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Local Marketing Vault Module 1-21 Summary & Review

April 28, 2022

Start Here (Module 1)

This is where you learn things like how you can get help, and where you should focus. Here, you get familiarized with the vault, and there's some vital information in this module.

In the first welcome video, Jason goes through every single tab in the whole website, talking you through every aspect of the training platform.

He also shows you how to properly post a question in the Facebook group so it gets answered by one of the Vault members. This is important, because you're definitely going to have questions. And knowing how to ask good questions is going to take you far.

In a moment, I'm going to tell you a powerful life hack you can use when talking to possible clients that will give you high status instantly.

But first, I want to talk about some things you need to know about this lesson.

KEY TAKEAWAY #1:

My key takeaways from the information that Jason covers in this module was about positioning.

What do you call yourself when talking to business owners?

It's something you might not think twice about, but you should. Most people call themselves an "SEO specialist" or "freelancer"....but your goal is always to stand out from the crowd.

The Vault teaches you to speak directly to your prospective clients' problems, using terminology like "leads now" and "leads later" instead of throwing around terms like SEO or PPC.

One of the title suggestions I liked the most is calling yourself a "business growth consultant."

Sounds much better, doesn't it?

The vault teaches a well-rounded approach to engaging with business owners. 

(There is, however, absolutely zero SEO training.)

KEY TAKEAWAY #2:

It's a one-two punch that not only puts you in a position of power, but helps you identify your ideal clients.

When talking to a prospect, be sure to "ask them a couple questions about their business to see if they're a good fit."

That's right. You don't just work with anyone. You only work with the best.

You'll ask them questions about how quick they contact leads, their close rate, and other important information. Their responses will let you know whether or not they're qualified to work with you.

As I stated before, this type of positioning puts you in a position of power, and making sure to ask things like their current marketing budget will tell you if they're even somebody you want to be working with.

That way, you aren't wasting your time chasing down the wrong business owners.


How To Get Clients (Module 2)

This is where the training gets scientific in its approach.

There's a daily checklist that you can use to stay accountable.

It's a simple spreadsheet that helps you build good business habits like prospecting.

One of the mindset shifts you'll encounter is the art of collecting "no's."

Basically, you want people to tell you they aren't interested in your services?

....Did I just lose you there?

Think about it: For every sale somebody makes, you can bet that at least a few people told them "no." In fact, depending on how high ticket the product/service, they might have heard dozens of "no's" before they made that sale.

So what here's my favorite little trick  from this module:

First, you reach out to potential clients and offer a "free advertising action plan" that they can take and implement however they wish.

You then ask them the questionnaire I told you about in the first module and utilize that information to create a presentation.

You then proceed to impress them with your knowledge and enlightened suggestions.


Pretty nice, huh?

It's kinda like when Grant Cardone says, "Give give give..."


The Vault Mindset (Module 3)

I can definitely appreciate that a portion of the training is dedicated to rewiring your brain to see this business as a numbers game.

Having the right mindset is key for anyone who wants to be a successful entrepreneur.

Jason uses such words as "consistency," "persistence" and "patience" to describe the steady action you need to take to achieve success.

Jason McKim talks about not giving yourself "too many options."

In a world where people generally want to have as many options as possible, that might seem a little bit counterintuitive.

But he puts it this way: If he asks you what your backup plan is and you can immediately spit out an answer, then you may be approaching things the wrong way.

So this doesn't mean that options are suddenly a bad thing. But the idea here is that people tend to thrive under pressure. When there is no plan B, your back is against the wall and its sink or swim, that's when success tends to explode.

Here's my favorite lesson in this module:

It's the part that says "just get five clients a year."

Basically, you think about it like this. Five clients paying you $1,000 a month equals $60,000 a year.

That's more than some people make at their day job working 40 hours a week.

But of course, he's not telling you to stop there. He wants to empower you to scale to the moon if that's where you wanna go.

Some people just need to have things broken down very simply to really see how doable something is. It can be overwhelming to think about getting from $0 per month to tens of thousands, but if you just think about only acquiring five clients each year, that sounds much more reasonable.

I think it's a smart mindset.

(But you should want ten times that amount at least.)

Learn Marketing Strategy (Module 4)

If you're interested in this program, you probably know that the core idea is to get clients and generate leads for them.

But there are other services you can offer, depending on their needs.

You can start with a low-cost or low-risk service, and walk them slowly up to more lucrative offers.

This little concept is called the Value Ladder.

So not only are we using the Value Ladder by offering our free advertising action plan to business owners, many of the vault campaigns also rely on this same principle.

But what's a good example to explain this?

One of the campaigns in the vault is for a gym. Basically, you offer a free 1-week pass to try the gym out.

Then after that trial period, you just upgrade them to a bigger package.

Pretty simple, huh?

Get To Know The Vault Services (Module 5)

So we understand that the LMV business model has lots of different angles... But how many?

Jason McKim puts it this way: "You help small businesses get more leads, sales and profits."

How do you categorize your services clients can better understand them?

There are three main categories that all successful businesses incorporate.

Jason teaches you that they are Brand, Customers Now, and Customers Later.

What does that mean?


A breakdown of Brand, Customers Now & Customers Later:

  • "Brand" is what we seehear and say about a business online. This is where reviews come into play, as well as their website and social media.
  • "Customers Now" is where quick-acting lead generation services like paid ads come into play.
  • "Customers Later" is where longer-term services like SEO come into the picture.

That's pretty standard, but what sets the LMV apart?

There's also training on optimizing a Google My Business listing. You know how you search something on Google and the business shows up on the map? A business doesn't show up unless they have a Google My Business account. Since most people end up going with businesses that show up in the map section, this is a very valuable asset.

Another interesting service that fits into all three of the main service categories is video marketing. If you do it right, it can result in brand exposure, social media growth, and even more customers.

A quick way to do that is to post a video onto your client's Facebook page, and spend a small amount of money to get viewers.

That's all well and good, but where most people get stuck is the content. 

Usually it revolves around frequently asked questions, with a "call to action" that prompts the person to get into contact. If done correctly, the questions are typically buying questions that show somebody is shopping, but hasn't found their service yet.

KEY TAKEAWAY:

A tool is introduced in this module that I felt was an absolute gamechanger. 

It's called Dashclicks, and you can use it to generate all kinds of reports, as well as outsource things like social media posts and SEO, though I don't recommend the latter.


Learn Sales Strategy (Module 6)

Now for the good stuff.

I've heard it said that the most valuable person at a company is the salesperson.

After all, you can't make any money if you don't have the ability to sell your services, right?

What I also like about learning good sales techniques is that you can take them with you anywhere you go in life.

There are a few unique things about the way the Vault teaches you about sales.

The first video talks about thinking about things from the client's perspective and identifying the things that they care about.

Where many people trip up in sales is spending the entire conversation thinking about their own interests instead of the interests of the person

they're trying to sell their services to. As a result, they're too wrapped up in the numbers and not thinking about where they can add value to the individual.

Trust me, having a sales conversation goes a lot differently when you're trying to figure out, "what do they care about? How can I help them? And how can I speak their language so that they can understand how I can help them?"

Throwing around terms like "landing pages" and "SEO" typically don't mean much to a client.

Talk about things like getting more phone calls, more sales and having more time in their day.


More helpful tips from this module:

  • Not ending a meeting without scheduling the next step
  • The concept of asking lots of "yes" questions during the presentation as a small psychological trigger
  • Asking questions like, "how do you feel about that?" to get feedback and practice empathy

And then there's the matter of pricing. 

Them dolla dolla bills, y'all!

Here, you'll be taught to sell things as a package, giving a discount for bulk pricing.

If they don't need all of the services you have to offer, Jason teaches you to downsell, using techniques such as waiving your setup fee, or offering a trial for your lead generation services.

You can also offer just one initial service, such as running ads or doing reputation management to help business owners get more good reviews and avoid bad ones.

And this brings us to...the Six Circle Close, aka the Vault sales method.

It's basically a slideshow that you use when selling your services.

Adding the visual component makes your offer more compelling, too.

It lays everything out in three easy to understand categories for your clients.

All this talk about pricing isn't worth much if you don't how how to take payments. Thankfully, they've already thought of that, so you'll be ready and looking all professional when it comes time to get paid (cha-ching!)

You may run into instances where the client also wants you to teach their staff some of your fancy tricks.

That's where the consulting option comes in.

This is also great if your clients get too curious.


Build Your Agency (Module 7)

Here, we start digging into our motivation for starting our own business. It might be really easy for you to think that this is a portion of the course that you can skip.

But it's vital. Because despite what the seemingly endless number of online gurus will make it seem like, entrepreneurship ain't easy. 

You're going to need to remind yourself often where you started and why. 

Why are you here right now?

To get your juices flowing, Jason talks about growing up poor and his parents getting laid off.

That motivated him to never go through that again.

Everybody loves a good, heartwarming rags-to-riches story, right?

So let's think about this...

What in your past or your present has lead you to want more?

He also talks about legally opening a business.

You want to start out as a Sole Proprietor, and then work your way to an LLC.

He then teaches you things you can write off, such as your investment in the course and your computer.

He even gives you some guidelines for naming your agency!

If you're pretty savvy about spending and like to be mindful about your outgoing pennies, you might wonder about the cost of necessary tools required to run your agency.

Fortunately for us, marketing agencies typically face very few costs to begin with.

Even so, Jason goes into some strategies to avoid paying out of pocket for your tools.

And when it comes to pricing strategies, the Vault doesn't leave you in the dark about those either.

Pictured below, they break down pricing in a very detailed fashion.


Things like intake forms and business accounting tips help you feel more professional and confident, which makes the Vault so interesting.

Other services such as retargeting the traffic that businesses are already receiving and email marketing are also discussed as methods of bringing in clients.

Alright, so let's say the day comes where all your hard work pays off and you have a prospective client on the hook who is interested in moving forward.

Well, there's also a handy intake checklist to get all their business information in one place, meaning you won't go back and forth.


Again, it's all about looking confident, especially to your clients.

They have to know that you are capable and have their best interests in mind, and that you aren't over there fumbling around.


What's A "Done For You" Value Ladder? (Module 8)

After teaching you about the Value Ladder, they dive deeper.

How will this help you exactly?

It gives you a clear starting place when prospecting, and shows you who needs your help.

So what's an example of this?

I'll give you a breakdown of the only example they currently have.


First, I want to explain that the Vault is built around this concept.

Jason and James' funnel hooks you by giving you a free training.

Then you schedule a call to talk about this business model and see if it's good for you.

And running your agency the vault way?

It operates on the same principle.

You offer a free advertising action plan to get business owners talking to you.

After that, you progress them up the ladder, starting with one or more services.

You then add more services in the future, until each client is worth around $1,000 per month.

So what's the value ladder in this module?

They show you how to offer a free "Brand Reputation Report", of all the reviews a business has received on Google, Facebook, and other places.

And if they have bad reviews?

You use it as a selling point.

And if they have a bunch of good reviews?

You congratulate them, and offer to protect that five-star status with reputation management!

Either way, you're in!


Learn Everything About Funnels (Module 9)

So is the funnel training really... unique?

Can't you just learn it from Russel Brunson or any of the other ten million funnel builders out there?

Well, for one, the Local Marketing Vault gives you focused, niche-specific training that's meant for local businesses.

And those custom, pre-made funnels for each industry?

This is where he teaches you how to access those with just one click.

And what if you need to build out a custom funnel?

Jason does a great job of teaching every aspect of the ClickFunnels platform so you never feel like you're lost.

My only complaint? 

It's difficult to find one particular piece of information since the lessons are videos.

Luckily, I was able to get my questions answered quickly in the Facebook group.

You know what's crazy? 

There's even an entire video about turning off the ClickFunnels affiliate badge so you can have a distraction-free experience for your client's customers.

He also teaches how to pick a domain name for your funnel and get it set up with ClickFunnels.

After that, Jason teaches about building your forms using Wufoo since they're better than ClickFunnels forms.

From there, you learn about instantly cloning the vault funnels so you rarely have to build anything from scratch.

This is a huge timesaver, and time is your most important asset.

From there, you learn about cloning the vault funnels so you rarely have to build anything from scratch.

This is a huge timesaver, and time is your most important asset.

Oh, and if you're doing a white label campaign?

They teach you how to make great-looking logos using a website called Canva.

Are you ready for my favorite part of the training?

It's called CallFire, and it's one of the best tools for marketers in the world.

Not only can you forward and record phone calls, you can even forward texts!


Become A Master At Funnel Automation (Module 10)