Jonah Krochmalnek: Freedom Farmers Review (3 Reasons You Shouldn’t Start a Microgreens Business)

July 14, 2023

Freedom Farmers is an institution that aims to impart farming and agricultural knowledge to small, urban farmers and green-thumbed entrepreneurs. Not to be confused with the book “Freedom Farmers” by Monica White, this organization is dedicated to helping individuals and families become growers of their own food and educating them regarding sustainable and eco-friendly farming practices.

Freedom Farmers has ‌15 courses available, but one course that stands out is “Start A Microgreens Business From Scratch” by Jonah Krochmalnek. Jonah Krochmalnek is an online entrepreneur that has found success growing and selling microgreens. He is an instructor at Freedom Farmers and the founder of Living Earth Farm. In his course, he details the same process he took from growing microgreens for fun, to making close to $700,000 a year. 

According to Jonah, there are three big reasons you should start your own microgreens business:

  • Easy to grow: All you need is 6 square feet worth of land. Plus, you can harvest in as fast as 10 days and repeat the process as much as you want.
  • Margins are great: One tray of microgreens costs $5 and you can sell them for $25. Combine that with the increasing demand for microgreens, you have yourself a product that is both profitable and scalable for years to come.
  • Health benefits: Not only do microgreens contain a lot of nutrients that are good for the body, they’re also organically grown without any harmful chemicals.

Overall, Jonah Krochmalnek looks like a genuine, legitimate guy that wants to share his passion for growing microgreens and help others profit off of the same business model he has been using for years. He has the numbers to back up his claims and seems to know exactly what he’s talking about.

Starting a microgreens business is an excellent idea for aspiring entrepreneurs. What was once a gardening hobby is now highly sought after by chefs and local restaurants. On top of that, it’s realistic, promising, and highly profitable. However, there are certain issues that need to be considered before diving in headfirst in this space:

  • There will be environmental hazards that could inevitably disrupt your production
  • The market is saturated and you will have to compete with companies that are bigger and more established.
  • Agriculture is not for everyone. Farming microgreens isn’t the most glamorous job in the world and you may have to get your hands dirty.
  • Microgreens can be very technical, which might be difficult for those who do not have any background in agriculture at all.

If you’re searching for an online business that isn’t subject to these risks, check out local lead generation. Local lead generation is an online business that involves building a website, ranking that website organically using search engine optimization (SEO), allowing local businesses to generate leads through your website, and making money for each lead that is converted to a sale. 

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Microgreens are easy to grow

Margins for selling microgreens are great.

The health benefits of microgreens make them very easy to sell.


There will be environmental hazards that could be detrimental to the growth and production of your microgreens.

The market is already saturated. You will be faced with companies and businesses that are more experienced and reputable.

Agriculture isn’t for everyone. It’s not the most glamorous job in the world and it can be very technical.


$997 (From $3,450)

Refund Policy

30 day money-back guarantee (as long as you provide the “Certificate of Completion” at the end of the course)




Mostly positive. The Freedom Farmers and Jonah Krochmalnek are prominent figures in the agricultural entrepreneurship space.

3 Reasons You Shouldn’t Start a Microgreens Business

1. Upfront and overhead costs are expensive

As ironic as it seems, being green-thumbed comes at a hefty price. Even if you start your own microgreens farm without enrolling in a program or course, costs can quickly accrue and could eventually produce low profit margins.

Here is a quick breakdown of the costs you can expect to incur:

  • Seeds: $40-$50 per pound
  • Growing trays: $10-$15 per tray
  • Growing medium: $30-$40 per bag
  • Grow lights: $200-$500 per light
  • Watering system: $50-$100
  • Electricity: Varies based on location and usage
  • Marketing and advertising: $100 to $5,000, depending on your strategy

These numbers might not appear expensive at first, but they can quickly pile up if you fail to successfully generate enough sales to cover your expenses.

2. Tasks and processes are repetitive and technical

If you’re an aspiring entrepreneur looking to build a business that has the potential to become passive, a microgreens business might not be a good idea. Agriculture, in general, is a very technical industry that requires a lot of hard work, patience, and constant learning. Even if you find success during your first year, rapidly evolving technologies and practices will require you to keep up to stay in the game. 

It’s also a business that will inevitably get your hands dirty, which can be a major red flag for some. Be sure to start your own microgreens business only if it aligns with your passions. If you’re in it for the money alone, you’re in for a huge disappointment.

3. It’s not a side hustle

Starting your own farm or agriculture business isn’t a hobby you can just do on the side. You have to fully commit your time and effort for it to become successful and profitable. Given the sheer amount of work and money you will have to put in, treating it like a side hustle will do you more harm than good. You’re either in the agriculture space or you’re not - you cannot pursue a business in agriculture if you’re not willing to let go of everything else.

Who are the Freedom Farmers?

The Freedom Farmers are a group of seasoned farmers and agricultural experts united by a single passion: organic and sustainable farming geared towards instilling community resilience, building sustainable communities, and encouraging community wellness. They are able to achieve this by teaching families and individuals modern farming practices that can be applied indoors and outdoors, both in rural and urban spaces.

They’ve steadily established an online presence in recent years, garnering over 556,000 subscribers across 36 countries worldwide.

Are these Freedom Farmers the same as the Freedom Farmers by Monica White?

The Freedom Farmers are not the same, nor are they connected or affiliated in any way with the book Freedom Farmers: Agricultural Resistance and the Black Freedom Movement by Monica M White, which talks about black farmers constantly fighting for civil rights, racial justice, food justice, and environmental justice in the United States. The book also contains excerpts from prominent figures within the African American community such as George Washington Carver, Booker T Washington, and WEB Du Bois. 

The two might be contextually different, but it’s safe to assume that both Freedom Farmers advocate for noble causes. One pushes for sustainable, organic farming, the other is a call for political resistance against racism towards African American farmers and black people in general.

Who is Jonah Krochmalnek?

Jonah Krochmalnek is an online entrepreneur who has been in love with microgreens and farming ever since he was a little kid. His passion for agriculture would inevitably catch up to him even after he finished his degree. He left the finance industry to volunteer at a local farm and would eventually start his own microgreen farm in a 150 sq ft room. Fast forward to today, he is the proud owner of a 5000 sq ft large scale, vertical farm known as Living Earth Farm and is one of the biggest producers of plants, herbs, and vegetables. 

The plant facility generates close to 1,500 trays of microgreens every week, and makes over $60,000 in sales per month. It caters to a wide customer base, which includes individuals, families, grocery stores, and many others. 

Jonah is also an instructor at Freedom Farmers. His combined passion for farming and teaching has allowed him to educate hundreds of individuals online.

Start a Microgreens Business From Scratch (Modules)

Module 1: Welcome

  • Introductory lesson

  • Housekeeping

  • Equipment You’ll Need

  • Tips For Success

Module 2: Business Plan Builder

  • Understanding The Business Model

  • Understanding The Products

  • The “3 Foundations”

  • Market Research Using Instagram

  • Market Research Using Google

  • Developing Your Competitive Edge

  • How To Project Your Profit

Module 3: Build Your Farm

  • Where To Set Up Your Grow Area

  • How To Set Up Your Rack

  • How To Set Up Your Lights

  • How To Set Up Your Misc. Equipment

  • How To Stay Fully Stocked Despite Supply Shortages

Module 4: Growing 101

  • The 4 Easiest & Most Profitable Crops

  • The 10 Day Growth Cycle

  • Soaking Seed

  • The Importance of Temperature & Humidity

  • Basics of Watering

  • How To Harvest Your Crops

  • How To Create A Winning Product

  • Mastering Sunflower

  • The Secret To Improving The Yield of Any Microgreen

Module 5: Practice Makes Perfect

  • Plug n’ Play Software That Makes Growing Easy

  • Practice Order

  • Prepare Your Trays

  • Add Seed To Your Trays

  • Watering Your Trays

  • Stacking Your Trays

  • What To Look For Each Day of The Growth Cycle

  • Plus 10 more!

Module 6: Set Up Your Virtual Farmers Market

  • Marketing Basics 101

  • Choose Business Name

  • Logo Design

  • Introduction to Micro Farm Sites

  • Editing Your Website Template

  • Set Up a Facebook Profile

  • Set Up Facebook Page

  • Publish Facebook profile post

  • Publish Facebook Page Post

  • Introduction To Facebook Ads

  • Plus 38 more!

Module 7: Grow To Order

  • Using FarmWare To Fulfill Your Order

  • Making Professional Labels

  • Increase Customer Lifetime Value

Module 8: Delivering Made Easy

  • Strategizing Your Delivery Routes

  • Storing Product

  • Best Times To Deliver

  • Customer Communication

  • Handling Refund Requests

Module 9: Optimize Your Farm

  • Identifying The Weakest Link

  • How To Save Time

  • How To Cut Costs

  • Using Surveys

Module 10: Conclusion

  • Congratulations!

  • What’s Next…?

Other Freedom Farmers Courses

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Curtis Stone talks about searching for the best homestead property that suits your needs and lifestyle. This course provides a list of tools, resources, homestead locations, and so much more.

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Food Security 101

Nicole Knegt provides a detailed, step-by-step process of how to properly store fruits and vegetables so you and your family can be food secure in the next few years. 

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  • Access to the “Food Security 101” private community
  • 24 bonus modules and lessons
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Homestead Pastured Poultry

Darby Simpson talks about the importance of homestead pastured poultry and how you can do it on your own.

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Microgreens Sales Academy

David Barchard gives a high-level course which outlines his “Chef Closer System” that closes up to 4 high-paying clients per month. Unfortunately, this program is not intended for beginners and newbies and only caters to farmers and agricultural entrepreneurs that already have existing farms.

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Pastured Profits - Earn a Living Raising Livestock

Darby Simpson provides a comprehensive guide to planning, building, marketing, and expanding your own livestock business.

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Profitable Pastured Poultry

Darby Simpson gives you everything you need to know about building your own poultry business, from the planning phase to growing your business exponentially. 

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Raising Pigs for Profit

Darby Simpson provides a general overview of raising pigs, running a pig farm, and how you can duplicate his already successful business:

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Scaling Up - Taking Your Livestock Farm to the Next Level

Paul Grieves teaches you how to properly and efficiently grow and expand your livestock farm into a large -scale enterprise.

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Start Your Farm Now - Sales, Marketing, and Business

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Start Your Profitable Mini-Farm

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Conclusion: Are Microgreens Really Profitable?

Microgreens can be profitable especially since the demand for it is rapidly increasing, making it a product that has the potential to make a lot of money and grow exponentially. Unfortunately, reality sets in pretty quickly once you realize how harsh the agriculture industry can be. Not only are you at the mercy of large agricultural firms, you will also have to relentlessly compete with other businesses and companies selling microgreens. To add injury to insult, agriculture can be very technical and scientific, making it an industry that’s just not for everyone. 

Even if you put in the time and effort to gain the necessary skills and expertise, rapidly evolving technologies will require you to keep learning and updating your knowledge. At the end of the day, a microgreens business might not be worth it for anyone looking to build a stable source of income.

Why Local Lead Generation Is the Best Online Business

Local lead generation is a business model that allows you to generate passive income in 5 simple steps:

  • Pick a niche or industry you want your business to focus on and select a city you want to start in. 
  • Build a website, choose a domain name, and pay for hosting.
  • Apply search engine optimization (SEO) on your website to make it rank in accordance with Google’s algorithm.
  • Use your search engine optimized website to generate leads for businesses and companies within your chosen city or area. 
  • Repeat this process as much as you want and watch your business scale faster than you can imagine.

The best part about this business is it requires little to no maintenance, which makes it a passive income stream in the long run. I have websites from 2014 that still generate over $2,000 every month, and I barely touch them.

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If you’re after a business model that’s profitable, sustainable, and has the potential to become passive, look no further. Local lead generation could be your ticket to finally achieving financial freedom stability. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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