Igor Kheifets’ List Building Lifestyle Review: What Students Are Saying About The Program

June 8, 2024

List Building Lifestyle is an online academy and mentoring program created by Igor Kheifets. He teaches online marketing through email list building. He claims through his mentorship, people can achieve industry success and financial freedom.

List building and email marketing can be cost-effective ways to market your business. These strategies can also help grow your customer base. Sending creative, targeted messages can help establish relationships with current and future customers. However, the approach also has its potential challenges. For example, some recipients may not be too fond about the idea of receiving “spam” messages. As a result, they’d easily click the unsubscribe button. Worse, some would just delete your emails without even reading them.

In this review, we will look at the pros and cons of List Building Lifestyle. We'll also share about what people can expect from their programs and what students have to say about it. Finally, we'll discuss why local lead generation is our #1 online business recommendation. 

List Building Lifestyle Pros and Cons


A proven formula for internet marketing success. Igor has an excellent track record in email, affiliate, and digital marketing. He and his team members have a lot of valuable information to share.

A supportive community. Joining their secret society gives you access to a network of professionals. These experts can help you in your email and digital marketing journey.

Most reviews are positive. Most student testimonials for List Building Lifestyle are positive. Many of them attest that Igor's process works and has helped them go the next level.


It is subscription-based. You’re instantly out of the program once you fail to pay the required monthly membership fee.

Not as cheap as it seems. At $97 per month, membership for an entire year can cost you $1,164. 

You'll have to pay more to unlock other programs and perks. One past customer on Trustpilot claims the company asked them to pay up to $22,500 to build a 10,000 email list. The review has since been deleted on the platform.


List Building Lifestyle costs $97 per month for basic club membership. Additional programs can also be purchased from the company.

Refund policy

List Building Lifestyle offers a 7-day money-back guarantee. According to their website, students have 7 days “to decide whether List Building Lifestyle Club is for you.”

List Building Lifestyle review: What people are saying about the program

List Building Lifestyle Student Testimonials

Students mostly have positive things to say about List Building Lifestyle. On their official website, learners are sharing their experiences with the program. “Igor has helped me make hundreds of thousands of dollars through his advice over the years,” says John Crestani of Super Affiliate System Pro.

7 Figure Franchise founder Michael Cheney also remarks that Igor has sent him “too many customers, it's ridiculous.” In his testimonial, Michael mentions he has made over $90,000 in profit. “I've never seen anything like Igor's list before,” he adds. “He's a List Building Ninja.”

Meanwhilke, UK-based affiliate marketer KJ Mayes attests that Igor's coaching has helped him “go full-time online and put a deposit for a new home.”

List Building Lifestyle Trustpilot Reviews

List Building Lifestyle has a high rating on Trustpilot with 4.9 stars out of 579 reviews. Janine De Veer says Igor's coaching sessions “cannot be missed.” According to her review, Igor always has valuable knowledge to share each time.

Percival E Atherly says List Building Lifestyle has helped him learn marketing skills. “At the end of each session I come away motivated and inspired,” he says. “My personal development and skill-set has been tremendously enhanced.”

Alan considers the program as one of his best investments ever. “Every week, I'm learning something new about email marketing from Igor,” he shares. “Whether you're a beginner or an expert, Igor will change the way you look at email marketing.”

Meanwhile, Sammy gave the program a 1-star rating, criticizing it for “misleading marketing.”

Rabi Babou also says the program was “a significant disappointment and a waste of both time and money.” According to him, the programs and strategies are outdated and ineffective. The reviewer also points out that requesting for a refund was a challenging process.

Other List Building Lifestyle Reviews

Drew Mann of Drew's Review described Igor as “the king of email marketing.” He adds that Igor “really knows his stuff and the psychology behind what makes people buy.” As a result of program membership, Drew was able to increase his “email marketing sales by at least 40% across all (his) sites.”

Justin Hagen of Smart Affiliate Success gave the program a rating of 70 out of 100. According to Justin, List Building Lifestyle is “an affordable subscription-based course” that has plenty to offer. The reviewer further points out, “it's not meant to get you an independent business running.” Instead, List Building Lifestyle will “supplement your current or existing marketing strategies.”

What is List Building Lifestyle about?

List Building Lifestyle is a digital marketing program primarily designed for people who want to leave their 9 to 5 day jobs. As their website says, the club is for individuals who are “tired of living paycheck to paycheck.” Of course, the program is also for those who have been struggling to grow - and earn from - their list building efforts.

To clarify, List Building Lifestyle is not a course. It is a program and an elite community of successful list builders, sometimes described as ‘secret society’. Membership is subscription-based and here’s what you can expect to get as you sign up with the program:

Live Hot Seats & Ask-Me-Anything Sessions With Igor

Featured students can have their emails, sales pages, and videos evaluated by Igor. During these live sessions, he also answers questions from other community members.

Become a List Building Insider

Members get access to Igor’s “inner circle” of advisers, collaborators, and partners. These experts can provide guidance in boosting your list building efforts.

End Shiny Object Syndrome

“Inside the List Building Lifestyle Club, you'll find the people who are willing to share what works for them right now,” their website says. “No more chasing shiny objects. Get answers to your specific questions when you need them all in one place.”

Affordable Personal Mentoring

List Building Lifestyle Club believes that “proximity is power.” With access to a community of experts, students won’t have to spend big amounts of money for personal coaching.

Other available programs from Igor Kheifets and his team

  • Bring (Almost) Any Dead Email List Back To Life ($1,997 value). The site claims Igor’s “pole-dancer sequence” works in reviving almost any “dead” email list.
  • 1-Click Install Done-For-You Affiliate Funnel ($9,997 value). This program allows learners to grow their online business through finding quality traffic and quick scaling.
  • 301k Challenge ($4,997 value). This teaches people “how to go from 0 to $1,000 with affiliate marketing in just 30 days.” It shares Igor’s simple, easy-to-apply marketing strategy tactics.

Who is Igor Kheifets?

Igor Kheifets is the founder and Chief List Builder of List Building Lifestyle. He started the company in January 2018. Igor is also the author of the Amazon bestselling book List Building Lifestyle: Confessions of an Email Millionaire. In addition, he is the creator and podcast host of the List Building Lifestyle Show.

Based in Toronto, Ontario, Igor rose to fame as one of the world’s most successful and highest-paid email marketers. In December 2010, he also founded Igor Solo Ads. He was mentored by top business coach Craig Ballantyne.

Igor Kheifets’ social media presence

Igor Kheifets is on Facebook where he currently has 7.3k followers. He also runs the List Building Lifestyle Club, a Facebook group created in May 2019. The group now has over 2,000 members.

Igor is also an active vlogger who regularly uploads videos on his Igor Kheifets YouTube channel. As of this writing, he has over 7k subscribers and 980 videos. Some of his most popular videos are:

  • Clickbank for beginners (320k views)
  • How to convert with best paid traffic sources for affiliate marketing (134k views)
  • How To Buy Solo Ads That Convert in 2018 (59k views)

The List Building Lifestyle Show

Igor Kheifets hosts the long-running podcast The List Building Lifestyle Show. He started the show on January 4, 2016. He uploads at least 3 new episodes per week and attracts over 126,000 listeners weekly. So far, the program has 613 episodes available on various podcast streaming platforms. Among his notable guests on the show include: 

  • Rich Dad Poor Dad author Robert Kiyosaki
  • Motivational speaker Les Brown
  • ClickFunnels co-founder Russell Brunson
  • Copywriting guru John Carlton

List Building Lifestyle: Confessions of an Email Millionaire

Igor Kheifets wrote the book List Building Lifestyle: Confessions of an Email Millionaire. Currently, the bestselling title has received these ratings on the following platforms:

  • Amazon (4.3 stars)
  • Audible (4.4 stars)
  • GoodReads (4.3 stars)

Through his website, interested individuals can request for free book copies. People only have to shoulder the shipping and handling fees.

According to Igor, he’s giving away free copies because he wants to “bribe” people into becoming his students. “For the last 10 years I've been one of the leading advocates of the ‘digital economy’ worldwide,” he adds. “I've got a big hairy audacious goal of helping more people and businesses scale-up using the techniques I teach.”

Related Online Marketing Programs And Courses

  • Scalers Method Review. The Scalers Method by Alex Micol is a course that teaches the basics of affiliate marketing. It also covers how to create and generate income from ads.
  • AgencyBox Review. AgencyBox is a mentorship program by Dylan Vanas. It helps learners scale their digital marketing agencies to success. AgencyBox also teaches important marketing strategies, such as customer relations, service fulfillment, and lead generation.
  • Digital Marketing Career Blueprint Review - Jim’s Digital Marketing Masterclass is a social media marketing agency course that teaches everything from finding clients to automation tips and more. The ultimate goal, of course, is for the learner to earn 7 figures through the use of the course’s “8-Step Antman System.”

Why Local Lead Generation is a Better Strategy Than Email Marketing

While email marketing can be an effective way to attract more customers, we say local lead generation is an even more important part of the equation. Sure, it’s a good idea to stay in touch with current and potential customers. However, you can’t entirely rely on email marketing. A huge percentage of internet users today use search engines when making a purchase. They also turn to Google Maps to check out the brand's contact details as well as customer reviews. As a marketer, you have to go where the action is.

Today, 46% of all Google searches include local intent. This means searchers indicated specific locations when they used the search engine. For example, people entered “plumbers Harlem New York” instead of simply typing “plumbers.” This helped them find specific results. 

If you know how to do lead generation the right way, you can take your brand to the next level. Instead of relying on sending weekly emails and waiting for customers to visit your site, lead generation brings you an almost unlimited traffic source. More people will find you online as you focus on your targeted keywords. By implementing legitimate SEO techniques, you get to outrank your competitors on search engine results. You can instantly grow your organic traffic and leads. Thus, you can also look forward to increasing your potential earnings.


With local lead gen, you won’t have to send hundreds of emails only to end up disappointed when only a few recipients respond to your CTAs. Instead, your prominent ranking on Google will automatically bring you closer to actual people looking for your products or services online. 

If you're interested, we have a local lead generation coaching program. We designed this to help marketers of different levels achieve the best results in a few months. So far, we've had over 7,000 students and counting.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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