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Dropship Lifestyle Review (Unbiased) – Anton Kraly 2021 High-Ticket Dropshipping Course

December 29, 2020


According to Anton Kraly, the creator of this course, DSL is the number one Shopify approved dropshipping course.

But you're probably like me, you're not just going to take his word for it, and that's how you wound up here.

You wanna know if this course is worthy of that title.

And you've come to the right place.

Keep scrollin' for very detailed breakdown of Drop Ship Lifestyle, where every module is covered. 

Then I'll tell you what I think about whether the DSLifestyle is worth your while (bustin' out the rhymes today...)

I gotta say though, while there are some serious pros of this course, I got stuck on some glaring cons of the business model itself from my own personal experience. 

But I won't leave you hangin', we'll get into it later. First lemme get you what you came for.

Let's dive in to Anton Kraly and DSL.
Drop Ship Lifestyle is a Shopify Approved Course
According to Anton Kraly, DSL is the number 1 Shopify Course

Drop Ship Lifestyle Course Overview

Ranked #5 out of 30 dropship courses (See full list here)
33 hours 30 minutes
It's an exciting, unconventional approach to drop shipping that might appeal to newbies 
$2,997 for the Premium option or $8,997 for the Ultimate option
Thanks to Drop Ship Lifestyle, Anton Kraly can enjoy the laptop lifestyle on the beach

Introduction to Anton

Let's cut to the chase: this Anton Kraly guy was featured in Forbes. Not just in passing, but a full article about his online successes was written back in May of 2017. Major street cred right there.

His dropshipping business made $3.68M in revenue in three years before he sold it. Since then it seems he has been solely focused on the course, Drop Ship Lifestyle, which brought in $3.5M in 2016 alone... 

That's pretty impressive if you ask me.

So when it comes to creating 7 figure online businesses, it seems like if he has something to say,

we should hear him out.
Drop Ship Lifestyle sells the laptop lifestyle dream

On his personal blog, Anton states that he has been making a full-time income online for the past eight years, all the while being 100% location independent. 

This means he truly lives the laptop lifestyle, where he is not bound by an office and can work from virtually anywhere (anywhere that has a wifi signal, that is.)

Anton made money online by creating eCommerce stores, running Amazon Affiliate Stores, promoting for Affiliate Networks and by creating Digital Products. 

He is probably best known for creating Drop Ship Lifestyle and Ecommerce Lifestyle.

Please note that this review is my personal opinion of the Drop Ship Lifestyle Course and I am in no way affiliated to DSL or Anton Kraly in any way whatsoever.

This means I don't get ANY money from doing this review. I am merely expressing my views on the course in the interest of sharing information with other entrepreneurs who may find it useful.

What to Expect in this Course

You won’t find an introduction video to the course inside the course itself. In order to get some background on what the DSL business model is, you need to go to the course home page and watch Anton’s introduction video.

(You'll find it under the heading “Why Drop Ship Lifestyle®? What is the Difference Between Traditional Dropshipping and The Drop Ship Lifestyle® System?”)

And that’s exactly how Anton lures you in. He describes Drop Ship Lifestyle as being very unique in comparison to other, more traditional dropshipping methods.

Ps: I had a good laugh while reading another review about DSL (probably written by an affiliate.) In it, the reviewer states that the days of sipping Mai Tais on the beach are over and that you actually have to work harder, before he goes on to praise DSL for being so great. Yet, most images of you'll see of Anton are of him lounging on the beach. Or at the Drop Ship Lifestyle Retreat. So Anton definitely wants to sell you the "lounge-on-the-beach" business model here... 
Anton Kraly socializing with students at the Drop Ship Lifestyle Retreat

In my opinion (and based on my own dropshipping experience) that's just not going to happen! Yes, you can virtually work from anywhere, still have to work at it. And when it comes to dropshipping especially, you have to work at it HARD. A lot.

Remember that Anton doesn't make his money from dropshipping anymore, he makes money by selling COURSES...

Just let that sink in for a minute before you read the rest of my review...

Unique features of the Drop Ship Lifestyle course and dropshipping model

On paper it already appears impressive, right? It definitely sounds like an alternative to the "traditional" dropshipping business model.

Here's some more of his bait...uhm, I mean..."info."

This is how Drop Ship Lifestyle works:
  • Based on the criteria set out by DSL, you choose a niche and they verify whether it will be successful or not.
  • DSL teaches you how to source top-tier suppliers in your niche.
  • You get access to the Drop Ship Lifestyle® Theme to quickly build a professional store.
  • In order to become an "Authorized Retailer for premium brands," you get access to DSL's supplier approval scripts.
  • You get the Drop Ship Lifestyle® App to increase conversions and automate your order fulfillments.
  • DSL offers you proven traffic systems to get high-quality website visitors from the very start.
  • You have instant access to the DSL community of successful dropshippers. This is super valuable when it comes to helping you stay motivated! Ask for advice! And eventually, help others!
  • You have access to DSL's live monthly coaching calls, where you get priority support.

Okay. So it all SOUNDS pretty impressive, right?

Let's dig just a liiiiiiiittle bit deeper into the course to see if there's any real basis for all the hype.

The Drop Ship Lifestyle Course Breakdown

This course contains 4 different sections, each with it's own modules and sub-sections. It has a total of 151 videos with a total length of . 
The DSL course by Anton Kraly is broken down into only four main sections. I'm used to the courses being split up into modules, so for the sake of continuity, I named the page reviews modules. In the review itself, I will refer to the different course "parts" as Anton did - as Sections. They are:
  • Drop Ship Blueprint
  • Adwords PPC Course
  • Paid Social Traffic Course
  • Events
Drop Ship Lifestyle Section 1: Drop Ship Blueprint

Section 01 - Drop Ship Blueprint

Section 1 contains 13 separate modules, and Anton blows every other dropshipping course out of the water with the first module where he introduces his unique spin on the dropshipping model. 

Unlike other dropshipping courses, Anton does not recommend that you find trending or hot products that you think might sell. 

Instead, Anton wants you to find a single niche to focus on and sell "evergreen" products--products that have everlasting appeal; think toothpaste, hand soap, toilet paper--that people are never going to suddenly stop needing one day.

In addition, he also wants you to ignore suppliers in China, and focusing instead on "local" suppliers that can ship on your behalf.  

This is the complete opposite of what other dropshipping courses will teach you.

Anton walks you through all the steps in the following modules:
  • Niche and Product Selection
  • Market Research
  • Creating Your Website
  • Finding Suppliers
  • Optimizing for Conversions
  • Getting Traffic
  • Automation of Your Site
Each one of these modules is covered in detail in the link below, but here were a few of my key takeaways:

1. Anton's product research training is SERIOUSLY lacking... Not just when compared to other courses, but in general. this makes me wonder if he's purposely done this because he'd rather you get his Ultimate Package, which is a Done-For-You service, priced at $8,997. Just a hunch...

2. The Creating Your Website Module had some sound issues throughout its 3 hours and 57 minutes. I'm sorry, but if you're asking someone to pay $2,997 for a course, then the presenters should know how to speak into a mic.

3. Finding your own "local" suppliers. This probably sounded like a pro when I mentioned it earlier, but the sheer difficulty of finding local suppliers makes it more of a con. In comparison to other courses that teach the much simpler process of finding Chinese suppliers, this one is unappealing.
   Total Number of Videos: 77   
Total Video Length: 33 Hours & 30 Minutes
Drop Ship Lifestyle Section 2: Adwords PPC

Section 02 - Adwords PPC

With three separate modules, this is a complete course on it's own and is presented by Michael Erickson from Search Scientists.

Search Scientists is a legitimate Google Certified Partner, and they spend more than a million dollars on Google Ads on behalf of their clients each year. 

In this section, Michael explains how Google Ads work and how to set up a campaign. 

He also explains the different types of ads that are at your disposal.

There is some great info here from a certified Google Ads Pro - so you know you're getting great advice. 
   Total Number of Videos: 29   
Total Video Length: 5 Hours & 26 Minutes
Drop Ship Lifestyle Section 3: Paid Social Traffic

Section 03 - Paid Social Traffic

This section contains six separate modules, and is also presented by Michael Erickson and deals with e-commerce marketing on social media
The first module gives you an overview of advertising on social media as a whole. Michael starts with the basics - what PPC, CPC and Organic Traffic are, and where they all fit in.

He then explains the difference between paid ads on Google and ads on Social Media.

Michael also discusses the typical social media sales funnel, and talks about the marketing musts. Although there are some good things in this module, he doesn't show you real examples of successful social media sales funnels, which is a huge letdown.
Michael explains why FB Ads can be very successful and goes over what to avoid when setting up and maintaining your campaign. 

He also briefly discusses the layout of your FB Account structures, the different FB Ad strategies available to you, as well as Ad Formats, FB Audiences and Bidding Types. (All of these are discussed, but once again, you are not shown any real examples to help deepen your understanding. This is all theory...)

There are useful lessons though, and newcomers to the dropshipping scene will find some of the info invaluable. But more experienced dropshippers might feel that they wasted some time going through this...

Most Helpful Things You're Shown in this Module:
  • How to create a campaign mapping spreadsheet (a template would have been a nice touch, but it's not difficult to set up.)
  • How to set up your Facebook Business Manager and FB Ads Manager Accounts
  • How to install the FB Pixel, a product catalog and a Pixel for Dynamic Product Ads
  • How to set up the Product Catalog Tool and a Product Feed (used to create Dynamic Product Ads.)
You'll also get some over-the-shoulder examples from Michael of how to set up a Dynamic Product Ad and how to set your Audiences up the right way.  

He also breaks down dimensions and segments inside the FB Ads Reporting Tool and how to generate a report. Then you'll see how to get Ad/Campaign data from Power Editor and the FB Ads Manager.  


In this very short 5-minute module, Michael shows you how to set your Instagram Ad Campaigns up in Facebook. It's super easy and definitely not rocket science, so I understand why he didn't spend too much time on this one.


In this module, Michael shows you the different types of Pinterest Ads and how to open a Pinterest Business Account.

He also offers advice about what works on Pinterest and then shows you how create and track the progress of your Pinterest Ad Campaigns. Solid advice!

Module 5: TWITTER
Michael starts this one off by explaining the theory behind Twitter Targeting methods, Ad types, and strategy.

He follows this information with a tour of Twitter's Ads Analytics Dashboard, and once inside, he gives you the lowdown on Conversion tracking, Follower Campaign setup, Tailored Audience building, and Website Conversion Campaign setup.

But none of this is worth anything if you don't know how to analyze the results on Twitter, right? But Michael's a pro, so he shows you how to do that too.

Think of this module as the recap of everything you've learned in the previous five. 

Michael reiterates that you need to keep the golden "3 R's Rule" in mind for every single ad you run, regardless of the platform:

Target the Right Person with the Right Offer at the Right Time.  

Michael also gives some valuable advice on when to use retargeting ads and the reminds you that you have be active during your campaign. If you try to "set it and forget it," you can pretty much forget earning any profits too. Those ad campaigns can never be successful. 

   Total Number of Videos: 38   
Total Video Length: 6 Hours & 15 Minutes
Drop Ship Lifestyle Section 4: Events

Section 4 - Events

Basically a bonus section, this collection of videos is made up of presentations given by guest speakers at the DSL 2017 retreat. This section will obviously be updated on a yearly basis.

The 2017 speakers spoke about:
  • Stalking Prospective Buyers on Facebook
  • Selling your Online Store
  • How to balance Work, Life and Family (and joining groups and VAs)
  • Influencer marketing
  • Building a Brand
  • Alternative Traffic Sources
  • Content Marketing 
The content in this section is a bit of a mixed bag.

Some of it is good, most of it has been covered in other modules in the course, and the rest of it is just not great. It's your typical lucky packet of bonus materials...

Overall, it's not really worth sitting through 6 hours of content that's not going to teach you anything you haven't already learned.
   Total Number of Videos: 7   
Total Video Length: 6 Hours & 18 Minutes

Before I get down to my review overview of the course, here are some FAQs I've come across about the DSL course and Anton Kraly:

FAQ's about Drop Ship Lifestyle

1. What is Drop Ship Lifestyle?
Many people ask this question because there are so many different sources of information out there:
  • The Drop Ship Lifestyle dropshipping course 
  • The Drop Ship Lifestyle private Facebook Group
  • The Drop Ship Lifestyle YouTube channel (which anyone can subscribe to) - it is one of the most active dropshipping course channels available. Anton posts new videos on a regular basis. As of December 2020, Anton has over 450 videos!
  • The Drop Ship Lifestyle Webinar (which is totally FREE and you can find it here) - It includes an "In Depth Guide on How To Build A Highly Profitable, Semi-Automated Drop Shipping Store in 21 Days." The Webinar is also referred to as the Drop Ship Lifestyle mini course.
  • The Drop Ship Lifestyle Blog - a blog with useful posts about dropshipping. You can access it here.
  • The Drop Ship Lifestyle Retreat - every year, Anton hosts a "mastermind" seminar in an exotic location where members can meet and network, and invited guest speakers host talks on dropshipping-related matters.
2. Is Drop Ship Lifestyle legit or a scam?

Drop Ship Lifestyle has been a successful business since 2014, so it is definitely a legitimate course. Anton has many successful students and this is evidenced by the amount of people attending the DSL Retreat every year. 

Whether it is the best possible dropshipping course (or whether dropshipping is still even a viable business in 2021) is open for debate.

3. Does the Drop Ship Lifestyle course offer a refund or money back guarantee?

This question gets asked quite often and understandably so, given the high price of the course. At the moment there are two options available for anyone looking to purchase the course: $2,997 for DSL Premium, or $8,997 for the DSL Ultimate option. 

Since Drop Ship Lifestyle is one of the most expensive dropshipping courses available, any sane person would probably want to know about the refund options. But if you go to the Drop Ship lifestyle website, you won't find any mention of a refund policy on the main page.

Unlike Franklin Hatchett who has the Refund Policy for his popular eCom Elites program displayed clearly and prominently, you actually need to dig deeper and go looking for the Drop Ship Lifestyle refund policy. 

But we're here to help you out, so you can find the info about DSL Refunds here

There is no DSL Refund Policy document as such, but to quote: "IMPORTANT: To be eligible for a refund you must prove you have completed the following action tasks within 30 days: 1) Select a Niche, 2) Find 20 suppliers, and 3) Build a Website. Under no circumstances will refunds be issued outside of 30 days and without completion of the action tasks listed above."

Is it a worthwhile course?

I've gotta be honest, this is an extremely difficult course to judge, simply because it throws everything you've ever heard or learned about drop shipping out the window...
  1. You don't waste time constantly looking for new products
  2. You don't constantly scavenge for new trending products
  3. You don't use suppliers/manufacturers from China
  4. Because of #3, you don't have to worry about delivery times from China
So the big question becomes...

Is Drop Ship Lifestyle's take on dropshipping a good business model?
It certainly has its merits.
  • It's great that Anton's team will do some research for you and tell you straight up if you've chosen a winning niche or not. A lot of people get caught up on niche selection because they're scared of choosing the wrong one, so this added benefit will put some of those fears to bed.
  • Once you've made your final selection, you will only focus on that one niche and specialize in it.
  • The support that you enjoy from the DSL group is great.
  • There's no need to constantly look for new trending products (which will save you an ENORMOUS amount of time)
  • You don't need to employ yet anther VA to do product research on an ongoing basis. This will save you money AND give you more control over your business.  

It sounds great and is definitely worth considering if you really have to go into dropshipping. 

For some people, it works. Others will find it more difficult, or even next to impossible to find local suppliers who are willing to fulfill and ship the orders for you.

The biggest problem, though, isn't Anton's course....It's the business itself.

Fact: I actually did high-end dropshipping (as Anton suggests) for a good while selling deck umbrellas.

It had its ups and downs (which is only to be expected) and most of my success was dependent on my advertising campaigns. I've made some money and I've lost some money. And pretty much every business owner will experience that to some degree as long as the periods of turning a sufficient profit come around more frequently and last longer than the ones that don't. And I didn't find that to be the case for me; this business model is just not reliable and consistent enough. On top of that, the dropshipping competition is only getting more intense as time goes by.

You see, the reason why most dropshippers prefer to sell trending products is that it converts a lot better on Facebook. The problem with selling evergreen products as Anton suggests is that you can end up burning through your wallet testing different ads, trying to find the product and ad campaign combo that works best.

In a perfect world, you'd be able to find a good quality product and sell it using Facebook ads without any problems, but the issue is...most people on Facebook aren't looking to buy anything. They're there to socialize. And the cost of ads is constantly going up, chomping away at your profits Pac-Man style. Fobes put an article out about this too.

FB Ad Costs rise 90 percent year-on-year

So unless your product has a really interesting angle, I would bet that you're gonna have a hell of a hard time staying profitable CONSISTENTLY. 

I've had many days where my ad would lose me money and that is a very difficult thing to deal with when you're just starting out. It's just plain discouraging.

But then again, let's say you decide not to focus on evergreen products and want to go with trends like the rest of the dropshipping gurus're still not out of the woods. Relying on trends has its pitfalls as well, because all trends eventually die out, so you end up spending a lot of time just researching over and over again for new trends. Very time consuming.
Successful dropshippers urge you to ride the wave of success of other dropshippers. But these are murky waters. Beware!
So back to the DSL course...

In all honesty, it's not my favorite dropshipping course, simply because it is very theory based.

I love that Anton Kraly's take on the business model is different from every other dropshipping course out there, but I have to wonder why he's is purely concentrating on his online courses nowadays, rather than the business model he advocates...

I'm one for facts and figures. All the other dropshipping coaches boast about the turnover of their online stores. Anton doesn't....why is that?

Can the Drop Ship Lifestyle method work in 2020, though? After all, it has in the past. Is it still possible to repeat those successes in 2021 and beyond?

Yes. I am sure it can. With the right amount of commitment and perseverance, advertising budget, support, suppliers, time, marketing savvy and luck, it is definitely possible.

So....What's the bottom line, then?

Will you be well-enough equipped to be an online e-commerce success after this course? In 2020...I personally found it very challenging.

What Truly Creates Long-Term Success in Dropshipping

Over time, I've come to realize that the only true dropshipping businesses that can stay profitable long-term are ones where the actual product is pretty unique and even ground breaking, because that causes those ads to be share-worthy.

For example, take the X3 work out equipment, which promises better results than going to the gym for just 10 min per day.

Lots of bold claims in that ad there, but boy do they grab your attention. They've also spent the money to create such new products and all the marketing content around it.

These products have the potential to go viral.

And that's the key to creating sustained, long-term results when selling e-commerce with Facebook ads.

If it's just any regular ol' product, most people will just go to (I mean, wouldn't you?)

With Facebook ads, people need to be made to feel like it's such a unique product that they aren't gonna find anywhere else, and if they don't buy now, they may never find that product again once the ad disappears from their news feed.

The problem is, this is VERY difficult vibe to create for anyone who is just starting out in e-commerce.

Final Verdict

If you want a different spin on dropshipping, then this is most definitely the course for you! But in my opinion, other dropshipping courses offer a lot more content and practical examples on how the things you're learning should be implemented. There's a lot of theory in the course and you're not actually shown how to implement all that theory. Theory always sounds great, but I am interested in the practical (I like facts, remember?) So I want to see achievable results of a business, not just hear about it...

Anton did prove back in 2015 that this method works. But since then...?

But to recap: Instead of cheap trending products that are mass-produced in China, you sell "evergreen," higher-end products (Anton suggests a minimum price of $200, but you should really aim for more than $700...It's easier to sell one $1000 product than
1000 x $1 products...)

You also don't get suppliers or manufacturers from China, but instead you'll source them "locally." And you only approach and apply to work with suppliers who enforce Minimum Advertised Price (MAP) policies.

And that's where the problems start--this takes a lot more effort than simply getting a supplier on AliExpress. You also can't set the minimum price. And you only target the upper middle class.

Often times, it ends up costing a lot more money to create a unique spin on a product so that it stands out when you run Facebook ads with it.

None of these things are real deal breakers, but this form of dropshipping definitely involves a lot more initial work than some of the other dropshipping business models, so be forewarned.

Drop Ship Lifestyle logo

What I like:

  • It's more than just a course. The "after-sales" and support is amazing.
  • You choose a niche, they verify it!
  • Selling "evergreen" products, not things that are trending and constantly changing, means less work overall

What I didn't like:

  • Anton makes more money from selling this course in a single year than he does from all of his online stores combined...
  • Content is not as comprehensive as most of the other courses (A lot of it  is only theory.)
  • Having to find local dropship suppliers
  • Not the best online business model in 2020

Drop Ship Lifestyle on Reddit: 
The Good, the Bad and the Ugly

I wanted to hear what the people had to say about this course, and if there's a better place than Reddit for that, I haven't found it yet. But let's just say that in the world of dropshipping, the word on the street has nothing to do with Drop Ship Lifestyle. People just ain't talkin' about it too much. The most informative tidbits that I could find were from years ago. But I'll drop em in here anyways and let you decide if it's helpful or not.


This Reddit member mentions that it was a few years ago that they bought the course (obviously when it was much less expensive.) They thought they got good value for the money at the time. I'd be super curious if they'd feel the same now that the price of the course is much higher, tho...


This person mentions that they purchased the course, but after a few hours of skimming through the information, they felt it wasn't worth the cost. 


Now this is one of the posts from 5 years ago. It's a long one with some pretty in-depth insights about the course. But I highlighted the part of it that was the most shocking and telling to me. 80% of the best Shopify stores from members in the course had closed. That is an extremely bad sign! But I'm not totally surprised, and we'll get into why that is later...

So Putting the Course Aside, What About Dropshipping as a Business Model?
Yay or nay?

To me, dropshipping itself is a very volatile business model. But thanks to Anton, you now have two basic types of dropshipping to choose from (and we all like having options, right?)
Here's a little breakdown of both--I'll call them DS01 and DS02:
  • DS01: Advertise trending products and sell them through your online store. The suppliers in China handle delivery.
  • DS02: Advertise high-end products that are not prone to being influenced by trends (or seasons.) Locally sourced suppliers handle delivery. 

Both models have their pros and cons.

DS01: Trendy Products
  • You have to quickly jump on the bandwagon or guess what the next trending product will be.
  • You're constantly looking for new, "hot" products.
  • There's a lot of quick money to be made IF you are willing to take big risks on advertising...
  • Competition is stiff.
DS02: Evergreen, high-end products
  • You specialize in one niche selling only high-end products - some say this is an advantage, others say it's a disadvantage. You be the judge...
  • It takes much longer to find suppliers (there's a chance you might not find any at all, and then you'd have to start all over again.)
  • There's a lot more scope where targeted audience advertising is concerned. Being able to use Google Ads is a big plus.
  • Competition is not so stiff which is great, but your target markets are much, much smaller which is not so great...
As a whole, dropshipping as a business model is very hit or miss to me. I have tried it (both with trending products and high-end products) with mixed results.
To be honest, the amount of effort I put in was not worth my while. I spent days upon days doing market research, setting up ad campaigns, testing, tweaking them, spending thousands of dollars on advertising for only small returns. My shark onesie store is a prime example of this.
Shopify case study of a 6 figure online store

I won't go into a ton of details because you can read about it here, but the bottom line was this:

My best month made $48k! $48k in just 30 days. Whoa! Not, bad right?


All these dropshippers tell you they have 6 and 7 figure stores, but they don't tell you how much profit they make on those big numbers...

Out of almost $50k in sales, guess how much I actually banked that month.


For all that time and effort...

And that was my best month...

If you ask me, the ROI is simply not good enough for me to consider giving dropshipping another fair shake. So to answer the question posed earlier, I'm going to have to give dropshipping a big fat "Nay."

Okay, so what's the alternative?

There are many online business models out there to choose from. And what's cool about Anton is that he's even proved that you can take an existing business model, put your own little spin on it, and make it your own. Maybe you can even make some improvements to help you see better results.

The four most successful online business ventures that you can get into today are:

  1. Digital Marketing
  2. Amazon FBA 
  3. Dropshipping 
  4. Affiliate Marketing 

If you're dedicated and put in a lot of hard work, your chances at success are much better than the next guy who half asses a few things to make a quick buck. So if you really go balls-to-the-walls, all-in, with a succeed-or-die-trying attitude, then you can make money from any of those four methods. (Some will make you more than others though...)

But the fact that you're here reading through course reviews tells me something:
  • You're not looking for a get rich quick, pie-in-the-sky business model that is not sustainable. 
  • You want to change your life. Permanently.
  • The goal is to work smarter, not harder.
If this is you, then there is only one real option...
Perhaps you've heard of it before, but never gave it much thought in the past.

Now is the time to change that.

I've been involved in EVERY possible online business that you could think of, but there is only ONE that has consistently come out on top.

So what's my top choice for the best online business model in 2021?

Local Lead Generation

All business models have their own unique pros and cons. But some have more than others...

So let's take dropshipping vs. lead gen and compare the two, shall we?





Requires CONSTANT attention 

You're always having to find new products. Then there's running, checking, killing, or scaling your ads. Then you add managing shipping to customers etc and ugh...

Hard work at the start

You put in all the effort right at the beginning. But it does take patience as you're waiting to see the results of your efforts, and this is where a lot of newbies quit (big mistake, by the way.) 

Marketing budget

You need to run FB Ads and Google Ads and probably Instagram, Twitter, Pinterest &/ Snapchat...

What marketing budget? 

You rely on FREE organic traffic. You never have to pay a cent for advertising! EVER!

Competition cloning

Usually competition is good, but with dropshipping, ANYONE can steal your entire business (your website, your products, your ads) within a few hours.

Competition? New biz, who dis? 

Once you've ranked your site, no one can steal your business. Why? Because you have to be an EXPERT in order to rank organically.

Product sales

With dropshipping, you're usually selling trending/hot/seasonal products. It changes all the time...

You sell a highly sought after SERVICE

Lead gen is not dependent on a fad, or craze. It's a service that businesses constantly need (talk about "evergreen.")


Dropshipping is a short-term business model. Trending products reach a saturation point within months. You need to constantly start anew...

Get comfortable. You'll be here awhile.

If you get into lead gen, EVERY local business needs the skills that you've acquired. It's not going to go out of style or disappear. As long as there are businesses, those businesses will need LEADS to stay afloat.

Once you go lead gen, you're in it for as long as you want to be.


With dropshipping, you never know what you're going to get from month to month. Your success depends on a lot of variables, such as your products, advertising, and competition.

The Golden Ticket: PASSIVE INCOME

Yup, it's that elusive goose that lays the golden eggs! With lead gen you get a PASSIVE income EVERY single month...

Here's an example of just one of my lead gen sites that I ranked to number 1 on Google.

This site has been making me $2,000 per month on auto-pilot since 2015.

The lead generation model has out performed all the dropshipping businesses I've attempted over the years, so I speak from experience when I say that ranking organically on Google and generating leads for local businesses is still my #1 recommendation. It's literally a win-win situation for everyone involved.

It's also way less of a hassle than selling physical products.

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2021, is to build your own 6-figure lead gen biz. You can learn more here.

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  1. DSL is ok for beginners, but a lot of his content is lacking actual real-world case studies and actual things that work. His niche selection module doesn’t give you what you actually need to start, he just tells you to ask your friends, check your credit card statement and brainstorm ideas… wow, thanks Anton! Another thing his that his shopify theme is not very well optimized for conversions, you have to do a lot of work to make that theme convert well, and it loads slowly… its basically a modified version of the Shopify supply theme. The google shopping course isn’t even taught by him but his friend who owns an agency, and its missing key steps for profitability which I figured out on my own and through communication with other high-performing ecommerce store owners through masterminds. The automation module just has “ideas” not actual actionable how to tutorial videos like you would be led to believe. Then, you’re left on your own to either purchase coaching from a group of coaches in which half aren’t even doing high-ticket drop shipping anymore but amazon fba… and their forum is just endless amounts of beginner confusion… their top contributors aren’t even successful… you might be able to launch a store using this course, but most people who do aren’t successful unfortunately. I decided to create a way better, more in-depth course so people could actually get what they need to succeed with high ticket drop shipping, and even though I was a partner with Anton and an affiliate with him at the time, he decided to kick me out of his course completely claiming I copied his course, and he also kicked me out of the other courses i bought from him, thousands of dollars worth, with no communication besides sending me a copy of his privacy policy. he is a shady guy even though he looks super friendly on his youtube channel. he is buddy-buddy with Johnny FD! he has had him at almost every retreat he has done. Johnny is also known as pick up artist Johnny Wolf (readers can just search that on reddit to read all about that guy’s shady past taking advantage of women). It’s just a group of people you should stay away from and my goal here is to warn people out there who you are deciding to learn from and associate with… Unfortunately, he was one of the only guys with a good-enough course on this stuff up until about a year ago when just about every one of his successful coaches and students left the DSL tribe because of Antons big falling out with all of his coaches, and start their own courses and tribes and groups. So now you have lots of choices for better training and better people to work with. unfortunately for most people, anton is really good at running a webinar and selling via email, so for now he will most likely still convince a lot of people to sign up with him. beware of someone who is really good at running webinars and selling but doesn’t have any real world examples of successful drop shipping stores he runs himself…

  2. I had researched on this and the reason why he offers a course now exclusively is that dropshipping requires a lot of time to keep it going. The laptop lifestyle sure, but, you can’t maintain the business while you’re traveling around. Creating a profitable course about drop shipping is a lot easier than working in it daily. This is why the 2 courses with two different prices and constant updating. Let’s say 5000 crazy people buy the $8,997 package. That works out to $44mil+ cash. So what he has actually done is create a complete business model for $8,997 with the support included.

    Summary drop shipping is profitable if you buy his complete business package for $8997.

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