Grant Cardone is an entrepreneur and internet personality. He is famous for his over-the-top sales pitches, wild ideas, and powerful personality. These have attracted a loyal following but also much criticism. He is known for his expensive live sales training events. They are attended by high-profile business figures and celebrities. He is also known for a high-profile defamation lawsuit. The NASDAQ named Grant one of the wealthiest real estate investors.
Grant Cardone has an overall positive review from students with a 4.0 rating on Trustpilot. He has received positive reviews from attendees of his yearly 10X Growth Conference. People admire Grant for his work with Fortune 500 companies. These include Google, Sprint, Aflac, Toyota, GM, and Ford. He has also received praise from brands like Forbes. Grant has received compliments from Donald Trump, Tom Brady, and Floyd Mayweather.
So what does Grant Cardone teach and why is he so famous? This Grant Cardone review covers everything about him. It includes his net worth, Cardone Capital, and Cardone University. It also covers his business programs, the 10X Growth Conference, the 10X Deal Finder, and his real estate mentorship and club. I've been investing in digital real estate for over a decade. It requires less starting investment and gives me a steady flow of income. I'll give you my business recommendations by the end of this article.
Grant Cardone Review: Pros and Cons
Pros
Cardone Capital has higher ROI than most REITs. You also benefit from tax breaks.
Cardone Capital accepts unaccredited investors.
Excellent mentorship. Grant often goes overtime just to answer more questions and give more advice.
Cons
Pushy sales team. Be prepared to be bombarded with constant upsells and follow-ups.
There is a lot of fluff in the content of Grant's courses.
Grant gives a lot of unorthodox strategies and advice that can prove very risky.
I’ve been investing in real estate for over 2 decades. I looked into Grant Cardone to see if I can learn anything new. This guy is a fraud and doesn’t know what he’s talking about. The advice he gives is dangerous like don’t diversify and take the route with the biggest risks. That’s just insane!
What Are Grant Cardone’s Rules for Success?
Grant Cardone teaches sales scaling strategies and real estate investment. He teaches sales to beginners, small businesses, and multi-million-dollar firms. He also teaches real estate investment to accredited and non-accredited investors. He created 21 best-selling business training programs. He also founded Cardone University to teach all types of entrepreneurs and investors.
Grant is infamous for teaching unorthodox strategies. This includes not investing in liquid assets. He also teaches not to make small investments, like in single-family homes. Grant is also heavily against diversifying your portfolio.
Who Is Grant Cardone?
Grant Cardone is a world-renowned speaker and equity manager. He is a coach, real estate investor, and mentor from Miami, Florida. He is the creator and CEO of Grant Cardone Enterprises and Cardone Capital. Grant owns over 6,000 multifamily units. He manages over 12,000 properties through Cardone Capital.
Grant is a New York Times best-selling author and has written several best-selling books. He is in the Discovery Channel's Undercover Billionaire and The Rhonda Swan Show. He has 2.51M YouTube subscribers. Grant is featured in publications like Forbes and the New York Times, and was interviewed by other real estate mentors like Pace Morby and Ryan Pineda.
Born in 1958 in Lake Charles, Louisiana, Grant was a drug addict from 15 to 25 years old. He even got pistol whipped at 23 by a drug dealer and has scars on his face because of stitches. 2 years after that incident, he finally got sober. Grant started his sales career as a car salesman before he started selling sales training to other car salespersons. He also earned an accounting degree from McNeese State University, Louisiana. Grant started investing in real estate in the early 90s and in multi-family homes in the mid-1990s. He started teaching sales in 1989 and real estate in 2000.
What Is Grant Cardone’s Net Worth?
According to NASDAQ, Grant Cardone’s individual net worth is about $600 million. His real estate investment firm manages over $4 billion worth of real estate. Grant's income comes from his real estate and a management firm. He also earns from course sales and mentorship.
What Is Cardone Capital?
Cardone Capital is a real estate acquisition and management company. They allow non-accredited investors access to institutional-grade real estate deals through syndication. Founded in 2016, Cardone Capital has raised $1.1 billion across 22 funds from over 13,000 investors. It invested this in 12,466 residential units and over 500,000 square feet of commercial office space. The total value is $4.3 billion. Cardone Capital is registered with the SEC as a Regulation A offering.
How Cardone Capital Works and Makes Money for Investors
Cardone Capital offers investors a chance to profit from real estate syndication deals. Investing with Cardone Capital lets you earn returns in three ways: cash-on-cash return, internal rate of return (IRR), and equity multiple. The company typically targets a 12%–15% return on its syndication investments.
To illustrate, let's consider an example. Invest $10,000 for 10 years. It has a 6% cash-on-cash return, a 15% IRR, and a 2.5x equity multiple. In this scenario, you would earn $600 per year from the cash-on-cash return. The IRR, which considers all cash flows' net present value, would make your investment worth about $40,455.58. The equity multiple means your 10-year profit could be $25,000. Considering these factors, you might earn about $46,455.58 in 10 years from your $10,000 investment.
However, these returns are not guaranteed and can fluctuate. A real-world example is from investor and YouTuber Tyler Wehrung. He invested $5,000 in Cardone Capital and earned $801.10 over 4 years. Metrics showed the investment was not meeting its target goals.
Cardone Capital earns revenue from fees for brokering and managing these deals.
These fees let Cardone Capital profit from managing the investments. Like any investment, weigh the risks and rewards before committing your money.
Cardone Capital Reviews
Cardone Capital has a 4.9/5 rating on Google with over 2,900 reviews. The large percentage of people who have invested with Cardone Capital made profits. Positive reviews are from clients satisfied with their investment returns. Some investors complain about a lack of info on earnings. They also cite low returns, false advertising, and poor customer service.
Devon, a client of Grant for over 2 years, is happy that his investment has yielded 4X returns. Another investor, Jayden Rose, says the tax benefits have boosted his returns.
Jeff Perkins raised his Cardone Capital rating to 4 stars after a good experience with customer service. His long review confirms that Cardone Capital has high returns vs. other REITs. He also said their customer service and estimates could be better.
Valentin Badea complained about false advertising. He stated that Cardone Capital exaggerated the return on investment. Grant advertises a 12%–15% return on Cardone Capital investments.
Lauren Hardy was a tenant in a property managed by Cardone Capital. She complained about the quality of the apartment complex. Her complaints reported roach and spider infestations, and mold after a flood. They also noted multiple maintenance issues and a lack of security cameras. These tenant issues could raise vacancy rates and lower property values.
What Is Cardone University?
Cardone University is a sales training platform. It has 800+ video courses by Grant Cardone. The lessons cover topics like sales fundamentals, psychology, and cold calling. They also teach how to master the close. You can sign up as an individual to boost your sales skills. Or, as a team or business that wants to train together. The basic membership to Cardone University costs $97 a month and has a 14-day free trial. Cardone University is tax deductible. You can deduct the course price from your taxes. Cardone University has almost 400,000 active users.
With Cardone University, you get:
What Is 10X Kids University?
10X Kids University is an upcoming training platform. It will have "kidified" content from Cardone University. This platform will teach kids about finance, sales, marketing, leadership, and real estate. Currently, the platform is holding casting calls for kids who will “kidify” the lessons.
Cardone University Reviews
Cardone University reviews are mixed. Students who like Cardone University praise its vast, varied content. However, complaints say there is too much info and only a small percent is valuable.
This student explained how much he learned from Cardone University and how it helped him become a better salesperson. He acknowledges that Grant’s sales style and teaching method are not for everyone.
This 1-star Trustpilot review complained about the paywall in the courses. He says that the contents of the courses are designed to lead you to the upsells.
What Are Grant Cardone’s Business Programs?
Grant Cardone’s Business Programs are 21 individual courses in sales and real estate. The sales programs teach you to be an expert salesperson. You can use this to grow any type of business. The real estate program teaches you the A-Zs of real estate investment. It shows you how to grow quickly while avoiding costly mistakes. Some sales programs are available for 12 months only. No refunds are offered for any purchases.
What Is the 10X Growth Conference?
The 10X Growth Conference is a yearly, live, 3-day event. Grant Cardone and 100+ top speakers will discuss the best sales, marketing, and growth strategies. Tickets cost as low as $2,000 to as high as $35,000. Attendees included celebrities like Tom Brady, John Travolta, Kevin Hart, and Donald Trump.
What Is 10X Deal Finder?
The 10X Deal Finder is Grant Cardone's tool. It gives you access to 27 million off-market commercial properties. The advanced search tool lets you access all deeds, mortgages, and legal info on any property. You can filter searches by property types, number of units/stories, and search by owner.
10X Deal Finder has the built-in tool that uses "Automated Valuation Modeling." This gets accurate property values for buying and selling. It also has a Dynamic List Stacking feature. This layers multiple real estate lead types to create endless custom "Superlists." 10X Deal Finder includes marketing tools, including skip tracing and direct mail. The 10X Deal Finder costs $97 a month with a one-time setup fee of $997, or $1,500 a year with no setup fee.
What Is Grant Cardone’s Real Estate Mentorship Program?
Grant Cardone’s Real Estate Mentoring Program is a 12-month coaching package. It provides all the tools you need to master real estate investment. The program began in January 2024 after many requests for a mentorship with Grant. The program qualifies you for the IRS-recognized real estate professional status. It would give you significant tax advantages.
Grant Cardone’s Real Estate Mentoring Program costs $4,997, or 3 monthly payments of $997, with a $2,500 down payment. If you could not invest in a deal within your 12 months membership, you get another year for free.
With Grant Cardone’s Real Estate Mentorship Program, you get:
What Is Grant Cardone’s Real Estate Investors Club?
Grant Cardone’s Real Estate Club is the exclusive group for experienced investors. Members get top mentorship and networking to grow their real estate investments and become millionaires. Beginners should join the mentorship program and make deals. Then, join the real estate club. Grant Cardone’s Real Estate Club costs $25,000 per year or 6 monthly payments of $5,000.
With Grant Cardone’s Real Estate Investors Club, you get:
Are Grant Cardone’s Programs Worth It?
Cardone University is worth it if you want training that tackles hundreds of topics on sales. For sales training on a strategy, look for specialized courses and mentorship. The same applies to Grant's real estate training programs.
Investing in Cardone Capital is worth it if you have a large capital to invest. Cardone Capital has one of the highest return rates compared with other REITs. However, investing in Cardone Capital is illiquid. You cannot take out your money until they exit the investment, which may take 5-10 years. You need tens of thousands to make any real money with REITs. This is why Grant only recommends investing in large multi-million dollar properties. If you lack the capital to invest in REITs, seek alternatives. Look for investments that offer quicker, bigger returns.
Is Investing in Real Estate Investment Trust (REIT) Worth It?
Investing in a REIT is always worth it. It is a recession-proof investment that yields better returns than banks. The average annualized 10-year return was 5.46%. A $10,000 investment would total $17,016.79 after 10 years. This assumes a consistent 5.46% annual return. That said, it's only worth it if you have large capital for long-term investment.
If you do not have that much capital, you can still make money investing in digital real estate instead. Digital investments often have lower initial costs than traditional real estate. They can provide steady cash flow through various monetization strategies.
Ways to Make Money Investing in Digital Real Estate
There are several ways you can make money investing in digital real estate. Popular methods are local lead generation, website and domain flipping, and affiliate marketing. Other ways include stacking and trading NFTs, monetizing YouTube and social media, investing in cryptocurrencies, selling digital products, creating membership sites, and buying virtual land in the Metaverse.
Select the best strategy based on your skills and goals. With good networking skills, you could succeed in local lead generation. You earn passive income by connecting businesses with potential customers online. If you can create engaging content, consider monetizing YouTube or social media. Web developers and designers could flip websites. They could buy underperforming sites, improve them, and sell them for a profit.
The key is to choose a digital real estate strategy that matches your strengths, interests, and long-term financial objectives. Start small and learn from your experiences. Be ready to adapt as the digital world evolves.
Create High-Return Passive Income With Local Lead Generation
Local lead generation is a low-cost business model. It creates passive income faster and with higher returns than investing in REITs. You can start with as low as $500 in initial investment and earn up to $3,000 a month in just a few weeks to a couple of months. You do not have to hire a property manager, and it costs as little as $30 a month to maintain while you keep all of the profits.
As a type of digital real estate, you create and rank a site on Google, then rent it out to local businesses. There is no physical property. So, you do not have to worry about maintenance, insurance, occupancy rates, or tenants. Scaling a local lead generation is as simple as repeating the rank and rent process. There is no limit to how much you can scale, with each site earning you $500 to $3,000 a month in predictable income. This makes local lead generation the best sustainable, low-cost, and low-risk business model to create time and financial freedom.
