Jake Burden’s Seller Circle Review: Is it really worth it?

March 15, 2024

Seller Circle is an FBA course that helps new Amazon FBA sellers start their business in retail arbitrage, online arbitrage and wholesale by Jake Burden. It can be worth it, especially if you're new to Amazon FBA. After all, 10% of the products on Amazon come from Amazon directly. This means Amazon is one of your biggest competitors. Jake Burden's team of experts provides guidance and resources to navigate the Amazon marketplace. They offer valuable insights and tools to kick-start the journey toward a successful Amazon FBA business. 

Seller Circle is not only for aspiring sellers on Amazon but also for those experienced Amazon FBA who want to expand their reselling. In this Seller Circle review, you will learn the pros, cons, pricing, and services included in retail/online arbitrage and wholesale membership.

While Amazon FBA provides business opportunities for aspiring online sellers, it may not be the best business model for you. Local lead generation is another highly profitable option that is easier to scale and requires little to no maintenance.

Seller Circle Retail And Online Arbitrage Membership Pros And Cons


They have a team for ungating some products

24/7 chat support to answer all inquiries

Save more of your time because they have a team for generating product leads


User's manual of retail and online arbitrage is in text format

More expensive than other course


Monthly: £49.99

For three months: £129.99 (save £19.98)

Lifetime Access: £799.99 (+ exclusive chats)

Refund Policy

They do not offer any refunds/returns because of the service being digital-based.


You can cancel your subscription anytime by logging into your account or contacting them. Your cancellation will take effect at the end of the current paid term.


A bunched of good deal and success sales and testimonials in discord group and in Trustpilot. And also, having around 3700+ members. 

What's Included In RA/OA Membership In Seller Circle?

Retail / online arbitrage membership of Seller Circle includes unlimited access to the team of expert Amazon support staff, who’ll be able to answer all your questions. Alongside this support, you’ll also have access to the Amazon community, weekly live calls, software discounts, step-by-step guides, product ungated tools and many more.

24/7 customer service and coaching

Seller Circle offers customers 24/7 access to an experienced Amazon FBA team for unlimited support and expert coaching through Discord. With a combined experience of over 10 years, the team can answer any query customers may have.

Step-By-Step Guidance

Provided by step-by-step user's manual for becoming an Amazon FBA Seller. It covers absolutely everything you need to know to get started and be successful. This makes the process easy to follow and understand for you.

Profitable Product Leads

Get over 300-400 products leads monthly with Seller Circle. Instead of shopping and visiting different retail stores for your product listing, save time and effort by relying on Seller’s Circle lead provider team who scour the internet and physical stores to find profitable products for your Amazon FBA business. The entire team ensures the best products, providing you with the details you need; price, sales and seller history checks. 

Team for ungated products

A lot of products on Amazon are gated. This means you need to supply invoices for the brands. Seller Circle has an in-house team that will get you ungated over these brands to sell in Amazon seller central.

Q and A Live Session

Seller Circle offers a weekly live session for members to take part in, where they can discuss various topics related to Amazon FBA, retail and online arbitrage and have their questions answered by the expert team.

What's Included In Ihe Seller Circle Amazon Wholesale Mentorship Program?

Seller Circle Amazon wholesale mentorship program includes concise video tutorials and lessons covering essential content. You’ll learn the A-Z of wholesale Amazon selling, along with many other profitable tips and tricks. 

This comprises over 25 hours of teaching with Jake, supported by the rest of the team along the way. You will also get lifetime support within the Seller Circle wholesale section, where you can ask questions you may have throughout your journey with Amazon.

Full Course Video Library

You can access over 150 individual lessons all about wholesale on Amazon


The mentoring will include:

  • How to set up your Amazon account
  • How to send an inventory to Amazon
  • An explanation of the wholesale business model
  • How to transfer from self employed to LTD 
  • A new sourcing method each week to learn and practice; we cover 2 primary methods as well as 2 additional ones (This will be the bulk of each hour. Each sourcing method is unique and can be used in different situations)
  • Negotiating and contacting with brands/distributors/wholesalers for the best prices
  • How to buy from suppliers abroad / import goods safely and cheaply
  •  How to avoid PL / IP issues
  •  How to gain more reviews / keep your account in good health
  • How to set up a business email and website
  • How to communicate with big brands and wholesalers in the correct way
  • How to find an accountant, especially for Amazon
  • The pros and cons of registering for VAT and how this affects your Amazon account 
  • How to send inventory using pallets
  •  Inventory management / reordering
  • Maximizing sales with automated pricing strategies
  • How to capitalize on a low supply high demand climate buying from Amazon, brands and retailers
  • How to scale your business to reach multiple 6 figures in sales with minimal costs 
  • Jake's personal ad strategy (£4.1k in ad spend to generate an EXTRA £248k in sales in 9 months of testing) 
  • Dozens of other topics which we cover throughout the 25-30 hours of sessions and full hands-on support through the live chat and additional calls if necessary

1 on 1 Support

Includes exclusive support through live chat with a team of expert in Amazon FBA.

Community Access 

You will be part of community with like-minded individuals and growing daily together in Amazon FBA through discord. 

Weekly Workshops

Access to be part of weekly live Q and A every week with Jake himself. 

Lifetime Membership

One Time Fee (£999.99)

How much can you actually make with Seller Circle?

You can actually make a profit with Seller Circle around £150.00 to £250.00 on average with a starting of £500.00. While, if you start £1000.00, you can expect to make a profit of £300.00 to £500.00 a month on average. Seller Circle provides leads with an ROI of 30-50%.

Who Is The Founder Of Seller Circle?

Jake Burden is the founder of Seller Circle, a 21-year-old Amazon FBA expert who's making over $1,000,000 per year. With just almost three years in the business, Jake has reached seven figures on Amazon, a feat that many would consider remarkable. Originally from Birmingham, Jake recently moved to Manchester to expand his business further.

Starting out, Jake struggled to find his footing in the Amazon marketplace. However, through trial and error, he eventually found success in wholesale. Jake carefully studied the market and invested $5,000 in his first product: cake boxes. By finding the cheapest distributor and analyzing the Amazon marketplace's demand, supply, and pricing, Jake earned a whopping $79,000 with just a 40% margin. 

How Does Seller Circle Help You Start Amazon FBA?

Seller Circle will help you start your Amazon FBA by providing you the access to the latest and profitable product that can be purchased online or in different retail stores provided by the lead provider team. Seller Circle team provides important details such as price, ROI and where to buy it — having the guesswork out of selling on Amazon. And also, you have guides and support to help you with every step from the start all the way to your success on Amazon FBA journey. 

What Is Amazon FBA? 

Amazon FBA stands for Fulfillment by Amazon, is the most popular fulfillment method for Amazon sellers and highly recommended by beginners. You sell the items then Amazon ships it. From customer service, packaging down to shipping and management. According to The State of the Amazon Seller 2023, 86% uses this fulfillment method in their Amazon business. 

  1. Buy cheap from wholesalers or look for different retail stores for Amazon arbitrage.
  2. Prepare to ship your stock to Amazon to be stored in their fulfillment centers.
  3.  Merchants will order through Amazon and they handle the payment process, from customer transactions to your payouts.
  4. Amazon does the rest including picking, packing and shipping your products to customers.

Amazon FBA Pros And Cons 


Fulfillment Services: Amazon FBA provides fulfillment services, including storage, picking, packing, and shipping, which can save sellers time and effort and allow them to focus on other aspects of their business.

Prime Eligibility: Amazon FBA products are eligible for Prime, Free two-day shipping, free shipping and more, also can increase customer trust, loyalty, and purchase likelihood.

Easy Scaling: Amazon FBA allows sellers to scale their business quickly without worrying about logistical challenges and aspects, such as storage space or shipping logistics.


Fulfillment Fees: FBA Fulfillment Fees increase by $0.22, on average in 2023. Amazon FBA charges fees for its fulfillment services, including storage, picking, packing, and shipping, which can eat into profit margins.

Loss of Control: Amazon FBA requires sellers to entrust their inventory and customer service to Amazon, which can cause a loss of control over the fulfillment process and customer experience.

Account Suspension: Amazon FBA has strict policies and regulations; violating them can result in account suspension or even permanent removal from the platform.

If you want to know more in-depth about Amazon FBA, you can read my article about pros and cons of Amazon FBA Business in 2023.

Seller Circle Alternatives

  • Wholesale Underground - The Wholesale Underground by Marvin Leonard is a Amazon FBA course that focuses on selling products that directly from suppliers at wholesale prices on the Amazon. It teaches you the A-Z to run an Amazon FBA business, including how to find great suppliers to win the Buy Box. Also, it teaches you how to scale your product listing to different platforms and marketplaces. The course costs $997.
  • Wholesale Academy -T he Wholesale Academy by Larry Lubarsky teaches you how to start and scale your Amazon wholesale business. The course is not always open for enrollment to limit the number of students, and Larry can focus on helping every student. Wholesale Academy costs $1,997. You have the option to do 4 payments of $697. 
  • The Wholesale Formula - The Wholesale Formula by Dan Meadors and Dylan Frost teaches you Reverse Sourcing Wholesale. It simply learning how to find already profitable products, source them from brand owners, and sell them on the Amazon marketplace. The Wholesale Formula costs $2,497. Dan and Dylan offer the option to pay $997 for three months.

Final Verdict: Is Seller Circle WorthIt?

Seller Circle is worth it if you are starting out in the Amazon FBA business with little to zero knowledge. However, before signing up, you need to consider your business model and specific needs as an entrepreneur.

Look for a course that offers comprehensive training on the entire process of selling on Amazon, from product research and sourcing to marketing and fulfillment. Make sure the course also provides practical tips and strategies for optimizing your listings and improving your rankings in search results.

While Seller Circle can provide a solid foundation for building an Amazon FBA business, it's important to keep in mind that they are just one part of the equation. To truly succeed as an online entrepreneur, you need to put in the hard work, stay up-to-date on industry trends, and adapt your strategy as needed.

If you're into private labeling, you can check my article about Amazon Brand Academy 2.0 by Luca Davenport. 

Conclusion: Why Is Local Lead Generation A Better Business Model? 

Local lead generation is my top business model because I made a passive income of $52,000 a month. Considering the demand for leads by companies to stay in business. You will be their lead magnet. Don't ignore also the growing needs of local businesses that want to increase their online visibility. With over 10 million businesses in the US that is lacking a website and add the fact that 8.5 billion daily Google searches, digital assets that rank high in search engine result pages (SERPs) can attract potential customers to businesses.

Finally, through the use of Natural Language Processing (NLP) and SEO, local lead generation can be optimized for maximum profitability. That concludes local lead generation is an excellent business model for those looking to create a sustainable, passive income stream and achieve financial independence. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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