ashley Shaw. Jo commended Ashley for the structure and logic she learned about social posting. Jo also said the support Ashley provides lets her focus on her clients more.

The reviews of Ashley Shaw are mostly positive. Christine Karr’s review mentioned her Instagram account blew up with so many comments and followers in Ashley’s Super Strategy Sessions.

Podbay user RFerreira85 said Ashley’s podcast provides clear and understandable information. She said she has to go back in some parts to take notes of Ashley’s tips.

What Are Ashley Shaw's Done-For-You Plans?

Ashley Shaw’s Done-For-You Plans are editable social media templates for building your audience and team. The cost of the plans range from $67 to $99. It has a 30-day money back guarantee.

  • The 30-Day Chop Wood Carry Water Social Media Plan - This plan is for health and wellness representatives and coaches looking to increase their sales and introduce the Chop Wood Carry Water program. It is a 20-workout cycle combining functional strength training and primal movements. This plan includes 30 done-for-you graphics, audio clips and video notes.
  • The 30-Day Social Growth Social Media Plan - The 30-Day Social Growth Social Media Plan is for anyone looking to build a following and brand awareness. The plan includes 30 editable social media posts, audio clips and video notes.
  • The 30-Day Nurture Your Audience Social Media Plan - This is a relationship building plan for anyone aiming to build brand trust and eventually monetize their audience.
  • The 30-Day Grow Your Team Plan - The 30-Day Grow Your Team Plan is for coaches, associates, direct sellers and distributors in the online health and wellness industry. It is a lead generation plan that includes a lead magnet.
  • The 4-Week Level Up and Launch Plan - It is a lead generation plan for coaches, distributors, direct sellers and associates in the health, wellness and beauty industry. The 4-Week Level Up and Launch Plan costs $77.
  • The 30-Day DFY Supercharge Your Sales Plan - The 30-Day DFY Supercharge Your Sales Plan includes the 3-part strategy: 30 social media posts, weekly reel and 150 Instagram story ideas, and 30-day DIY social media prompts. It’s a lead generation plan so it comes with an editable lead magnet.
  • The 4-Week Find Your Foodies Challenge Plan - This DFY plan is for fitness and nutrition coaches. It includes the 3-part strategy, access to the private FB group and bonus monthly training of Social Selling Secrets and Social Insider. The 4-Week Find Your Foodies Challenge Plan can be accessed by a $47 monthly subscription or a one-time payment of $97.
  • The 4-Week Gut Health Posting Plan - This is a sales increase plan for fitness and nutrition coaches. The 4-Week Gut Health Posting Plan includes the 3-part strategy, 30 gut health posts, access to the private FB group and bonus Social Selling Secrets and Social Insider training. This plan costs $97 or $67 monthly.
  • The 30-Day DFY Make Holiday Bank posting Plan - This DFY plan is for new and experienced marketers, coaches and associates during holidays. The strategy helped Beachbody find ideal customers and build rapport. It includes 30 done-for-you social media posts, a done-for-you freebie and a mini-challenge calendar.
  • The 30-Day DFY Double Your Downline Posting Plan - This is for health and wellness marketers and coaches looking for team members and coaches. The 30-Day DFY Double Your Downline Posting Plan comes with 30 social media post templates, DFY freebie, a mini challenge calendar, and scripts for inviting and follow up.
  • The 30-Day DFY Scale Your Business Posting Plan - This is made for Beachbody coaches in Emerald, Diamond to Star Diamond. The plan has 30 template posts, a 14-Day Clean and Simple Meal Plan Freebie, and Scale Your Systems PDF.
  • The 30-Day DFY Reach Your Peak Posting Plan - The 30-/day DFY Reach Your Peak Posting Plan is for New, Diamond and Star Diamond Beachbody Coaches. It’s for building curiosity around the new 645 workout program and finding ideal coaches for your team. The posting plan includes Summer Take Action Plan, Mini Challenge Calendar and Best Summer Shakeology Recipes.
  • The 30-Day Love Your Bod Posting Plan - This lead generation plan is for Beachbody coaches. It includes 30-day template posts, Love Your Body Challenge Calendar and Spring Clean Your Life: Free Your Mind, Body and Home.
  • The 30-Day DFY Grow You Social Posting Plan - This posting plan aims to increase engagement and build a following. It is for health and wellness coaches, influencers and distributors.
  • The 30-Day DFY Business Building Posting Plan - The Business Building Posting Plan is for coaches, and distributors looking to scale their business and find coaches for their team. The posting plan gives you lifetime access to 30 template posts.
  • The 30-Day DFY Ultimate Launch Posting Plan - this plan is for coaches completing and launching a new program. You’ll gain lifetime access to 30 template posts.
  • The 30-Day Find Your Team Posting Plan - For coaches and business owners looking to build their team. At $67, you’ll have lifetime access to 30-day post templates.
  • The 30-Day DFY Build Your Following Posting Plan - The 30-Day DFY Build Your Following Posting Plan is for new coaches and influencers. The plan costs $67 for 30 template posts and a lifetime access.
  • The 30-Day Inviting Posting Plan - This plan costs $67 for a lifetime access to 30 template posts inviting members to your team.
  • The 30-Day Attract Your Team Plan - This is a team building plan. It costs $67 for 30 template posts.
  • The 30-Day DFY New Rep Posting Plan - This is a lead generation plan for new coaches. 
  • The 30-Day Attraction Plan - The 30-Day Attraction Plan is for coaches, nutritionists, direct sellers and distributors looking to find their market. The 30-Day template posts costs $67.
  • The 30-Day DFY Messaging Plan - The 30-day DFY Messaging Plan costs $67. It is for coaches, distributors and associates. You’ll have lifetime access on the 30-day templates. 
  • The 30-Day DFY Instagram Engagement Plan - This is for health and wellness coaches targeting Instagram users. It costs $67.
  • The 30-Day DFY Recruiting for Beginners - This 30-day template posts are for new coaches looking to build their audience and team. It costs $67
  • The 30-Day Advanced Recruiting Plan - The Advanced Recruiting Plan is for coaches looking to make their recruitment on autopilot. You’ll have lifetime access to the templates at $67.

What Are Ashley Shaw's Done-For-You AI 1 Hour Challenges?

Ashley Shaw’s Done-For-You AI 1 Hour Challenges are courses that provide ChatGPT prompts for specific topics. It also includes fill-in-the-blank graphics. The courses cost $27 with lifetime access.

  • 1-hour Challenge Magic - 1-hour Challenge Magic will help you replicate Ashley’s 5-Day Challenge Framework with AI. The program provides AI prompts for strategy, promotional content, challenge map and challenge workbook. It also includes fill-in-the-blank slides, social media posts and images. Plus the bonus, 101 Social that Sell Social Media Prompts for ChatGPT.
  • 1-hour Course Creation Magic - You’ll get AI prompts for course ideas, course content curation, structure, course pricing, course workbook and video scripts. It’ll include the bonus 101 AI Prompts for ChatGPT to Sell Your Course
  • 1-hour Funnel Magic - 1-hour Funnel Magic will get you access to AI prompts on funnel brainstorming, strategy, sales page copy, automated order bump and tripwire, and video scripts. Social media posts and images are also provided. It also comes with the bonus 101 AI Prompts For ChatGPT To Sell Your Products.
  • 1-hour Offer Magic - You’ll get AI prompts for offer creation, user persona development and sales proposition. It also has customizable offer templates, social media posts and images. The Offer Magic comes with 101 AI Prompts for ChatGPT To Sell Your Products.
  • 1-hour Promo Magic - 1-hour Promo Magic provides AI prompts for offer creation, designs, email, social media posts, seasonal and event-specific content. It also comes with 101 AI Prompts for ChatGPT To Sell Your Products.
  • 1-hour Ads Magic - This includes AI prompts for ad strategy, ad hooks, framework, call-to-actions and social media post ideas. It also comes with The Ads Template Library in Canva.
  • 1-hour Content Creation Magic - You’ll get AI prompts for creative brainstorming, content formats, research assistance, email sequences, and SEO optimization. It comes with bonus 101 AI Prompts for ChatGPT To Sell Your Course.
  • 1-hour Webinar Magic - 1-hour Webinar Magic has AI prompts for webinar ideas, content, structure, call-to-action and presentation scripts. It comes with a slide deck template.

What is the Automated Challenge Funnel Template?

The Automated Challenge Funnel Template is a software providing marketing, content creation, webinar hosting and sales page creation services. It costs $97 per month.

The Automated Challenge Funnel Template features a drag-and-drop website and funnel builder, calendar scheduling, Instagram and Facebook messaging. It also has instant reports and statistics on your funnels and emails. The Automated Challenge Funnel Template also hosts courses and email campaigns.

What is the 5-Day Challenge Bootcamp?

The 5-Day Challenge Bootcamp is a webinar for creating challenges and evergreen funnels. The bootcamp lasts for 30 minutes for 5 days and costs $127.

  • Day 1 - The first day goes over the students’ challenge ideas. Then, plans for content and training materials. 
  • Day 2 - Day 2 is setting up the challenge date, web pages, emails and posts for social media.
  • Day 3 - Day 3 focuses on organic or paid ad strategy for the challenge.
  • Day 4 - The 4th day goes over developing a sales funnel. Ashley claims it’ll be evergreen so students will attract and retain customers.
  • Day 5 - Day 5 is setting up the technology and tools needed for emails campaigns, posts and content.
  •  Bonus - The bonus content is creating challenge scorecards to scale easily.

What is the Super Strategy Session?

The Super Strategy Session is a mentoring program to scale your business by Ashley and Bill Shaw. Students will get a 90-day plan with a step by step roadmap to scale their business. Optimization strategies for marketing and a monthly curriculum for brand building are also included. The program lasts for 90 minutes and costs $1497.

Is the Free Challenge Model Worth It?

Yes, the The Free Challenge Model is worth it since it appeals to the doer kind of audience. And it’s the audience that the health and wellness industry would want. According to Zippia, 64 million Americans have a gym or a health club membership.

But to get your challenge in front of this audience, you’ll need a mode of marketing. Ashley Shaw’s plans and courses revolve around online health and wellness businesses. Paid advertising is the top option online, but it can be expensive. You’ll be bidding for a space online against other advertising firms with a bigger budget and a bigger team.

Create Sustainable Leads With Local Lead Generation

Local lead generation is a business model that uses SEO strategies to rank a website on top of SERPs. According to First Page Sage, 2 out of 3 clicks go to the top 3 search results. This is how you get organic leads without paid ads.

The Free Challenge Model is a marketing strategy using telemarketing, influencers and email campaigns to get leads. To reach your audience, you'll have to pay for email marketing tools, ads and find influencers aligned with your brand. It can get expensive. On top of that, you'll have to constantly make challenges to keep your prospects engaged.

With local lead generation, you're not competing against marketing agencies. You're also not finding leads, but leads search for your website's service. Local lead generation is creating service niche websites and ranking them on search results. Once they rank, you can rent them out to local businesses as your digital real estates. And unlike the Free Challenge Model, local lead generation can get you that search result visibility with just 10 to 30 web pages.

From there, it becomes a passive income. A website I created in 2015, continues to generate me $2k per month. And it’s easily scalable. So, local lead generation is a better business model towards financial and time freedom.

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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