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Proven Amazon Course 2.0 Review (Is Jim Cockrum’s course worth buying?)

March 15, 2023

In Jim Cockrum's Proven Amazon Course 2.0, you learn several strategies for making money online by selling products on Amazon. You're taught various aspects of Fulfillment by Amazon (Private Label, Wholesale, Online Arbitrage, etc.). Amazon FBA is a business model that has made me money (6-figures) but, is Jim's course the right choice for anyone looking to sell on Amazon in any capacity and how much does it cost to start a successful FBA business?

Let's find out.


You have access to monthly webinars where new trainings are released

They update this course several times per year.


New students can feel overwhelmed with the amount of content in the library of courses

They ignored Facebook ad strategies

Lack of training on how to engage customers to gain more reviews and repeat business

Too many power-point style videos


Proven Amazon Course 2.0 costs $499 for lifetime access or $29 per month

Refund Policy

Simple 30 day, risk-free refund policy


Dozens of hours of video training in the library of courses; access to their list of recommended tools and services to help you grow and manage your Amazon business.


Private forum for support


Jim started this course in 2009 after years of success in the eCom space. The silentjimdotcom YouTube channel was started in 2007.


Jim has been in the eCom space since 1997 and his longevity shows how much knowledge he has and value his course and YouTube channel provide.

Who is Jim Cockrum?

Jim Cockrum is a writer, author and entrepreneur from Greenwood, Indiana. He's been a part of the eCommerce space since 1997 and was one of the most credible sources of eCommerce strategy advice since 1999. 

In 2009, he launched the first edition of the Proven Amazon Course to teach people how to create a business online by selling on Amazon and about 500,000 people have read his book “Silent Sales Machine”.

Currently, he's active on his Silentjimdotcom YouTube channel and Silent Sales Machine podcast, where he interviews many successful online entrepreneurs with how they reached their success on Amazon.

What does Amazon FBA stand for and what is it?

FBA stands for "Fulfillment by Amazon." The Fulfillment by Amazon system helps businesses grow by providing access to Amazon's logistics network.

We created a list of the 10 different Amazon FBA business models. Look through the list and see which model catches your interest.

How much does it cost to start a successful FBA business?

To start a successful FBA business, invest between $10K to $15K+. That's much more than the $500 you're paying for Jim's course.

How did we get to this number? Here's a breakdown of those costs...

  • $5,000 for inventory; anything less and suppliers will have little interest in working with you
  • Minimum of $2,000-$3,000 in branding expenses if private labeling (logo, packaging, professional photos, and samples.)
  • $5,000 in pay-per-click advertising campaigns; split testing is a must if you want to find an ad that converts well

What does it take to succeed with Amazon FBA?

To succeed with Amazon FBA, you must have an exceptional product. But you’ll need to be persistent as a business owner and do your due diligence to uncover the right niche and product. To accomplish this, you’ll need a decent amount of expendable income.

So, if finances are tight, FBA may not be a good fit for you.

According to a recent survey by JungleScout, 76% of Amazon sellers are still profitable in 2022. In fact, in Amazon's own State of the Amazon Seller 2022 report, the company shared just how competitive it has become...

Clearly, opportunities still exist to make money on Amazon if that many new sellers join each day, but the rise in competition may make it more difficult to succeed.

How does fulfillment by Amazon work?

Sellers send their products to Amazon fulfillment centers so that when a customer makes a purchase, Amazon will handle the receiving, packing, shipping and even customer service related to the order.

Here is what you need to do to set yourself up to sell on Amazon.

  • Create your Amazon Sellers account
  • Prepare your products to be sent to an Amazon fulfillment center according to their packing guidelines and shipping requirements.
  • Create your shipping plan; print Amazon shipping labels and send your products to the fulfillment center
  • Create your product listings; add your products to the Amazon catalog & specify your FBA inventory
  • Promote and generate traffic to your products on Amazon; Amazon will fulfill your orders, hence the name Amazon FBA.

My Gripe with FBA (even after success)

When I started my own FBA business, it took a year and a half of hustling before I saw any profits. The journey was time-consuming and expensive.

Luckily, I already had a nice cash-flow of passive income from digital real estate. I allocated some of those funds to my FBA business each month. In the end, I grew that FBA business to $3K-$K net profit per month.

I didn't feel like all the time and money I put into this business model was worth it all. Why?

My main issues with the FBA business 🙁

  • It takes so long to set everything up (6+ months); and there's no guarantee your product will ever rank and start generating sales
  • Dealing with suppliers is frustrating; pricing is always changing and inventory isn't always predictable
  • Competition is getting tougher each year as more big companies jump onto the FBA platform
  • It’s difficult to compete with established brands and their limitless budgets
  • Rising Amazon fees may show the company's leaders prefer big brands on the platform

With Amazon fees, they charge a hefty amount from third-party merchants. In 2021 alone, Amazon was projected to take in $121 billion in seller fees. The year prior, fees were at $90 billion.

What do you need to consider before choosing an FBA course?

Look at what we consider important things to look for when searching for an Amazon FBA course.

  • Recent information; courses that are often updated
  • Courses that are reasonably priced
  • Real-life examples and proof of the course material being applied and providing results; recent student testimonials
  • Community for support; Facebook group or forum.
  • Weekly live coaching calls or training 
  • Coaches that are actively engaged in the community

If you're serious about trying to make money through Amazon FBA, you most likely are goingare going to be searching for the best amazon FBA course. Fortunately for you, we created a list of the best amazon FBA courses. Also, you can check my article about the FBA Roadmap beginner course. Go through them and see which one might be worth your attention.

Is Proven Amazon Course 2.0 Worth Buying?

Proven Amazon Course 2.0 is worth it for beginners and although Jim Cockrum is a veteran in the space, he currently focuses on coaching business owners to be successful with internet marketing.

Regardless, Amazon FBA isn't a business model that's going to earn you a passive income. All the variables you need to manage in this business model won't allow you to. Even if you find some success and make a profit, invest those profits back into the business. Specifically, reinvesting those profits into launching more products.

Most people who fail with Amazon FBA simply have the wrong expectation of how much work and money is required to launch, grow and succeed.

I've had my success with Amazon FBA, but thankfully, I found another way to make money with less hassle and money to do so.

Consider this other business model...

I found easier success competing in local markets.

That's with local lead generation.

Check out this site:

Local lead generation

It's been paying me $2,000 per month since 2015 and I hardly touch it.

Local lead generation is less saturated and less competitive. A much simpler business model with far fewer moving parts than FBA, which I love. You're simply in more control of your business.

If you're interested in lead generation, click the button below and see how you can earn a much more passive income than Amazon FBA.

If you're interested in lead generation, tap "Learn More" below.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2023, is to build your own lead generation business.

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