Leah Kay Krabbenhoft’s Brand Builder Academy Review —  7 Steps In Building Your Own Brand

March 15, 2024

The Brand Builder Academy is a training program created by Leah Kay Krabbenhoft. Leah teaches you how to build your own brand that makes sales online, no matter where you are. You'll learn how to find a product that sells, build and optimize your online store, and set up automatic sales funnels. This program shows you how to find profitable products, create a website that converts customers, implement a strategic marketing plan, and scale your brand.

Building your own brand online can be a highly lucrative venture if it becomes successful. Once you have established your brand, you can enjoy increased profits from sales and partnerships, as well as greater recognition and influence in your industry. However, building a successful brand can be extremely challenging. It takes a significant amount of time, effort, and resources to develop a unique and recognizable brand, and it's difficult to stand out in a crowded online marketplace. Additionally, there may be unexpected hurdles along the way, such as changes in consumer behavior or increased competition.

If you’re looking for an alternative, consider local lead generation. Instead of building your own brand, you become the landlord of a website and rent it out to local businesses as tenants. They pay you a monthly fee for the use of your website, and you don't have to worry about competing with many other businesses. You only need to compete with a few companies, which makes it easier to rank higher on search engines and generate more leads. You have complete control over the website's content, design, and optimization, allowing you to focus on generating traffic and creating quality content.

Brand Builder Academy Pros And Cons


Brand Builder Academy offers a no-question-asked 30-day money-back guarantee.

Leah Kay is now reaching eight figures.

The program offers six monthly payments of $397 if you can't afford a one time payment. 

Brand Builder Academy offers exclusive interviews with successful entrepreneurs.


It has no coaching and mentorship.

The cost is expensive for beginners.

There is no mention of an exclusive community for the students. 

There are no reviews from real students available on the website.


Brand Builder Academy costs $1,997, but it has a payment plan of $397 for six months.

Refund Policy

Leah Kay offers a 30-day money-back guarantee.


Brand Builder Academy started in 2022.


Leah Kay has already been featured in ABC, CBS, Forbes, and NBC. Leah is one of the Top 100 Colorado CEOs issued by Titan 100, and her company is part of Top Colorado Colorado Companies to Watch in 2021.

7 Steps In Building Your Own Brand

Step 1: Choose a Unique Brand Name

Your brand name is the first thing people will associate with your business. It should be easy to remember, spell, and pronounce. Avoid generic names that are already used by other businesses. Choose a name that reflects your product or service or intrigues potential customers. For instance, Apple is memorable and unique.

Step 2: Design a Recognizable Logo

A logo is a visual representation of your brand. It should be unique, inspiring, and easily recognizable. Use colors associated with your brand or product. A well-designed logo can increase brand recognition. Research shows brand recognition can increase up to 80% with the use of colors in logos.

Step 3: Create a Memorable Slogan

A slogan is a brief and catchy phrase that represents your brand's values and uniqueness, given that 86% of consumers say that authenticity is a key factor when deciding which brands to support. It should be easy to recall and reflect your brand's personality. For example, McDonald's "I'm Lovin' It" represents their brand of happiness and positivity. 

Step 4: Build an Easy-to-Navigate Website

Your website is the face of your brand online. It should be visually appealing, load quickly, and be optimized for mobile devices. Use a clear and concise navigation menu. A well-designed website can increase brand credibility and attract more customers. 94% of consumers say they want an easy-to-navigate website, and they’ll likely go with another option if your website is poor.

Step 5: Share Your Brand Across Social Platforms

Social media is a powerful tool for increasing brand visibility and engagement. Focus on the platforms where your target audience is most active. Post valuable and engaging content regularly. 65% of consumers say that a brand's social media presence is a major factor in building brand trust.

Step 6: Build an Email List

Email marketing is an effective way to connect with potential customers. It has an average ROI of $42 for every $1 spent. Offer incentives like free ebooks or discounts to encourage people to sign up for your email list.

Step 7: Engage with Your Target Audience

Engaging with your audience is essential for building brand loyalty and credibility. Interact with your audience through social media, email, or blog posts. Ask for feedback and respond to comments and questions. Take advantage of 64% of consumers who are more likely to buy from a brand that interacts with them on social media.

What Do I Get In Brand Builder Academy?

With Brand Builder Academy, you will get lifetime access to its entire Brand-Building Blueprint, as well as access to a class with five modules and 15 lessons. You'll also get automatic lifetime access to new content added to the Academy, and exclusive interviews with successful entrepreneurs. Besides these features, Leah also offers bonuses such as software and business-related discounts, bi-weekly ecommerce and marketing updates, monthly classroom calls, and downloadable templates to help you with your brand-building efforts.

Module 1

In Module 1 of Brand Builder Academy, Leah teaches you how to find profitable products to sell even if you don't have a product yet. You'll learn strategies to identify products that have high demand and can generate good profits.

Module 2

During Module 2 of Brand Builder Academy, you will learn all about building and optimizing your online storefront. Leah covers everything you need to know about creating an effective online store, from choosing the right platform to designing a user-friendly interface. You'll learn strategies to optimize your storefront for better conversions and user's experience.

Module 3

This module focuses on implementing automated sales funnels that drive sales and bring in happy paying customers. Leah shows tips and tricks to create sales funnels that are tailored to your business and target audience. You'll learn how to use marketing tools and techniques to automate your sales process and drive conversions.

Module 4

In Module 4 of Brand Builder Academy, Leah guides you to scale your business and reinvest your profits to grow your inventory. You'll learn tips and techniques to set up automation for your workload and streamline your operations. The module focuses on building a sustainable business model that can generate profits in the long term.

Module 5

Module 5 of Brand Builder Academy is all about learning from successful entrepreneurs who have generated seven- and eight-figure profits. Leah shares stories from successful entrepreneurs and their journey to success. You'll learn about their experiences, challenges, and tips for beginners to start and grow their own business. The module offers insights and inspiration from those who have already achieved success in the industry.

Bonus Content

Brand Builder Academy includes bonus content from Leah that covers important business-related topics. You'll learn how to set up your LLC and take advantage of tax benefits and write-offs to maximize your profits. This content offers valuable information to help you navigate the legal and financial aspects of running a business.

Who Is The Creator Of Brand Builder Academy?

Leah Kay Krabbenhoft is the creator of the Brand Builder Academy and the founder of Soulvation Society. She started her career as an aspiring food chemist and professor at North Dakota State University. While in graduate school in 2016, she created her own comfortable and quality headbands to wear during her busy days. In 2019, Leah switched career paths and committed fully to building the best hair accessories brand, expanding beyond headbands to include scrunchies and Hair Tie Bracelets. 

Her products have been featured in multiple magazines and even grace the shelves of big stores, like Free People. Leah's brand is entirely owned and operated by women entrepreneurs. She scaled her self-funded e-commerce brand to produce over $500,000 monthly revenue within two years, using the scaling possibilities of social media and funnel marketing. With over 1300% year-to-year growth, her ecommerce brand now makes millions from only $300 as her startup.

The brand sales have grown significantly each year since 2019. In 2019, the brand made $130,000 in sales, followed by over $1,800,000 in 2020. By 2021, the brand had reached a whopping $5,000,000 in sales and even secured their first big wholesale account with Free People. As of 2022, the brand has crossed the 8-figure mark.

Who Is Brand Builder Academy For?

Brand Builder Academy is for:

  • Individuals who are new to building an online brand.
  • People who aspire to be entrepreneurs and run their own businesses.
  • Those already have their own brand but want to scale it to the next level.

Is Brand Builder Academy Worth It?

Brand Builder Academy can be worth it for individuals who want to learn how to build a brand from scratch. The founder, Leah Kay, has firsthand experience in building her own brand and has scaled it to millions of dollars in revenue. The program offers a blueprint for scaling a brand, covering topics like branding, product development, social media marketing, and funnel marketing.

However, the program comes with a high price tag of $1,997, which may not be affordable for everyone. Additionally, there is no coaching or mentoring included in the program, nor is there an exclusive community for students, but it has monthly calls with Leah. Overall, Brand Builder Academy can be a worthwhile investment for those who are serious about building a successful brand and have the resources to afford the program. It's important to note that it may not be suitable for everyone, especially for beginners who may require more personalized guidance. But, if you're looking for alternatives, you can check my articles about the top most profitable online businesses and online businesses you can start with no money.

If you're not into an online business, check Passive Playbook that teaches how to get a car wash without using your own money. 

Leah Kay Krabbenhoft's Other Courses

Brand Stimulator Pro Course

Brand Stimulator Pro Course is a video series that provides a step-by-step guide for individuals who have a new product idea or a physical product they want to scale further. The course is currently in production and will be available for pre-sale by Spring 2022. The course includes a workbook for those who prefer pen and paper, and it will be offered worldwide. By signing up for the pre-sale, you'll receive access to discounted pricing and be a part of the Brand Stimulator Pro community, where you can interact with Leah and other entrepreneurs. The pricing for the course is yet to be determined, and it comes with a 30-day money-back guarantee.

Free Mini Masterclass

Free Mini Masterclass is a session that teaches you how to find a profitable product to sell in less than 24 hours. During the session, you'll learn how to find product inspiration, locate manufacturers, estimate the cost per unit, and automate the selling process once your online store is set up.

How do you make a brand stand out?

To make a brand stand out, you need to be creative and plan strategically. First, create a unique brand identity with a memorable logo, consistent messaging, and a strong online presence. Engage with customers and offer exceptional service to build strong relationships. Develop a brand culture and personality that customers can identify with. Finally, offer innovative products or services that meet customer needs. By doing these things, you can make your brand stand out and attract loyal customers.

What Is A Better Option Than Building Your Own Brand? 


Local lead generation through rank and rent can be a better option for building a successful business than building your own brand. With local lead generation, you can create passive income streams by renting out websites to businesses that want to generate leads in their local area. This means you don't have to worry about finding the right product, improving it, finding manufacturers, connecting with your target audience and customers, and constantly promoting it. With rank and rent, you build a website that generates leads for local businesses, and they pay you a monthly fee to use it. This allows you to earn passive income while focusing on other projects or even building more websites.

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