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eCom Elites Review: Franklin Hatchett (My #2 Pick Here’s Why)

February 11, 2021

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Find the best eCom Elites course review here! Last updated in November 2019

Are you here because you're wondering if Franklin Hatchett's eCom Elites program can make you the next Dropshipping millionaire?

If so, you're in the right place.

Your boy's got the goods. A very detailed breakdown of eCom Elites, where I cover every single module.

It's definitely one of the most affordable and comprehensive dropshipping courses out there.

But does it live up to the hype?

As you'll see pretty soon, there's a big reason I made it my #2 pick.

This is a real unbiased review by a non-affiliate.

I have to stress this again: I do not get paid for doing reviews.

I am not affiliated with Franklin Hatchett, which means that you get an unbiased, honest eCom Elites review.

I've made some money with dropshipping but...

I guess the best question here would be: Is dropshipping still a good business to get into in 2020?

I compare dropshipping versus the lead generation business model which I've had a lot of success in as well.

But more on that later...Let's jump into Franklin's course!

eCom Elites Course Overview

Rank:
Ranked #2 out of 30 dropship courses (See full list here)
Length:
34 hours 32 minutes
Content:
Comprehensive, very thorough step-by-step guide with case studies.
Rating:
4.0/5 - Very detailed, one of the longest eCom courses out there
Price:
$197
Franklin Hatchett is the course creator and presenter of eCom Elites
Franklin does it differently. Other dropshipping gurus pose with cars. Franklin Hatchett does it with a helicopter!

Introduction to Franklin

Franklin Hatchett is yet another successful dropshipping guru who made it big online and then developed a course. He's made his money in online businesses and it all started with...

Yep, you guessed it: the dropshipping method. 

Franklin started out making websites, ranking them and making some money off the advertising on the sites. He made some money, but it wasn't enough for the laptop lifestyle he wanted. (And let's be real, that's what we all want, right?)

So he tried affiliate marketing, where he earned a commission on selling other people's products. This worked great until the affiliate company closed down and he found himself right back at square one.

Along came dropshipping, which he ran with Facebook ads (similar to Jared Goetz), and BOOM! Success.

Well....not right away. And Franklin will be the first to tell you that real prosperity comes with time, dedication and hard work...

Success doesn't just happen overnight, but according to Franklin, anyone can get there by following these 3 simple steps:

  • 1. Stop Watching Television
  • 2. Stop Blaming Others 
  • 3. Start Taking Action

Now you might be thinking, "Hold up...is he saying I need to give up my Netflix and chill?" Well...not exactly. He's just saying you might have to put it on pause for a while until you achieve the level of success that allows you to hit that play button again from your private jet. And judging by his YouTube channel which has over 174k subscribers, a lot of people are liking the sound of that philosophy...So let’s see if it works!

What to Expect in this Course

eCom Hacks is a course presented by Franklin Hatchett. One thing you'll probably notice right off the bat is Franklin's no-nonsense, get-to-the-point teaching style. And one of the huge perks about this course is that he actually shows you real world examples instead of just telling you what to do the entire time. 

But you might be wondering, "What makes Franklin qualified to teach this stuff?"

Well, Franklin has been in the dropshipping game since way back in 2009, and has proven himself to be one of the authorities on this business method.

One thing that I appreciate about Franklin is that he's not one of those guys who acts like he invented the whole thing. According to him, dropshipping had become a thing about 5 years before he got into it, with the main player being a site called chinavasion.com (can you believe it?). So for anybody who's worried that dropshipping is just a trend, Franklin is here to tell you that that couldn't be further from the truth. It's been around for a while and will be here for years to come.  

But before we get into the details of the course:

I’d like to mention that I am an actual dropshipper who has made a few 6-figure Shopify stores to date. So I have the necessary experience to properly assess these courses.

I even took a Shark Onesie store to $48K in 1 month. You can read more about how I did it here.

Getting 6-figure stores didn’t come easy. I definitely shed some blood, sweat and tears to figure out this dropship thing. I mean we're talking long days and even longer nights. I'm with Franklin on this one--success doesn't happen overnight; it takes time.

Believe that.

That being said, let's finally get to the goods...

Here's what you can expect from eCom Elites by Franklin Hatchett.

Franklin goes into great detail on how to set up a successful Shopify store. He covers just about every aspect from the ground up, so there is a lot of information to cover, which is always a great thing if you ask me. I'd rather have an abundance of info than get stuck trying to fill in the blanks myself, you feel me?

Everybody loves samples, so lemme give you a little taste of what he gets into:

  • Where and how to source products 
  • How to do product research to find the "hot" items that everyone wants
  • The optimal way to set up your Shopify store from beginning to end
  • How to launch a Facebook advertising campaign and how to tweak it (very comprehensive)
  • How to get organic Google traffic (some great SEO tips!)
  • Email marketing
  • Basics of business and sales (with key insider info)
  • And finally, a lot of bonus video content, covering different methods and themes relating to your e-commerce store

Once you purchase the course and get your eCom Elites login, you will have access to the whopping 34 hours and 32 minutes worth of videos (I told you it was a lot, papa don't lie). It's a very comprehensive course and will take a while to work through and implement. 

Investing time and money in a course like this isn't a decision that anyone takes lightly, so for peace of mind, Franklin does offer a full 30-day money back guarantee for eCom Elites. Make sure to refer to his Refund Policy though, because there are certain things that you need to do to qualify for the refund. This includes things like watching at least 50% of the eCom Elites training, running a FB ad and having a complete store up and running prior to requesting the refund. So if you need an eCom Elites refund, you'll need to familiarize yourself with all of this information.


The eCom Elites Course Breakdown

The eCom Elites Welcome video is 9 min and 43 seconds long.

Welcome Video

The course kicks off with an eCom Elites Members Welcome Video, presented by Franklin Hatchett him. He quickly tells you who he is and where he comes from--in case you couldn't place the accent, he's a Kiwi--and goes on to tell you why the eCom Elites course is different from other online courses you'll find out there.

Franklin assures you that he believes in value for money and that you will get your money's worth (and more) out of the course. Right now, I'm feeling like we're off to a great start...

Total Length: 9 Minutes & 43 Seconds
eCom Elites Course Introduction Review

Module 00 - eCom Introduction

Franklin starts with a bold statement: “Welcome to the best damn money-making course online." To be honest, I'm a little skeptical at this point...I mean, considering that other courses can cost up to 10 times more, can this one possibly offer as much value as one of those high ticket programs?

Franklin makes it clear that this course is for people who are just starting out on their e-commerce journey, so more seasoned dropshippers might find a lot of the content irrelevant to them.

For beginners however, this is a great introduction to what dropshipping is. 

This Module is nothing more than an introduction to dropshipping. Chances are that if you've decided to pursue this business model, you already know the basics of what it's about. Franklin doesn't share what is to be expected of the course, but instead tells you not to have unrealistic expectations and expect to be a millionaire anytime soon. (Success takes time, remember?)

Total Length: 28 Minutes
eCom Elites Module 1 Full course review

Module 01 - Sourcing Products And Research

You might think that over four and a half hours spent on Products and Research sounds like overkill, but trust me, it's not. Franklin really shares some great tips on how to find hot products. The reason why the module is so long is because he shows you different methods with actual practical examples.

I also wanna give Franklin some credit for showing actual, real-world examples of finding products on the different apps and sites that he uses. He doesn't just tell you where to go and what to do, but actually shows you. Love it!

But if you were hoping I'd slip in some of the names of the websites and software tools he uses....sorry, no can do. What I can tell you, though, is that it is well worth your time to go through this module to see how a real dropshipping pro conducts their product research. Some of these have not been featured on other courses, so it is certainly stellar advice!

Total Length: 4 Hours & 37 Minutes
eCom Elites course module 2 full review

Module 02 - Setting Up Your Shopify Store

This module is essential learning for Shopify novices. If you've already been through the process of setting up your own store and are comfortable with the process, most of the store setup information can be skipped. It's pretty standard stuff and Franklin doesn't make any earth-shattering Shopify Setup revelations. 

Here's what you can expect from Module 2:
  • From opening an account to adding the final images, Franklin goes over each step of the process of setting up your new Shopify store
  • He also covers setting up payment and shipping options (Paypal, Stripe, Visa, FB Pay, etc.)
  • If you've ever wondered which apps to use on your site (Amazon Plugin, Lazy Load, etc.) don't worry! He discusses that to
  • Franklin also explains more important things like setting up things like emails, product automation, abandoned cart emails, and store funnels
Total Length: 2 Hours & 43 Minutes
eCom Elites course module 3 full review

Modules 03 & 04 - Facebook

It probably won't come as a surprise to you that Big Daddy Facebook would take two modules and a whopping 10+ hours to cover. In Modules 3 & 4, Franklin goes into great detail on how to use Facebook to generate sales. Combined, these modules make up the longest section of the course, and rightly so as it is probably the most important.

In these modules, Franklin shows you the methods he has successfully employed where it comes to Facebook marketing. He covers:
  • How to set up Facebook Advertising Accounts 
  • Different advertising methods to use (Ads, Organic, etc.)
  • How to build up your audience through targeting (age, location, job, etc.)
  • The Facebook Pixel and how to set it up (ugh, tech, lol)
  • Creating different types of FB ads and how to split-test them
  • How to read your campaign data, and how to re-target if necessary (data dorks rejoice!)
  • Scaling your campaigns
  • The correct way to do bidding. He also offers some extra gems such as data mining, using the power editor and other tips on Facebook optimization

Once again, Franklin takes the time not only to explain, but also to show you exactly what to do with hands-on, practical examples. Fair warning: This module takes time to work through and even longer to implement, but it is well worth it. I have yet to come across another course that offers this amount of detail about Facebook Ads (and that says a lot.)

That being said, Franklin is a little on the conservative side in his approach, so those who are well-versed in FB marketing shouldn't be surprised if they don't learn anything new.

Total Length (Both Modules): 10 Hours & 12 Minutes
eCom Elites Module 5 review

Module 05 - Instagram Traffic

This is an added bonus. Many of the so-called Shopify gurus will mention Instagram, but won't go into much detail, let alone actually show you how it's done. But one of the reasons we've grown to love Franklin is because he is the rare exception in this area.
In this module, he shows you how to:
  • Use Instagram for traffic
  • Find the right Influencers at the right price (this is so key!) 
  • Run Instagram ads the right way
  • Schedule posts to keep people engaged
Total Length: 1 Hour & 12 Minutes
eCom Elites Module 6 review

Module 06 - Organic Google Traffic (SEO)

While we're still on the subject of topics that other courses don't cover, this one's a biggie. This module is a pure gem!
Other courses will tell you how to optimize your Shopify store in terms of content and ease of use, but no one EVER covers how to get additional traffic to your site that doesn't come from your FB or Instagram ads.

In this Module, Franklin shows you how to create and drive organic (aka FREE) traffic to your store. This is a great introduction to organic Google traffic, but I must admit that it falls a little short on the details. This is a topic that warrants its own entire course, not just a quick 90-minute module with only eight videos. There are lots of finer aspects that influence the Google Algorithm that aren't covered, but (white) hats off to Franklin for including it in the course at all.  

If you're really interested in learning how to drive FREE, organic traffic from Google itself, then you should seriously consider my number one online business model choice. Click here for more info...

Total Length: 1 Hour & 33 Minutes
eCom Elites Module 7 review

Module 07 - Email Marketing

In this module, Franklin shows you how to get more sales using email marketing. You'll learn how to: 
  • Design a landing page 
  • Create a Shopify store list and lead generation list
  • Put your email marketing on autopilot (gotta love that, right?) 
  • Generate a lead magnet to get leads with Facebook ads and coupons
  • Use Franklin's "Product Launch Formula"

Franklin shares great insider info that has worked for him in the past and warns you of the pitfalls associated with email marketing. Make no mistake, this will save you a LOT of time rather than having to learn through trial and error.

Total Length: 2 Hours & 31 Minutes
eCom Elites module 8 review

Module 08 - Business And Sales

Franklin gives a few tips on how to run a successful business and shows you some of the things he has learned, such as how to:
  • Increase your sales
  • Upscale, specifically using virtual assistants
  • Appreciate the importance of having business goals. 

As a New Zealander, Franklin discusses his take on business issues and taxes in New Zealand. The principles are more or less the same across the world, but to make sure that you do not get into trouble as a business owner, please be advised that it is typically best to ask an accountant to get clarity on the taxes you should pay. Video 3, "Business 101," is thus a worthy addition to the course (most other courses don't even mention taxes) albeit form a NZ point-of-view.

Total Length: 57 Minutes
eCom Elites Module 9 review