How To Find Companies That Need Websites: PLUS 7 Essential Steps for Strong Relationships

April 30, 2024

How to find companies that need websites

Here is how to find companies that need websites:

  • Conduct market research
  • Analyze a business’ online presence
  • Explore on social media
  • Check local business directories and listings
  • Leverage your network for referrals
  • Implement cold outreach
  • Analyze competitors
  • Offer free SEO audits to businesses
  • Join digital marketing forums and communities
  • Connect with small to medium-sized business owners in LinkedIn

To find local businesses that need a website, first choose an industry or sector you want to work with. Then, head over to Google Maps, Facebook, or a local directory and listing to find companies under the specific industry or sector in your area. Scroll through the results and find the businesses that don’t have a website. This should be easy as businesses with websites usually have a link to it. List down the contact details of all the businesses with no websites and you already have your qualified leads. Tristan Parker, an expert marketer and owner of Parker Digital Marketing, says that this is the method that works best for his agency. 

Websites for local businesses are very important. This is because it offers a wider reach, more credibility, better customer support, and increased sales. One study found that a whopping 97% of people look for a local business online. Meanwhile, a Verisign survey saw 84% trust a local business with a website more than one that just has a social media page. 

The indicators that a company might need a new or updated website include low ranking in the search engine, outdated design, poor user experience, slow loading, and lack of mobile responsiveness. FastSpring research shows that it only takes 0.05 seconds for visitors to make a judgment about a site. Moreover, a 2023 Forbes Advisory survey saw 9 out of 10 people say they avoid a business if they had a bad experience on its website. So besides finding companies with no websites, you can also take advantage of the businesses that do have websites but it isn’t optimized. 

However, finding companies that need a website comes with a few challenges. For one, 71% of businesses already have a website. That means it may take a while before you can find potential clients. Another challenge is that a business owner with no website is usually very hesitant. The top responses you’ll get are, “I prefer to promote my business with word of mouth”, “We don’t sell online so a website won’t get us any business”, “I’ll make my own website when I have time”, “I can’t justify the expense of building a website”, etc… 

In this article, we’re going to look at other strategies to find companies that need a website. We’ll also provide some steps on how to build a strong relationship so that your leads can become clients. Finally, we’ll dive deeper into spotting websites that need optimization.

How to Find Businesses That Need a Website

1. Conduct Market Research to Identify Companies that Need Websites

Conducting market research involves searching the industries or sectors that are less likely to be digitalized. This way, it will be much easier to find companies that need a site. Now, to conduct market research, you can follow several methods:

  • Create surveys or questionnaires that target businesses in different industries or sectors.
  • Read various industry reports and market analysis
  • Examine competitor companies in the same sector to see how many have websites and how many don’t
  • Hold interviews with several industry experts
  • Explore social media platforms and online forums
  • Analyze demographic data on business owners in various industries. An older generation will most likely not have websites

According to a McKinsey and HBR report, the least digitalized industries are agriculture, construction, and healthcare. You’ll also find that small local businesses, specialized markets, or companies that have been around for a long time may not have websites. These are the companies that you can target for your services.

2. Analyze a Business’ Online Presence to Find Companies with Unoptimized Websites 

Analyzing a business’ online presence is for targeting companies that have a website but it isn’t great. This approach is for those who offer services that improve a website. One effective way to find these company websites is to do a Google search for businesses within your target industry. Go to the second, third, or even fourth page in the search results. The websites there are usually the ones that are not optimized. You can also use website analysis tools like Google PageSpeed Insights, SEMrush, or Ahrefs. To evaluate whether the website is optimized or not, you need to check for several things:

  • Outdated content: This includes no new posts in the last few years, outdated information and copyright dates, and broken links
  • Poor design: From the get-go, you can tell if a website has a poor design or not. However, there are a few websites that look great but really aren’t. In this case, try to find cluttered layouts, inconsistent branding, and outdated visual elements. You’ll also need to see if the website is user-friendly
  • Mobile optimization: To find this out, you simply need to go to the website with various mobile devices. While there, look for non-responsive layouts, content that is cut off or difficult to read, and features that don’t function. Or, you can use Google’s Mobile-Friendly Test to analyze mobile optimization
  • Loading time: If a website or its image takes forever to load, it may indicate optimization issues
  • Security: Look for signs of security vulnerabilities such as missing HTTPS encryption or outdated security certificates. Security issues can compromise user data and trust in the website

3. Explore on Social Media to Find Companies Without Websites 

Exploring on social media is one of the more effective ways on how to find businesses without a website. This is because more small business owners prefer social media to websites as it’s easier to create and manage. Combined reports from Statista, Entrepreneur, Truelist, and more show that 93.79% of businesses have a social media page. So your list of potential customers can be even longer if you explore on social media. To do that, let’s follow expert marketer Tristan Parker’s proven method:

  • Head over to Facebook and search for your industry and the location
  • Click on pages and hover your mouse over each page one by one
  • If the company has a website, you’ll see its website URL - and you can ignore it
  • If there is no website URL, list down the company name and contact details
  • Create a long list of qualified leads and search if these companies really don’t have websites
Facebook search for company with no websites

You can use the same method for Instagram, LinkedIn, and X. However, this may take longer as you’ll have to click on each individual page to see whether these companies have a website link or not.

4. Check Local Business Directories and Listings for Companies that Need Websites

Checking local business directories and listings is the best way to find companies that have zero online presence. In some platforms like Google Business Profile and Yelp, local businesses are automatically listed based on Google Maps or other sources. For this strategy, you can follow these steps:

  • Head over to a local business directory or listing such as Google Business Profile, Yelp, or Yellow Pages
  • Type in your industry and location
  • Scroll through the search results and look for a website button. If there’s none, the business may not have a website
  • List down the companies without a website that you want to work with. It’s best if you choose reputable businesses with good reviews
  • Input the company’s contact details to reach out to them

The businesses that should have a website include retail stores, restaurants, professional services, home services, non-profit organizations, and real estate (Source: Pointersoft Technologies Pvt. Ltd). If you’re unsure what local business industries to search for, this list can give you a head start. It’ll also be easier to find potential clients in these industries. This is because they are the ones automatically listed on online directories and listings.

5. Leverage Your Network for Referrals Among Companies that Need Websites

Leveraging your network for referrals is one way to find companies that need websites without the Internet. If you already know people from local businesses, you can ask them if they or someone they know doesn’t have a website yet - and would like to have one. Or, you can go straight to business owners and simply ask them about websites. Now, you can’t just go straight to someone and have them trust you. This is why it’s a good idea to:

  • Attend industry events: This will allow you to meet and speak to potential clients face-to-face. You can use these events to introduce yourself and learn more about the business needs
  • Participate in workshops: While there, you can expand your professional network. You’ll either find people that can refer your services to business owners, or the business owner themselves. This is a good way to subtly introduce your services to other businesses, too 
  • Join business meetups: If you engage actively in business meetups, you’ll be able to understand the challenges business owners face and the digital solutions they might be missing. You’ll need to listen actively so that you can tailor your approach when you do offer your service

You might be thinking that this method is a bit outdated. It will take awhile before you can offer your services, too. However, it may be easier to turn someone into a client if you know them personally. There are many Reddit users who use this method and can vouch for it.

Leverage your network for referrals 1
Leverage your network for referrals

6. Implement Cold Outreach to Reach Companies Without Websites

Implementing cold outreach requires strategic planning as you’ll be offering your services right away. Remember, if you’re doing this strategy, one of the most important things is being an excellent talker. This is what will get the business owners' intrigue. In turn, they will genuinely consider your services. Here are the steps to finding businesses needing websites and offering your services:

  • Identify target markets: Start by pinpointing industries that often lack websites. A 2022 Top Design Firms study found that 27% of small businesses still don’t have websites. New startups often lack the time to develop a website
  • Compile a prospect list: You can use business directories, social media, and local business listings to find companies with no website
  • Research each prospect: You must understand the companies’ current marketing efforts and industry challenges. This will help you tailor your approach
  • Craft your offer: Provide a list of benefits and statistics that will prove to the business owner that a website is the best marketing strategy. Make sure you mention specifics about their business to make it more personalized
  • Prepare your materials: Have case studies, your portfolio, or testimonials on the ready. If you don’t have any, your first offer can be free so that the business owner has nothing to lose
  • Send your offer: Cold calling usually refers to directly calling the business owner. However, you can choose to do cold emailing, too, if you want to immediately send your materials

Not every company needs a website. There are some businesses that have sufficient demand through other channels, such as word-of-mouth, social media, or local flyers and brochures. However, a website is essential if the business wants more credibility, leads, visibility, and sales. Through cold outreach, it’s your job to convince the business owners that they need a website, even though they’re okay without one.

7. Analyze Competitors to Find Companies that Need Optimized Websites

Analyzing competitors involves finding and listing companies within your target market. The aim here is to compare business websites and see which ones need better optimization. These are the potential clients that you’ll want to reach out to help them improve their site. To analyze competitors, here is what you can do:

  • Do your own review: Go to each company’s website and navigate it yourself. You’ll want to check the design, usability, content quality, functionality, and mobile responsiveness. Another good thing to look out for is basic SEO practices, including meta tags, keywords, and descriptions. The websites without these will benefit most from your website optimization services
  • Use tools for deeper analysis: Google Analytics will help you see how much traffic the website is getting. Ahrefs and SEMrush can provide insights into SEO, backlinks, and keyword rankings. You may even want to use BuiltWith to see what technologies are used on the website. Target the websites that are ranked low and have very little traffic
  • Read customer feedback and reviews: According to PR Newswire, 60% of customers abandon a purchase due to a poor website experience. Many of these people want to warn others about it, putting negative reviews online. That’s bad for the business, but great for you. You’ll be able to easily spot the business websites that need your help badly

8. Offer Free SEO Audit to Businesses that Need Better Websites

Offering free SEO audits is a great way to get business owners to come to you - instead of the other way around. But what’s an SEO audit? Well, it’s a comprehensive evaluation of a business’ website. You’ll assess its visibility and effectiveness in search engines based on technical SEO, on-page SEO, off-page SEO, and user experience. If a business owner is wondering why their website is not doing well, they will want to take advantage of your free SEO audit. If you’re doing this strategy, here is how it works:

  • Advertise your free SEO audit offer: This can be through social media, your website, email marketing, posting on Facebook groups, etc. Try as much as possible to target the people in your specific industry or sector
  • Wait for messages: If a business owner is interested, they will contact you. This is when you ask them to provide necessary information about their website and business goals
  • Conduct the SEO audit: To help you, use tools like Google Search Console and SEMrush. Then, you need to check for indexing issues, duplicate versions of the site, mobile optimization, speed, and all that
  • Give reports and recommendations: Give the business a report of all your findings. To turn them into clients, the report should highlight problems and propose your services as a solution
  • Follow-up: It’s always a good idea to follow up to discuss any questions and how you can assist even further with your services

However, some users from Reddit warn that doing an in-depth audit will take time. Moreover, some businesses just want to take advantage of the free offer with zero intention of getting your service. On the other hand, doing a free audit will prove to businesses that you know what you’re doing. This will make it easier for them to trust you and get your service. Here is how one Reddit user puts it:

Free SEO audits

9. Join Digital Marketing Forums and Communities to Find Businesses Without Websites

Joining digital marketing forums and communities will help you find businesses that need all types of web services. These platforms are where business owners, marketers, and web developers go to seek advice, solutions, and services. One downside is that you’re going to be competing with others that offer the same service as you. This is why you need to stand out. For that, you can:

  • Network: Don’t just head over to these forums and communities to promote your services. Chances are, nobody is going to trust you. They might even get annoyed. Instead, go there to build connections, especially with business owners who either don’t have a website or need to optimize one
  • Participate in discussions: Even if it’s not directly related to your service, try to help as many people as you can. Answer questions, provide valuable insights, and share your experiences. This will show that you’re knowledgeable and reliable
  • Offer free resources: Don’t be stingy. To make people like you, don’t treat your service like it’s the only thing that will help them. You can also offer free resources such as ebooks, guides, or checklists. This can attract business owners who realize they need a website but don't know where to begin
  • Optimize your profile: Of course, the main goal is to find businesses without websites and turn them into clients. So it’s good to let everyone know your business. You can mention what you do from time to time, but your profile is what will help everyone know what you’re about. Make sure your profile clearly states your service - creating or enhancing online presence for businesses. Include relevant qualifications, experiences, and a link to your professional website or portfolio
  • Created targeted content: Write articles or blogs that address common concerns or questions about businesses going online. You can write topics on the benefits of having a website, basic SEO strategies, and more
  • Reach out directly: When you find companies that need websites and establish yourself in the platform, you can directly reach out to the owners. Provide concise and compelling reasons why they should consider your services

The most popular digital marketing forums and communities are Warrior Forum, Digital Point, WickedFire, Reddit r/Entrepreneurship, Quora Specs, LinkedIn Groups, and local business networks and forums.

10. Connect With Small to Medium-Sized Business Owners on LinkedIn to See if They Need a Website

Connecting with small to medium-sized business owners on LinkedIn is a great strategy to find businesses that need websites. One TechReport survey found that small to medium-sized business owners think they have to grow bigger before creating a website. Meanwhile, a study by Codenest saw that 20% of small and medium business websites had weak designs. Also, LinkedIn makes it so easy to find these business owners. Here are some ways you can do that:

  • Conduct target research: LinkedIn has a search tool that allows you to find small to medium-sized business owners within a certain industry and location. Review their profiles and try to see whether or not their business has a website
  • Join relevant groups: Small to medium-sized business owners tend to flock in LinkedIn groups to get or give advice. You can scan through these groups and spot the ones that seem like they don’t have a website or want to improve it

When you find these business owners, you can send them a personalized connection request. You can mention a specific detail from their profile or something you have in common. Or, you can just express genuine interest in their business. When you become connections, take some time to engage and help them before you go with your offer.

Reddit and Quora users agree that the best way to approach companies that need website and SEO improvements is to make an amazing website of your own and/or network with people. User Johnny Bamboo from Quora says that he created his own website to prove what he can do. He then went to different local businesses, showed them his website, and promised to give them the same. He now claims to have already created 400 websites. 

11. Use Paid Advertising to Get Businesses Without a Website to You

Using paid advertising is a good way to bring potential clients to you. This eliminates the need to manually search for businesses that don’t have a website or need to improve it. If you make your ad hard to resist, then anyone who needs your services will immediately contact you. Now, if you’re doing paid advertising, the best kind is Google Ads and social media ads. According to HubSpot, the top 2 social media platforms that offer the highest return on investment (ROI) are Facebook and Instagram.

Social media advertising

To make your ad stand out, you can follow these steps:

  • Choose the right platform: Since you’re targeting businesses that need websites, the best social media platform is probably LinkedIn. If you’re targeting startups, they usually create Facebook or Instagram pages to help boost their online presence. Since almost everyone uses Google, that’s also a great platform to advertise on
  • Craft compelling content: Even if your ad reaches the right people, it won’t do much if it can’t convince them. So you should include why a business needs a website and what you can do for them. Ending with a strong call to action (CTA) will tempt them to do what you want them to do next
  • Provide your details: Adding your name, contact information, and company website will make it easier for potential clients to get to you. When all necessary information is provided, they will be more likely to follow through with the action encouraged by the ad
  • Utilize target options: These allow you to target the ads to users with small to medium businesses, industries or sectors, and locations. It even allows you to retarget those who previously interacted with your website
  • Set a budget: You need to come up with a budget that allows you to reach your goals without overspending. It’s also good to understand different bidding strategies such as cost-per-click (CPC), cost-per-impression (CPI), or cost-per-action (CPA)

Margaret E, a Quora user, says that she built her own business website and promoted it through ad campaigns, on business platforms, social media channels, and local market places. With her strong online presence, many online business owners wanted her to help them boost their websites. 

12. Maximize Content Marketing to Identify Businesses That Need Websites

Maximizing content marketing involves writing about the importance of a good website, how a website can benefit a business, etc... Most of the people that read these types of content are considering making or improving a website. You can then turn these readers into customers by ending your content with a call-to-action to contact you for more details. This strategy can also build trust and credibility. Just make sure to use relevant keywords and other local SEO strategies so that your content can be found by the target market. To go down this route, you can create content on: 

  • Case studies - generates 73% of leads

  • Blog posts - generates 67% of leads 

  • Social media posts - generates 66% of leads

  • Podcasts - generates 63% of leads 

  • Educational videos, webinars, and online workshops - generates 20-40% of leads

  • Infographics - generates 12% of leads

  • Ebooks - generates 2.5-5% of leads 

  • Email newsletters - generates 1-5% of leads

13. Use Website Analysis Tools to Find Businesses With Unoptimized Websites

Using website analysis tools is an easy way to check how websites are performing. When you see that it isn’t doing good, you can contact the owner and offer to help them improve it to rank higher in the Google SERP. To do this, follow these steps:

  • Find low-ranking websites: Type your chosen industry or sector and the location on the search engine. Scroll down and list the lower-ranked websites
  • Use Ahrefs, Moz, or SEMrush to evaluate the basics of the website: These tools will show you an estimate of website visitors, SEO performance, keyword rankings, backlink profiles, and competitive benchmarking
  • Analyze the data: Review the data collected from the audits to identify which websites have the most significant issues. If you prioritize these websites, the owners are more likely to agree to your services
  • Reach out to these potential clients: Prepare and send tailored reports or presentations that highlight the findings of your analysis. From there, outline the benefits of optimizing their website. It’s a good idea to include case studies to prove that the service you’re offering really works. If you don’t have any case studies, you can offer to do a more detailed audit through Google Analytics to boost trust and credibility

14. Review Sites and Feedback Platforms to Find Companies That Need to Improve Websites

Reviewing sites and feedback platforms will give you a good idea of which business websites are not performing well. In turn, you have the perfect leads to offer your website service. Here’s how to go about this strategy:

  • For website reviews: You can scan the lower-ranked websites in a specific industry and location to see what’s wrong with them. Digital Marketing Institute says that one of the top reasons why websites rank low is because of poor on-page optimization. So take special notice of keywords, meta descriptions, and URLs. You also need to check the website design, functionality, and mobile-friendliness
  • For feedback platforms: List down the companies that have low-ranked websites. From there, read through reviews and feedback for each company. Pay special attention to comments about the usability, look, and functionality. If you’re looking for businesses without a website, you can look for complaints about not finding enough information online. Some platforms to consider are Google My Business, Yelp, Facebook, TrustPilot, Better Business Bureau (BBB), and industry-specific platforms. 

7 Essential Steps for Building Strong B2B Relationships

Here are 7 essential steps for strong relationships:

  1. Provide valuable service

  2. Build personal connections

  3. Cultivate trust

  4. Ask for feedback

  5. Serve as a reliable support

  6. Handle disagreements calmly

  7. Go the extra mile

Now that you have a list of companies that need websites, it’s time to offer your website services. But instead of barging into their DMs asking to create or improve their websites, it’s better to build a strong relationship first. This way, you’re more likely to turn your leads into clients. A Novoresume survey saw a whopping 80% of clients make decisions based on the experience they have with someone offering a service. 

Building Strong B2B Relationships Step 1: Provide Valuable Service 

Providing valuable service will mean you understand the potential client’s needs. This is why it’s a good idea to check if the business needs a website created or optimized. For example, if you offer website creation services, then what you’re offering won’t be valuable to a business that already has a website. This way, you’re not wasting your time with people that don’t need your service. Valuable service is also important if you want them to stick around and maybe even recommend you to others.

Building Strong B2B Relationships Step 2: Build Personal Connections

Building personal connections will show that you’re not just in it for the money. No, you genuinely want to help the business grow. Adobe did a study and found that 79% of people say that they consider businesses that actually understand and care about them. 

But where do you find connections? You’ll need to do some research. Try going to the business Facebook page or LinkedIn profile to see who the owner or manager is. Engage with them on these online platforms. If the business has no online presence, look for contact details in local directories or listings. Give them a call or send an email to set an appointment or a meeting to discuss their business and your services.

Building Strong B2B Relationships Step 3: Cultivate Trust

Cultivating trust involves providing transparent communication. Be completely honest and open when you’re offering your services. This is so important as 73% of people say they’re willing to pay more for a product or service when there is total transparency (Source: Inc.). So explain exactly what your services include and what it does not. Give honest pricing by breaking down the cost of each part of your service. Offer realistic timelines and explain the factors behind them. Other things you can do to cultivate trust is provide case studies and your portfolio, address questions and concerns, and make a legal contract.

Building Strong B2B Relationships Step 4: Ask for Feedback 

Asking for feedback from clients is crucial for continuous improvement, client satisfaction, and sometimes, for winning repeat business or referrals. Now, asking for feedback is a whole strategy in itself. You’ll have to ask for it at the right time - preferably when you’ve completed the project and enough time has passed for them to form an opinion. You’ll also have to ask direct questions instead of just “How did I do?” Then, you need to provide a channel where they input their thoughts. Some clients prefer completing an anonymous online survey. Other clients may want a personal phone call or face-to-face meeting. But the most important thing of all is to work on the feedback you get to make your services even better. 

Building Strong B2B Relationships Step 5: Serve as a Reliable Support

Serving as a reliable support can enhance customer satisfaction and loyalty. This means that you’ll be communicating with your client throughout the project. Let them know exactly what you’re doing and how the project is going. But you need to do more than that. It’s a good idea to provide support even after the project. Ask them from time to time how the website is doing. With this kind of relationship, they will be very willing to do business with you again or recommend you to others. One ZDNet research found that 88% of people say that customer support is as important as the service provided.

Building Strong B2B Relationships Step 6: Handle Disagreements Calmly

Handling disagreements calmly is good practice to keep the relationship with your clients. You have to understand that not everything is going to go smoothly. There can be disagreements during the initial discussions, during the project, or even after it. If this is the case, you need to focus on the facts and not personal opinions. Make sure that you carefully listen to your client’s side, too. Since this is their business, they have every reason to have some worries. Of course, you need to be mindful of your language and body language as you discuss these disagreements. According to Hubspot, 16% of clients leave a service because of poor conflict management.

Building Strong B2B Relationships Step 7: Go the Extra Mile

Going the extra mile involves offering more than what the customer expects. For example, instead of just creating or improving a website, you can also offer training sessions. Teach them the basics of SEO, content marketing, and analytics. This way, your clients can manage their websites and understand traffic patterns on their own. You can also do a website performance check. After the website has been live for a month, offer to give them a detailed performance review of how it’s doing. This strategy will increase client satisfaction even more. They will be willing to do business with you again or tell others that you’re the best option for web creation or development services. 

Top 5 Indicators That a Company Might Need a New or Updated Website

If you're offering website improvement services, it's crucial to know which websites are in dire need of an update. Here are some things to consider...

1. Decrease in Website Traffic Shows That the Website Needs Updates

A decrease in website traffic is easy to spot. Free tools like SimilarWeb, Alexa, SEMrush, and Ahrefs can help you check this. If a website’s traffic starts to dip, that could be because of a Google algorithm update, SEO issues, changes in consumer behavior, or improved competition. What do these have in common? A website update can fix the issue. Clayton, WebFX’s internet marketing expert says that taking time to update content and SEO can go a long way in boosting a site back up.

2. Website Content That Doesn’t Deliver the Right Message Needs an Update

Website content that doesn't deliver the right message is a sure sign that the website needs some serious updates. In 2022, Google implemented a ‘Helpful Content Update’. With this, they prioritized websites that bring valuable content to the readers. So go through your list of companies that need optimized websites and read through their content. If it isn’t helpful or doesn’t deliver the promised message, you know that it needs to be updated.

3. Unresponsive Website Design Requires an Update

Unresponsive website design causes 73.1% of visitors to exit a website, according to a Good Firms study. To check if a website design is unresponsive, simply access it with various devices. If the layout is good on big screens but poor on smaller ones, you’ll know that it needs to be optimized for mobile use.

4. High Bounce Rates Indicate Website Update Needs

High bounce rates mean that visitors go in and out of the website without spending time on it. This tells Google that it isn’t a good website, thus lowering its rank on the SERP. The SEMrush team says that a bounce rate of 60% is already an indicator that a website needs to be fixed. However, you can’t view a website’s bounce rate without access to the dashboard. So if you’re looking for who needs website updates, you may have to rely on competitive analysis tools. SimilarWeb or Alexa can give you an overview of a website’s engagement metrics, such as visit duration and pages per visit. This can indirectly tell you about bounce tendencies.

5. Security Issues Requires Website Updates

Security issues make a website unreliable and so keep people away. A USA Today report predicts that cybercrime will cost a shocking $9.5 trillion in 2024. This is why cybersecurity is so crucial today. Now, you can spot security issues as modern browsers warn you if they suspect the website is unsafe. More than that, websites without an HTTP URL means it doesn’t have an SSL certificate. You can also use free website scanner tools, such as Sucuri SiteCheck, Google Safe Browsing, and VirusTotal, to report security issues. 

How Long Does It Take to Design and Develop a Custom Small Business Website?

It takes 2-8 weeks to 3-6 months to design and develop a custom small business website. If you already know how to use the website creation tools, then it can take as short as 2 to 8 weeks, depending on the web design. However, if you’re still a beginner, expect it to take longer than a month to get a website up and running. This is because you have to watch many training videos, go through trial and error, and all that. Just know that the more you do it, the easier it becomes. 

You can also utilize AI tools to help quicken the process. For example, the Wix AI Website Builder can create a website from scratch. All you need to do is tell it your business and the website goals. Adobe Express offers a variety of AI website design templates and tools that can create graphics, videos, and more. ChatGPT can help you create content for your pages, too. A Nestify report says that a website built with AI assistance can reduce the development time by 50%.

How Much Are Small Businesses Willing to Pay for a Website?

Small businesses are willing to pay $500 to $5,000 for a website. Of course, the actual pricing will depend on the complexity of the site. Ander Silva, the lead web developer at and, says that ecommerce sites usually start at $500. He goes on to say that small to medium-sized businesses are willing to pay an average of $800. But if they want a fully customized website, they will be willing to cash out $5,000+. Here’s what one Quora user has to say:

How much are businesses willing to pay for a custom website

However, one important information is that there are some freelance web developers that are offering to build a website for as little as $5-$30. But that’s usually just the homepage and/or a few other pages. To attract clients to you, it’s best to market yourself as a professional service that can offer more than that. This will justify your ask for $500 or more to build or improve a business website. 

When giving your price, there are a few things you need to consider. This includes the website creation costs, your skill level and experience, market rates, project complexity, and cost of doing business. If you calculate everything together, you’ll have an estimate of how much you should charge for the service you’re offering a client.

Are Rank and Rent Websites Profitable? 

Yes, rank and rent websites are profitable as one website can generate $500 to $3,000 every month. If you’re able to rent out 16 websites, you can earn a streamlined monthly revenue of $50,000! Plus, you don’t even need to spend that much to make a website and rank it. To create an optimized website, you may spend anywhere between $25 to $300. It doesn’t cost anything to rank a website if you use SEO strategies to get organic traffic. So you’ll be spending little and earning much with rank to rent websites.

Why Rank and Rent Is the Best Option When Creating Websites


Rank and rent is the best option when creating websites because of the consistent monthly income stream. With this business model, you create a website for a specific local business industry, use SEO strategies to rank it, and rent it to a local business in the same industry. This is great for two reasons. The first one is that you’re only renting the website out, so you’ll earn every month. Also, since the website is already ranking, any local business without a website will be willing to pay a lot for it.

As an experienced web developer, you can earn $50,000+ for a website creation. But that will only be a one-time payment for each client. Also, web developers are struggling a bit as there are now AI tools and free website templates that help small businesses create their own websites. Meanwhile, big companies usually hire an in-house marketing agency to deal with website updates. To sell websites effectively, you must first find the companies in need of a website or website optimization. From there, you'll need to build a relationship with the business owner and convince them that your service is what they need to increase brand visibility and sales.

If you don't want to go through all that, try local lead generation. You can earn $50,000 every month! This is because you're not actually selling the website, but renting it out. Plus, you don’t even need a name for yourself as you’re already offering a website with a strong online presence. And I speak from experience. I now earn the promised $50,000 every month.

Since local lead generation targets small local businesses, you will face less competition compared to broader, national markets. You also don’t have to do much work since the website will generate leads by itself. One study found that 75% of website clicks go to the top 5 websites that are ranking on Google SERP. Local lead generation is one of the easiest and most profitable business models to start.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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