A high ticket closer is a professional who sells products and services that cost over $1,000. These could include luxury goods, real estate, high-end coaching programs, and more. High-ticket closers handle the final stages of the sales process. This is where they negotiate and close deals with potential clients or customers. They often use persuasive sales techniques and consumer psychology to understand client's needs. The average salary for a high-ticket closer is around $126,407/year, according to Glassdoor.
Some high-ticket closers can make over $1,000 from a single sale. These sales specialists achieve these numbers by first identifying potential high-value products. High-ticket closer possesses advanced sales skills. This includes the ability to build rapport, understand client needs, and handle objections. Top high-ticket closers report making $80,000 or more per month with this career. Examples are Cole Gordon of Closers.io and Dylan Blyuss of Millionaire Closer.
High-ticket selling is challenging because it involves longer sales cycles. Building strong trust with clients and handling objections is also difficult. Finding qualified leads and justifying the high price are crucial to success. This makes it a demanding but potentially rewarding endeavor.
In this article, we'll explain what high ticket closers do and how high ticket closing work. Additionally, we'll cover why it’s a legitimate way to make money. We’ll also address some common misconceptions about the role. Plus, we’ll introduce a different business model more profitable than high-ticket sales.
What Does a High Ticket Closer Do?
A high-ticket closer sells high-ticket products and services. Their main job is to find potential customers and persuade them to buy high-ticket items. It usually begins by building a list of prospective buyers. You must identify high-net-worth or high-income individuals to contact. This can be through phone calls, emails, or direct meetings.
Closers engage in conversations to understand the customer's needs, desires, and challenges. Then, they determine how the high-ticket product can help them. Negotiation plays a huge part in the high-ticket selling process. You handle all the questions from the potential customers.
An example of a high-ticket closer is Dan Lok. He is a business mentor and social media influencer with millions of followers. He has built a coaching and consulting enterprise around high ticket closing. Dan earned over $100 million from coaching programs, digital courses, and high-value services.
Another good example is Jabran Khan. He has over 20 years of experience in sales and excelled in selling items and services in the B2B and B2C sectors. Since 2020, he has been a remote high-ticket closer for influential entrepreneurs. He is in the e-commerce and digital marketing space, closing deals ranging from $5,000 to $100,000. Jabran is also known for outperforming an entire sales team at large corporations.
What are the Traits of a High Ticket Closer?
A high-ticket closer must have excellent communication and strong networking skills. They must be self-driven and have analytical problem-solving skills. They must speak clearly and listen well during the sales process. This is to understand the customer's needs. A high-ticket closer must be motivated to reach their goals and can work well on their own. They need to push themselves to improve and succeed in this career.
High ticket closers know how to build and maintain relationships with clients. They also need deep product knowledge and an understanding of the market trends. High ticket closers must be patient to see the process through. They recognize that high ticket sales often take longer to close. These traits make a high ticket closer not just a salesperson, but also trusted expert in their field.
How is a High Ticket Closer Different From the Typical Salesperson?
A high-ticket closer differs from a typical salesperson. They focus on selling high-ticket items. Whereas, a typical salesperson deals with low-ticket items. The sales process between the two is also different.
High ticket closers usually work with a smaller number of clients and spend more time on each sale. They use a personalized approach that builds strong relationships. This is because a high-ticket buyer's journey is longer with expensive items.
Typical salespeople working with low-ticket items often use a sales funnel approach. They reach out to more potential customers and try to make as many sales as possible. However, each sale is of lower value.
How Does High Ticket Closing Work?
High-ticket closing works by selling to buyers with the capacity for high-end products. A high ticket closer works either independently or for a company. Usually, companies pay a base salary plus commissions. For example, closing a high ticket deal worth $10,000 with a 10% commission rate would give a closer $1,000. This commission-based structure motivates high ticket closers to close more deals. They often seek higher-value sales and focus on them.
What is the High Ticket Closer Sales Process?
1. Prospecting to Find Leads.
Prospecting means looking for potential clients interested in buying high-ticket items. This usually involves high-net-worth leads. However, it also depends on the target market. A high-ticket closer can research affluent neighborhoods or join social clubs. They usually look for places where their prospect hangs out. They then compile a list of contacts and begin reaching out to them with personalized offers. This targeted approach connects them with clients who have the means to invest.
2. Building Rapport with Potential Clients.
Building rapport means creating strong relationships with potential clients. It's about connecting with them to build trust and credibility. When clients trust you, they are more likely to share their needs and concerns.
For example, a closer selling home automation systems won’t go into sales talk right away. Since the product is expensive, they'll ask about the prospect’s current home setup first. They talk about their family needs and what they envision for their smart home.
The key is to listen and show genuine interest in the prospect’s responses so they’ll feel more comfortable. This helps the high ticket closer tailor their sales approach.
3. Qualifying Leads.
Qualifying leads means checking if the potential clients have interest and means. This helps high ticket closers focus their time and effort on prospects who are sure to make a purchase. To do this, you can ask questions about their budget, needs, and decision-making process.
4. Framing the Conversation.
This means setting the right tone and direction for the talk with a potential client. The salesperson starts the conversation with the client's needs and what they want. This shows how the product or service can help and meet their specific requirements. Doing this helps the salesperson guide the discussion towards their sales goals.
5. Asking the Right Questions.
Asking the right questions means understanding the client's specific needs, challenges, and goals. For example, in a sales call, the salesperson needs to ask questions that go deep. This helps in getting a clear picture of what the client wants and needs from the product or service. By knowing these details, the salesperson can tailor their pitch. They can offer solutions that match the client's situation. Good questions lead to valuable insights. These are crucial for high-ticket sales. Thus, making the sales process effective and meeting the client's expectations.
6. Discussing a Budget.
Discussing a budget is crucial for a high ticket closer. It involves talking with the client about how much they can spend on the high-ticket item. This conversation helps the high ticket closer understand what the client can afford. Knowing the client's budget helps the closer suggests the most suitable options. This ensures the client feels comfortable with the price. High ticket closers align their sales approach with the client’s financial capacity.
7. Presenting the High Ticket Offer.
Presenting the high ticket offer is introducing the product or service to the client. The salesperson explains why this product is valuable and how it fits the client's needs.
8. Responding to Objections.
Responding to a customer's objection is handling any concerns or doubts they have. A salesperson must listen to these concerns. Then, explains things in a way that makes the client feel more confident. They need to clearly see the importance of the product or service.
9. Closing the Deal.
Closing the deal means completing the high-ticket sale with the client. The salesperson uses persuasive techniques to convince the client to buy. They also might negotiate to agree on terms that work for both sides.
What Kind of Products Do High Ticket Closers Promote?
How to Become a High Ticket Closer?
How Hard is it to Be a High Ticket Closer?
It is hard to become a high ticket closer. As a salesperson, you need to understand the needs and desires of each potential customer. This is something that is not always straightforward.
Mastering high ticket closing involves more than just presenting a product. It's about strategically guiding the conversation towards a sale of high-value products. This requires excellent communication skills. You also need the ability to build strong relationships. More importantly, you need to know everything about the products you are selling.
An anonymous user from Reddit shares that it's hard to become a high-ticket closer. This is especially difficult if you don't master sales. They advise picking a specific industry like D2D sales and software, then working your way up. They also caution against taking a sales course. They said you can't learn high-level skills in just 3 weeks or 3 months without direct application.
BIG L£W 
@L3W72
The audacity of young wannabe salesmen who think
they can go straight to "high ticket closer"
never fails to amaze me.
High level people don't wanna chat to naive children;
they can literally smell the fact you're fresh to the game.
No shortcuts bro, you gotta EARN the right
1:43 AM · Mar 29, 2024
Twitter user @L3W72 is a sales leader from London, England. He shares that it's difficult for beginners to immediately become high ticket closers. High-income prospects are more willing to engage with experienced sales experts. He shares that there are no shortcuts to learning high ticket selling.
Achieving a high sales conversion means handling objections and negotiating effectively. It's a role that demands dedication and continuous learning. You must adapt to various customer personalities and needs. You need to be committed to these aspects to succeed. Becoming a successful high-ticket closer can be challenging at first.
5 Tips To Excel as a High Ticket Closer
Is High Ticket Closing a Good Way To Make Money Online?
High ticket closing is a good way to make money online. This is especially true for those with the right skills and experience in sales. However, it's essential to consider its drawbacks. High ticket closers must often work specific hours to take sales calls. You need active work to make more money. There's no passive income with this career path. The sales cycle is also longer, which could lead to burnout for not seeing results right away.
Alternatively, local lead generation offers distinct advantages. Unlike high ticket closing, it allows for the potential of passive income. It also has the flexibility to work from anywhere. The primary task involves SEO, which doesn't require fixed working hours. While you still need to sell services to local businesses, the income can be higher as you scale. With high-ticket closing, you rely on receiving a commission. In local lead generation, you own the entire business. For instance, a single lead gen site could pay between $500 to $3,000 monthly. This means a single client can bring in $36,000 in just one year. Plus, your websites will often operate for many years with minimal cost.
Local lead generation works by creating websites that generate leads for local businesses. You then rank these sites in search engines. Once they attract significant traffic, your local business partner benefits from these leads. It's a sustainable model using online marketing to create a continuous income stream. If you to turn digital real estate into a stable source of passive income, try local lead generation.
