This is a very detailed breakdown of
This is a real unbiased review by a non-affiliate.
I have to stress this again: I do not get paid for doing reviews.
I am not affiliated with Franklin Hatchett,
I've made some money with dropshipping but...
Is dropshipping still a good business to get into in 2020?
I compare dropshipping versus the lead generation business model
But first! Franklin's course...
- eCom Elites Course Overview
- Introduction to Franklin
- What to Expect in this Course
- The eCom Elites Course Breakdown
- Welcome Video
- Module 00 - eCom Introduction
- Module 01 - Sourcing Products And Research
- Module 02 - Setting Up Your Shopify Store
- Module 03 & 04 - Facebook
- Module 05 - Instagram Traffic
- Module 06 - Organic Google Traffic (SEO)
- Module 07 - Email Marketing
- Module 08 - Business And Sales
- Module 09 - Top Secret Videos
- Module 10 - Update Module Ongoing Videos
- Module 11 - Video Request
- Module 12 - Weekly Videos
- FAQ's about eCom Elites
- Is it a worthwhile course?
- The Problem I have with Dropshipping
- Review Conclusion
- So what is the best online business to start in 2020?
- Why I believe local lead gen is superior to drop shipping?
eCom Elites Course Overview
Introduction to Franklin
Franklin Hatchett is yet another successful dropshipping guru who made it big online and then developed a course. He's made his money in online businesses and it all started with...
Yes, you guessed it: the dropshipping method.
Franklin started out making websites, ranking them and making some money off the advertising on the sites. He made some money, but it wasn't enough for the laptop lifestyle he wanted.
So he tried affiliate marketing, where he earned a commission on selling other people's products. This worked great until the affiliate company closed down. Back to square one.
Along came dropshipping, which he ran with Facebook ads (similar to Jared Goetz), and BOOM! Success.
Well, not immediate success. As Franklin warns, it comes with time, dedication and hard work...
Success doesn't just happen overnight. According to Franklin, the 3 steps to success are:
1. Stop watching television
2. Stop blaming others and
3. Start taking action.
An interesting philosophy. And one that
What to Expect in this Course
eCom Hacks, is a course presented by Franklin Hatchett. Franklin has a no-nonsense, get-to-the-point tuition style. The great thing about this course is that he shows you real examples instead of just telling you what to do.
Franklin has been in the drop shipping game since way back in 2009, and is one of the authorities on this business method.
According to Franklin, drop shipping started way back in 2004 already with a site called chinavasion.com (can you believe it?). This is why he assures students that drop shipping isn't just a trend, but something that has been around a while and will continue to do so.
But before we get into the details of the course:
I’d like to mention that I am an actual drop-shipper that’s made a few 6 figure Shopify stores to date. I have the
I even took a Shark Onesie store to $48K in 1 month. You can read more about how I did it here.
Getting 6 figure stores didn’t come easy. I definitely shed some blood, sweat and tears to figure out this dropship thing. Success doesn't happen overnight - it takes time.
That said, let's get to what you can expect from
The eCom Elites Course Breakdown
The course starts off with an eCom Elites Members Welcome Video, presented by Franklin Hatchett. He quickly tells you who he is and where he comes from (He's a Kiwi). Then he goes on to tell you why the eCom Elites course is different - and different it is!
Franklin assures you that he believes in value for money and that you will get your money's worth (and more) out of the course. I feel we're off to a good start.
Total video time for the Welcome video: 9 min 43 seconds.
Module 00 - eCom Introduction
Franklin starts with a bold statement: “Welcome to the best damn money-making course online”. Considering that other courses can cost up to 10 times more, how will this course compare with some of the others out there?
Franklin makes it clear that this course is for people who are just starting out on their e-commerce journey, so more seasoned veterans of drop shipping might find a lot of the content irrelevant.
For beginners however, this is a great introduction to what drop shipping is.
This Module is nothing more than an introduction to drop shipping. Chances are that if you decided to follow this business model, you already know the basics of what it's about. Franklin doesn't share what is to be expected of the course, but instead tells you not to have unrealistic expectations and expect to be a millionaire anytime soon.
Total length: 28 minutes
Module 01 - Sourcing Products And Research
You might think that over 4 and a half hours spent on Products and Research is a bit overkill, but it's not. Franklin really shares some great tips on how to find hot products. The reason why the module is so long, is because he shows you different methods with actual practical examples.
Franklin also deserves some credit for showing actual, real-time examples of finding products on the different apps and sites that he uses. He doesn't just tell you where to go and what to do, but actually shows you. Great job!
Sadly, we can't give you names of the websites and software tools he uses, but this module is certainly worth going through in order to see what Franklin uses to do research. Some of these have not been featured on other courses, so it is certainly stellar advice!
Total video time for the module: 4 hours and 37 minutes.
Module 02 - Setting Up Your Shopify Store
Total video time for the module: 2 hours, 43 minutes
Module 03 & 04 - Facebook
In Modules 3 & 4, Franklin goes into great detail on how to use Facebook to generate sales. It is the longest two modules in the course, with over 10 hours worth of content and probably the most important modules in the course.
Once again Franklin takes the time to explain and show you exactly what to do via hands-on practical examples. This module takes time to work through and even longer to implement, but it is well worth it. I have yet to come across another course that offers this amount of detail about Facebook Ads.
Franklin is a little conservative in his approach, so those who have done FB marketing before, won't learn anything new.
Total video time for the module: 10 hours and 12 minutes.
Module 05 - Instagram Traffic
Total video time for the module: 1 hour and 12 minutes.
Module 06 - Organic Google Traffic (SEO)
Talk about topics that other courses don't cover! This module is a pure gem! Other courses will tell you how to optimize your Shopify store in terms of content and ease of use, but no one covers how to get additional traffic to your site that doesn't come from your FB or Instagram ads.
In this Module, Franklin shows you how to create and drive organic (free) traffic to your store. This is a great introduction to organic Google traffic, but it falls a little short on the details. This is a topic that warrants it's own course and not just a quick 8 video, 90 minute module. There are lots of finer aspects that influence the Google Algorithm that aren't covered, but (white) hats off to Franklin for including it in the course.
If you really want to know how to drive FREE organic traffic from Google itself, then you should seriously consider my number one online business model choice. Click here for more info...
Total video time for the module: 1 hour and 33 minutes.
Module 07 - Email Marketing
Franklin shares great insider info that has worked for him in the past and warns you of the pitfalls associated with email marketing.
Total video time for the module: 2 hours and 31 minutes.
Module 08 - Business And Sales
As a New Zealander, Franklin discusses his take on business issues and taxes in New Zealand. The principles are more or less the same across the world, but to make sure that you do not get into trouble as a business owner, it is advised to speak to an accountant to get clarity on the taxes you should pay. Video 3, Business 101, is thus a worthy addition to the course (most other courses don't even mention taxes) albeit form a NZ point-of-view.
Total video time for the module: 57 minutes.