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ClickBank University 2.0 Review 2024 -Justin Atlan & Adam Horwitz course. Make Your Own Affiliate Product?

December 1, 2021

Clickbank University

Hey what's going on?

It's Ippei here!

I'm about to go super deep with this Clickbank University 2.0 review, and cover everything you need to know before you decide if you should buy the course or not. 

I'll be honest...these days I make most of my income (around $50K a month) from my local lead generation business. 

That said, I'm an entrepreneur at the end of the day, and I'm always looking for new busines models I can invest in....Clickbank is just one of them.

So with that in mind, let's see if this course delivers on the hype, and whether or not you should be dropping your hard earned cash on it.

I'll also share a bit more info on how I am running my own online business at the moment, and why I love the lead generation business model so much.

Here's what we're gonna cover...

Let's go...

What is the Clickbank University 2.0 Course About?

The Clickbank University course claims to be the only proven path to success with ClickBank.

It's an exclusive self-paced program that will supposedly take you by the hand and walk you through everything you need to know about creating products to sell on ClickBank within 8 weeks.

Clickbank University

Here's the good news...

ClickBank University just rolled out a major upgrade on their highly touted training course this July 2021!

Creators Justin Atlan and Adam Horwitz decided to level up their training program to address the many changes in online commerce.

CBU 2.0 is still the same program but they improved the parts of it that's already working and made the whole course 10X better.

Clickbank University Creators

This time around, the course creators have ensured they deliver the latest up to date affiliate marketing strategies, methods and tactics for their students to run their ClickBank business successfully.

The marketing duo of Adam and Justin initially decided to launch the first iteration of ClickBank University last year because they wanted to provide a reputable source for students to learn about this platform.

They wanted to provide the most dependable, reliable, and trustworthy information about their chosen platform (Clickbank of course).

Gary Vee

CBU 2.0 offers a 30-day guarantee no questions asked for enrolees who are not satisfied with the course contents.

CBU has taught 20+K digital entrepreneurs by July 2021, and the numbers are growing especially after their new course upgrade.

Creating Clickbank Products Sounds Interesting, Right?

Truth is...I'm no different to Adam and Justin.

I'm as driven, and passionate about creating an income that's more than what a typical 9-to-5 job brings in.

Before I struck gold with my current online business, I wanted freedom from corporate restrictions (don't we all, right?).

I wanted to be able to work wherever and whenever I want to.

Digital Nomad

I respect their hustle and give them mad respect for sharing what they know to eager students who also want to pursue this digital nomad lifestyle.

I made my bones with eCom and affiliate marketing before I ran into the local lead generation business model that allowed me to build my first 6-figure online business.

So when I heard Clickbank University was teaching people how to create their own informational affiliate product, it peeked my curiosity.

I noticed in my years of doing digital commerce that some offers may look ordinary but seem to have a magical ingredient in the text, the pacing, the unique tone of the copy.

This makes them convert like crazy.

Teds Woodwork

I was curious to see if the CBU course was going to break down what the secret sauce to these ultra-successful offers was, and how I could sprinkle it into some on my own offers so that they convert sweetly as well.

I was hoping that this wasn't just a basic training on how to set up landing pages, email sequences and the VSL? (Video Sales Letter). 

I've been through a lot of those in my time and they always seemed to underdeliver.

Instead, I was looking for in-depth sales funnel strategy etc.

So in this review, I’m going to give you a list of brutally honest pros and cons of this course.

I'll cover the good, as well as where I think it falls short and why.

The best thing for me about my Lead gen business, is that it has enabled me to be able to operate when and where I want.

Nowadays, I can check my phone while dining out with friends and still technically be "working."

Freedom to work from anywhere in the world gives you a certain kind of high. I can keep helping my clients ramp up their biz while I travel around the world.

This is pure kōfuku ... the Japanese word for happiness.
Will this course do the same for you?

Who is Adam Horwitz?

There's something about L.A. that brings out the dreamers, the action-takers, and the thinkers.

This is Adam's hood, and he was only 17 when he started online marketing. After a year, he was running two 6-figure businesses.

Adam Horwitz

What spurred him on the road to online biz was hearing digital marketers talk about income potential during a seminar his father dragged him to at 15. The seminar opened his eyes to the limitless wealth of the internet.

Before long, he had the number 1 selling product on ClicKBank, making $1+ million in 7 days. His creation, Mobile Monopoly earned $1.5 million in just 3 days.

His initial online offerings were Tycoon Cash Flow and Cell Phone Treasure, which were also pretty big sellers on Clickbank.

Tycoon Cashflow

With a partner, he developed a course, Enigma Marketing Method, which teaches people how to earn via affiliate marketing. He then gave it away for free.

Now, he runs his 7-figure business and enjoys the digital tycoon lifestyle.

Who is Justin Atlan?

Justin also hails from Los Angeles and identifies himself as an entrepreneur, marketing consultant, and an adventurer. 

Aside from his responsibilities at ClickBank University, Justin runs SJA Media where he provides private consulting services across all industries and platforms.

Justin Atlan

He graduated with an Economics degree from UC San Diego and has built up his management portfolio of overseeing execution, and developing marketing and monetization strategy for his clients.

These days, he only works with 6-figure clients or higher.

Justin has discontinued his personal website so not much is known about his most recent business ventures. He posts adventure videos on his YouTube channel which has a modest 3+K subscribers as of July 2021.

Justin Atlan

The two young entrepreneurs launched CBU in 2018 with one goal in mind: To walk you through everything you need to know about getting rich from the ClickBank ecosystem...all in just 8 weeks.

They charged $1,997 for joining that course and now with their CBU 2.0 upgrade, it's $47 a month. 

You'll need to pay for a few months becsause they drip content out slowly (more on that below) but once you've gone throught he course, you can cancel your membership if you want to.

What is ClickBank?

Put it this way...Clickbank is the 87th largest online retailer in the US, with headquarters in Boise, Idaho.

On average, they reach over 200 million customers around the world each year, with their easy to navigate platform.

The company aims to provide entrepreneurs with the tools and resources they need to grow their business and reachmore customer than they ever could marketing on their own.


According to the company's official website, ClickBank has 1.5+ million affiliate marketers as of July 2021. Of those numbers, around 100+K are designated 'active' at any given time.

ClickBank sells 800+ products on their website ranging in 23 categories from education to wine and various gustatory delights.

This platform has minted over 1,000+ millionaires after they partnered with the online marketplace to sell their products.

CB Earnigns

Over US$3 billion has been transacted via ClickBank through 15 years of online commerce.

For a $49.95 one-time activation fee, you too can make a killing as a vendor in the ClickBank ecosystem and sell whatever products you have...and Adam and Justin aim to show you how to do this!

More About ClickBank University 2.0

OK, let's get into the weeds of Clickbank University 2.0.

As we already know, it's a course that will teach you how to create and promote your own Clickbank products. 

In other words, it will teach you how to get your slice of the Clickbank Billion Dollar pie!

CB Stats

The course is made up of a series of training videos broken up into 8 weeks, guiding you through creating your own informational products that you can promote on Clickbank to other affiliate marketers.

The training includes steps on how to be an affiliate marketer yourself.

CBU is actually a welcome breath of fresh air in the coaching arena as there’s not too many courses out there that teaches you how to make your own affiliate product.

That said, as far as affiliate marketing training goes, I believe this program could do better though.

For one, they fall reall short on any SEO skills training.

In my opinion, SEO skills are vital in order to be a successful affiliate marketer.

Affiliate marketing traffic stats

And I'm not talking about just run-of-the-mill copy-paste SEO either.

You need highly advanced SEO skills so you can distill complex ideas into simple concepts.

This is the key to earning higher commission by driving traffic to your clients' offer page, or your own landing page.

There are entire coaching programs out there that cost thousands of dollars dedicated to teaching SEO in great detail.

I gotta say, it's disappointing that Adam and Justin didn't make this vital topic part of their coaching program...they seemed to just skim over it.

Here's an overview of what you're gonna get with the course:

Clickbank University Course Overview:

  • 8-Week Affiliate + 12-Week Vendor Class.
  • Bi-Weekly Expert Classes.
  • Specially Curated Add-on Trainings.
  • CBU Toolkit and Traffic Center.
  • Massive Discounts on our Favorite Tools
  • Live Events for a Fraction of the Price
  • AND The Exclusive ClickBank University Community
  • And Surprise bonuses.

You Can Choose Between Two Training Tracks:

  • Product Publishing
  • Affiliate Mastery

Everything is neatly laid out from the moment you login to the members’ area and as you can see they have a good range of topics.

About the Clickbank University Builder 2.0

This is one of their online web builders that CBU offers once you join the
program for $600.

To be honest, I originally didn’t see that much more to gain with this when you can learn how to build simple site using Weebly or WordPress with a good webhost like bluehost for fraction of the cost.

Clickbank Builder

But…upon further inspection, for most newbies that are trying to sell their first
informational product, this builder might be very useful.

It already has Clickbank's tried & tested cookie cutter formatting for various landing pages that are known to convert well.

It also integrates seamlessly with selling your product on Clickbank.

If you use this builder then know that you will have to remain a Clickbank University member for $47 per month because this builder builds the sites inside Clickbank’s own exclusive webhosting account.

Talk about golden handcuffs...


The thing to remember about that though is that there’s a cost associated with every business.

Online businesses are infinitely cheaper than brick & mortar business which is what makes them so scalable.

If you’re worried about spending $50 per month, then my adivce is to go and get a better day job.
I'm not trying to be mean to you. I just think that you’re definitely not ready to starting an online business yet if you're quibbling over $50 a month!

Clibank University 2.0 Course Outline

So the lessons are drip fed on a weekly basis.
To be honest, I found this a bit annoying, especially if you're the kind of person that wants to go all in, and skip ahead or go through the lessons much faster.

If you want to unlock lessons before they are drip fed, then you have to submit a ticket...anyone else feel like they're back in school?

As you can imagine, the course is primarily focused on creating your own informational product.

For me the key takeaways were the following:

Clickbank University Course Highlights:

  • How to create a clickbank seller avatar.
  • How to set up your own landing page/sales page and funnel (what
    type of content works best to get your traffic to purchase)
  • How to create Video Sales Letters.
  • Finalizing your product & getting it up on Clickbank
  • Split testing the performances of your landing pages
  • Outsourcing your management work and how to scale.

There’s also an interactive forum portion of the course, although not that active.

This is where product creators are exchanging ideas and sharing what's working and what's not!

I have to say though, I kinda felt like the training was mostly theoretical lectures without any practical examples.

Practical vs theory

Put it this way...for the price they're charging, I expected more businesslike resources.

They really hold true to their course name "University," where you only learn book smarts.

All lessons are in video format (Face to Face and over the shoulder type of videos), which I guess we've come to expect from this type of course.

There’s also a written version of the video lessons underneath each and every video, which is great for refreshers.

Pros of Clickbank University

Pros: What's Good Abou the Course

  • Lessons are great for newbies, anyone new to creating their
    first informational product.
  • High quality videos to be honest, very easy to understand.
  • They have their own site builders where the hosting is free, and
    you can build affiliate sites using the clickbank platform (you still have to
    purchase the domain name). This is similar to Weebly builder but has done for you
    landing page templates that can save you tons of time trying to design your
  • Forum & Webinars are available for members to provide personal

Cons of Clickbank University

Cons: What's Not Good About the Course

  • A bit disappointed by the lack of advanced affiliate marketing training.
  • Decent forum where people are providing support for each other but it doesn’t feel as personable as other private facebook groups that I’m in, including the one for our lead generation program.
  • You can go through weeks 1-3 immediately but to unlock further training, you have to submit a ticket which is bit annoying. I feel like some of us that are more versed in online marketing, can breeze through the training much faster.
  • I listened to a few of their webinars and did not discover much new information at all. In fact much of it was focused on simply signing people up on Clickbank or promoting the University to others for a felt a bit unorganized.
  • Just learning about how to create info products and how to set up landing pages doesn’t guarantee success as clearly seen by so many products on Clickbank that hardly gets any sales. The program doesn’t do a good job on digging deeper into why some products succeed and why some fail.

Review of Their Affiliate Marketing Training

In the course, there was a long explanatory video about how affiliate marketing works.

Step-by-step vids on setting up an email-collecting landing page, how to set up email marketing and why it is so important in affiliate marketing.

I gotta say though, I wish there was more over the shoulder type of training that went over step by step how to set all of this up.

Instead of a high level, general explanation.

Online Training

Truth be told...most of this you can learn on YouTube for free.

Some of their training was bit outdated as well, recommending Elance which no longer exists, as it was merged with (this is where you can hire virtual

It also teaches you how you can use Facebook ads to drive traffic to your squeeze pages but I felt this was greatly lacking in all the technical details that you need to successfully run affiliate programs on Facebook.

For one, Facebook really doesn’t like most of Clickbank’s sales page format like
VSLs, and a lot of the hype & claim that is placed on the content of the
sales page.

You'll probably find your Facebook Ad account is disabled if you try to drive traffic to these kinds of offers.


What you need is to setup a secondary landing page that goes before your actual
clickbank landing page that filters out traffic and helps prevent your ad
account from getting banned.

Personally, I’ve found that eventually running affiliate offers on
Facbook does cause the account to get suspended.

What works really well is a simple quiz landing page, where you place a simple 3-4 question survey that forces engagement from the audience & digs deeper into the psychological triggers that cause people to buy, such as magnifying their pain points before they are redirected to your actual sales page.

Why does this work?

Because most people on Facebook are in a social mindset and more than likely just browsing.

Paid Traffic Conversion Rates

They’re not even looking to buy anything. So a quiz lander helps to
convert that mindset into more of a buyer mindset.

There are entire courses dedicated to training people how to properly run paid traffic to affiliate offers such as John Crestini’s Super Affiliate System.

I’ve invested a lot of money in learning about the art of creating paid ads to get
affiliate sales so I know just what it takes to do this successfully and the
Clickbank University has grossly underestimated just how difficult it really

In 2021, I don’t think becoming an affiliate marketer is the best option to make sustainable income online.

For me, it's local lead generation all day, every day for a more reliable income that you can count on and retire from your day job with.

Affiliate marketing income is too unstable, sometimes you get bursts of sales which are great then the next moment you might be back down to zero.

Conclusion: Local Lead Generation Always Wins...

The biggest challenge with the business model taught inside Clickbank University, is that you have to first create an amazing product that’s going to get sales, get positive reviews and make other affiliates want promote your product.

You also need to create not just 1 product but other high-quality products that you can promote as upsells.

This is A LOT for most newbies to successfully master in one go.

Most successful creators of Clickbank products have a ton of online marketing
experience, and picking the right product can be a bit of a dark art!

One of Clickbank’s most popular informational product is a woodworking course and a battery recharging hack course.

Who would think that these kind of info products would become successful?

In contrast, there are other in-depth products about creating your own bonzi tree or a gecko pet care guide that must have taken a lot of effort to make...and are now hardly getting any sales.

Clickbank University does not teach or share any exact formula for creating a successful product.

Video Sales Letter

Even if you do create the perfect product, much of your success has to do with being able to create amazing ad copy on your landing pages and an awesome video sales letter (VSL),

For example, in the diet & weight loss niches, there are literally hundreds of
weight loss products out there.

I’ve tried promoting quite a few of them with Facebook Ads, and for some unknown reason, this product called the Fat Diminisher by Wesley Virgin is the one that actually converted & got sales…

But even now, I'm still not really sure why this one works and others don't?

So this tells me just learning how to create VSL or landing pages is not enough to guarantee success.

You've really got to understand marketing psychology and be a top-notch copywriter or being willing to spend quite a bit of money on a high-level copywriter.

My point is this...

Although it was very interesting to learn how easily you can start selling your own info product on Clickbank, this University program alone doesn’t have enough high-level marketing training to guarantee your success.


Ultimately what separates the wheat from the chaff in online marketing… the ones that become successful versus the ones that crash and burn is this…

Your skill level.

In life, you get paid what you deserve.

Your income is a direct reflection of just how much value you’re able to bring to the marketplace.

This is why in my opinion, Clickbank University, although pretty affordable and containing some useful information, is not the key to getting massive success.


Because even once students have been through the course, they are still not equipped with skills that are high level enough to command a larger income.

In contrast...

The lead generation coaching program which is my #1 recommendation has got a higher initial price point than Clickbank University, however, you learn serious high-income skills in the program that will set you apart from 98% of the internet marketers out there.

Lead gen is in very high demand today because of people's increased use of computers, tablet, and smartphones.

Many small business owners that don’t know how to do online marketing are desperately in search of someone that can help them generate leads online.

Why do you think a plastic surgeon makes a good living and their income is consistent?

The reason...they have a highly specialized skill that’s in demand and that not too many people possess.

Lead generation is no different...

Lead Generation

This is why people who look for easy opportunities to make money online like affiliate marketing usually fail, because the barrier of entry is so low that its over-saturated with competition.

Anyone and everyone can sign up and become an affiliate marketer for ClickBank products or choose to sell an affiliate product.

Take it from me...easy is overrated as heck when it comes to making money online.

I recommend going after a more specialized skill / profession such as lead generation. Find out more here.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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  1. Hello I am looking for Justin Atlas, I bought the course and paid alot of money, but now cant acces the page how can I contact Justin Atlas

    1. I would try to find Justin Atlas’s actual website or his social media. This is just a review of his course. I’m not Justin Atlas.

    2. I’m also having this same issue. Paid nearly $600 for lifetime access back in 2019. Didn’t use it for a very long time due to kids and having to give end of life care to both my parents. I’d like to start getting some worth out of it, but I cannot find a login page for this program/product any longer. Were you ever able to get any help with this????

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