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In this article, I'm going to review what I believe is the very best online business model out today in 2021, lead generation digital marketing.

Which is creating organically ranked lead generation websites that act as virtual billboards, generating phone calls for local, small businesses.

Here's the very first tree service site I build in 2014, stilling making me $2000 per month. I haven't touched this site in years.

I own over 60 of these sites out there generating leads & making me money everyday.

My life transformed thanks to this business.

There's a reason why we're calling this business the Uber of digital marketing.

Because just like Uber we connect buyer to a local service provider.

The reason why its so powerful is the scalability.

Lead Generation is all digital, no physical products to deal with like in eCom.

I have not had a job since May of 2015, thanks to this business model and this local lead generation course that taught me everything I know today.

(Including being able to rank this blog article so that you're reading this)

However when starting out local is key, because its so much faster to rank locally than trying to rank a blog globally.

Today I became one of the top student of the program and my mentor, Dan and I started working together.

I owe my success to him, because he took me from making $2000 per month working at a cubicle job with no business background to running my very own lead generation business doing 6 figures per month.

Why would I promote the coaching? As you will soon find out, there's 35 million small businesses in the US alone, we only have 6800 students.

Every business needs leads to survive. 

When you go local, the opportunities are endless.

Lead gen is not going anywhere anytime soon. Its a ever-green business.

Let me take you over the 5 steps of building this local seo lead generation business that has been proven to work time & time again since 2014, responsible for creating multiple 6 figure earners & millionaires to date.

Step 1: Survey The Land

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"Riches are in the Niches"

is our motto.

Its true. There's over 50 niches we can go into and thousands of cities to choose from. That means there's so many markets out there that's so easy to dominate that its like taking candy from a baby.

Finding a market with good search volume and weak competition is the key.

Some niche ideas

  • carpet cleaning
  • junk removal
  • window cleaning
  • event rentals
  • wedding videographer
  • painting
  • handyman

You can click here for even more niche ideas...

Every single one of these businesses need leads everyday.

We like targeting cities with population of 75K to 250K

Remember: You only begin getting good volume of leads when you crack the top 3 spots in Google.

Now couple things we are gonna wanna look into to approximate the power levels of our competition

  • Citation
  • Backlink power & relevance
  • keyword optimization
  • homeadvisor lead value
  • Site layout (On-page optimization)
  • More

This is a really important part of the process.

I've been doing it since 2014 so I've become really good at analyzing my competition and finding low hanging fruit markets that I can easily dominate...

I use tools like SEO Quake and Ahrefs to see what kind of SEO will be required to outrank my opponents

There's probably 15 things we look at but I'll just share 2 of them right now.

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You usually google the main keyword + city like above.

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If there's a listing in the top 3 map pack with no website, that's an example of low hanging fruit.

Now these opportunities might be rare, but at any case, when you build superior ranking skills specifically for local, you're not worried about 95% of the companies out there.

For example if there's 2 listings in the top 3 map pack with 15 reviews of less, I'm confident I can outrank them although the # of reviews isn't the only factor for ranking.

If all top 3 map listing has huge amount of reviews like you see above, then I'd rather just go find another niche or market.

Here's what I mean. I looked up the top company: "Lake Orion Plumbing Heating & Cooling" their site is and I pulled them up on Ahrefs.

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Referring domains 43

This shows that this site has 43 other websites pointing a backlink to the site, each of those links are votes that's helping that site rank.

You can also use ahrefs toolbar to quickly find the amount of backlinks...

These are what I don't wanna see..

I'd much rather find markets with a lot lower RD ("Refferring Domains") like these...

So the # of RD, is one indicator to see how competitive it is. But not every link was created equal.

Some links carry more power & worth. I can beat a site with 43 links with 10 powerful links if his links are weak.

Once you know how to look at 15 different factors that Google takes into account when it comes to local rankings, you become like a sniper that knows exactly what needs to be done to take out 95% of the competition & get the top ranks all day 'err day.

More on this later.

Step 2: Build Out Assets

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First we must buy a domain. I picked (gr short for Grand Rapids)

In 2021, exact match domains are working very well still. These are domains with our main keywords in the domain & for local lead gen that would be "service" + "city" for example:



  • These sites tend to rank easier because Google is going to look at you like the go-to brand for that city


  • you're limiting yourself to 1 city per site, if you want 1 site to target multiple cities then you might want to use brand name only instead like (

If the city is over 150,000 population I do think its worth targeting that city specifically with a city in the domain as I do think it helps with dominating the search engine when you have the city & service in domain.

Then, we use Weebly to build out our sites.

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It's a very simple click & drag type of coding necessary. Just drag different elements you want on the page...easy money.

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Slap a tracking phone number (we have our own proprietary software) that records every call and attaches a whisper message so that everytime our clients pick up the phone they'll hear...

"This lead was sent to you by Ippei"

at the beginning of every call.

This is important because it lets the business owner know right away who's sending them the leads.

Make sure the phone number is big & easy to see at the top of the site.

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We also like to include a quote form somewhere near the top of the homepage as well.

We must also build:

  • Google Map listing
  • Key citations & directories

Step 3: Optimizing Our Assets

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A website doesn't bring in traffic unless you rank it.

What people call SEO.

There's on-page optimization and off-page optimization.

Off-page optimization is where real skill is involved. This is where investing in some high-level coaching becomes paramount because I've yet to see any top level SEO's share their secrets for free.

To make it simple to understand here's how SEO works in general.

Getting to the top of Google's search is a popularity contest.

Imagine you're that brand new kid at High School.

No one knows who you are.

You have no credibility.

But then imagine the most popular kid at the high school, the star quarterback vouches for you.

Tells everyone "Hey this is my boy, he's cool"

Now your credibility went up and all your peers at high school will think highly of you now.

That's an example of receiving a highly authoritative back-link from another quality site.

Now imagine another scenario: instead of the star quarterback kid, another brand new kid at the school tries to vouch for you.

Shouting at the top of his lungs "HEYYYY This is my friend!!! He's legit!!!"

But since he's new as well, no one knows who he is. Everyone's like "Who are those two idiots?"

That's an example of a low quality backlink.

If you want to consistently outrank your competition in the lead generation business, you better have a process & know how of generating powerful, high-quality relevant backlinks to your site.

The star quarterbacks, and yes we know how to get 'em.

No need to re-invent the wheel. Just model after what's already working.

Types of link we like:

  • Links from relevant sites (the main way we do this is we have a private Facebook group of 6000 students, if you're trying to rank a towing site in Detroit for example, you can form link circles with 5 other students with their own towing sites in other cities and create a link among each other, basically you scratch their back and they scratch yours. This is just one of the ways we use the community inside our program to give us an edge over the competition)
  • Relevant guest post links
  • Links from influential sites (we have access to a large network of sites that have a lot of authority behind them, this is what gives our site "ranking juice".)
  • Links from highly relevant directories (not just any directory links, but links from specific directories for each niche, we have a list of over 100 places to get these links from)

Types of link we don't like(aka these are the links to stay away from):

  • Low quality spammy links from overseas (we never outsource link building to India or anywhere where we have no control over the quality)
  • links (very low quality)
  • Over use of wrong kind of links that have no relevance

The biggest problem I see with people that are trying to rank their sites in Google is that they're trying to do it with bad info and building links that are doing more damage to their site than helping.

There's a lot of ways you can get yourself in trouble as Google has a lot of different parameters built into their algorithm to prevent people from gaming their system.

However once you understand what Google likes, and build sites & do SEO in accordance to that, the good news is, you can have a formula that creates repeatable success to the page 1 of Google.

Once you do, the world is your oyster. You can build a real sustainable business on the internet.

The reason why everyone should start with local lead generation is that it's literally 10 times easier than trying to rank for a global keyword like you would with blogging or affiliate marketing.

Step 4: Prospecting & Closing the Deal

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Once the site has been properly optimized or ranked in Google.

You WILL start generating phone calls.

You are now going to send these leads to a local business owner for free.

I don't even tell them that I'm sending the leads.

Their phone is going to start to ring and they'll keep hearing "This lead was sent to you by Ippei" everytime they pick up the phone.

Now there's couple of deals you can make but once the biz owner has already seen that you got the leads, you're talking to someone that already believes in you and wants to work with you asap.

Here's how you can structure your deals

  • 10% of closed business
  • pay per lead (we have lead value calculator)
  • flat fee
  • hybrid: combination of flat fee plus 10% or pay per lead

Here is the key with this.

To send enough free leads to a local business until they close jobs and you help them make money FIRST before you ask for anything in return.

To many digital marketers are too quick to try to take value from people, instead of giving value first.

The only reason a business owner wouldn't want to invest in marketing is because there hasn't been enough trust built yet. 

But if they believe 100% that spending money with you is going to make them more money, who would say no to that?

In this lead-gen model, because we can send people FREE leads, we can create that trust very easily and effectively. This is the real game changer.

You can hear Dan describe this in the video below:

Results in Advance is the key to this business

Results in Advance is the key to this business

Step 5: Scale the Business to the Moon

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Once you get 1 successful lead gen site paying you every month.

You realize that you now have the power of creating passive income streams that pays more than single family real estate.

All you have to do now is scale.

If you can do it once, you can do it 10 times over & beyond.

Hire content writers from places like Upwork or even Craigslist.

Hire some Virtual Assistants, I like

I pay my VA's $5 per hour.

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You can use timedoctor (shown above) to keep track of the time that VA's are working. It'll stop recording time if the VA has been inactive for over 1 min, and it's taking a screenshot every 4-5 sec so you know that you're not paying for them to goof off on social media.

Set certain goals of continually getting more and more lead gen sites out there.

Once you train your team, they can handle most of the grunt work for you.

Here's what my operation looks like.

  1. Content Writer -> Responsible for research of a niche & writing content
  2. Web Developer (VA) -> Responsible for taking the content and putting the site together with either Weebly or WordPress
  3. Ranking the site (VA) -> Handles all the optimization, from building high quality backlinks, citations, & more
  4. Once the site is ranked & generating leads -> I still handle speaking to the business owner and closing the deal. (although you could hire a sales person as well if you want)

8-15 lead gen sites ranked & generating leads everyday should already put you at 6 figure income.

I know students in the program that have outsourced 95% of this business to their team.

How About Generating Leads with Facebook Ads or Adwords?

Some people are doing lead gen with Facebook ads or Adwords PPC and I've also done those things plenty of times.

The advantage is you can get traffic right away.

But I'm here to tell you that today in 2021, my entire online business runs on free traffic from Google, it is by far the most superior method of lead generation.

When I rank in Google its hands-free passive income.

When I run Facebook ads, it requires daily spending, daily monitoring of ad performance. (Cost per click can get really expensive. Some days you can even loose money.)

Also its difference of: Attraction Marketing vs. Interruption Marketing

When someone finds you in Google they were already seeking you out, instead of an ad interrupting someone on social media. So its much higher quality leads, with Facebook ads you can get a lot of low quality leads. There was always a noticeable difference for me.

The issue with Facebook Ads & Adwords

  • Costs fluctuate daily (gets expensive)
  • lead quality is lower because its interruption marketing
  • You don't own any of your own asset, your client can fire you anytime they want
  • Doesn't always work in every niche out there because of ad cost versus reward may not work out, whereas ranking in Google & getting free traffic means that the numbers will always work out
  • Barrier of entry is too low, anyone can put a credit card on file and begin competing with you, which increases the cost & lowers profit margin overtime, getting #1 rankings organically in Google is a lot more difficult to do which means its much higher barrier of entry, & that's good because it keeps competitors out. In business "easy & fast" is overrated, you want to develop a high-level skill that not too many people can do. That's how you get paid top dollars for your time.

Once I learned how to rank sites in Google with the high level SEO knowledge we have in our training, I know that 95% of other marketers can not outrank in Google. This is why I have stability & longevity in my income.

How I landed my first $750 per month lead gen client

I had no prior online experience.

I simply followed the training of Dan's lead gen program to the T...

And I built this super simple limousine rental site in Lansing, MI.

And it looks pretty darn nice! Check it out-

The training laid everything out so even the most internet illiterate person could understand it, heck we have Helen (65 year old Grandma) that built this business from zero to $15K per month.

if she can do it, what's your excuse? Anyway back to my limo site...

(please do not call that number though & bug my client)

Limo Lead Generation Website

This site didn't take me long to build.

Maybe 4 hours to build and another 10 hrs to rank it.

Ya wanna know what's crazy?

I haven't even so much as logged into this site since 2014 and it's still been dropping golden $750 eggs in my bank account every. Single. Month.

Every phone call that I generate, my client gets emailed the recording of the call so every lead is tracked.

My clients know exactly how much money they're making from my leads.

This is very important.


Because when my clients can see that my leads are helping him hustle up an easy $10K to $20K more in business, they practically beg me to take their money. All they care about is that the leads keep coming in.

The key is knowing that you aren’t hoping to make a hundred million bucks off a single client.

All we want to do is take a small piece of the pie from each of these niches / markets.

Insert ourselves in the mix, and take a lil' sliver to deliver. Just to put this whole thing into perspective, I have 55 clients today.

And they’ve all stayed with me since the beginning. They’d be crazy not to.

Some pay me a flat monthly rate, some pay me a price per lead, and some pay me a percentage of what they sell. That’s my favorite route to take for industries that sell really high ticket services.

I’ve actually got an asphalt guy that pays me ten percent of all jobs under $100k. If the job actually ends up being over that amount, he gives me five percent. But don’t let that fool you. I got a $6,000 paycheck off of one stinking job he closed for a commercial contract.

Here's one of the lead gen sites I have for this Asphalt client in the Bay Area, California.

Owning these sites all across US, collecting monthly payments is like owning real estate properties. Stable passive income.

Why is Lead Generation the Best Model for Local Marketing? And What Makes It Better Than SEO?

Great question. To put it in the simplest terms possible, it's because you control the assets AKA websites.

If you do SEO on a client's site, once they're "shootin' and scootin," what happens 9 out of 10 times is that once you get them the rankings, they feel like they don't need you anymore.

"Thanks Ippei... you did a great job at ranking my site. But we don't really know what you're doing to the site anymore. We think paying you $2000 per month is kinda expensive so we're gonna stop for now, but we can call you when we need you again."

And poof, like a magical spell that just ran out of power... The gig is up. No mana potion. No autosave. You have to start all over from the first level again with no special powers.

This is why, even though it's 2021, I'm living in the year 2050. That's right, I'm from the future. And I've come with an incredibly important message about your future.

The only way you should be building local lead generation client is to own your own assets!

If you watch near the end of the above video, you can hear Cory say the same thing I'm preaching, when you own that asset, those are the clients that stuck with him longterm.

Let's think of them as digital rental homes.

I know that as long as I own the house and don't sell it, I can always find someone that wants to rent it. And that means passive income for me.

Because I own the asset, if I get a bad business owner I can easily replace him with somebody else. No eviction notice necessary.

Kinda like kicking out a bad tenant.

The important thing is that I have all the control.

I can decide who I work with. Who I send the leads to.

So that I know that I'll always get paid.

This is how I've kept the same clients since 2014 when I started, and they've paid me month after month, and year after year.

Because they know that if they don't pay me. I can send the leads to their competitor.

This solves the #1 issue plaguing most SEO companies.

Client retention.

There's nothing worse than landing an SEO client and then having that client back out of the agreed-upon contract just a few months later, after you put all this work in.


The opportunity we have now with the internet is just mindblowing.

A lawyer or doctor needs to go to school for 8 years, get into $100K to $200K student loan debt, which they have to pay off over 10-20 years with interest and after they graduate make $100K to $200K a year.

Its insane that in 2021, I'm now making $52K per month with my lead generation business.

None of this would of have been possible without my mentor and his lead gen biz model that he taught me.

I actually consider myself mentor-made not self-made.

Having access to a community where I can ask questions at anytime, Dan doing live coaching calls twice a week made all the difference in the world.

We were not all born entrepreneurs, including me. So when I first started this journey, I owe my success to all the hand holding that mentors like Dan and other successful students in the program provided.

Also finding the right business model was the key.

Just like a jockey & his horse, the horse is at least 10x more important, similarly much of my success is due to the vehicle.

For me, my vehicle was doing lead generation for local businesses using free traffic, that I was mentored through with this coaching program.

We have 6800 students now... Check out these recent testimonials...

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Yes this business works during a pandemic because we can generate leads for essential services... for example, people still need your towing companies & plumbers as long as we have vehicles & houses still...

Check out the below infographic I made, of the top reasons why I love this business model.

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2021, is to build your own 6-figure lead gen biz. You can learn more here.
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  1. Great post, looking forward to crushing it with local lead gen in 2019!
    I’ve only built a few sites so far, but every journey begins with the first couple steps, right?!

  2. Can a 50 plus year old complete NEWBIE wanting to earn a substantial online New Biz income do this ? No experience, just limited knowledge about lead generation business

    1. Yes our course is designed in such a way that every newbie can get through it in a step by step training (training has been continually improved since 2014), not to mention we have weekly coaching calls twice a week and support 7 days of the week.

    2. 100% yes! I was 49 when I joined this program with ZERO technical skills. I now have 35 sites and quit my job of 20 years 8 months ago. If I can do it, anybody can. You got this! Like Ippei said, the coaching and groupthink that is available to you will get you through anything that attempts to slow you down.

      1. How much does this course cost, and how much money would I need to start off with for like making websites and getting the tools needed?

  3. Hey ippei I been watching alot of your YouTube videos you and Dan and inside your testimony videos people in the group iam just like you I have a shitty job making like 12 an hour full time sometimes over time like 60 hour per week to pay bill I want to do this business how much will the course cost is there a way monthly payment would work how much should I save please message me back thank you

  4. Ippei,
    Sounds like a great opportunity. How much does it cost upfront to get in? Also, what are the ongoing costs for membership, software, etc.?

  5. Hi, I am interested in this home-based business.
    Could you kindly send me more info regarding the business
    and how much do i have to invest on this, please!
    I just turned 65 years old!

  6. Just joined your program, amazing stuff so far. Just wanted to show you my appreciation for starting this blog & showing me this incredible business. See u at the top!

  7. Dear Ippei,

    You replied to Ben on July 12th that you had payment plans and scholarship options available. However, when I went to the page for the Strategy Call, the 1st thing I noticed in the box on the left is not to call if you are broke. I use to make good money but was laid off in January. I am a nurse practitioner haven’t been able to find another job since. I don’t want to go back to working long hours. Take a chance I me. Please help. I will pay you back. I really want to do this.

    1. every business requires some money to be able to invest, including these lead-gen sites that you will be setting up, although the cost isn’t so insane, we’re talking like few hundred dollars, nonetheless you still need money, just like any other business, if you’re completely broke starting this biz isn’t recommended.

  8. Of course Jolea Matzke did not receive a reply. This guy makes money by selling courses PERIOD.

    Always ask yourself the question, if this guy makes 600k a month, why on God’s green earth would he need to waste his time selling a course?

    If you could make the amount of money he says he is making you would be richer than Bill Gates.

  9. If I generate a lead from a local business, can I guarantee that the local business purchases the lead? Are you generating leads after contracting with a local operator in advance?

    1. you can either contact them in advance or begin sending them free leads to earn their trust, either way there’s many local businesses that want your leads.

  10. Hi. Can I schedule a call please? Unless I’m missing something every “start here” comment you make takes me to:
    but there is no actual way to communicate with you or information on exactly how to get started. Every link on THAT page takes me back to the same page. Am I missing something? Can I schedule a call?

  11. Thanks for your quick response. I went to that page and don’t see anywhere to enter my email address. Where exactly on that page is the form? As an alternative you have my email address – please send me an email and we can schedule it that way. Thanks

  12. Hello

    I am from Germany, can I work this there and with german, or it is not possible?

    Many Thanks

    1. Hello Ippei,
      at first, thanks for your inspiring articles which changed my mindset!!!!!

      I live in Germany, too. Both of us know we have totally a different situation here, from a legal point of view. If you agree, we could exchange knowledge about this topic. Maybe Ippei could tell us our email adresses, so we could get in touch? Thanks in advance!


      1. How’s it different in Germany? You put up a website and add a client’s phone number as a recommended specialist for that kind of work. You don’t pretend to be him. Anything I’ve missed?

  13. Hey! Ippei!
    I just have 2 questions after reading every post you’ve written in this and all your other sites:

    . Would your call tracking software work in Nassau, the Bahamas, with local numbers?

    . Do you also coach on how to nail a contract with a USA customer, for example, if I’m from other country?, ’cause I don’t know how to…

    I’m just looking forward to your answer to join you all!!!

    Thanks a million in advance for your answer.

    1. yes there’s a work around to all of this, you can pretty much be anywhere in the world, as long as you have internet, you can build this business, get US clients, etc

  14. Hi Ippei,

    I have read most of your articles on affiliate marketing, etc after realizing you were not an affiliate and providing non-biased reviews on many courses. I have read a bit on lead generation too and wanted to take the plunge with coaching. Can a graduate student who may have just an hour a day do this successfully?


  15. Hi Ippei,
    Congratulations on the content. I am interested in training, but first I would like to ask two questions, if you allow me.
    When setting up the site for a company that doesn’t exist generating leads for a company that exists whit another name, doesn’t that harms credibility with the customer and consequently Google ranking issues? Doesn’t google penalize the site with this practice?

  16. Does this course work for Vietnamese people like me? I come from Vietnam, English is foreign language. I’m beginner with digital marketing, with no skill, no experience in internet marketing. Does this course still work for me?

      1. I am impressed at how detailed you made this opportunity. I would love to be a part of it. But I’m in a different country. Can the business work outside US, I’m in Nigeria. Also, how much do I need to start up? I want to be trained.

  17. Hi Ippei,

    Thanks for the post.

    Wanted to drop my few cents on this, as you’re almost making it sound too good and too easy.

    I’ve been in Internet marketing field since 2007, so the first thing that struck me unusual about this whole business model is the fact that all your local plumbing/junk removal/cleaning keywords have almost no search volume when checking in Adwords or using other keyword research tools?

    Taking as an example your Grand Rapids Tree website, searching only a few keywords brings up literally no results in Adwords: tree service bloomfield hills (0-10 searches/month), tree service lake orion (10-100 searches/month), tree service macomb (0-10 searches/month), etc.

    While arguably, “tree service grand rapids” shows up as having 100-1k monthly search volume, but in reality it’s probably closer to 100 rather than 1k.

    Yet, when I’m watching your videos where you showcase your existing websites, such as the Grand Rapids Tree website, you’re getting at least 2-3 CALLS every day? So I’m not sure how that works, when the websites are supposedly receiving no traffic?

    Also I’m not picking on this specific niche/website, because I’ve tried looking up other niches in many other cities, but the results are very similar – essentially, local keywords for service jobs have non-existent volume.

    Since this business model heavily depends on organic traffic from Google, I’m not sure how you make the numbers work, when clearly hardly anyone searches for these keywords?

    Also wanted to mention that I run Google Ads for local keywords in the past just to see if the actual volume matches what’s shown in the Keyword Tool, and the reality was even worse – I struggled to get 5-10 clicks/day.

    Would appreciate your thoughts on this and let me know if I’m missing something.



    1. Those search numbers are heavily inaccurate for local searches. If the city has at least 70-100K population, of course people are searching for tree serivce, plumbing, roofing, etc companies everyday.
      I’m getting over 10 calls per day for my grand rapids trees service site, not 3.

      Adwords will always under-perform compared to organic, because Google is rotating your ad with your competitors. With Organic you are permanently at the top of Google. Also a lot of people skip over ads.

  18. Ippei, thanks for a quick reply.

    I would have thought that the paid ads get the most of the traffic, because you have to bear in mind that they are at the TOP of the search results. Yes, your ad won’t necessarily be on the top spot all the time and will be rotated with other ads, but it’s always going to be above all of the organic results.

    And to be honest, nowadays the ads blend in so well with longer descriptions that most people hardly know that they are clicking on an ad, especially if it’s well-written, so I wouldn’t say people skip over ads.

    Basically, what you are saying is to completely ignore the keyword search volume and simply go by city population, correct?

    Your logic is that if I blindly build a website for a city of 150k population, for example, and rank it #1 for its main keyword, then I would expect to receive 50-100 visitors per day, which will probably result in approximately 10 calls/day?

    Of course, that’s assuming that the website is well-built and the call-to-action is clear, etc. Are these the kind of numbers that you are seeing?

    In the past, I’ve always had some data to play with BEFORE I built a website knowing roughly what kind of traffic I could expect once ranked, but with local searches I’ve got nothing to go by, hence the reason why I’m asking how you do it?

    Thanks for your help


    1. a lot of people still like to call from the map listing because it has always been where local businesses are.

      population size is just one metric we look at. There’s other metrics as well. But because we are generating leads for free, it really doesn’t matter whole lot if we generate 50 calls per month or 200 calls per month, we’re gonna make money either way. We don’t need the exact call volume data that you are seeking before starting a site, call volume will differ greatly depending on the niche. Some sites might produce less calls but much higher ticket jobs. How do we know our sites will produce leads? Because we know that if there’s 20 plumbers in the city, we know for a fact that there’s businesses going on.

  19. Hi Ippei,

    Great article and I’m definitely interested in starting a lead gen business. Have a question I see alot of people starting this business and was wondering where do you see this business going in 2020 and beyond.



  20. Hi Ippei,

    Can the model and your phone call tracking software work for non-US cities, in my own country or any other countries outside of the US?

  21. Hi Ippei, the potential for this looks amazing, thanks for your very helpful site. I’ll definitely register for a call!

  22. Great and informative post, thank you for sharing! I have one question, if your payment structure is 10% of closed business, do you just have to trust that your clients share with you truthfully how many of the leads brought actual sales, and share the exact amount of sales your leads brought? Or they allow you to record every call and email coming through your site? Thanks in advance for responding!

    1. every call is recorded, we also have other pay per lead models that you can use, essentially we know how much we should be making based on actual number of real leads

  23. Awesome hi and amazing article like always filled with full of information that
    is valuable. You are just remarkable. Keep sharing more like
    this. You would like to learn regularly and more from you!

  24. This is a fantastic business model and makes sense. I really like the real estate comparison (you basically have “digital assets”) because I dabbled in real estate for a bit. I think this has a lot more potential to scale up quickly without too much initial cash down!

    I had a quick question on the prospecting step and how it works – sent you a message on Instagram. Would appreciate any insights. Thanks so much for this article!

  25. I would like to know more about starting my own Lead Generation Business. I have done a little website and marketing stuff about 10-15 years ago and loved it. But just haven’t found the right opportunity since then. Not to mention how life and family gets thrown at you. I’m passionate and ready to try this new idea! I completely love the whole concept behind it!

  26. Thanks for your inspiring post.
    Making money through online business like LG is my dream.
    I notice that you’ve put emphasized that LG works well in a local setting.
    What would be your advice to individuals with interest in the business but aren’t native nor residents of the US?

  27. Hello Ippei,

    In the examples of the limo business both sites (Lansing and Grand Rapid) use the same pictures. So when you advertise do you use the real name of the businesses and they provide you with the pictures of their fleet or you just a build a generic website, with stock photos and the number is not the real number of the businesses? This is a little confusing. Also if I were a client, the fact that there is not a physical address on the website would rise a red flag (and the fact that the websites seems very cheap). Your sites advertise that the there are may different kind of cars available (Audi Q7, Escalade, buses etc.) but what about if the client that buys the leads, doesn't have all the vehicles listed on the website? Isn't that false advertising? How does it work?




    1. the client I’m working with has those vehicles and he’s servicing both Grand Rapids and Lansing. First, you build a more generic site, once you get a client, you can make the site more specific. A physical address is not needed with service-based businesses, aka there is no storefront.

  28. Hi Ippei,

    for the google map listing you mentioned, is this referring to GMB?

    So, how does one go about choosing an address for a website, especially one that doesn't have a client yet? Do you pick any random place in the city? I read somewhere mail might be sent to said address to verify.
    Anyway, how many addresses can one assign? I have seen someone suggesting as many as you can, but it doesnt seem right.

    Thanks for a wonderful review, I still receive emails from you and will eventually join

  29. Hello. I'm very interested in the lead gen business model. Although I live in Korea, I'd like to be generating leads in the U.S. You stress starting local is key. Does it affect what I plan to do?

    1. nope you can live in Korea and get US clients just fine, that’s the best thing about having an internet business, I can run this business from anywhere in the world.

  30. Great article on lead generation and excellent way to articulate!
    I’m glad that I came across this amazing article.
    Thanks for the article with lot of different and meaningful conversations
    I appreciate your skills!

  31. Hi Ippei…great article! I have a question. You said that the sites could be built on Weebly or WordPress. Did you use the basic free Weebly site, or did you pay for your stater site?

  32. Do you ever get customers that are confused when they contact "Grand Rapid Tree Service" and then someone picks up the phone and says "thanks for calling Joes Tree service" or when Joes Tree Service shows up to their house instead of Grand Rapid Tree Service. Or similar situations similar to that? thanks!

    1. once I explain to my client, my client treats it as if they own two separate businesses, if they answer my lead they will service that job as Grand Rapids Tree Service

  33. Wow Ippei…this is the business opportunity I was looking for….thanks for sharing. I am really interested in your course.

    But I have 2 questions stuck in my mind

    1. Can i get clients from highly developed countries like US, UK, Canada etc…as I am from India (low income country) and I want to get benefits of High income country. ( Tim Ferris 4HWW)

    2. What about payment process from clients if they don't know how to use technology? I just saw a testimonial where a guy having sites ranked for some clients gets paid by checks? Can it be mailed to my country India.

    Only this much…I am waiting for your reply Ippei. 🙂

    1. 1. yes we have students from other countries getting US clients
      2. biz owners have credit cards, you can use stripe to process the payments

  34. Hi ippei
    Do you have students in Australia?
    How are they going
    Can I contact Australian students
    What is the Cost for Australia $AUD

    1. Hey Frank,
      We have a lot of students from all around the world, including Australia.
      Local Lead Gen can be done anywhere from anywhere.
      The cost depends on what different package you end up choosing to go to.
      To get a clearer idea jump on a call that you can schedule here

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