Igor Kheifets’ List Building Lifestyle Review: What Students Are Saying About The Program

June 5, 2023

List Building Lifestyle is an online academy and mentoring program created and designed by Igor Kheifets. An expert email and affiliate marketer himself, Igor teaches students effective online marketing through email list building. Igor believes that through his mentorship, he can help students succeed in their respective businesses and, like him, achieve financial freedom.

List building and email marketing can be a fast, cost-effective way to market your business and grow your customer base. Sending creative, targeted messages can help establish relationships with current and future customers. However, the approach also has its own potential challenges. For example, some recipients may not be too fond about the idea of receiving “spam” messages from marketers. As a result, they’d easily click the unsubscribe button - or worse, just delete your emails without even reading them.

So can List Building Lifestyle help you overcome those challenges? If you’re aiming to make money with digital marketing, this program may be worth looking into.

Alternatively, local lead generation can be a great way to scale your business online. By implementing legitimate SEO techniques, you get to outrank your competitors on search engine results. This means instantly growing your organic traffic and leads - which directly translates to greater earnings. With lead generation, you won’t have to send hundreds of emails only to end up disappointed when only a few recipients respond to your CTAs. Instead, your prominent ranking on Google will automatically bring you closer to actual people looking for your products or services online. 

What is List Building Lifestyle about?

List Building Lifestyle is a program primarily designed for people who want to leave their 9 to 5 day jobs and make money online by mastering digital marketing. As their website says, this club is recommended for individuals hoping to live “the 4-hour work week as a full-time online marketer” and are “tired of living paycheck to paycheck.” Of course, the program is also for those who have been struggling to grow - and earn from - their list building efforts.

To clarify, List Building Lifestyle is not a course but a program and an elite community of successful list builders, sometimes described as ‘secret society’. Membership is subscription-based and here’s what you can expect to get as you sign up with the program:

Live Hot Seats & Ask-Me-Anything Sessions With Igor

Students can have their emails, landing pages, sales pages, and videos evaluated by Igor when they get featured in exclusive hot seats. During these live sessions, Igor will also provide his expertise to answer questions from community members.

Become a List Building Insider

Members get access to Igor’s “inner circle” of advisers, collaborators, and partners who can guide you in boosting your list building efforts.

End Shiny Object Syndrome

“Inside the List Building Lifestyle Club, you'll find the people who are willing to share what works for them right now,” their website assures. “No more chasing shiny objects. Get answers to your specific questions when you need them all in one place.”

Affordable Personal Mentoring

List Building Lifestyle Club believes that “proximity is power.” With access to a community of experts, students won’t have to spend big amounts of money for personal coaching.

Other available programs from Igor Kheifets and his team

  • Bring (Almost) Any Dead Email List Back To Life ($1,997 value). The site claims Igor’s “pole-dancer sequence” often works in reviving almost any “dead” email list.
  • 1-Click Install Done-For-You Affiliate Funnel ($9,997 value). This complete sales funnel allows learners to grow their online business through finding quality traffic and quick scaling.
  • 301k Challenge ($4,997 value). This teaches people “how to go from 0 to $1,000 with affiliate marketing in just 30 days” by teaching Igor’s simple, easy-to-apply marketing strategy tactics.


Basic club membership requires a monthly fee of $97. Additional programs can also be purchased from the company.

Refund policy

The program offers a risk-free 7-day money back guarantee. “You've got 7 days to decide whether List Building Lifestyle Club is for you,” their website says. “There are no refunds after 7 days.”

List Building Lifestyle Pros and Cons


A proven formula for internet marketing success. Igor has an excellent track record in email, affiliate, and digital marketing. He and his team definitely have a lot of valuable information to share.

A supportive community. As you join their secret society, you get access to a network of supportive professionals who can help you in your email and digital marketing journey.

Most reviews are positive. One amazing thing about the program is that majority of student testimonials are positive. Many of them attest that Igor's process works and has helped them go the next level.


It is subscription-based. You’re instantly out of the program once you fail to pay the required monthly membership fee.

Not as cheap as it seems. At $97 per month, membership for an entire year can cost you $1,164. 

You'll have to pay more to unlock other programs and perks. Case in point, one past customer on Trustpilot claimed the company asked them to pay up to $22,500 to build a 10,000 email list. Excerpts from the review can be seen below.

List Building Lifestyle review: What people are saying about the program

Numerous people have shared their thoughts about List Building Lifestyle online. Some of these reviews can be found on their official website, on Trustpilot, and also on various blogs.

Student testimonials

On their official website, for example, past students have posted video testimonials about how Igor and his program helped them grow their businesses.

John Crestani of Super Affiliate System PRO said, “Igor has helped me make hundreds of thousands of dollars through his advice over the years.”

“Igor has sent me too many customers. It's ridiculous,” remarked 7 Figure Franchise founder Michael Cheney. “I've never seen anything like Igor's list before. He's a List Building Ninja!”

Trustpilot reviews

List Building Lifestyle has a high rating on Trustpilot with 4.7 stars out of 379 reviews. Here are some of the positive and negative reviews we’ve spotted on the site:

“One of the best investments”

“The List Building Lifestyle has been one of the best investments I've made. The modular structure of the lessons makes daily learning manageable and prevents feelings of being swamped. His instruction is concise and devoid of fluff, and he never leaves a question unanswered in the weekly webinars.”

You’ll learn something new each week

“Every week, I'm learning something new about email marketing from Igor. He's always sharing what works and the latest trends. Whether you're a beginner or an expert, Igor will change the way you look at email marketing. His team is also super helpful.”

The daily offers can be overwhelming

“I am relatively new to the correct way to do affiliate marketing and list-building… I find it difficult to know which step to take next because I am constantly bombarded with daily offers from Igor for new products and services.”

A failed promise

“The Done-For-You program I purchased promised that they would set up 3 profitable affiliate campaigns using Bing or Google search ads. All 3 campaigns were big money losers. They blew through over $1000 in ad spend and made under $50 in sales. Total failure... My advice is to steer clear!”

Upgrades are expensive

"They ask for $1000 upfront to build you a 10,000 email list, they booked a call with me, and turns out the $1000 was just for the funnel building, if you want the 10,000 mailing list you will need to pay them $22,500, yes you heard me right, about $2.25 per lead, something which is not mentioned from the beginning of course."

Blog reviews

Drew Mann of Drew's Review described Igor as “the king of email marketing,” adding “he really knows his stuff and the psychology behind what makes people buy.” As a result of his membership in the program, Drew said “I increased my email marketing sales by at least 40% across all my sites after implementing his strategies.”

Meanwhile, Justin Hagen of Smart Affiliate Success gave the program a rating of 70 out of 100, pointing out:

“It's an affordable subscription-based course that has a lot of things to offer. But it's not meant to get you an independent business running. This is merely to supplement your current or existing marketing strategies.”

Who is Igor Kheifets?

Igor Kheifets is the founder and Chief List Builder of List Building Lifestyle, a company he started in January 2018. He is also the author of the Amazon bestselling book List Building Lifestyle: Confessions of an Email Millionaire. In addition, he is the creator and podcast host of the List Building Lifestyle Show.

Based in Toronto, Ontario, Igor initially rose to fame as one of the world’s most successful and highest-paid email marketers. In December 2010, he also founded Igor Solo Ads. He was mentored by top business coach Craig Ballantyne, creator of Millionaire Morning Routine.

Igor Kheifets’ social media presence

Igor Kheifets is on Facebook where he currently has 7,290 followers. He also runs the List Building Lifestyle Club, a Facebook group created in May 2019. The group now has 1,734 members.

In addition, Igor is an active vlogger uploading videos regularly on his Igor Kheifets YouTube channel. As of this writing, he has 6.46k subscribers and 934 videos. Some of his most popular videos are:

  • Clickbank for beginners (320k views)
  • How to convert with best paid traffic sources for affiliate marketing (134k views)
  • How To Buy Solo Ads That Convert in 2018 (59k views)

The List Building Lifestyle Show

Igor also hosts the long-running podcast The List Building Lifestyle Show which he started on January 4, 2016. He uploads at least 3 new episodes per week and attracts over 126,000 listeners weekly. So far, the program now has 428 episodes available on various podcast streaming platforms.

Among his notable guests on the show include Rich Dad Poor Dad author Robert Kiyosaki, motivational speaker Les Brown, ClickFunnels co-founder Russell Brunson, and copywriting guru John Carlton.

List Building Lifestyle: Confessions of an Email Millionaire

Igor Kheifet wrote the Amazon bestselling book List Building Lifestyle: Confessions of an Email Millionaire. Currently, the book has received these ratings on the following platforms:

  • Amazon (4.3 stars)
  • Audible (4.5 stars)
  • GoodReads (4.48 stars)

Through his website, interested individuals can request for free book copies if they pay for shipping and handling fees.

According to Igor, he’s giving away free copies because he wants to “bribe” people into becoming his students. He adds:

“For the last 10 years I've been one of the leading advocates of the ‘digital economy’ worldwide and I've got a big hairy audacious goal of helping more people and businesses scale-up using the techniques I teach. And I really want to see you join the ranks of my successful students!

Reviews on Similar Online Marketing Programs And Courses

  • Scalers Method Review - The Scalers Method by Alex Micol is a course that teaches the basics of affiliate marketing. It also covers how to create and generate income from ads.
  • AgencyBox Review - A mentorship program by Dylan Vanas, AgencyBox helps learners scale their digital marketing agencies to success. They teach important marketing strategies including customer relations, service fulfillment, lead generation, and more.
  • Digital Marketing Career Blueprint Review - Jim’s Digital Marketing Masterclass is a social media marketing agency course that teaches everything from finding clients to automation tips and more. The ultimate goal, of course, is for the learner to earn 7 figures through the use of the course’s “8-Step Antman System.”

Conclusion: Why local lead generation is a better marketing strategy

While email marketing can be an effective way to attract more customers and retain existing ones, we say local lead generation is also an even more important part of the equation. Sure, it’s a good idea to stay in touch with current and potential customers, you can’t entirely rely on email marketing.

Besides, a huge percentage of internet users today use search engines to find relevant businesses before making a purchase. They also turn to Google Maps to check out customer reviews and the brand's contact details. So you have to go where the action is.

As the statistics tell us, 46% of all Google searches include local intent, which means they indicated specific locations when they used the search engine. For example, instead of simply typing “plumbers,” they entered “plumbers Harlem New York” to find specific results.

If you know how to do lead generation right, you can take your brand to the next level and open new doors of opportunities. Instead of relying on sending weekly emails and waiting for customers to visit your site, local lead generation will bring you an almost unlimited traffic source from search engines. As a result, you can grow your business and generate passive income at the same time. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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