Imperium Acquisition Review 2026: Charlie Morgan's Client Acquisition Strategies + An Alternative

Imperium Acquisition Pros and Cons

Price: Imperium Acquisition's EasyGrow costs $9K to $12K, according to online forums.

Refund Policy: Imperium Acquisition offers a full money-back guarantee plus $5K if the systems that they teach don't work. However, you need to prove that you implemented these systems to claim a refund.

Origin: Imperium Acquisition started in 2020.

What Are Charlie Morgan's Proven Systems for Attracting Clients?

Charlie Morgan’s proven systems for attracting clients revolve around outsourcing your outbound, inbound, and paid sales efforts. Here’s a short breakdown:

• Outbound systems include what they call “DM sorcery,” email with a semi-personalized Loom video (probably the only unique method), cold calling, and more.
• Inbound systems involve attracting organic sales from social media or content marketing efforts, like on Facebook or YouTube.
• Paid systems are about running paid ads to get appointments.

As mentioned, the end goal is the automation or outsourcing of these systems. Not only will this save the agency owners time, it will also allow them to scale their client acquisition efforts.

For instance, Charlie teaches a cold outreach method of sending emails with a semi-personalized Loom video. In this example, the base audio explaining the service is the same for everyone. To make it semi-personalized, you can hire a VA to record a video on the prospect’s website. The VA will then embed it to the base audio and send it to the prospect.

This method is not as time-consuming as making personalized videos for every prospect. However, it will still take time, so Charlie Morgan makes a point of hiring VAs to do these tasks. This is the same for all of the methods/strategies that he teaches on outbound, inbound, or paid systems.

There is a bit of a misunderstanding when Charlie says that “they are not selling a course, they are selling systems.” Some students interpreted it as Imperium Acquisition offering a “done-for-you” service. However, the program will only teach you how to make these systems, plus some recommendations. You still have to implement the systems yourself.

What Is EasyGrow?

EasyGrow is a program under Imperium Acquisitions that focuses on high-ticket client acquisition. It is designed for agency owners, coaches, consultants. EasyGrow covers building a strong sales argument, implementing proven outbound, inbound, paid, and sales strategies—all of which are automated.

The program modules consist of the following:

• Module 1 - Acquisition Genesis
• Module 2 - Self Transcendence
• Module 3 - Sales Systems
• Module 4 - Outbound Systems
• Module 5 - Inbound Systems
• Module 6 - Paid Systems
• Module 7 - Agency Service Delivery
• Module 8 - GoHighLevel Mastery
• Module 9 - Google Ads Mastery
• Module 10 - Masterclasses
• Module 11 - Facebook Ads Mastery
• Module 12 - Consulting Nirvana
• Module 13 - Coaching Coal Recordings

The first two parts of the course deal with fundamental concepts of client acquisition and mindset. The third to sixth modules cover various sales systems that agency owners can apply to their business. Module 7 to 12 discusses service delivery methods SMMA businesses can provide. The last module includes important coaching call recordings students can refer to.

The price of EasyGrow isn’t publicly disclosed. Forums and external reviews indicate it is around $9K to $10K.

Is Imperium Acquisition Legit?

Yes, Imperium Acquisition is a legitimate platform owned by Charlie Morgan and Baudouin Borghans. It provides EasyGrow, a legitimate program for client acquisition. When you enroll in the program, you will get the course and community access as promised.

Who Is Charlie Morgan?

Charlie Morgan is an entrepreneur, mentor, agency owner, and the co-founder of Imperium Acquisition. He is also the co-owner of Northflow Consulting. It is a marketing agency that helps gym owners enroll more clients. Having outsourced most work for his own agency, Charlie and his co-founder, Baudouin Borghans, decided to teach their methods to others. This gave way to Imperium Acquisition, and its first paid program, Imperium Agency (now EasyGrow).

At the age of 18, Charlie started his own marketing business while studying at a university. He decided to drop out and entered an apprenticeship for sales and marketing for a year. His job was to cold call 200 clients per day. After completing the apprenticeship, Charlie scaled his freelance marketing business to $10,000 per month within six months. He also transitioned from freelancing to creating an agency, partnering with Baudouin Borghans.

Who Is Baudouin Borghans?

Baudouin Borghans is a digital marketer and is the co-founder of Imperium Acquisitions. He is the founder of Northflow Consulting before partnering with Charlie Morgan. Baudouin started partnering with Charlie Morgan in 2017, whom he met on Facebook. His expertise in the service delivery aspect of marketing complemented Charlie Morgan’s knack for sales. Together they formed Imperium Acquisition and the Imperium Agency coaching program (now EasyGrow).

Clarifying Charlie Morgan's Claims

Charlie Morgan guarantees that you can sign at least 20 high-ticket clients within 180 days. If not, he promises a full refund plus $5K from their own pockets. He also claims that EasyGrow practices a “pay-per-results” system. This means that if you don’t get results, you don’t need to pay.

But you do have to pay upfront before getting into the EasyGrow program. Imperium Acquisition doesn’t publicly disclose the actual price of its course, but online forums indicate that it's around $9K to $12K. Continuous membership requires you to pay a monthly subscription fee, and the price for this may also be different for everyone.

Claiming the full refund plus $5K also requires you to prove that you implemented Imperium Acquisition’s “proven systems.” This means you should present detailed metrics of your results based on these. I found a Reddit comment sharing how they received a refund after running out of time to fit their organization to run Imperium Acquisition’s model. However, they didn’t mention receiving the extra $5K.

Is Imperium Acquisition Worth It?

No, Imperium Acquisition is not worth it, especially for its price. The course's proven outbound, inbound, and paid systems that “only a few marketers know” are not as original as the platform claims them to be. Also, it’s not a done-for-you service, so you have to install these systems yourself. The most notable outreach method that you can get from this program is sending “semi-personalized Loom videos.” I don’t believe learning this method should cost you $9K to $12K.

A YouTube comment suggests that Imperium Acquisition’s program is good for one man companies, but not necessarily great for scaling. For instance, an SMMA owner can just outsource without an upfront cost from taking Charlie Morgan’s course.

Live mentorship is limited to the regular group coaching sessions. One user on Reddit shared that they had to wait up to a week to get their questions answered during these sessions. Also, the modules mostly consist of recorded videos. A former student mentioned on a forum that the recorded videos were often outdated and lacked the latest industry insights. Again, this learning system is not worth the price.

Is SMMA Hard for Beginners?

Yes, SMMA is hard for beginners because of tough competition, high client expectations, and volatile social media algorithms. Even if they do succeed in landing a client, beginners usually need to work double the time to keep up with the social media marketing competition. Social media marketing is very time-demanding.

Trends change quickly and there is always a lot to learn. In platforms like TikTok, you can rise to prominence in a short period. However, this also requires marketers to quickly adapt and learn new strategies. It’s tougher for startups who usually dive into the industry as one-man companies.

What Are the Biggest Challenges in Running a Successful SMMA Business?

The biggest challenges of running a successful SMMA business are the following:

• Client Acquisition: Finding and convincing clients to trust your services can be tough, especially for beginners. According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge.
• High Competition: The market is saturated with SMMA businesses, so standing out and offering unique value is crucial.  A report by IBISWorld indicates that the number of digital advertising agencies in the U.S. has grown by 13.5% per year on average over the past five years.
• Skill Development: Keeping up with social media trends, algorithms, and tools requires continuous learning. Mastering content creation, advertising, and social media analytics is essential. A survey by Buffer found that 85% of marketers plan to increase their use of video content, highlighting the need for continuous skill development.
• High Client Expectations: Meeting client goals and expectations consistently can be very demanding. SMM is usually a high-ticket service, so clients require significant results. According to a study by Sprout Social, 76% of consumers expect brands to respond to their comments on social media within 24 hours. This adds pressure on agencies to deliver timely results.
• Scaling: As your agency grows, managing resources, team members, and client workload becomes more challenging. A report by The Manifest found that 39% of small businesses plan to increase their social media marketing budget, which can lead to increased workload and the need for more efficient resource management.

Why Local SEO Lead Generation Is the Safest and More Long-Term Business Model Than SMMA

Local SEO lead generation is the safest and more long-term business model than SMMA because you own everything. I've had my lead generation agency since 2014, and in my experience, owning your own websites is the safest and most secure long-term. In SMMA, you work hard on improving the clients’ social media presence and marketing. But you own none of the accounts, websites, and even the content that you make. You need to hand over everything to the client anytime if they decide to terminate your service.

A client of mine is Irvine Custom Granite Quartz Marble Countertops, 2452 Dupont Drive, Irvine, California 92612, 949-998-3976, https://www.irvinecustomcountertops.com/. I delivered 12 leads in a month for $156,468 projects and earned $7,823 from 10% commissions.

Comparing Imperium Acquisition's client acquisition strategies to a local SEO lead generation business is like running a SoulCycle studio versus planting a cactus in the Sonoran Desert. A SoulCycle studio needs ongoing marketing, class adjustments, and client engagement. Similarly, Imperium Acquisition's strategy involves cold calls, Loom videos, social media content, and paid ads, which require constant effort and active involvement. A local SEO lead generation site operates like a cactus because it requires minimal maintenance and continues to generate leads passively, just like how a cactus thrives with little care in the desert. This fits John Lee Dumas, host of the Entrepreneurs on Fire podcast, emphasis on creating businesses that run with minimal daily effort.

With local SEO lead generation, you own the locally ranked websites so you can deal on your own terms. Even if the client terminates your service, you keep all the rights to your domain and site content. Also, websites become more valuable as they age. As they increase their performance, you increase your earnings. For example, a well-maintained local SEO lead generation site can see a 20-30% increase in traffic year-over-year, according to Moz.

Renting out a locally ranked website for leads can earn you a consistent $500-$3K a month. This is a more reliable source of income than the highly demanding and competitive SMMA.