The video above highlights Ashley introducing a new business model to our lead generation coaching program: The Swag business, aka selling branded merchandise to our small business clients.
The market for Swag or promotional products amounts to $24 billion at the time of writing this. Why not try it out for yourself?
This allows students to double-dip their revenues because our lead generation clients already love us, the trust has already been built, and it is a very EASY upsell that you can offer which adds directly to your bottom line.
There are three reasons why selling Swag products is a great way to double-dip your revenue:
- It’s easier to sell products to clients who already love your services
- Trust has already been established between you and your clients
- It provides opportunities for you to upsell your offers
If you’re still plowing through your 9-5 job, then this could be your ticket to better career opportunities that are less time-consuming, less stressful, and worth the effort.
Swag is the perfect marriage for the lead generation business.
Ashley made $300K this year alone from selling promotional products.
The best thing about Swag is that these clients are already enjoying your services from lead generation. As you help their business grow, trust is gradually established. This makes it easier to sell your promotional products. A lot of these businesses are niches that could benefit from these products too, so it benefits both parties.
They make good freebies or merchandise to hand out to customers.
There’s only one thing that could make this business even better: Automation.
There’s a lot of work involved in operating a Swag business. It doesn’t end once your purchase your products in bulk.
If your products become a hit, then those orders will keep flowing in until you have to replenish your stocks. This is where our automation system comes in handy.
With our system, orders will be shipped directly to your customer’s address. You’ll barely have to lift a finger. Everything from administrative work like invoicing to logistics will be handled by the personnel in the warehouse. You won’t need to organize, ship, or even see the products physically.
You can even promote these products under your own brand, even if you're not the one handling them. Low-effort, high income; exactly what passive income should be.
There are 3 main ways to implement this swag business.
Method 1: Just to Get Your Foot in the Door
You could use it to get your foot in the door.
Some clients won’t be too keen on working with you for lead generation at first. It may be easier to reach out to them through promotional products. It builds brand awareness.
"Not ready to invest in lead gen?"
"Cool, how 'bout some branded swag?"
It's an easier, entry-level sale.
For example:
Every biz owner understands slapping their logo on a t-shirt...
And passing 'em out to their target audience.
But not every biz owner is going to buy into pay-per-lead or SEO right off the bat.
Some business owners may not be familiar with the business model. Others may be skeptical of your skills or credibility.
So, this is a great way to collect some money...
Deliver a tangible product. (i.e. 100 branded T's)
And build trust with them.
Then, ideally, they come back for more swag.
And, eventually, they say:
"You know what, screw it, tell me more about your lead generation service."
Method 2: Easy Upsell
(As previously mentioned,) It's an easy upsell you could offer to existing clients.
For example, you might say:
"I had an idea."
"You know all those new customers I've been sending ya?"
"What if I made you some branded hats you could give them?"
"That way, when they wear 'em around town, it's like free advertising."
"I can do it all, at an affordable price, if you're interested."
"Lemme know."
-Note: According to the Advertising Specialty Institute, the average piece of swag is held onto for about seven months.
Sheesh!
How much would you have to spend on re-targeting campaigns to get that many views?
And let's not forget, your prospects and clients are already purchasing swag.
So why not get in on the action?
Wet your beak a little?
Method 3: Create a Swag Agency, Rank a Map Listing & Have Customers Come to You
You could create an entire agency around this service.
Check this out.
After Googling ‘Promotional Products’, we found this:
A. a crap-load of advertisers.
(And where there are advertisers, there's money to be made.)
B. a Maps Pack:
So, is it just me...
Or could you optimize a local listing...
(Maybe even a website...)
(Plus or minus an AdWords coupon, while all that simmers...)
In a city of your choosing...
And have peeps... who wants to purchase swag... coming right to you?
All day... every day?
People turn to the internet for solutions that are most suitable for them. Let’s say they’re looking for an Asbestos Removal & Inspection Company. Which one is the best? Which is one near your location?
This is how businesses grow; by providing appropriate solutions for an audience who needs them
Plain & simple.
Companies spend a lot of money to foster relationships with their customers. Every business owner knows that repeat business is the best type of customer to work with.
Facebook re-targeting ads & email marketing are some of the main ways in which businesses foster this relationship but for many of these small businesses, the ability for merchandise to create that cost-effective brand awareness in the existing customer base cannot be overlooked.
According to recent studies, the average American owns 30 promotional items, so this is already a well-established industry that you're simply tapping into.
Our team will be pursuing this business opportunity with some of our big clients.
And early bird gets the worm, as many of our students are already cashing in new income streams very rapidly with their existing clients.
When you generate leads for business owners, the amount of goodwill you build with them is simply out of this world.
Success breeds more success.
Because you helped their business get to the next level, they want to do even more business with you. They have already seen that spending money with you is having a profoundly positive impact on their business.
They’re excited to spend more money on you.
And business owners have their own egos and take great pride in their brand. Who wouldn't want to dominate the market even more by getting even more lead generation/brand awareness properties out there in physical merchandise?
Check out some of the new testimonials that are flooding into our private Facebook group.
Facebook Testimonials Are Already Coming In!
Conclusion
I love being in this marketing space because there are so many opportunities to create long-term residual income. Marketing is one of those things that businesses perpetually need to keep their business going.
And if you're good at what you do, you're forming a long-term relationship with business owners. This will have them coming back to you month after month, year after year.
Everybody wins.
Selling Swag Gear is just another tool in our tool-belt that allows us to do more of that.
If you can become the solution for customer acquisition for all these different industries, you have so many opportunities knocking at your door.
Add to those different skills you can offer in lead generation, and now, selling merchandise gear.
It truly makes you unique in the marketplace and gives you an unfair advantage in forming clients for life.
Business owners are busy. They don't want to be dealing with 5 different marketing companies.
They'd much rather just go to 1 company that they trust can handle all their marketing needs (online & offline).
Within our lead generation coaching program we're setting our students up to have a big arsenal of ways to add new income streams. From SEO, Lead Generation, Website Building, Phone Tracking, & Now Merchandising, I can't tell you how much having this large set of tools & skills has helped me land new clients over the years.
Talk soon,
Ippei
