Is Clickbank Worth It In 2024? (5 Major Reasons to Use This Affiliate Marketing Platform)

May 22, 2024

Is ClickBank worth it in 2024? Yes, ClickBank is worth it, but only if you already have a well-established niche website that already draws in regular, organic traffic. ClickBank is a reputable affiliate network, second only to Amazon Associate. It offers over 4,000 high-quality products in 190 countries with over 300,000 daily purchases and has a track record of paying affiliates $6.1 billion in commissions.

However, it's important to note that success on ClickBank isn't guaranteed. According to data from ClickBank, a mere 9% of affiliate marketers earn $50,000 annually, while a significant 48% make less than $20,000, the rest making almost nothing. Also, in ClickBank alone, you will compete with over 100,000 active affiliate marketers. So, if you are a beginner, you will have difficulty standing out in the competition.

This article will discuss why ClickBank can be worth it in 2024 and the challenges some affiliate marketers face. We'll provide practical steps to make ClickBank work for you and offer statistics to gauge its profitability. We'll also share insights from Reddit threads discussing ClickBank's worth. Lastly, we'll introduce a business model with less competition and no need for content creation.

What Is ClickBank?

ClickBank is an online platform where you can find and sell a wide variety of digital products. It's a marketplace that connects product creators (like ebook authors, software developers, and course creators) with affiliate marketers who promote these products to earn commissions. If you're looking to sell or promote digital products, ClickBank provides a straightforward way to do so, making it a popular choice for both product creators and affiliate marketers.

5 Reasons Why ClickBank Is Worth It In 2024

1. ClickBank Has A Good Reputation

One of the significant reasons that ClickBank is worth it in 2024 is because of its excellent reputation. People trust it. On Trustpilot, ClickBank got a high rating of 4.0. This rating is from 3,864 reviews. For over 25 years, ClickBank paid over $6.1 billion in commissions on time.
Regarding success, ClickBank has hundreds of Platinum affiliates earning more than $250k yearly and Diamond affiliates making over $5 million. Also, ClickBank's marketplace has 200 million customers in 190 countries, which shows broad reach for your businesses if you join as a seller. They're North America's 87th biggest online seller, with over $200 million in annual sales. These statistics are proof that ClickBank is still worth it in 2024.

2. ClickBank Offers High Commission Rates

Another critical reason that ClickBank is worth it in 2024 is its high commission rates. They pay well. ClickBank is known for its generous commissions. It ranges from 50% to 75% for some products; you can even hit a 100% commission rate. This is why many affiliate marketers want to join ClickBank's programs.

To put it simply, you might need to sell 10 or 20 products on Amazon to make $100. On ClickBank, you need to sell just 2 to 4 products to generate more than $100. ClickBank's high commission rates mean you can earn more while promoting their products. ClickBank can be a good choice if you're looking to make money as an affiliate in 2024.

3. ClickBank Gives You Access To A Large Range Of Products.

One big reason ClickBank is worth it in 2024 is because it gives you access to its large range of products. ClickBank has a whopping 276 categories and over 21,000 products for you to promote. To give you an idea, they say they have about 1.1 million products. That's about ten times more than what you'd find in a regular Walmart and more than in a Home Depot. They keep adding new stuff all the time. According to ClickBank, it is about one new product every six minutes. That's 240 new things every day, 1,680 every week, and 87,600 every year. And this info is from back in 2013, so you can expect even more now in 2024. With so many options, you can pick the ones that work best for your audience, which can help you make more money as an affiliate.

4. ClickBank Provides Regular Payments

ClickBank is worth it in 2023 because they have a consistent reputation for paying their affiliates on time. ClickBank boasts a perfect record of never missing a payment in its 25-year history, having paid over $6.1 billion in commissions on time. According to ClickBank Support, payments are typically issued to ClickBank users on Fridays, just two days after the pay period concludes. If you opt for direct deposit, you have the option to receive payments weekly rather than bi-weekly. No matter your payment frequency, your earnings will consistently arrive on a Friday. For affiliate marketers, this translates to a reliable income source. When you promote ClickBank products, you can have confidence that your payments will be delivered regularly and punctually. It's a secure and dependable way to earn money as an affiliate.

5. ClickBank Has Low Barriers To Entry

The last reason why ClickBank is worth it in 2024 is its low entry barriers. The sign-up process for ClickBank involves four clear phases: signing up, completing your profile, creating an account, and updating payment information. Whether you wish to be a ClickBank Affiliate or Seller, this process is the same. It's straightforward; you must provide basic details like your country, first name, last name, email address, and password. No complex or extensive requirements are involved. For aspiring affiliate marketers, this uncomplicated procedure means you can easily begin promoting products through ClickBank. The low barriers to entry offer a fantastic opportunity for individuals seeking to earn money as affiliates in 2024. It provides a quick and hassle-free way to get started without unnecessary complications.

7 Pro-Tips to Make ClickBank Worth It For You In 2024

1. Understand The Concept Affiliate Marketing

The first pro-tip to make ClickBank worth it in 2024 is to grasp the concept of affiliate marketing. It's a fundamental but vital skill. In affiliate marketing, three key skills are required to learn: first, you must understand how to identify products with a high chance of converting well. Second, you should know how to drive targeted traffic to the products you're promoting. Out of these skills, this is the most important one for affiliate marketers. Last, you must learn the skill of convincing your audience to purchase products without being overly pushy. It applies regardless of other platforms you choose or the products you decide to promote.

2. Understand The ClickBank Platform

Understanding the platform is the second pro-tip to make ClickBank worth it in 2024. ClickBank is a fantastic affiliate program for both new and experienced affiliate marketers. ClickBank offers a wide variety of products, up to 1.1 million. What's great, especially for affiliates, is they mainly have digital products. These often offer high commissions. It is usually 50-75% per sale. This is possible because digital products have lower costs than physical ones. If you decide to work with ClickBank, take some time to get to know the platform and its metrics like Gravity Score, average $/ conversion, and initial $/ conversion. Knowing these numbers will help you pick better products to promote and improve your campaigns.

3. Choose An Evergreen Niche

Choosing an evergreen niche is the third pro-tip to make ClickBank worth it in 2024. Evergreen niches, like health, wealth, or relationships, have stood the test of time. They always have people looking for related products. In fact, the health and wellness industry is valued at a whopping $4.5 trillion globally, according to the Global Wellness Institute. On the flip side, if you choose a trendy but not evergreen niche, you take a risk. Trends can fade quickly, as Investopedia notes, and your income might become unpredictable. So, in 2024, your wise move is to go for an evergreen niche instead of a trendy niche.

4. Choose Products That Convert

The fourth pro-tip to make ClickBank worth it in 2024 is to choose products that convert. You may spend some time exploring the ClickBank marketplace. Look at various offers, even if they're not in your niche. Pick products with a high gravity rating. This ClickBank metric tells you how well a product is selling. Also, you need to analyze the product's landing page. Look for things they all have in common. Pay attention to the sales pitch, whether it's written or on video. By doing this, it lets you understand why some products sell and others don't. You'll get good at spotting products with a high chance of selling well. 

However, you face significant risks if you neglect this and promote products that don't convert. You may not earn any commissions, which can be frustrating. Additionally, you are wasting time and resources on products that aren't selling, which is not a smart business move. Lastly, your reputation as an affiliate might suffer if you're associated with a low-quality, non-converting product.

5. Focus On One Traffic Source

The fifth pro-tip to make ClickBank worth it in 2024 is to focus on one traffic source. The problem is that many beginners simultaneously try to promote products on various platforms. However, statistics show that spreading yourself too thin can be detrimental. According to a study by MarketingSherpa, 69% of marketers find it challenging to manage multiple platforms effectively. This can lead to limited traction and slower results. The wiser approach is to pick one traffic source that suits your strengths or familiarity. A HubSpot report reveals that businesses prioritizing blogging are 13 times more likely to achieve a positive return on investment (ROI). This shows the power of focusing on a single traffic source that aligns with your strengths. Once you've established a consistent traffic flow on your chosen platform, you can gradually diversify to other sources. The key is to begin with what you're good at.

6. Build An Email List

Building an email list is the sixth pro-tip to make ClickBank worth it in 2024. When starting, promoting products directly from your blog is okay. But as you gain regular traffic, building an email list is wise. It allows you to connect with your subscribers. It's like having a direct line to your audience. And when you build a relationship with them, your chances of making a sale increase significantly. According to Statista, in 2022, global email users reached 4.2 billion. This shows the potential reach of email marketing. Also, Litmus reveals that email marketing has a return on investment (ROI) of $42 for every $1 spent. So, in 2023, building an email list early on is a smart move for success on ClickBank.

7. Engage With Your Audience

The last pro-tip to make ClickBank worth it in 2024 is to engage with your audience. Building an email list is a promising start, but without active engagement, that list remains unresponsive. According to Talkative, businesses that engage with customers on social media witness a revenue increase ranging from 20% to 40%. So, to make ClickBank worth it, you need to engage actively with your audience to keep them. It connects you with your audience, and this connection is the driving force behind sales in affiliate marketing.

What Niches In ClickBank Are Worth It In 2024?

The niches in ClickBank that are worth it in 2024 are dietary supplements, diets and weight loss, dental health, survival, and women's health. These lists are from the top 10 ClickBank niches in the last quarter of 2022.

  • Dietary Supplements - In 2024, the dietary supplements niche on ClickBank is a lucrative option with the potential for significant profits. This niche covers weight loss, blood sugar management, and muscle growth products. The average commission for dietary supplement offers exceeds $100. Some affiliate programs in this niche that you can try on ClickBank include Exipure, with an average payout of $156.08, Ikaria Lean Belly Juice at $143.06, and GlucoTrust with an average payout of $145.34.
  • Diets & Weight Loss - Diets and weight loss niche is worth it in ClickBank If you're interested in promoting health and weight loss products in 2024. Some noteworthy diet and weight loss affiliate programs on ClickBank this year are Okinawa Flat Belly Tonic, with an average payout of $134.82, Slimcrystal, with an average payout of $108.51, and PT Trim, with an average payout of $156.45. 
  • Dental Health - In 2024, the dental health niche on ClickBank is a promising choice. Unlike the crowded health and fitness sector, dental health products offer a less competitive but still in-demand market with good profits. Some dental health products on ClickBank include ProDentim, Steel Bite Pro, Dentitox, and G-Force Teeth & Gums.
  • Survival - The survival niche on ClickBank is a wise choice in 2024. It appeals to those who want to safeguard their loved ones, and factors like COVID-19, inflation, and global conflicts mark the current climate. If you want to try this niche, ClickBank has some survival affiliate programs in this niche. It includes Alive After the Fall, with an Average Payout Value of $51.33, Home Doctor, with an average payout value of $38.17, and The Lost Superfoods with an average payout value of $38.02. 
  • Women’s Health - In 2024, the women's health niche on ClickBank is a worthy option. Besides the well-known weight loss category, women are interested in areas like cellulite, flexibility, osteoporosis, pelvic floor health, yeast infections, and fibroids. ClickBank features women's health products, such as Yogaburn, Stronger Bones Now, and Pelvic Floor Strong.

Is Clickbank Worth It In 2024 On Reddit?

Yes, ClickBank is worth it in 2024, but some Reddit users accused it not because of the unpredictability of success. Reddit users offer mixed opinions on whether ClickBank is a worthwhile investment of your time and effort. Two images suggest that ClickBank can be a valuable venture. It emphasizes the importance of selecting products with high-gravity sales to boost your income. Another user shares a personal experience. It shows that ClickBank is indeed worthwhile in 2024 by sharing ‌ quick success. The Reddit user made 18 sales, each with a $40 commission, in just three days.

However, there are contrasting views on whether ClickBank is worth in 2024. Some prefer promoting high-ticket products for larger individual earnings rather than making multiple ClickBank sales with smaller returns. Another critic goes so far as to label ClickBank as "dirty" and associate it with MLM schemes.

Is ClickBank Still Profitable in 2024?

Yes, ClickBank is still profitable in 2024 if you already have a niche website with a substantial audience. In this case, you can leverage ClickBank's popularity as the second-best affiliate program after Amazon Associates. According to Authority Hacker, you can expect to earn between $15 to $50 for each ClickBank sale. Affiliate marketers only need to generate four sales daily to make an income of up to $200.

However, as per Chelsea Clarke, starting from scratch typically takes 6-12 months to see sustainable returns before considering leaving your job. Unless you have approximately $20,000 to $60,000 to purchase a website that makes $1,000 per month to speed up affiliate marketing success, as suggested by Diggity Marketing.

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If you want to know what's affiliate marketing is better for beginner, check my article about ClickBank vs JVZoo

How To Start ClickBank In 2024?

Step 1: Sign up your ClickBank account

To start with ClickBank in 2023, begin by signing up for a free ClickBank account. This process is straightforward. Visit the signup page and provide your country name, phone number, email address, and create a password. Once your account is set up, you're all set to promote products and earn money. It's completely free to join, and there are no special requirements you need to fulfill. It's quick, easy, and open to anyone interested in making money online.

Step 2: Find a ClickBank product to promote

The second step, once you've got your ClickBank account set up, is head to the main dashboard to find ClickBank products to promote. On the left side, you'll see "All Marketplace." Click there to explore various product categories.

But if you're new and haven't decided on a niche yet, the easiest way to find a product to promote is by clicking the small magnifying glass in the search bar on the right side at the top. This gives you access to a list of all marketplace products. ClickBank typically shows results sorted by high gravity score, initial $ per conversion, average $ per conversion, recurring $ per bill, down to the lowest.

Step 3: Analyze a ClickBank product listing

The third step in starting ClickBank in 2023 is to analyze their product listing. As of writing, the most popular product on ClickBank is called Liv Pure, and it's about health and fitness. When you look at a product listing, pay attention to the initial $ per conversion, which is $148.54. This means you get more than $148 for each sale.

Liv Pure also gives you money for repeat sales. And you might see a "Gravity score" (Grav.) on the list, with Liv Pure having a big score of 584.54. This high score shows its well-liked, and over 500 affiliates sold it in the last three months. It's a good choice for promotion.

Step 4: Create an affiliate tracking link or your own HopLink

The fourth step to start ClickBank in 2023 is creating your HopLink or your affiliate tracking link. Just click "Promote" on the product page. However, make sure you already have a nickname before making your HopLink. After clicking "Promote," you'll see the HopLink Generator. Just type your account nickname, add a Tracking ID ‌and hit "Create HopLink." ClickBank quickly makes a HopLink connected to your account nickname. You can copy it with a click or by highlighting and copying the text. After that, you're ready to promote Liv Pure or any other product.

Step 5: Drive traffic to your affiliate link

The fifth step to start with ClickBank in 2023 is to focus on getting people to click your affiliate link. This process can be broken down into two major steps: traffic and conversion. Traffic simply means the number of people who visit your website or link. You want to get as many people as possible to go to your affiliate link. Alongside, conversion is about turning those visitors into customers. You want them to buy what you're promoting. To drive traffic, beginners can try different methods. For instance, social media marketing can be highly effective. In 2021, the Pew Research Center reported that 69% of U.S. adults use social media. Also, blogging is a dominant method you can try. According to HubSpot Marketing, businesses with blogs get 55% more website visitors than those without one.

Step 6: Monitor your metrics

The last step in starting your venture with ClickBank in 2023 is to monitor your metrics . It helps you make an informed decision to promote products effectively.

Example of metrics you need to monitor:

  • Earnings per click (EPC): It shows how much you make on average per click to a sales page. Calculate it by dividing total sales by total clicks on your tracking link. EPC helps you compare costs and profits.
  • Refund/chargeback rate: This metric matters. High rates (e.g., 5%+) mean returning money when customers refund or chargeback. To improve, consider changing offers or sending more relevant traffic.
  • Total net earnings: It's your overall income after expenses. Keep an eye on your costs to ensure profitability.

5 Challenges Why ClickBank Can Not Be Worth It In 2024

1. ClickBank Has Tons Of Products That Has Low Gravity Score

One significant challenge why ClickBank can not be worth it in 2024 is because of its abundance of products with low gravity scores. These low gravity scores can affect the profitability of affiliate marketers on the platform. When you join ClickBank's affiliate program and search for products to promote, you're looking for those with high gravity scores and a good initial $/conversion. Gravity score is like a signal of how well a product is selling. To give you a clear picture, the ClickBank marketplace lists only 31 offers with gravity scores above 100. The top one, Liv Pure, boasts a gravity score of 584.54. If you explore the ClickBank marketplace, out of 2059 results, more than half of them have gravity scores of less than one or none at all. This means that a large portion of ClickBank's offers simply aren't generating sales. However, the challenge intensifies when you opt for products with higher gravity scores, like others. More competition awaits there, and as a beginner, it's tough to stand out.

2. ClickBank Is Expensive For Inactive Affiliates

Another challenge why ClickBank can not be worth it in 2024 is the expensive cost it imposes on inactive affiliates. This cost factor can substantially affect the overall appeal of ClickBank. Inactive affiliates on ClickBank can face rising expenses. If your ClickBank account remains inactive for an extended period, it's categorized as dormant, and that's when the costs start to add up. This expense for inactive affiliates can seriously cut into your profits and commissions. If you're not selling regularly, these increasing fees take money away from what you earn.

The fee structure for dormant accounts is:

  • $1 per pay period after 90 days of dormancy
  • $5 per pay period after 180 days of dormancy
  • $50 per pay period after 365 days of dormancy

3. ClickBank Requires More Work To Drive More Sales

One challenge in Clickbank why it can not be worth it in 2024 is that it requires more work to drive more sales. You should create good content related to your niche. According to a survey by HubSpot, posting new content every day is crucial. Websites that post daily get more visitors, between 15,001 and 250,000 per month. If you post less often, between 1,001 and 15,000 visitors are more likely. So, you need to write one or more articles daily to attract customers to your affiliate products. Also, remember that ClickBank has a Payment Threshold. This means you must have at least $100 in your account before they pay you. That's like making five or more sales before you see any money. It means the more effort you put in, the more money you can make, but it can also mean more time and energy. So, while ClickBank can be a way to earn, it might not be worth it if you're not ready to invest the time and effort.

4. ClickBank Has Fierce Competition

Clickbank can not be worth it in 2024 because it has fierce competition. ClickBank boasts over 500,000 affiliates and more than 100,000 of that is active. Also, take note that number keeps growing yearly. According to Nichehacks, there's a 140% increase in searches for 'ClickBank affiliate marketing.' That means a whole bunch of new affiliates are joining the game. With so many people trying to promote the same products, it's tough to stand out. More competition often means lower commissions, as companies may not need to offer high payouts when they have so many affiliates to choose from. So, while ClickBank can be a way to make money, you'll have to work extra hard to outshine the crowd and make it worth your while.

5. ClickBank Has Refund Risk

One of the unnoticeable challenges why ClickBank can not be worth it in 2024 is because of its refund risk. This challenge can hurt how much you earn. ClickBank makes every product promise a refund if you're not happy. This is to encourage more sales. But, it also means that some buyers might get the product, try it out, and then get a full refund. If you earned money from a sale and the buyer changed their mind and asked for a refund, you lose that commission you earned. If the product allows partial refunds, you get even less money back. 

According to ClickBank Support, the standard time for asking for a refund is 60 days. What's worse is it can go between 30 and 364 days, depending on what the seller wants. ClickBank also sets aside some of the money you earn just in case people ask for refunds. They call this the "return allowance," and usually, they keep 10% of your earnings for this. As an affiliate, this means you might earn less because of refunds and buyers changing their minds. So, while ClickBank can be a way to make money, you need to be ready for the chance that refunds might lower your earnings.

ClickBank Related Articles

  • How to Make Money With ClickBank [2023 Methods] - In this article, we will discuss how to make money with ClickBank. We will reveal to you the seven traffic-generating strategies you use for promoting ClickBank products.
  • ClickBank Alternatives in 2023 - If you are hesitant in ClickBank, this article is for you. It contains 10 Clickbank alternatives you can try.
  • Is ClickBank Affiliate Marketing Legit? - If you are wondering if ClickBank affiliate marketing is legit, this article covers statistics that will answer that question. Also, it will discuss to you the three commons reasons people think ClickBank affiliate marketing is a scam.

Conclusion: Why Local Lead Lead Generation Is Worth It In 2024 Over ClickBank?

Local lead generation is worth it in 2024 over ClickBank for several reasons. First, it offers a passive income stream and eliminates concerns about refund risks. Moreover, it's cost-effective to start, with the added benefit of not having to compete on a global scale. Local lead generation operates like owning a digital real estate. You can create digital assets, like websites, for as little as $500 each. Once built, you optimize these websites to rank higher on search engines such as Google. This allows you to rent them out and earn a recurring monthly income ranging from $500 to $2,500 per site. Importantly, once your websites achieve higher rankings, they can continue generating income with minimal maintenance for years.

In contrast, ClickBank requires continuous effort to maintain trust and attract customers as an affiliate. To do so, you must produce one to two articles daily. Your income on ClickBank depends on your sales and the commissions you earn. It makes ClickBank a more labor-intensive endeavor. Furthermore, ClickBank imposes penalties for dormant accounts, ranging from $1 to $50, if you can't generate sales within 365 days. Local lead generation also shines because it competes on a local scale, typically facing 10-20 local companies in search engine rankings. In contrast, ClickBank affiliates compete with global competition, with over 100,000 active affiliates worldwide.

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    1. Hey, Sarah. ClickBank does take time and requires a future-proof strategy. It takes years for some people to make money. That’s why I recommend local lead gen instead. You can start making money even after a few weeks from ranking your niche sites. You can check out more here: https://ippei.com/best/

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