How to Find Trending Products on TikTok (5 Reasons TikTok is the Best Place to Sell Trending Products)

September 28, 2023

How to find trending products on TikTok in 2024:

  • Use the Top Products feature on TikTok Creative Center
  • Look for products using TikTok's search feature
  • Explore other social media platforms
  • Browse through other eCommerce websites
  • Follow TikTok product influencers and endorsers

TikTok is officially the 6th biggest social media platform globally. With over 1 billion monthly active users and a user base that just keeps on expanding, there is no better time to start selling on TikTok than now. Here are some reasons why it makes sense to search for trending products on TikTok:

  • TikTok Shop simplifies the entire selling process
  • It's easy to go viral on TikTok
  • TikTok is full of impulse buyers
  • You can effectively advertise your products
  • You're in a good position to stay up-to-date with the latest trends

Selling on TikTok is a good way to make money online, but it's not always guaranteed to be successful. Selling is the easy part; It's finding a profitable, trending product that most people have a hard time with. Despite having access to a market full of potential clients, you'll inevitably have to find a winning product that stands out. To make things worse, you'll need to compete with millions of sellers within TikTok and outside of TikTok. At the end of the day, eCommerce is simply an industry that's saturated, competitive, and difficult to sustain.

How to Find Trending Products on TikTok 

1. Use the Top Products feature on TikTok Creative Center

You can search for newly trending products on TikTok using Top Products, and you can view product insights from any day, week, or month, from 2022 to 2023. It's simple, straightforward, and easy to use. All you have to do is head over to TikTok Creative Center and click the Top Products button under the Inspiration tab.

Top Products also provides lots of valuable insights regarding each trending product (based on the time frame you selected). These include:

  • Popularity
  • Popularity change
  • Likes
  • Shares
  • Impressions

Top Products is undoubtedly one of the best tools you can use if you're looking for TikTok trending products to sell.

2. Look for products using TikTok's search feature

As useless as it might sound, TikTok's search feature can be helpful in helping you find trending products. The TikTok app is filled with thousands of videos that talk about trending products. Products with a high search volume have a better chance of being at the top. All you have to do is watch those videos and gather as much information as you can. What better way to identify trending TikTok products than to use TikTok itself to help you look for the best products to sell on the platform.

A good way to do this is to look at the interactions of the videos that talk about trending products. Check how many likes they have, skim through the comments to get an idea on what consumers think, and many others. You can also search for products on TikTok Shop by simply using the search bar and searching for any product you can think of. Products that are at the top are usually the ones that have the most purchases and the highest search volume.

3. Follow TikTok product influencers and endorsers

TikTok content creators and product influencers are paid to endorse or advertise all sorts of hot products. Typically, a TikTok influencer with a large following can largely dictate the demand for a certain item, inevitably making it a trending product. Following these influencers can help you decide which products to sell before the demand for that hot product increases. Not only does this put you in a good position to sell a product before the demand for it dies down, it also saves you a lot of time by eliminating the need for product research.

Be on the lookout for product endorsements from famous influencers and content creators. That way, you'll have a jump on other sellers that spend hours trying to come up with a profitable product.

Other Ways to Find Trending Products to Sell on TikTok

4. Explore other social media platforms

You can use the power of social media to help you find trending products to sell on TikTok. There are millions of products being sold on websites like Facebook and Instagram. A good way to make use of this is to determine what the best selling products are based on user impressions and interactions. If a certain product has thousands of likes and comments, that could be an indicator that the product is trending and flying off the shelves. 

Social media has come a very long way. These platforms were originally developed to connect you with friends and family and allow you to talk and interact with people from anywhere in the world. Today, social media plays a huge role in the eCommerce space.

5. Browse through other eCommerce websites

Explore other eCommerce platforms such as Amazon, eBay, and Alibaba to find out which products are trending. You can look at products that have the most purchases and positive reviews and try to sell those same products. Another approach you could try is to look for products that have issues or flaws and capitalize on those issues by creating a better version of that product. Overall, eCommerce platforms provide lots of product data that can help you come up with what to sell. It's simply a matter of knowing what to do with the already-available information instead of gathering data and doing nothing.

5 Reasons TikTok is the Best Place to Sell Trending Products

1. TikTok Shop simplifies the entire selling process

TikTok Shop (also known as TikTok Shopping) is TikTok's version of Facebook Marketplace. Everyone can use TikTok Shop, as long as they have a TikTok account. However, the difference between TikTok Shop and Facebook Marketplace lies between the products that are listed on each platform. On Facebook Marketplace, anyone can just list any product, no matter the condition. It's essentially just one huge garage sale, where people can list products that are brand new or used. TikTok Shop, on the other hand, is more suited for eCommerce. It works the same way as Amazon, but with social media features, making it a very powerful eCommerce platform where you can sell products with ease.

To start selling on TikTok Shop for the first time, all you have to do is: create a TikTok account, switch your account to Business or Pro, optimize your profile, then you can start listing your products. TikTok also supports Shopify and Amazon integration, so you can seamlessly link any existing stores on those platforms.

2. It's easy to go viral on TikTok

TikTok's younger audience, coupled with its content-driven algorithm, allows sellers to easily market their products and quickly gain traction on the platform. TikTok's algorithm has been known to feed content to users based on their interactions, while also serving them content outside of their interactions. Unlike Facebook, Instagram, and YouTube, TikTok's For You Page (FYP) does not focus solely on recommending content based on what you like. Rather, it keeps you in an endless loop of TikTok video content that are both within and outside of your interactions.  

On top of that, 60% of the entire TikTok user base is aged 18 to 24 and 26% are aged 25 to 44. Both age groups spend more time on their phones and buy more items online than any other age group. The same cannot be said for other social media platforms that are currently being used for eCommerce:

  • Only 18% of Facebook users are aged 18 to 24, and users aged 25 to 44 only make up 23% of the entire of user base.
  • 31% of Instagram's users are aged 18 to 24, while 30% belong to the 25 to 44 age group.

With that being said, going viral on TikTok is much easier compared to other social media platforms, making it the best place to sell trending products.

3. TikTok is full of impulse buyers

Ever heard someone say "TikTok made me buy it?"

It's no surprise TikTok is filled with impulse buyers. 80% of all users on TikTok are aged 16 to 34. TikTok's user base is largely dominated by teens, young adults, and adults, all of which are known to be impulse buyers compared to older and more mature audiences. Not only does this allow you to potentially make more money, it also lessens the need for expensive ad spend and extreme marketing efforts.

TikTok's algorithm essentially does all the heavy lifting for you when it comes to selling your products. All you have to do is find a trending product that is unique, sustainable, and profitable.

4. You can effectively advertise your products

As mentioned multiple times already in this article, TikTok's algorithm allows you to easily go viral. This potentially reduces your advertising efforts and cuts down your marketing expenses. If you do decide to spend money on TikTok marketing, here are some reasons why it can be effective for your business:

  • Ad targeting: Unlike Facebook's and Instagram's interest-based algorithm caused by Apple's iOS 14 update, TikTok gives you the power to modify your ads in accordance with your target audience, user interests, engagement, hashtags, and many others. You basically have full control over who can see your ads, which is something both Facebook and Instagram simply cannot provide.
  • TikTok for Business: TikTok for Business is a tool developed by TikTok which aims to help advertisers and business owners come up with an effective marketing strategy. This feature walks you through the entire process of launching a TikTok ad campaign that's tailor-made for your business. You can also set budgets, identify which audiences to target, increase brand awareness, and analyze user metrics and data using TikTok Analytics.
  • TikTok Ads Manager: TikTok Ads Manager is a set of tools and features that can help you launch a campaign from scratch, allocate your ad budget, analyze user interactions and engagement, and optimize the performance of your ads.
  • Multiple ad formats: TikTok offers 4 types of ad formats you can choose from. All of which have their own advantages. These include: 
    1. Topview ads: Ads that appear at the top of a user's For You Page (FYP).
    2. Brand takeover ads: Similar to topview ads, but unskippable.
    3. In-feed ads: These are ads that are integrated as content into a user's feed, allowing them to interact with the ad.
    4. Branded effects and hashtags: Effects and hashtags are a big deal on TikTok. Having branded effects and TikTok hashtags allow users to interact with your brand, as well as create content around your effect or trending hashtag.

5. You're in a good position to stay up-to-date with the latest product trends

TikTok is the best place to go when it comes to keeping up with the latest product trends. What better way to keep your business up-to-date than to start your business on the platform itself? To find trends on TikTok, you can use tools such as Top Products, TikTok Analytics, or even just the TikTok app itself. While it is certainly true that Facebook and Instagram are good places to go to if you want to keep with emerging trends, it simply is not on the same level as TikTok. 

Unlike Facebook and Instagram where its user base is scattered across various age groups, TikTok's user base is largely dominated by teens and young adults, which is typically the age groups where most trend setters come from. This can be beneficial to your business because it allows your business to up-to-date with the latest TikTok trends without having to spend a lot of money on research and development.

Related articles on How to Find Trending Products on TikTok:

Conclusion: Is Selling on TikTok the Best Way to Make Money Online?

Selling on TikTok is a great way to make money online, but it's definitely not the best way. TikTok's market is a huge gold mine just waiting to be explored, but you're not the only one looking to get a piece of the pie. There are hundreds of thousands of aspiring entrepreneurs looking to sell products on TikTok. To make matters worse, you'll have to compete with sellers outside of TikTok as well, such as dropshippers, Amazon FBA sellers, traditional retailers, and even big, established brands. 

Overall, selling on TikTok falls under eCommerce, which is an industry that's extremely competitive and saturated already. You have to find a product that's unique and profitable if you want to stand out. Unfortunately, even if you come up with a product idea that sells, it'll only be a matter of time until other sellers copy your product or even offer a better version of that product.

Local lead generation

An online business I would recommend to anyone looking to make money online is local lead generation. Local lead generation is the building a website, ranking that website using search engine optimization, allowing local companies and businesses to generate leads through your website, and making money every time a lead converts to a sale. It's a business that doesn't suffer from any of the issues and risks eCommerce suffers from. Here's why:

  • Local lead generation is not as saturated as eCommerce because every city is its own market. Each city has 50 to 100 niches you can tap and make a lot of money with. 
  • Unlike eCommerce that almost anyone can get into, local lead generation requires a certain level of skill to become sustainable and profitable, which means it's not as competitive as eCommerce.
  • Local lead generation uses search engine optimization to generate traffic that is free and organic. With eCommerce, you'll inevitably have to spend money on ads to generate a substantial amount of traffic.

Local lead generation also has the potential to become passive in the long run. You'll not only be literally making money in your sleep, you'll also have more time for family, friends, and interests outside of work.

I've created six figure business with various eCommerce models such as dropshipping and Amazon FBA, but local lead generation will always be my #1 recommendation. Check out local lead generation to discover how you can attain financial freedom and stability through this business model.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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