Caroline Elle’s My Freedom Empire Review — 5 Drawbacks To Consider In Blog Business

March 15, 2024

My Freedom Empire is a blog course by Caroline Elle. This step-by-step guide teaches you how to generate consistent income by establishing a firm foundation for your blog. It also teaches you to create high-quality content and turn the blogging business into a full-time career.

The course is not only for beginners. It’s also for existing businesses that wish to put a blog on their website to support their current offers and services. This will help to increase their chance of ranking higher in Google by 434%.

In this My Freedom Empire review, we will learn the five drawbacks of blogging you might consider before starting a blog business. This business model has an enormous opportunity, given that over 400 million internet users read approximately 20 billion blog posts monthly. But, there is also fierce competition, with 7.5 million blogs posted across 1.98 billion websites daily.

The good news is there is a local lead generation that is more passive than the blog business. In local lead generation, you're still ranking websites in Google. Still, it's much easier because you're ranking in local search engines and competing with 20-30 companies instead of competing against thousands of bloggers for global keywords. Once the website is created and ranks highly on SERPs, it requires little ongoing maintenance. This makes it an excellent option for those seeking a passive income stream with minimal effort.

My Freedom Empire Pros And Cons


The cost of the blog empire course is cheaper for lifetime access. 

Caroline Elle, which is the mentor in the Blog Empire course, has over 16 years of experience in this industry.  


 I haven't found or read any reviews from students regarding the course. 

The course didn't have any coaching or mentoring. 


My Freedom Empire blog course costs $111. 

Refund Policy

Caroline offers a 21-day money-back guarantee, but it has a very strict refund policy. The products, services, and courses are in a digital format, that's why refunds are not typically offered if you simply change your mind. Finish the course, and if you're unhappy, they will back your money within 21 days. 


My Freedom Empire starts in 2019, but the Blog Empire course didn't have any information about its origin. 


My Freedom Empire has over 80K subscribers on YouTube and over 20K followers on her social media. 

5 Drawbacks To Consider In Blog Business

1. It requires a lot of time

Blogging can be very time-consuming, especially in the beginning, when creating a lot of content to attract an audience. Given that 38% of bloggers spend an average of 6 hours writing blogs shows significant results with an additional 1-2 hours per week promoting their content on social media and other platforms. You need to invest a significant amount of time in this business model.

2. Building an audience is not easy

Attracting and keeping an audience is one of the biggest challenges for blogging. Promoting the blog and engaging with potential readers on social media and other platforms is challenging. It can take time to build a loyal following, and you need to create high-quality content. On average, it takes 6-12 months for a new blog to have traction in the search engines which is longer. 

3. It is not a "get rich quick" scheme

Yes, it is possible to make money from blogging, but it is challenging to generate significant income. Seeing significant income from your blog may take months or even years. Also, according to a survey, 53% of bloggers earn less than $100 a month, and only 15% make $2,500 or more a month as a full-time income from blogging.

4. You need to have technical skills

Starting a blog business can require technical skills, such as setting up a website and troubleshooting any issues. It is crucial to understand web design and SEO deeply to drive 1,000% + more traffic than organic social media. According to a survey by WordPress, 44% of bloggers use WordPress, which has a higher learning curve than most SaaS website builder tools.

5. Competition is fierce

The blogging market is highly competitive, with millions of blogs competing for attention. Finding a niche and creating high-quality, unique content is essential to stand out in a crowded market. But note these numbers; there are approximately 32 million bloggers in the United States alone and 572 million blogs globally. These figures show how popular blogging is, but it also shows how fierce the competition is as well.

What Do I Get In My Freedom Empire Blog Course?

You will get lifetime access to My Freedom Empire Blog course modules, get a worksheet for finding your blog niche, a success worksheet, and access to future updates. 

10 Modules that you can go through at your own pace

✔ Module 1. Welcoming

✔ Module 2. Updates

✔ Module 3. Niches + Deciding What You Want To Blog About

✔ Module 4. Planning + Goal Setting

✔ Module 5. Design + Branding

✔ Module 6. Domains + Hosting To Get Your Blog Live!

✔ Module 7. Take A Moment To Review Your Progress

✔ Module 8. Let's Set Your Blog.

✔ Module 9. It's Time To Promote Your Blog

✔ Module 10. Making Money With Your Blog

Who Is My Freedom Empire For?

My Freedom Empire blog course is for:

  • New bloggers who want to learn how to establish a solid foundation for their blog, create valuable content, and generate consistent income. Intermediate bloggers can try Carly Campbell's Affiliate Marketing for Bloggers.
  • Business owners who want to boost their online presence by incorporating a blog into their website. This course will teach you how to create engaging content that aligns with your business goals and drives traffic to your website.

Is My Freedom Empire Worth It?

Yes, My Freedom Empire is a good option for individuals looking to try out a blog business for a low cost of $111 for lifetime access. However, it is essential to note that no reviews from students who have enrolled in the course make it risky to enroll. Despite this potential risk, the course creator, Caroline Elle, has over 16 years of experience in the industry. Her insights and lessons may be valuable and based on her extensive experience. 

Still, if you want another course that teaches technical skills in using WordPress, The WordPress Studio is one option. Otherwise, if you want to work behind the scene and create high-quality images for bloggers, you can check my review in Content Creator Lab

Who Is The Owner Of My Freedom Empire?

Caroline Elle is the owner of My Freedom Empire. She is an experienced entrepreneur and content creator who started her first affiliate beauty blog, Puckered, in 2006. Over the years, she has built many successful online businesses, authored books published through Amazon KDP, and established a YouTube channel in 2019. On her channel, Caroline shares insights on mastering mindset and making money online, covering topics like self-publishing, print-on-demand, e-commerce, and blogging. Her channel has garnered 3,197,917 views to date.

My Freedom Empire Alternatives

  • The WordPress Studio - The WordPress Studio is a tech course by Katie Grazer that teaches you how to design and customize your blog using WordPress. It guides to use of WordPress from beginning to end, from function to function to create appealing content and organize it with categories. WordPress Studio course costs $147 or 2 payments of $77.
  • Blog Growth Engine - Blog Growth Engine is an online blogging course by Adam Enfroy. It teaches you how to set up and build your own successful blog to generate significant income. It has 11 training modules and 1:1 coaching. Adam reveals all the strategies that he used to generate $500k per month. The course costs $3,900.
  • Best Blogging Bundle - Best Blogging Bundle is a book by Sara Titus that helps you open your mind to find ideas for your blog. Sarah also has a book that teaches you to monetize your blog to make income. This bundle shares techniques and tricks on how to make your blog go viral.

Why Local Lead Generation Is Better Than Blog Business? 

Local lead generation is better than blog business because it requires less active involvement and maintenance. With a local lead generation business model, you build and optimize a website for small businesses to rank organically on the Search Engine Result Pages (SERPs). When people search for a service in their area, they will find your website, and you take in those leads and deliver them to a business in the area. The business will pay you regularly for the leads you generate with little maintenance. While blogging requires continuous content creation, website layout design, social media promotion, and reader engagement, which demand more time and active involvement.

Blogging is very competitive and takes a long time. Local lead generation is a much easier path to create enough passive income so that you can quit your 9 to 5. This is what I did to quit my 9 to 5, and then once I had much more time, I started this blog 

For someone who did both, I would recommend local lead generation other than blogging for a beginner. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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