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eCom Success Academy Review – Still Legit in 2021? Adrian Morrison Course

December 20, 2020


So you're thinkin' about goin' back to school, huh?

But instead of falling asleep on your desk in algebra class, you're looking to learn something that's actually gonna make you some real cash.

We gotchu.

That's why we did all the heavy lifting to give you a detailed, in-depth review of eCom Success Academy.

I'll tell you up front that there is a lot to like about the course...but there were also a few alarming details that I just couldn't get over.

Consider this your one stop shop for everything you need to know about Adrian Morrison's course.

Have a look around and if you got any questions, just holla.

The full eCom Success Academy review for 2019

Some background info on eCom Success Academy

eCom Success Academy just so happens to be the very first dropshipping course that I ever invested in. Brings a little tear to my eye...

There are only a handful of Shopify Approved Courses. eCom Success Academy is one of them

ESA carries the Shopify badge of approval as a Shopify Educational Partner. This means it has been approved by Shopify as an "official" dropshipping course.

Factoid 1: eCom Success Academy was the very FIRST course approved by Shopify.

Factoid 2: Adrian Morrison spent a million dollars developing this course.

(PS: I say "factoid" because this is information gathered from Adrian Morrison, not from another confirmed source...)

But does any of this really mean anything? Let's find out...

Does eCom Success Academy live up to all the hype? 

This is a course from 2017 with a few updates thrown in to keep it "fresh." The eCom Success Academy's 2019 course updates include:
  • Updates on Facebook Optimization
  • More Print-On-Demand strategies
  • Instagram Ads
  • A new 30 Day Live Bootcamp

I'm glad that Adrian finally got around to updating the course - it was overdue. This makes the course even better than it used to be.

Does it trump other dropshipping courses like eCom Elites, eCom Hacks and Drop Ship Lifestyle?

And is dropshipping still a good business model to consider in 2020?

I hope to answer these questions (and more) for you in the review below.

Disclaimer: This review offers an in-depth, module-by-module review of the eCom Success Academy by Adrian Morrison.

It’s done without any bias or affiliation. I get no money from doing this review at all.

Yes! You heard right. This will not be your standard glowing review from an affiliate. I have no ties with Adrian Morrison or any of his courses, and therefore I am 100% neutral and honest when it comes to my eCom Success Academy review. 

You get my opinion of the course, nothing more.

eCom Success Academy Course Overview

Have a seat, boys and girls....class is now in session.

The eCom Success Academy's dashboard can be overwhelming
Here’s the lowdown on what you’ll get in this review about eCom Success Academy:
  • Course overview
  • Introduction to Adrian Morrison (you need to know the guy’s legit before you buy from him, right?)
  • What to expect in the course
  • The complete course breakdown (module-by-module) Is it a worthwhile course?
  • Review conclusion
  • Is there something out there that's better than eCom Success Academy?
Ranked #1 out of 30 dropship courses (See full list here)
39 hours 34 minutes (without the bonus material. Bonus materials are an additional 100+ hours)
Comprehensive, very thorough course with solid understanding of the dropshipping method. A lot of time and effort went into this. 
4.0/5 - This is the first Shopify endorsed dropshipping course. Many still feel it is the "original" and one of the best. Good detail in most things dropshipping orientated.
$2 495

Adrian Morrison, creator of the eCom Success Academy course

Introduction to Adrian Morrison

If you Google Adrian Morrison, you'll find a lot of hits directly related to the e-commerce master. His site describes him as “…an Author, Speaker & Marketer who has mentored thousands of students online.”

As of July 2019, Adrian has amassed:
  • 13K+ subscribers on his official YouTube channel
  • 249K+ followers on his official Instagram account
  • 118K+ followers on his official Facebook page
It's obvious that Adrian is well-represented and loved on social media. Based on his follower stats, I might even say that Adrian is one of the golden boys of eCom.

There are claims on the internet that he has made $21,000 dollars in a single day and $420,000 in a single month!

Pretty impressive, right?

Key Point: Notice that the amount of profit is NOT mentioned. 

Just because you made a ton of money, doesn't mean you actually get to keep most of it.

Case in point--my very own dropshipping Shark Onesie Store where I made $48k in one month... (if I piqued your interest, read about it here.) 

Getting more detailed info about Adrian Morrison's e-commerce ventures is a bit difficult:

You’ll find Facebook and YouTube videos claiming he made millions selling products online, but nothing in neutral third party online business publications like Entrepreneur.

It doesn't mean it didn't happen though.

It's just unverified...

Ecom Success Academy banner

So, you’re basically left with the tons of favorable reviews and testimonials left by his students. That should mean something, right? Because based on those alone, it sure sounds like eCom Success Academy can make you lots of money.

And again, the fact that eCom Success Academy is one of the first officially certified educational partners at Shopify should also allay some doubts as to Adrian’s expertise in e-commerce.

Then, he also runs a weekly show, "The Profit Power Hour," where he streams live to over 150,000 people, aiming to educate entrepreneurs on all things related to e-commerce and digital marketing.

But like my favorite uncle always says, "the proof is in the pudding," (mmm...pudding...) so let's get into it.

What to Expect in this Course

For the "first Shopify approved course," can you blame me for having high expectations?

And I gotta say, eCom Success Academy is a very well thought out and set out course. Rumor has it that Adrian spent a million dollars on developing it.

Wow! One million dollars!?!

...For real?!

It better be amazing then…And how does it compare to other courses? Does it blow them out of the water?
Ippei's Best Dropshipping Courses for 2019 Reviewed: I cover Drop Ship Lifestyle, eCom Success Academy, eCom Elites, Ninja Shopify  Masterclass, eCom Hacks, Oberlo 101 and Zero Up.

At first glance, eCom Success Academy compares quite favorably to the other dropshipping courses out there.

It's Shopify approved, has loads of content and enjoys a healthy following on social media.

Adrian’s teaching style is relaxed and he does a good job of relaying info. He sounds quite knowledgeable and focuses on getting info through to the beginner in an easy to understand way. So that's all good.

Video and sound quality is some of the best out there. The videos appear clear and crisp and run smoothly and in high definition from both your phone or desktop (But would you expect anything less from a course that cost a million bucks to develop?)

You're probably more interested in the content, tho, let's get into the more detailed breakdown of all the course modules.

The eCom Success Academy Course Breakdown

ESA course introduction review


Adrian reminds you to watch the three videos on the main page first, before diving headlong into the course. He describes the course as being very “robust” with an over-the-shoulder experience. The intro video is basically a short course overview telling you what to expect from eCom Success Academy.

   Video Length: 10 Minutes   
ESA Module 1: Shopify review

Training Module 1 - Shopify

Module 1 is obviously very important if you decide to go into dropshipping. Shopify is the number one choice for building your online store, and with over 500 000 other stores already out there, you know it is a sound choice.
Adrian divided the Shopify module into 8 separate categories:
1. Shopify Setup (12 videos)
This section has further sub-sections that deal with all the different setups you will have to perform, such as:
  • Store setup
  • Payments setup
  • Shipping setup
  • Checkout setup
  • Unlocking your store
  • A Shopify dashboard overview
This is an example of setting up your Shipping using the FREE SHIPPING option according to Adrian Morrison.

There's nothing really new here. All the dropshipping courses cover this section in pretty much the same way and nothing new is offered. A couple of free youtube tutorials on Shopify setup would just as easily have worked. 

2. Dropshipping
This category starts with a quick overview video of what dropshipping is.

Adrian also included a video on a bulk .csv dropshipping method that cuts down time spent on ordering and paying for orders. It’s a great tip you won’t find on many other courses.

3. Add Products

This section includes 5 videos that takes you through the process of getting your products and setting them up using things like product images, product variants, tags options etc. Once again, it's pretty standard dropshipping info with nothing that pops out.

Adding products to your Shopify Store is an easy process

4. Promotion Strategies

Adrian explains the different strategies behind free shipping to promote products and boost sales. Nothing new. You'll hear this in every other dropshipping course.

5. Your Sales Page
Adrian explains the pros of long and short copy to describe your products and delves into shipping times.

This is a nice added touch as not all courses focus on the importance of good copy. Adrian explains the pros and cons of both long and short copy. 
A sales page with an example of short copy

He also introduces a great app that records people’s browsing behavior on your product page.

6. Building Your Brand

Adrian walks you through the process of creating and building your brand. He goes through everything from which store type to choose to responding to comments. There are 8 videos here to watch. You'll find some useful tips here, such as quickly responding to comments - you'd think it's pretty obvious, but many people (and courses) forget about this.

Adrian insists that you make use of a Social Media Kit, which would include the following:

You Social Media Kit should include a Good Logo, Facebook Fanpage, Instagram Account, Pinterest Account and Twitter Account

7. Shopify App Arsenal

In this 10 video section, Adrian gives great pointers on a range of topics that include using coupons, getting sales from abandoned carts, using email marketing etc. Adrian uses specific apps for specific purposes and shows you why he uses them. It's a great addition as not every course covers all of these topics. 

8. Shopify Quickstart

This section shows you in a single video, how to have a product live in your store within 10 minutes. It's basically an overview of how to get products on in lightning speed.

  Total Videos: 48  
     Total Module Length: 11 Hours & 29 Minutes       

ESA Module 2: Sourcing Products

Training Module 2 - Sourcing Products

Setting up a Shopify Store is pretty easy. Getting the correct products is the tricky bit. But once you have them, it’s easy to load them onto your store. 

This module deals with finding:

  • The right vendors for your products. He shows you some of the things to avoid, and what to pay attention to) when looking for vendors.
  • You also get tips on negotiating prices, sourcing and scaling.
  • Adrian also shares what to look out for in your products, focusing on things such as the best sellers, finding genetic products, deep mining, etc.
  • An added bonus that most other courses don't have is sourcing and selling your own custom designed high-end products. An important aspect of selling unique products is art licensing, and Adrian covers this as well.
Module highlight: A great video is an over-the-shoulder video where Adrian has an actual conversation with a vendor in China with regards to bulk dropshipping.
Adrian chats live with a vendor in China
This is one of the most comprehensive course modules out there on sourcing products.

Just be warned though: it might seem easy, but dropshipping is a very complicated business model with a few pitfalls where product choices are concerned.

  Total Videos: 12  
      Total Module Length: 7 Hours & 25 Minutes       

ESA Module 3: Facebook

Training Module 3 - Facebook

Facebook is going to be quite important for any dropshipping enterprise and it is well covered with 79 videos dealing with everything from setting up your FB Business page, to the finer details like FB Pixel, different campaign methods and bidding methods, to advanced testing.

It is a pretty comprehensive module if you compare it to what you'll find in other dropshipping courses. 

Question is: Is it comprehensive enough to guarantee your FB Ad success?

The module starts off concentrating on FB Marketing.

This includes setting up FB Business Manager, FB Business Page(s), and Fan Pages.

Facebook Business Manager Settings - Choosing a category

The module then moves on to the different FB Ad types. Adrian deals with the pros and cons of the different types of Ad Types and how to create and set up of each different type.

The different Facebook Ad Types include:
  • Page post ads
  • Link ads
  • Right hand side column ads
  • Carousel ads
  • Gif ads
  • Page post videos
Different Facebook Ad Types
Adrian also covers important aspects of ads, such as setting up your ad campaigns according to your objectives. Specifically optimizing for:
  •  Website Conversions
  •  Clicks to Websites
  •  Broad Targeting
  •  Precise Targeting
  •  Behavioral Targeting
  •  Demographic Targeting

The material identifies the 4 Phases of Targeting: keyword mining (extremely important), re-targeting audiences, lookalike targeting, and intersect targeting, which are essential if you ever attempt to try FB Advertising.

Adrian also discusses important tools in your FB Dashboard relating to Audiences, such as Audience Overlap, creating Custom Audiences, Lookalike Audiences, Video View Audiences and more. 

eCom Success Academy simplifies the FB Pixel, teaching you what it is and how to master it. The module includes just over 2 hours of videos specifically about the FB Pixel, which is pretty comprehensive when compared to other courses I’ve done.

The Facebook Pixel fearures

Adrian also has several videos that cover FB ad copy, showing the do’s and don’ts of good copy.

Facebook Bidding takes up 7 videos in the module. Adrian deals with Optimized for Impressions or Optimized for Conversions and says why he prefers the one over the other, depending on what your goal is.

The Facebook Pixel can be optimized for various “pixel events” that are based on your ads. For example, eCommerce ads that are used for:
  • Content views (ads placed on product pages),
  • Add to cart (ads on shopping cart pages)
  •  Purchase (ads on thank you pages after a purchase has been completed)
Adrian covers each ad set in detail and also covers a case study as a real-world example. He then talks about when to kill or scale your ad set and gives some good advice on Advanced Split Testing.
Advanced Split Testing: Whne to kill or scale your FB Ads

This is a very important module and Adrian goes to great lengths to try and cover every aspect of Facebook Ads. There are many areas he covers brilliantly and even some that haven’t been covered in other courses (such as Keyword Mining and different Audience settings and data mining).

However, the course does fall short on the bidding process. Other courses spend a lot more time and offer many different strategies when it comes to manual bidding.

FB Manual Ad Bidding is one of THE most crucial marketing points that you have to master in order to succeed at drop shipping. It't a pity that Adrian did not spend more time on this...

  Total Videos: 79  
      Total Module Length: 18 Hours & 12 Minutes       

ESA Module 4: Email Marketing

Training Module 4 - Email Marketing

This is a short module, comprising of only 8 videos.

Adrian starts off by introducing his preferred auto-responder app to use for e-commerce. He lists the benefits and shows you how to set it up. It is an app that requires a monthly subscription, but it is one of the better and most affordable options at around $14 per month. 
The Mailchimp Dahsboard. An auto-responder app suggested by ESA

You also get an email template that has been tried and tested for optimal results and Adrian shows you different types of email promotions you can use.

The course also shows you the correct sequence of when to send which emails. This is invaluable info that you don't get in many dropshipping courses.

  Total Videos: 8  
      Total Module Length: 1 Hour & 24 Minutes       

ESA Module 5: Building your team

Training Module 5 - Building your team

In this module of eCom Success Academy, you are shown where and how to get Virtual Assistants to help you with the everyday tasks of running your business.

Adrian offers a few options on where you can get VAs, depending on the task you need done. VAs can even do more specialized tasks such as:
  • Product Research
  • Customer Service
  •  Custom Theme Design
  •  Graphic Design
  •  Custom programming
  •  Being a Project Manager
  •  Being Social Media Managers
The upwork dashboard showing you the different types of freelancer jobs available to optimize and scale your business.

This module is pretty standard dropshipping course fare for finding Virtual Assistants and doesn't share anything new.

If you spend a million bucks developing a course, then surely you try and find new and unique methods to introduce in every module, don't you? Or maybe that's just me?

  Total Videos: 7  
     Total Module Length: 55 Minutes     

ESA Module 6: Project Management

Training Module 06 - Project Management

Module 6 is a follow-up on one of the videos in Module 5, where Adrian shares more info regarding Project Management.

Adrian suggests two companies / apps to use that simplifies the entire project management process.  

Each app/tool has its own strengths and weaknesses and Adrian shows you which is best to use where.

I have to wonder if it is worth the expense though. One tool costs $6.67 per month and the other $11 per team member per month. This quickly adds up and isn't viable for someone just starting out...  

  Total Videos: 4  
      Total Module Length: 1 Hour & 11 Minutes       

ESA Module 7: Long-term exit plan

Training Module 7 - Long-term exit plan

This is an interesting module to include in an e-commerce course and doesn’t get covered in many of the other courses.

The module deals with your exit strategy, should you decide to sell your business. Well, that's what it promises but doesn't really deliver on...

Adrian explains what needs to be in place and what you need to focus on, and also includes a spreadsheet for you to use.
The ESA P&L Sheet is very basic
My issues with the Long-term Exit Plan:
1. The spreadsheet is very basic and if you do a little bit of research, you can find much better FREE templates to use.
2. The eCom Success Academy's Exit Plan isn't very thorough. In fact, it isn't even complete.
It's all good and well to have a Profit and Loss Spreadsheet, but what about
  • advertising the business when you're ready to sell?  
  • How and where do you find the right buyers?
  • How would you vet prospective buyers?
  • Surely you can't provide just a P&L Sheet? What else should you have ready?
  • Do you offer to train the new owner?
  • What about tax implications?

There's probably a dozen other questions I could ask, but I'm sure you get my point...

  Total Videos: 1  
      Total Video Length: 12 Minutes       

ESA Module 8: Bonus

Training Module 8 - Bonus

The bonus module is split into 5 different sections, each with its own content.

The subsections in the module are:
1. Weekly Live Coaching

Section 1 deals with Weekly Live Coaching, dating back to 2016. There is a video (sometimes two) for every day of the 4 week course. 2016 has 34 videos, 2017 has 30 and 2018 contains 25 videos. They deal with a wide range of topics.

Topics covered include additional videos on:
  • Shopify Settings
  • Shopify Apps
  • Different FB Strategies 
  • Email marketing 
  • Custom Products. 
Here's an example of what you can expect in the Live Coaching Sessions. This session is about Facebook Branding and it was 1 hour and 56 minutes long...
FB Branding as part of the Live Coaching Sessions inside eCom Success Academy

Due to the length of these videos, I honestly didn't go through the Coaching Videos for every year that was available, only 2018's. In the weekly coaching, Adrian rehashes some of the course content and then digs deeper into certain aspects. 

If you do decide to go through all the videos (including 2019's), then I hope you've got a real comfy chair, cause you'll be sitting there for well over a hundred hours...I honestly don't know of anyone who would do this since some of the info is so repetitive, so it's a bit excessive IMO.

Highlight: Being shown some pretty nifty Hidden Shopify Settings.

Low point: The amount of content being covered AGAIN, without adding anything new...

The 2018 Weekly Coaching contains 25 videos and has a total length of 36 hours and 39 minutes. If you decide to watch all of them, get ready for well over a 100 hours...
  Total Videos: It's Endless  
      Total Video Length: Infinity       

2. Emailing with Anthony

Section 2 of the Bonus Module is a mini-course within the course (...course inception?) dealing exclusively with email marketing.

It is presented by Adrian’s brother Anthony, an email marketing wizard in his own right (so we're told).
Anthony Morrison presenting Email Marketing

Anthony explains the different methods you can use to get more sales.

This section is subdivided into three separate sections, titled:
  • Build Send Profit
  • Solo Ads
  • Product Launches 

Does that tell you anything about this Bonus Section?

Probably not.

The reason is simple: it's not one of the best sections in the course. The entire 26 videos are spent in front of a whiteboard and it's all theory...Yeah, let that sink in.

Theory is not my idea of useful information for a topic that requires a lot of practical application.

  Total Videos: 26  
      Total Section Length: 3 Hours & 26 Minutes       

3. Outsource Mastery

This bonus module is presented by Adam Rader. Don’t know from where or who he is, there is no bio or intro.

These videos offer more info on how to get a team up and running and getting the best possible employees to build your team.

Personally, I didn't learn much from these videos... This is basically the same content that has been covered before, just by another presenter who doesn't really share anything new.

This section includes:
  • 3 videos totaling 30 minutes in length
  • A PowerPoint Presentation (which doesn't really share anything of value...)
  • Two pdf documents that basically sum up the videos
4. Sizzle Product Sniper Software

In this section Adrian shares an app that finds new trending products for you. The app spies on AliExpress and Facebook and finds products that are going viral.

It's a short video that just shows you quickly how the product works. 
The Sizzle Product Sniper Software dashboard

This app will save you lots of time in product research! It's a great tool to have and it's only accessible by eCom Success Academy students/members.

  Total Section Length: 4 Minutes & 54 Seconds  

5. Case Studies

Adrian shares different case studies that deal specifically with FB Ads. These specific ads have made Adrian tons of money and he shows you exactly how he set them up.
An example of one of Adrian's ads that made him over $700k...
BUT, he doesn't show you his FB Bidding Strategy...and the strategy is the secret sauce...
  Total Section Length: 1 Hour & 19 Minutes  

Here are some Frequently Asked Questions about ESA I have come across:

FAQ's about eCom Success Academy

1. What is the refund policy for eCom Success Academy?

There currently is NO refund policy for eCom Success Academy. To quote their website: "ECom Success Academy: There is a NO REFUNDS policy in action with this product. Sales are final." You can verify it here.

2. Is there an eCom Success Academy affiliate program?

Yes, there is. Which also why it is important for you to read unbiased, unaffiliated reviews about eCom Success Academy. Most of the more favorable reviews on the internet about the eCom Success Academy course is done by affiliates. And just as a reminder--I am NOT an affiliate of eCom Success Academy or Adrian Morrison in any way, shape, or form.

3. How would you know if a course review was written by an affiliate?

You would either be offered a discount, or there will be a link taking you to (an affiliate) course sign-up site. If you don't get redirected to the orginal course site (it must be the .com), or only this sign-up page, it's an affiliate.

Is ESA a worthwhile course?

The course content is well laid out, well presented and generally very comprehensive.

It covers most of the burning issues that dropshippers face.

Adrian also covers both FB Advertising and Email Marketing, as opposed to some of the other courses that only focus on Facebook.

However: As much as Adrian shares info on setting up your FB pages and campaigns, the course falls short on one major aspect of FB Advertising:


Manual bidding is a tricky thing even at the best of times. It’s something that only the best of marketers can utilize successfully. It takes a lot of experience to become proficient at Facebook bidding. The fact that it's not even covered in eCom Success Academy is a HUGE problem for me.

Things to consider: It’s LITERALLY a bidding war between you and every other person with the same/similar product and/or strategy. 
This means:

  1. You are always bidding against other marketers with the same or similar product.
  2. You're constantly wondering if you are bidding high enough because you can easily be outbid by someone with a higher marketing budget.
  3. Starting out, it's hard to know where to start bidding.
  4. Targeting a broad audience is perhaps cheaper, but the returns are low. Thus, you need to know exactly which audiences to target.
  5. You need to know how to read the data from your campaign in order to adjust the campaign
  6. You have to figure out when to scale and when to kill an ad set.
  7. You need to know how long to run a campaign.
And you need to consider all these things for EVERY single product you advertise…

As great as the course is in other aspects, bidding can make or break a business and Adrian does not spend a sufficient amount of time on this in my opinion. That is a potential deal breaker for me…

Does eCom Success Academy offer Value for Money?

The price tag is quite hefty.With discount, eCom Success Academy costs $2,495.

It is one of the most expensive dropshipping courses out there. At least you can see why:

Aesthetics: it must be pleasing to the eye (and for a million dollars, it should)

  • It looks great.
  • Easy navigation.
  • Great video and sound quality.
Naming of modules and lessons are sometimes not consistent though.
ESA has a pleasing design

Course Content:

  • The course content is well-thought out
  • Well-structured
  • Pretty comprehensive
ESA Course Content icon


  • Access to exclusive apps
  • Discounts on Shopify and other apps
  • Additional training on the site for members
  • Great support
- The Bonus Section itself however, is not so great...
ESA Bonuses icon

On paper it all looks great and eCom Success Academy is probably the best dropshipping course out there.

But as I mentioned, it does have one major shortcoming – FB Ad Bidding.

I don’t feel the information in the course is sufficient enough to help you be successful with your FB Marketing. And that’s a big problem.

Both eCom Hacks and eCom Elites go to great lengths to explain different FB Bidding methods. eCom Success Academy does not… you get the expected amount of value for your $2.5k investment?

Yes and no.

Yes, because most of what is covered is pretty good.

No, because you’ll have to invest in yet another course to get more info on FB Ad Bidding…which you might not be so excited to do after dropping a few grand.

Review Conclusion

eCom Success Academy is a great course for those looking to jump onto the dropshipping bandwagon. Adrian Morrison went to great trouble to create and present a professional looking course on this e-commerce model.

The high price might put some people off, but it is one of the best courses on dropshipping out there. It is well worth investing in....if you feel that dropshipping is still a viable option in 2020 (which I'm still not convinced about...)

ESA banner

What we like:

  • Good course content.
  • Professional looking. Well laid out course.
  • Covers email marketing in addition to some stuff about FB Ads.

What we didn't like:

  • Course content still largely based on 2017 trends and methods.
  • Not enough focus on FB Ads.
  • It's just not the best online business model anymore.

Is dropshipping the way to go in 2020?

That’s the million dollar question, isn’t it?

A few things to consider:

1. Adrian Morrison has taught over a 106,000 students his marketing secrets via his coaching programs.
  • This means a 106k people already have his insider info before you. They have a head start, and…
  • You will essentially be competing against all of them. With the same tools and info available to them…
  • And this is just the number of Adrian’s students. There are many other dropshipping gurus out there, each with their own following and scores of students. These other students might have access to better info or tools or methods that you don’t…
  • And this leads me to one of the main problems I have with these dropshipping courses: they all teach you to copy the winning products of other dropshippers. So at any given moment, there could potentially be hundreds (or even thousands) of dropshippers trying to push the exact same product as you...
  • To make it even worse, the next "new" dropshipper could very well end up copying you, trying to steal the same slice of pie...YOUR pie that you worked long and hard to get!
No thanks, bro! I mean let's think about it, does that make actual business sense to you?

2. Shopify had over 800,000 e-commerce stores in 2018.
You’re competing with more than 800,000 other stores, that:
  • Have been at it longer than you.
  • Source all their products from the same vendors (that they find on AliExpress).
  • In 2020, Shopify merchants are now running over 1,000,000 businesses online. That is a LOT of competition.
2017: 500k Shopify Stores
2018: 800k Shopify Stores
2019: 1 000 000 Shopify Stores
3. Dropship marketing

All your competitors use the same marketing methods as you.

If you just started out, how do you stand out from the crowd?

More aggressive marketing = bigger marketing budget = less profits. Cheaper products = smaller profit margins…

The success of FB Ads is determined by your bidding strategy. And that’s a tricky SOB…

Email marketing is only successful after you have built a large email list. This takes time…

4. Products

Finding new, exciting, trending, hot products is the cornerstone of dropshipping.

In order to be successful with dropshipping, you have to constantly:

  • find new products that will sell.

This means constant product research. The key word here is constant…

And once you have your (hopefully) winning product, you have to:

  • consistently set up new ad campaigns with different ad sets to market these products.
  • monitor them
  • adjust them
  • monitor them
  • scale or kill them.
All the time…

This takes up a lot of time, especially when you start out.It’s all well and good to get VAs to do the menial tasks for you, but you won’t necessarily have the budget (or inclination or expertise) to do this.

After considering all this, is dropshipping still such a hot ticket to online success?

I don't like a business where someone can copy it and compete with me overnight. 

It's easy to rip the FB ad, the funnel, the Shopify store - all the cornerstones of your dropshipping business! Copied and used by someone else within a matter of hours. And there's not much you can do about it if someone steals your ad copy or images or methods...

It's like Christmas for lazy marketers! 

The reason why I like local lead gen, is that it's not easy to copy.

There's real skill involved in building your online lead gen business. 

It's not a cookie-cutter, cut-and-paste business model that everyone can successfully emulate.

With lead generation, it takes skill to get your page ranking number one on Google. 

I want a long term business, that's still going to be around 10, 15, 20 years from now.

I want to invest my time into a skill-based business, not something that can be copied and pasted by any teenager with internet access.

What’s the alternative to dropshipping?

I’ve done dropshipping. (I could probably make my own course by now 😉 )

I’ve had 6 figure Shopify stores.

I’ve spent well over $100k on Facebook Ads.

I have made some good money with dropshipping.

I’ve also lost money on dropshipping.

So you might be wondering: Do I still do dropshipping in 2020?

Will Smith gif saying; "Oh hell, naw!"

"Oh hell naw!"

Definitely not.

Because of all the things I mentioned above and more...

It basically takes up a hell of a lot of time, sometimes for very small returns.

It’s not a constant stream of income and success depends on way too many different factors outside of your control.

So are there good alternatives to dropshipping?


There are quite a few other options to consider. 

I mean there's affiliate marketing. And Amazon FBA. And Amazon Affiliate. And Adsense get where I'm going with this, right?

So then the real question is, what is the best alternative to drop shipping?

Based on my experience in online businesses over the last couple of years, and having tried all of the above, I still feel the best option in 2020 is lead generation.

  • The barrier of entry to succeed in eCommerce in 2020 remains quite high.
  • Lead generation has greater earning potential than eCom. 
  • Lead gen generates free traffic (organic traffic from search engines). That means virtually no marketing costs when compared to eCom. 
  • After your initial hard work building your websites, you can leave them be, once they’re dominating page 1 of Google.
  • It generates PASSIVE income.
  • And unlike dropshipping, no one is going to copy your methods and ride on the wave of your hard-earned success...
Here's a quick comparison between dropshipping and lead gen...


  • Limited niches - you either have to chase trending products or build a brand - which take forever.
  • Huge marketing budgets needed, means less profits. 
  • Low Barrier to Entry - anyone can duplicate your products & even your ads.
  • Notoriously Low Profit Margins (5%-20%).
  • No Control - Shopify, FB Ads etc. can freeze your store/account.
  • The business model requires a lot of maintenance.

Lead Generation

  • New Opportunity in Every Zipcode. As long as there are businesses, they need LEADS!
  • Affordable to Start (few hundred dollars)
  • Requires Skills to Rank on Google. No one can steal your website from you.
  • Almost ZERO Overheads = High Profit Margins (up to 90%)
  • Complete Control - You own your digital assets.
  • Low Maintenance + Passive Income = WINNER!

Want to learn more about the best online business model in 2020? Here's an example of what Lead Gen does.

An example of 1 lead gen site generating 600 calls a month!

My Lead Generation site is generating over 600 leads for this specific client of mine.

Think he's happy to pay for my lead gen site? 

Of course he is!

This is how lead gen works as a business model:
An infographic of the Local Lead Generation Cycle

Want more information?

We have a coaching program that's especially made for entrepreneurs who want to enter the online business world. You can be taught the exact same model I used to quit my 9 to 5, I'm blessed with a laptop lifestyle, and have been self-employed since 2015.

We have MANY testimonials for you to check out, including more info on the lead gen business model. Click here, or the button below to find out more.
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2021, is to build your own 6-figure lead gen biz. You can learn more here.

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  1. Hey nice blog.
    I was looking at Adrian Morrisons course but you made some good points. However I do like what you do. Love to know more.

  2. I bought his course a year and a half ago, I lost trust in him and in what he teaches after finding out that he’s not focused 100% Into the course. He also does crypto investments and creates apps that he later sells to his own students on subscription basis. If he’s gonna make millions of dollars from poor people, then he should update the info in there (to say the least), and Bob Proctor doesn’t give a shit about you either, he’s just in it for the money. Take my advice, look for someone else.

  3. We bought into Adrian Morrison scam. He tells you they will build you a working ready to go shopify site with selling products. In 5 months my brother an I spent $14,000 on things like his coaching program where you get no direction. All they do is push website upgrades that he makes money on like optimized up sell, booster theme ect. The site they built look amateurish the add-ons they sold us slowed it down, and made it difficult for potential buyers to navigate so they would leave.

    They only people that make money in his program are Adrian his bother, shopify, Facebook, and all his affiliates.

    If you read a positive review about Adrian and his company its from an affiliate, that im sure at the end of the review there will be a link to send you to Adrian company pushing you to buy one of his programs or products.

    If I knew his course was about pushing his garbage products that don't work to unsuspecting people so you can make a cut and make him rich, I would have never taken it.

    I am already successful in many business, I have taken many training and coaching programs in my life. However this is the biggest scam I have ever seen, so hopefully I can help people not waste there money.

    Drop shipping is the worst thing you could do products are bad, stuff take weeks to get to your customers. If you have an existing business and you have products that you already sell, it could work.

    However don't waste your money on anything too with Adrian Morrisons or ecomm success.

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