Project Life Mastery: Programs for success in all spheres of life?
When you hit the Project Life Mastery landing page, you get the following message:
“THE MASTERY MANIFESTO - Project Life Mastery is a commitment to mastering every area of your life. We are dedicated empowering you through powerful self-development advice content and coaching.”
This should warn you that Project Life Mastery is not just a course on how to run a specific business, but also how to incorporate success into your life on every level.
Project Life Mastery offers courses/programs on Affiliate Marketing, Amazon Book Publishing, Amazon FBA, Online Business, and Self-Development.
There’s a LOT on offer. The question is: Do you need it all?
Who is Stefan James?
As a marketer, I’m a big fan of Stefan James, the owner of Project Life Mastery. The guy has a very charismatic style of presentation and is a killer when it comes to making sales.
He is a YouTube rock star with over a million subscribers and more than 52 million total views!!!
His content is top-notch and I’m sure he has impacted many people over the years. You just need to look at the comments sections to see that this is true.
Stefan loves to show off his girlfriend Tatiana, and his laptop/financial freedom lifestyle where he travels across the globe and stays in exotic locations for weeks on end.
He also lives in a $3 mill penthouse, so it’s safe to say that life is pretty dope for Mr. Stefan James (formerly known as Stefan Pylarinos, and as some suggest, Stefan Hall...)
Most will see Stefan as a knight in shining armor, willing to offer free business and personal tips on his YouTube Channel. And with 1 million subscribers, who can argue?
By the time I was 27 years old, I had become an internet millionaire and today am a multi-millionaire, owning several online businesses.”
Today, I will look at Stefan’s Project Life Mastery business and the reason for his success so you can use some of these strategies for your own business.
I will also reveal my number one online business opportunity of 2020 & how it closely relates to how Stefan generates his income.
About your reviewer
Similar to Stefan, I have over 6 years of online entrepreneurial experience, both in Search Engine Optimization, Amazon FBA, and Affiliate Marketing.
I've been an online entrepreneur since 2014 when I began my lead generation business. At the moment, I only focus on SEO - specifically getting sites to rank organically (for FREE) to #1 on Google.
Because I have several very profitable internet businesses, I believe that I am uniquely qualified to give an overview of Project Life Mastery.
Like Stefan, I believe in the power of organic search results, which I will explain later.
What to expect from this program
According to Stefan, Project Life Mastery is EVERYTHING you need to master EVERY area of your life.
This includes everything from waking up in the morning, health and nutrition, mindset, routine, and everything in between for life mastery.
And then he also offers courses on making a living as an online entrepreneur, specifically through Amazon FBA and Affiliate Marketing.
Stefan gets paid in different ways, but mainly through selling his courses and recommending other courses, which he then earns affiliate commissions on.
Imagine what Stefan makes per month…
FYI – Tatiana has her own YouTube Channel with over 146k subscribers where she promotes Amazon FBA and offers links to her own site and a free course - with more content to come soon. (Anyone wants to bet she’ll be offering a course or mentorship?)
He also proposes that there are Four Steps to living a fulfilled life. They are:
Project Life Mastery is about mastering every area of your life: health, fitness, emotions, relationships, mindset, career, money, family, friends, contribution, spiritual growth. So basically every part of your life.
An online business generates income no matter where you are or when you work on it. Eventually, this will mean total financial freedom.
To be your absolute best all day, will require starting your day as well as possible. A morning ritual ensures you wake up happy, energized, and focused.
There's no better way to master something than to invest in a training, mentor, or coach that can give you the very best strategies and principles to achieve your desired outcome.
Step 4 is where Stefan makes his money. Let’s see what he offers.
Project Life Mastery Overview
There are several aspects to PLM. Apart from the paid-for content listed below, Stefan also offers free courses, ebooks and several interesting blog posts. The paid-for courses are:
Is it a worthwhile program?
Project Life Mastery is a mixed bag of mindset stuff, strategies and affiliate marketing.
Some of it is good and some of it is clearly a mash-up of other lifestyle gurus’ philosophies. The highlight for me, is actually his Blog.
At the moment, he has 216 pages of blog posts with an average of 6 posts per page. That's over 1,200 posts. There’s a lot of useful information in his blog and it’s all for FREE.
Stefan is definitely killing it, and he offers us a glimpse of what it takes to be a successful internet entrepreneur.
I’m gonna break it down like this;
Most of you know will know Stefan from his YouTube Channel with over 1 million subscribers. Most people love it. And because of that popularity, he is able to make a killing with his paid-for products. But it didn’t come easy.
He’s been building his site and the concept of projectlifemastery.com for a long time. It was registered at the end of 2011.
He has quite a bit of organic free traffic coming to his site from all his different blog posts.
This is what you call an authority site.
It's a site with tons of great content that was consistently built over time. Slowly but surely people link to the site because they like linking to good sources of info.
And because Stefan freely gives out so much valuable content, he quickly establishes trust with his visitors.
To sum it all up: Stefan has built an amazing brand with Project Life Mastery. Whether the content is for you, will be up to you. My advice; work through some of the free content before committing with your wallet...
What I like:
What I didn't like:
How Stefan Makes His Money from Free Traffic and Why You Should Too...
The greatest thing about his income is the fact that he is generating free traffic to his site. This generates Stefan a recurring income every month – and it costs him next to nothing!
In my eyes, your ability to generate free traffic is one of, if not THE greatest skill you can have to make money online.
Social media marketing is tricky i.e. TECHNICAL, and you really gotta have an amazing product/offer. If not, then you will lose money to ad spend with a low ROAS (Return On Ad Spend).
Even if you tick those two boxes, then it’s still a constant battle of trying to keep the conversation rate as high as possible. This requires daily checking & maintenance work.
Running Ad Campaigns SUCK. Trust me, I’ve spent over $100k on FB Ads in the past.
BOTTOM LINE: NOTHING BEATS FREE TRAFFIC!
Free traffic means you have built up a level of presence online where people consistently find you every day. This is money you can count on month after month, year after year.
Someone like Stefan James, who has all this traffic coming his way every month, lives the good life. He wakes up every day knowing that the money is rolling into his bank account daily.
Isn’t that what the internet lifestyle is all about?
If you follow in James’ footsteps, just remember that it’s going to take a few years to get where he is. Quality blog content doesn’t get you ranked overnight to the number one spot. You have to consistently add original quality content on a weekly basis to get anywhere.
Amazon FBA & Affiliate Marketing are OK, but Lead Gen blows them out of the water. Here's why...
It’s not about how much money you make, it’s about how you make it"
This is why for me, building an online business powered by free traffic beats all other online businesses like:
- hardly any control over your traffic, very difficult to dominate your competition.
– completely rely on paid traffic, which means results vary from day to day.
Social Media Advertising
– Lots of maintenance and expensive/low ROI
You name it, after I built my 6-figure local lead generation business which runs on free traffic, I also tried all those other online business opportunities listed above.
I actually made some money with them, and saw the entire business model A through Z. I can definitely see how people can make money with it but at the end of the day, I always came back to building my free traffic business as my core, my bread & butter.
Because I want that stability.
People are jumping onto the social media train a lot these days, due to guys like Gary Vaynerchuk constantly harping on how amazing social media is and what the next hip app might be.
Look, King Google isn't going anywhere, anytime soon.
It also doesn’t change much over the years as compared to things like Facebook Ads Platform.
I think you’re getting the drift here.
Always seeking stability & longevity.
Generating free traffic from Google is the way to go.
People think Stefan is just another Youtuber.
Nah, he actually has a massive blog that’s driving serious traffic.
Which I can appreciate because he’s actually doing what he preaches, which shows me this guy’s not just some YouTube guy, he’s a legit black belt in online marketing specifically 7 figure blogging.
Stefan started projectlifemastery.com back in 2012 when you could still rank blog posts by simply writing a great piece of content.
Those long blog posts ranked for all kinds of long tail keywords.
Now, to be on page 1, your site actually needs to have some power, aka backlinks.
In 2020, writing great content and hoping for links to come on their own, doesn’t work anymore.
You need serious SEO & backlinking skills.
Such as link outreach.
Using a site like Ahrefs.com, you can look up where your competitors are getting their links, going to those places and asking for a link yourself.
There’s also another SEO Link building strategy and that’s utilizing Private Blog Networks (PBN), but the jury is still out whether its black hat or grey hat.
Basically, instead of going out begging for links, you create your own blogs to link to and from. These are not just any blogs, but expired domains that you purchased that already has some power behind them. You then use this existing domain authority, by harnessing that power for your own site.
This is one of the strategies we teach in our lead generation program, students learn how to build these PBN's properly so you can build links yourself, and rank your sites locally, generate leads for a business & get paid.
This is why I blog every day and my team creates new lead gen sites every day.
Likewise, this is the reason why Stefan makes YouTube videos or new blog posts, because these are digital properties (that YOU own) and that will acquire new customers for you for years to come.
That’s real leverage.
And stacking on success.
Big fan of Stefan’s work, I’ve even invested in some of his courses, such as Affiliate Marketing Mastery.
He also introduced me to several awesome mentors, like Dan Lok.
This is all free organic traffic that he’s getting every month, & is able to monetize that many different ways: selling his course or other people’s course for a commission.
Now do you have to become a YouTube personality or some super high-level blogger to make it online?
There is another option which is to niche down and dominate industries where you can WIN without competing with such tough competition.
This is what I recommend to all of you who are new to this online business thing.
Go into local lead generation because there are so many cities & niches that don’t have that much competition to get to page 1. In the process, you can make some really good passive income with it.
Free Traffic is what fuels Project Life Mastery as well as my lead gen business and this blog.
Free Traffic allows you to consistently make progress without getting stuck.
Especially when you know how to create your own sites to create backlinks from.
Once it ranks to number one, it requires little maintenance to stay there. If your competition is weak, years might go by before you have to tweak anything!
And you can repeat the same process over and over again and live worry-free.
Check out this coaching program to learn how you too can start stacking some of that lead gen money using free traffic.
With Lead Generation, you own the site that generates leads for the local business, so they have to keep paying you.
I went from living in a tiny apartment in Detroit MI in 2013, working a 9-5 at a car parts store pulling in $2k a month.
Now, I live in a high rise apartment in San Francisco and make $52k each month via my lead generation properties.
That's my 6 year transformation.
Imagine where you'll be in 6 years. IT IS POSSIBLE!