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How to Start a Local Lead Generation Business for Maximum Profits (5 Steps)

October 26, 2023

Lead generation is the process of attracting more customers for other businesses to make a profit. You act as a middleman between a potential customer and a business. Most businesses don't have the time to market themselves. Or, they don't know how to generate a qualified lead. Leads in business are potential customers. All businesses need leads because they want to sell their product or service. The more high quality leads a business gets, the higher their chance of generating more sales.

A lead generation business is a digital marketing business model that generates leads for another company by generating organic (or paid) traffic. So, if you can bring potential customers to local businesses through email marketing, paid ads, content marketing, etc., these businesses will be more inclined to pay you for your services and the value you are providing them with. It costs between $20 and $40 to start a lead generation business. All you need is your domain and a call tracking phone number.

Local lead generation is a lead generation strategy that pays you every month for the organic traffic you generate for local small businesses. You create a website offering professional services. Then, position the sites at the top of the search engines with the goal of funneling all the traffic to local small business for a monthly fee. There is no need to use any paid traffic methods like Google ads with this lead generation process. Your sites are a type of sales funnel that runs on autopilot after you've positioned your sites at the top of the SERPS. Your lead generation efforts can pay you a profit margin of over 90%.

In this article, I break down what each step is in local lead generation. Also, I explain how to go about getting each one done. I also reveal two examples of profitable lead generation sites that pay me a recurring passive income and explain why this business model continues to provide a high profit margin consistently in 2023.

5 Steps to Starting a Local Lead Generation Business

Step 1: Select a Niche, Like Plumbing or HVAC

There are hundreds of niches and thousands of cities to choose from. That means that the possibilities are endless and dominating a marketing is not as difficult as competing for the attention of the target audience as an affiliate marketer. Finding a market with good search volume and weak competition is the key. Below are some niche ideas to get your brain started thinking about the possibilities. 

Carpet Cleaning

Event Rentals


Junk Removal

Wedding Videographer


Window Cleaning

House Painting

Tree Removal

There's over 50 profitable local lead generation niches you can get into and every business in each niche needs to generate leads every day.

When choosing a city to go into and generate leads, you must look at the population size. The sweet spot is to go into cities with a population size between 75,000 and 250,000. This range will is ideal because there is a good amount of leads in the city but it is not extremely saturated with competitors. Ranking for a profitable niche in a market with a population within this range is a good starting point.

When looking to get into a niche and market, you first search the main keyword + city as shown below.

If in the top 3 map pack on Google there is a listing with no website, that would be an example of low hanging fruit. That is a great opportunity to take advantage of and get a site built in that niche and market. These opportunities might be rare, but when you build superior local ranking skills, you're not worried about 95% of the other companies.

If you see two listings in the top three positions of the map pack with 15 reviews of less, you can confidently outrank them although the number of reviews isn't the only ranking factor.

If all top three map listings have many reviews as shown below, it is wise to find another niche or market.

The number of referring domains is another indicator to see how competitive a market is. Not every backlink was created equal and some links carry more power and influence than others. For example, you can outrank a site that has 43 links with just 10 powerful links.

You're better off finding markets with a lot lower RD ("Refferring Domains") like the ones shown below.

What you don't want to see are domains with a high RD like these.

Once you know how to look at all of the different factors that Google takes into account when it comes to local rankings, you become like a sniper that knows exactly what needs to be done to take out 95% of the competition and always get the top ranking positions.

Step 2: Create Your Lead Generation Website Using Snapps

To build your lead magnet, you must first buy a domain like (gr is short for Grand Rapids). In 2023, exact match domains work well because they contain the main keywords. For local lead gen, that would be "city" + "service" as listed below.


Having a city + service domain establishes your site as the go-to business for your area in the eyes of Google and your potential customers. This authority goes a long way in establishing overall legitimacy of your site. This method also helps you speed up your overall ranking process. If you want to expand, consider using a more generalized name like

After you've nailed down your domain, you the use Snapps to build out your lead generation service site, which is a simple click and drag type of builder. On your site, you must include a quote form somewhere near the top of the homepage that encourages potential customers to submit their contact information.

Step 3: Optimize your website with on and off page strategies, like site layout and link building

Google pushes the most relevant content to the top of the SERPS because they want the best search engine experience they can offer their users. This is the essence of search engine optimization, which you use to build out sites that Google's algorithm deems as being quality, and therefore worthy of a top page rank.

The reason Local Lead Gen focuses on "local" is that the ranking process is much easier than trying to rank for global keywords like you would with blogging or affiliate marketing. Once you master the local SEO ranking factors, you can scale this business predictably. 

The top ways to optimize your site are listed below.

  • On page optimization (Site layout, Content creation, implementation of relevant keywords, title tags, etc.)
  • Off page optimization (Citations, link building, Google Business Profile optimization, etc.)

Getting to the top of Google's search results is a popularity contest. To consistently outrank your competition in the lead generation business, you need a process and the expertise to generate powerful, high-quality relevant backlinks to your site..

Here is a list of the high quality links you want for your lead generation site.

Links from relevant sites. The main way we do this is we have a private Facebook group of 7000 students where you can form link circles with other students. This is just one of the ways we use the community inside our program to give us an edge over the competition.

Relevant guest post links.

Links from influential sites. We have access to a large network of sites that have a lot of authority behind them and this is what gives our site "ranking juice".

Links from highly relevant directories. Our team has a list of over 100 places to get these links from. 

The low quality links you want to avoid are the following.

  • Spam links from overseas
  • links
  • Links with no relevance

Many people try to rank with low-quality content, worthless information and link building with links that do more harm than good. Google is a corporate behemoth and they are always looking to sniff out sites that are trying to cheat their system. If you site get tagged, it can be very hard to recover. 

Step 4: Send incoming phone calls (leads) to potential clients

After optimizing and ranking your site on Google you will start generating phone calls. You are now going to send those leads to a local business owner for free. You don't even have to tell them you're sending a new lead. Their phone will ring and they'll keep hearing, "This lead was sent to you by..." every time they pick up the phone. The goal is to establish the value of your service with the business owner through our leads in advance method.

The best strategy to acquire clients for your lead generation business is to provide leads in advance. You can hear Dan Klein talk about this method in the video below.

results in advance are the keys to local lead gen. be successful.

After you get a business owner to show interest and want to work with you, you can structure your deal in several ways.

  • 10% of closed business
  • pay per lead (we have lead value calculator)
  • flat fee
  • Hybrid: combination of flat fee plus 10% or pay per lead

Step 5: Scale by creating more sites

After landing your first client paying you every month, you realize that you have the power of creating passive income streams that pay more than single family real estate. It's time to scale your lead generation business. You can hire content writers from places like Upwork or even Craigslist, and virtual assistants on

Timedoctor  is a valuable software to help you keep track of the time your VAs are working. It'll stop recording if a VA has been inactive for over 1 min, and it's taking a screenshot every 4-5 sec so you know that you're not paying for them to goof off on social media.

What My Operation Looks Like:

Content Writer:

Responsible for research of a niche & writing content.

Web Developer (VA):

Responsible for taking the content and putting the site together with either Weebly or WordPress.

SEO / Site Ranking (VA):

Handles all the optimization, from building high-quality backlinks, citations, & more.

Business Operations: 

I still handle speaking to the business owner and closing the deal, although you could hire a sales team to take calls and close the deals for you.

Examples of Lead Generation Sites

What is a Lead Generation Business Example?

A lead generation business example of one of the first sites I put together was in Lansing, Michigan, in the limo rental niche. I had no prior online experience, but I followed Dan Klein's training and put this site together.

It took about 4 hours to build and another 10 hours to rank. I haven't even logged into this site since 2014 and it's still paying me $750 every month. Every phone call that I generate, my client gets emailed the recording of the call so every lead is tracked. This way, my clients know exactly how much money they're making from my leads.

The next example is of my asphalt paving site in Oakland, California. This client pays me ten percent of all jobs under $100,000. If the job ends up being over that amount, they pay me five percent. I got a $6,000 paycheck off of one job he closed for a commercial contract.

Is a Local Lead Generation Business Legit?

A local lead generation business is legit because owning a website and its domain is completely normal. Selling a service on your website and sending the leads to a local small business is no crime. Google is also not the police or some sort of government agency that monitors your site. No fraud is happening because your lead generation site sells a legitimate service and can even mention that you work in partnership with your client, who is an actual business that is registered in your state and who actually provides the service your site offers. There is no foul play with a local lead generation business.m

Is Lead Generation a Good Business Model?

Lead generation is a good business model because there is low overhead and competing against 10-15 local business owners is easier than the competition you face in other online business models. Your profit margins with your lead generation campaign are also over 90% which is much higher than what most business models offer. Of all the lead generation methods, local lead generation offers the highest profit.

Can You Really Make Money Selling Leads with a Lead Gen Business?

You can really make money selling leads with a lead gen business because as long as you position your digital properties at the top of the search results, local small business owners will pay you every month for the influx of leads you only send them. Your success lies in how many potential leads you can consistently generate and how many digital properties you build and rank. Local lead generation is profitable because businesses need what you offer. You can charge anywhere from 10% to 20% of the monthly revenue you generate your clients. A ratio of 1:5 is where you want to be at.

Why Should You Learn How to Generate Leads For Local Business?

You should learn how to generate leads for local business because many business owners who are clueless about how to do it themselves will pay someone hundreds and even thousands of dollars every month. Leads are the lifeline of businesses, and if you can generate them consistently, you'll earn a passive income every month. You can generate anywhere from 5 to 100 leads per day depending on the niche and market you put your digital property in.

The benefits and challenges when starting a lead generation business are listed below.

Benefits of Starting a Lead Generation Business

  • Earn a passive income
  • High profit margin of over 90%
  • Low initial investment
  • Maintenance costs are at a minimum each month
  • You don't need to be good at sales, just provide leads in advance and ask a business owner how the leads you sent for free worked out. Solid ice-breaker.
  • Easy to scale the business by creating and ranking more sites
  • Easy to get started

Challenges of Starting a Lead Generation Business

  • Some sites might take some time to rank depending on the niche and market you went into.
  • Due diligence may take time as you find the right niche and market to get into.
  • If your client decides to stop working with you, you'll need to find another local business to take leads.
  • Google always changes their algorithm, so you need to stay on top of your rankings and any changes to keep your sites ranked.

What Are the Tools Needed When Starting Lead Generation Business

The tools needed when starting lead generation business help you run your business more efficiently. The following list of tools are key to helping you see what kind of SEO will be required to outrank your opponents.

  • SEOquake is vital in helping you with your keyword research. 
  • Ahrefs will help you monitor your sites ranking and see what you need to do based on what your competitors are doing. 
  • CallSling is our proprietary phone tracking software that records every call and attaches a whisper message. Every time our clients pick up the phone, they'll hear something to the effect of, "This lead was sent to you by Ippei" at the beginning of the call. 
  • Majestic is a lead generation tool that aids you in your link building process. You can view the metrics of the sites you're looking to place a link in to improve your ranking. 

Is it Possible to Put Your Local Lead Generation Business for Sale?

It is possible to put your local lead generation business for sale, but you must first go through all the steps of building and optimizing your assets. After you position your assets well on Google and they generate consistent leads every day of every month in a profitable niche, you may eventually sell your lead generation business or lead generation site for 40X the monthly revenue it generates. All of your websites are lead generation companies that you can sell for a hefty profit.

#1 Local Lead Generation Business Course

Lead Generation Coaching Program

Dan Klein has been coaching the local lead generation business model since 2014. I was one of the original students that became a top student. After reaching over $50K in residual income, I partnered with Dan to help people quit their 9 to 5 jobs by teaching them this great skill of generating leads for small businesses. It's all possible using online properties that generate free traffic. We have over 7000 students. Click here for more info.

Having access to a community where you can ask questions at anytime is priceless. Dan hosts live coaching calls twice per week and those calls can make all the difference in the world for you and your local lead generation efforts.

The key to this business is in owning the sites because it gives you the control of your business and locks you into a golden handshake with your clients. Your lead generation sites are like digital rental homes. As long as you own the house and don't sell it, you can always find someone that wants to rent it, which translates to a passive income.

lead generation business

Local Lead Generation Pays You Passively

The local lead generation business model will pay you passively if you follow each of the steps laid out in this article. The best part is that you don't have to constantly provide maintenance to your sites. All you have to do is ensure that your online properties are properly built out and optimized to outrank your competitors. If you check the boxes on that, landing a paying client won't be difficult because you can provide leads in advance. As long as you generate leads on autopilot for your clients, they will be happy to pay you every month.

To get access to the original training program that will guide you on your path to earning a passive income each month, check out the local lead generation training program.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2023, is to build your own lead generation business.

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    1. Hi Martina, you don’t need to be an expert. When I started, i wasn’t but with the training and coaching you receive in the program, you eventually become an expert because it’s rinse and repeat. We’ll guide you every step of the way.

      1. Thank you for your quick reply. How successful are people that are diligient in your program? Do you have any contacts that can share their success stories?

  1. I have two questions on this business model

    1) you said that its a high return model in a high ticket industry, would it still work in a lower ticket industry where these jobs arent as expensive.

    2) wouldnt there be much competition even by other classmates who already got into these niches for me to start now with no seo or selling skill sets (in 1st question i asked about country variations as a strategy to find opportunities by avoiding US existing competition)

    1. Hey, you will still see a profit margin of over 90-95% depending no matter if the industry is high ticket or low. As far as competition goes, there are thousands of niches and markets to get into. You can also do this business model in several countries around the world. The local lead gen training teaches you everything you need to know. Check out

  2. Hi, Ippei!

    Very interested in getting started in the lead generation business; what software do you guys use to track and send calls/leads to your partners? And how do I learn more about this endeavor?

    1. Hi Jacob! Thanks for reading and taking the time to comment. You can book a call to learn more about the lead gen model and our coaching program with this link: Our coaches are happy to answer any questions you have and I wish you much success! Look forward to seeing you in the group.

    2. Hey Jacob! Thanks for reading and your interest in our local lead generation coaching program. You can book a call with this link: and any of our coaches would be happy to answer all of your questions and provide you with more information about our local lead generation coaching program. Best of luck and look forward to connecting.

  3. Ippei…. very interested to jump into this head first – I'm a well experienced marketer and have done a lot of paid lead gen so know most things Looking to build organically now.

    Do you have a link without a call, not interested in calls 🙂

  4. Hi Ippei,

    I was looking at drop shipping for passive income and luckily I clicked on one of yor reviews – I went deeper and read more articles from your site.

    I am interested in your Leads Geneatiin course. I am UK based.

    Could you send some info?

    1. Hey Kevin! I would love to connect. You can book a call with this link and schedule an appointment with one of our local lead generation coaches that best works for you. They’re always happy to answer any questions and share info about our program. Look forward to seeing you in the group!

  5. Hey Ippei thank you for this amazing content! The article was a very thorough and enjoyable read, and answered my of my questions on how to approach the lead generation business.

    I’ve been spending a lot of time on client research, but I didn’t even realize I had the whole thing backwards. My thinking was the process would be best to 1. Find a client 2. Setup lead gen but after reading your article its really opened my eyes (considering I am brand new to this and haven’t even made a website yet).

    I look forward to seeing how my lead generation journey will be doing in the future, and thank you for your helping me get my foot through the door.

    I have much to learn but I will humbly say I will work my hardest.

    1. Hey Gabriel! That’s awesome-congrats! If you want information about how our lead generation coaching program can help you get an edge feel free to book a call with this link: We’re always excited to connect with new people and answer any questions. Best of luck, and thanks for reading!

  6. Hello Ippei! I really love your content and am trying to start my own local lead generation company as well

    How do you track all the calls and leads? Do you have any more information on this?

    I Dmed you on Instagram as well. I got my first client and starting the website but don’t know how to track all the leads

    1. Hi Alisa! Thanks for the compliment! We have a software called Callsling that tracks everything for us. Our training trains you on everything you need to know about the software. Check out the training at

  7. I'm interested in getting started with this business model, but I am a bit confused on the idea of creating a website before having a client. How do you get the business information so the leads know they've found a legitamate company without first talking with the client? And do you have the authority to use their business name and company details without their consent? Also, once you've sent them free leads and they decide not to partner with you, how do you then change the website name for a different client? What if the client wants more control of what their rented website looks like and functions?

    Thank you for taking time to answer some of my questions.

    1. Hi Brianna. The site you create is going to be generic and focus on offering a service. Once you land a client, you can then get their permission to add their images or logo. Your website URL will be generic and optimized for the market and keyword. Ultimately, you own the site and have the most control. Your clients need to worry about the leads being sent to them every month. The site is your creation and your digital property to control.

  8. Hey thank you for this blog post. I would have a question please.

    How local would you suggest to go with the ranking in Google?

    Would you suggest to start ranking for the city name plus the part of the city?

    Because when you search from mobile it gives you basically the nearest businesses close to you.

    Or would you suggest just go for the whole city and ignore the city part?

    Be well

    1. Thanks for the comment Eduard. You would need to perform due diligence to see which would be the lower hanging fruit. Then go from there.

  9. how are u finding the business clients for the leads if not from online ,but arent those same businesses also the competition on gogle rankings, so essently they would be getting business leads from there competitor??

    1. Hi Yehoshua! Thank you for reading and taking the time to comment on my blog. Yes, the leads come from Google. Our coaching program teaches students a specific set of parameters to look for before entering a niche so that your website ranks quickly in the local search engines. Once your site is at the top, it produces leads you sell to a local business owner who wants to grow their company. So yes, you essentially sell business to the competition. Think of your site as a digital billboard that attracts potential buyers. Much like advertising, lead generation is a channel that produces more high-quality leads (and business owners are willing to pay for these leads). I hope this answers your question. If you would like additional information or prefer to speak with one of our coaches, you can use this link to schedule an appointment:

  10. Hi Ippei,

    I enjoyed reading your article. I have some questions that weren't answered that I hope you can clear up for me.

    1) Are you branding the websites you make for the referrals with your prospective clients business name and adding generic information about their company or obtaining the copy information from their existing website? If I recall, you go after the low hanging fruit clients that don't have websites.

    I'm wondering how the validation of the brand is reflected to the customers whom are finding your website and calling the phone number? Are they reading one business name but hearing the redirected referrals business name on the telephone?

    2) I'm sure there is more overhead than you mentioned. You didn't mentioned anything about the phone number costs or cost for recording and sending to clients.

    3) What is a typical ROI on this lead/referral service per website? I'm sure it depends on the industry and service but there must be a profit margin that you can give me to put some prospective into this type of business model before someone invests into training, coaching, or development.

    Thank you

    1. Hey Kevin, thanks for your questions. You can create a generic site, and within the content mention that your site (company) partners with your client. That way there isn’t any confusion. You can also just have your clients say you partner together which is 100% true. Leads are looking for the work to get done and aren’t going to worry too much about a business partnering with another business. Phone number costs can be anywhere from $5-$15 per month or more depending on how many phone numbers you use. As far as ROI, you’re looking at a profit margin of over 75%. Like you said, it depends on the niche you choose to get into, market, competition, online competition, etc. Once your sites rank, you don’t need to do much else to them but monitor lead flow, ranking, etc.

    1. Hey Aaron! Thanks for your comment-appreciate and glad you found the article helpful. How are you finding your lead generation journey? Best of luck, and thanks for reading.

  11. I like your post and I am struggling on online biz could not really find out how to get it right with the online stuff please can you help me with with few tips on this lead gen thing

    1. Hey Deralove thanks for your comment. If you’d like more information on our lead generation program please don’t hesitate to schedule an appointment as we’d be happy to answer any questions you might have. You can book using this link:

  12. Thanks for the article. Please, what're the differences between this lead generation site and blogging?

    1. Local lead generation is generating leads for local small businesses using free organic traffic and getting a percentage of the deals each month. Read this page… This blog is all about educating people on how to many money online, the different possible ways to make money online, course reviews, business model reviews and more.

  13. Ippei, you are fantastic…I’ve been in your program for a few years but only got serious this last Sept when I got let go because of my age (70) and covid…I love DK and his training, and you complement it greatly…thanks for all your work. Melvin

    1. Hey Melvin! Thanks for reading and taking the time to comment. Glad to hear you’re enjoying the program. Grind and keep winning! Wishing you continued success in your lead gen journey.

  14. Thank you, I have just been searching for info about this subject for a long time and yours is
    the best I have came upon so far. But, what about the bottom line?
    Are you certain about the supply?

    1. Hey Dhuna thanks for reading and taking the time to comment. Rest assured that there is a ton of room in the lead gen market. I’ve been doing this business model full-time since 2014 and am still building sites. You should book a call-it would be great to speak with you and answer any questions you might have about lead generation or the program itself. You can schedule something with this link if you’re interested.

  15. Hey there! I’m at work browsing your blog from my new iphone 3gs!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Carry on the fantastic work!

  16. Hi there! I could have sworn I’ve visited this web site before but after looking at many of the
    articles I realized it’s new to me. Regardless, I’m definitely delighted I came across it and I’ll be
    book-marking it and checking back frequently!

    1. Thanks for reading. These 5 steps for getting a local lead generation business started and scaling are unlikely to change. It’s the process we’ve been using for a number of years and it’s still working for our newer students to generate quality income and leave their jobs to focus on just lead gen. What specifically would you want to know as far as a ‘part 2’?

  17. Hello There. I found your blog using msn. This is a very well written article.
    I’ll make sure to bookmark it and return to read more of your
    useful info. Thanks for the post. I will definitely return.

    1. Thanks for the feedback. Keep checking out the site because we are always adding new content about lead gen and online businesses.

  18. Hi Ippei,

    Came accross your website when I saw your comment in Quora about how a topic how to start FBA Amazon selling. I was so curious on your comment when you said that FBA amazon is not the best business model out there. I read your entire blog about the led gen business and it was really fascinating. I don't have any experience online but I am interested to provide leads to customers. I am wondering if you have some tutorial videos on how to get started with this kind of business you are into?

    Thank you

    1. Hey Christy, Amazon FBA works but when it comes to earning an income that is somewhat passive, lead gen wins. If you want to learn how to generate leads for other businesses, click this link below and follow the steps to get the training.

    1. Thanks for reading. Lead generation has changed my life. TBH there’s no better way to make money online. If you need more information please don’t hesitate to book a call. Would love to help you take your business to the next level. Best of luck to you!

    1. Generating leads is a skill that everyone should learn. It can benefit your business or someone else’s business. Happy to hear you found this post useful.

    1. Thanks! Come back anytime and check out the other post I’ve added about other business models and how they compare to lead gen.

  19. Hi, can you recommend any software for tracking phone calls that will have an automated message to say who the lead was sent from? I have searched for software like this but can't find any.

    Thanks, Dominic

    1. We have a call tracking system designed for our students so I don’t have a recommendation unfortunately. Some of the bigger players might offer this. Good luck and lmk how you make out.

    2. I use Callsling – we built it specifically for local lead gen with the announcement, text messaging capabilities, routing options, and lots of other features that are next level. There’s a special deal for it with coaching program.

    1. Thanks for reading and the feedback. We make the SEO part really easy to follow for our students – it’s a lot easier to follow the step-by-step videos to rank digital properties.

  20. Hi, I do understand this business model as I have a few local sites ranked for myself. My question is how do you do the GMB accounts? Are they all at the same address or what?

  21. Once you create the website, do you submit it to Google to be the business's website in the search results since that business does not have a website?

    1. no need to submit to google anything, just create the website and if you follow the process we teach it will begin to rank

  22. Hi ippei
    Do you have students in Australia?
    How are they going
    Can I contact Australian students
    What is the Cost for Australia $AUD

    1. Hey Frank,
      We have a lot of students from all around the world, including Australia.
      Local Lead Gen can be done anywhere from anywhere.
      The cost depends on what different package you end up choosing to go to.
      To get a clearer idea jump on a call that you can schedule here

  23. Hi Ippei
    I could not find an answer for th question from Chris on
    September 21, 2020 at 10:39 pm

    I am interested in that too, as creating a GMB listing for a website for a virtual company without an address

    Many Thanks

  24. Wow Ippei…this is the business opportunity I was looking for….thanks for sharing. I am really interested in your course.

    But I have 2 questions stuck in my mind

    1. Can i get clients from highly developed countries like US, UK, Canada etc…as I am from India (low income country) and I want to get benefits of High income country. ( Tim Ferris 4HWW)

    2. What about payment process from clients if they don't know how to use technology? I just saw a testimonial where a guy having sites ranked for some clients gets paid by checks? Can it be mailed to my country India.

    Only this much…I am waiting for your reply Ippei. 🙂

    1. 1. yes we have students from other countries getting US clients
      2. biz owners have credit cards, you can use stripe to process the payments

  25. Do you ever get customers that are confused when they contact "Grand Rapid Tree Service" and then someone picks up the phone and says "thanks for calling Joes Tree service" or when Joes Tree Service shows up to their house instead of Grand Rapid Tree Service. Or similar situations similar to that? thanks!

    1. once I explain to my client, my client treats it as if they own two separate businesses, if they answer my lead they will service that job as Grand Rapids Tree Service

  26. Hi Ippei…great article! I have a question. You said that the sites could be built on Weebly or WordPress. Did you use the basic free Weebly site, or did you pay for your stater site?

  27. Great article on lead generation and excellent way to articulate!
    I’m glad that I came across this amazing article.
    Thanks for the article with lot of different and meaningful conversations
    I appreciate your skills!

  28. Hello. I'm very interested in the lead gen business model. Although I live in Korea, I'd like to be generating leads in the U.S. You stress starting local is key. Does it affect what I plan to do?

    1. nope you can live in Korea and get US clients just fine, that’s the best thing about having an internet business, I can run this business from anywhere in the world.

  29. Hi Ippei,

    for the google map listing you mentioned, is this referring to GMB?

    So, how does one go about choosing an address for a website, especially one that doesn't have a client yet? Do you pick any random place in the city? I read somewhere mail might be sent to said address to verify.
    Anyway, how many addresses can one assign? I have seen someone suggesting as many as you can, but it doesnt seem right.

    Thanks for a wonderful review, I still receive emails from you and will eventually join

  30. Hello Ippei,

    In the examples of the limo business both sites (Lansing and Grand Rapid) use the same pictures. So when you advertise do you use the real name of the businesses and they provide you with the pictures of their fleet or you just a build a generic website, with stock photos and the number is not the real number of the businesses? This is a little confusing. Also if I were a client, the fact that there is not a physical address on the website would rise a red flag (and the fact that the websites seems very cheap). Your sites advertise that the there are may different kind of cars available (Audi Q7, Escalade, buses etc.) but what about if the client that buys the leads, doesn't have all the vehicles listed on the website? Isn't that false advertising? How does it work?




    1. the client I’m working with has those vehicles and he’s servicing both Grand Rapids and Lansing. First, you build a more generic site, once you get a client, you can make the site more specific. A physical address is not needed with service-based businesses, aka there is no storefront.

  31. Thanks for your inspiring post.
    Making money through online business like LG is my dream.
    I notice that you’ve put emphasized that LG works well in a local setting.
    What would be your advice to individuals with interest in the business but aren’t native nor residents of the US?

  32. I would like to know more about starting my own Lead Generation Business. I have done a little website and marketing stuff about 10-15 years ago and loved it. But just haven’t found the right opportunity since then. Not to mention how life and family gets thrown at you. I’m passionate and ready to try this new idea! I completely love the whole concept behind it!

  33. This is a fantastic business model and makes sense. I really like the real estate comparison (you basically have “digital assets”) because I dabbled in real estate for a bit. I think this has a lot more potential to scale up quickly without too much initial cash down!

    I had a quick question on the prospecting step and how it works – sent you a message on Instagram. Would appreciate any insights. Thanks so much for this article!

  34. Hello , I found this article very educational. I have a very small display marketing business in Long Island, NY and the virus and Amazon has hurt my business, it’s not scale able anymore and I’m back in the field selling products out of my van like when I first started my business 32 years ago, not good w no more sales reps working for me due to smaller profit margins. I am not tech savvy at all so this business is probably not for me but I will try to make a go of it by building a website and trying to sell product that way. Amazon is disgusting and hurt this country more than helped I feel, one guy makes money off of everyone selling on Amazon is insane to me but that’s the reality.

  35. Great info! At the start I was quite sceptical however these looks like a quite smart strategy. There is only one thing that is not clear for me.

    This is the GMB policy as in the google page

    “Ineligible businesses
    The following businesses are not eligible for a business listing:

    Rental or for-sale properties such as vacation homes, model homes, or vacant apartments. Sales or leasing offices, however, are eligible for verification.
    An ongoing service, class, or meeting at a location that you don’t own or have the authority to represent.
    Lead generation agents or companies.”

    Lead generation appears as ineligible. So having the business in GMB is done in a creative way?

  36. Awesome hi and amazing article like always filled with full of information that
    is valuable. You are just remarkable. Keep sharing more like
    this. You would like to learn regularly and more from you!

  37. Great and informative post, thank you for sharing! I have one question, if your payment structure is 10% of closed business, do you just have to trust that your clients share with you truthfully how many of the leads brought actual sales, and share the exact amount of sales your leads brought? Or they allow you to record every call and email coming through your site? Thanks in advance for responding!

    1. every call is recorded, we also have other pay per lead models that you can use, essentially we know how much we should be making based on actual number of real leads

  38. Hi Ippei, the potential for this looks amazing, thanks for your very helpful site. I’ll definitely register for a call!

  39. Hi Ippei,

    Can the model and your phone call tracking software work for non-US cities, in my own country or any other countries outside of the US?

  40. Hi Ippei,

    Great article and I’m definitely interested in starting a lead gen business. Have a question I see alot of people starting this business and was wondering where do you see this business going in 2020 and beyond.



  41. Ippei, thanks for a quick reply.

    I would have thought that the paid ads get the most of the traffic, because you have to bear in mind that they are at the TOP of the search results. Yes, your ad won’t necessarily be on the top spot all the time and will be rotated with other ads, but it’s always going to be above all of the organic results.

    And to be honest, nowadays the ads blend in so well with longer descriptions that most people hardly know that they are clicking on an ad, especially if it’s well-written, so I wouldn’t say people skip over ads.

    Basically, what you are saying is to completely ignore the keyword search volume and simply go by city population, correct?

    Your logic is that if I blindly build a website for a city of 150k population, for example, and rank it #1 for its main keyword, then I would expect to receive 50-100 visitors per day, which will probably result in approximately 10 calls/day?

    Of course, that’s assuming that the website is well-built and the call-to-action is clear, etc. Are these the kind of numbers that you are seeing?

    In the past, I’ve always had some data to play with BEFORE I built a website knowing roughly what kind of traffic I could expect once ranked, but with local searches I’ve got nothing to go by, hence the reason why I’m asking how you do it?

    Thanks for your help


    1. a lot of people still like to call from the map listing because it has always been where local businesses are.

      population size is just one metric we look at. There’s other metrics as well. But because we are generating leads for free, it really doesn’t matter whole lot if we generate 50 calls per month or 200 calls per month, we’re gonna make money either way. We don’t need the exact call volume data that you are seeking before starting a site, call volume will differ greatly depending on the niche. Some sites might produce less calls but much higher ticket jobs. How do we know our sites will produce leads? Because we know that if there’s 20 plumbers in the city, we know for a fact that there’s businesses going on.

  42. Hi Ippei,

    Thanks for the post.

    Wanted to drop my few cents on this, as you’re almost making it sound too good and too easy.

    I’ve been in Internet marketing field since 2007, so the first thing that struck me unusual about this whole business model is the fact that all your local plumbing/junk removal/cleaning keywords have almost no search volume when checking in Adwords or using other keyword research tools?

    Taking as an example your Grand Rapids Tree website, searching only a few keywords brings up literally no results in Adwords: tree service bloomfield hills (0-10 searches/month), tree service lake orion (10-100 searches/month), tree service macomb (0-10 searches/month), etc.

    While arguably, “tree service grand rapids” shows up as having 100-1k monthly search volume, but in reality it’s probably closer to 100 rather than 1k.

    Yet, when I’m watching your videos where you showcase your existing websites, such as the Grand Rapids Tree website, you’re getting at least 2-3 CALLS every day? So I’m not sure how that works, when the websites are supposedly receiving no traffic?

    Also I’m not picking on this specific niche/website, because I’ve tried looking up other niches in many other cities, but the results are very similar – essentially, local keywords for service jobs have non-existent volume.

    Since this business model heavily depends on organic traffic from Google, I’m not sure how you make the numbers work, when clearly hardly anyone searches for these keywords?

    Also wanted to mention that I run Google Ads for local keywords in the past just to see if the actual volume matches what’s shown in the Keyword Tool, and the reality was even worse – I struggled to get 5-10 clicks/day.

    Would appreciate your thoughts on this and let me know if I’m missing something.



    1. Those search numbers are heavily inaccurate for local searches. If the city has at least 70-100K population, of course people are searching for tree serivce, plumbing, roofing, etc companies everyday.
      I’m getting over 10 calls per day for my grand rapids trees service site, not 3.

      Adwords will always under-perform compared to organic, because Google is rotating your ad with your competitors. With Organic you are permanently at the top of Google. Also a lot of people skip over ads.

  43. Does this course work for Vietnamese people like me? I come from Vietnam, English is foreign language. I’m beginner with digital marketing, with no skill, no experience in internet marketing. Does this course still work for me?

      1. I am impressed at how detailed you made this opportunity. I would love to be a part of it. But I’m in a different country. Can the business work outside US, I’m in Nigeria. Also, how much do I need to start up? I want to be trained.

  44. Hi Ippei,
    Congratulations on the content. I am interested in training, but first I would like to ask two questions, if you allow me.
    When setting up the site for a company that doesn’t exist generating leads for a company that exists whit another name, doesn’t that harms credibility with the customer and consequently Google ranking issues? Doesn’t google penalize the site with this practice?

  45. Hi Ippei,

    I have read most of your articles on affiliate marketing, etc after realizing you were not an affiliate and providing non-biased reviews on many courses. I have read a bit on lead generation too and wanted to take the plunge with coaching. Can a graduate student who may have just an hour a day do this successfully?


  46. Hey! Ippei!
    I just have 2 questions after reading every post you’ve written in this and all your other sites:

    . Would your call tracking software work in Nassau, the Bahamas, with local numbers?

    . Do you also coach on how to nail a contract with a USA customer, for example, if I’m from other country?, ’cause I don’t know how to…

    I’m just looking forward to your answer to join you all!!!

    Thanks a million in advance for your answer.

    1. yes there’s a work around to all of this, you can pretty much be anywhere in the world, as long as you have internet, you can build this business, get US clients, etc

  47. Hello

    I am from Germany, can I work this there and with german, or it is not possible?

    Many Thanks

    1. Hello Ippei,
      at first, thanks for your inspiring articles which changed my mindset!!!!!

      I live in Germany, too. Both of us know we have totally a different situation here, from a legal point of view. If you agree, we could exchange knowledge about this topic. Maybe Ippei could tell us our email adresses, so we could get in touch? Thanks in advance!


      1. How’s it different in Germany? You put up a website and add a client’s phone number as a recommended specialist for that kind of work. You don’t pretend to be him. Anything I’ve missed?

  48. Thanks for your quick response. I went to that page and don’t see anywhere to enter my email address. Where exactly on that page is the form? As an alternative you have my email address – please send me an email and we can schedule it that way. Thanks

  49. Hi. Can I schedule a call please? Unless I’m missing something every “start here” comment you make takes me to:
    but there is no actual way to communicate with you or information on exactly how to get started. Every link on THAT page takes me back to the same page. Am I missing something? Can I schedule a call?

  50. If I generate a lead from a local business, can I guarantee that the local business purchases the lead? Are you generating leads after contracting with a local operator in advance?

    1. you can either contact them in advance or begin sending them free leads to earn their trust, either way there’s many local businesses that want your leads.

  51. Of course Jolea Matzke did not receive a reply. This guy makes money by selling courses PERIOD.

    Always ask yourself the question, if this guy makes 600k a month, why on God’s green earth would he need to waste his time selling a course?

    If you could make the amount of money he says he is making you would be richer than Bill Gates.

  52. Dear Ippei,

    You replied to Ben on July 12th that you had payment plans and scholarship options available. However, when I went to the page for the Strategy Call, the 1st thing I noticed in the box on the left is not to call if you are broke. I use to make good money but was laid off in January. I am a nurse practitioner haven’t been able to find another job since. I don’t want to go back to working long hours. Take a chance I me. Please help. I will pay you back. I really want to do this.

    1. every business requires some money to be able to invest, including these lead-gen sites that you will be setting up, although the cost isn’t so insane, we’re talking like few hundred dollars, nonetheless you still need money, just like any other business, if you’re completely broke starting this biz isn’t recommended.

  53. Just joined your program, amazing stuff so far. Just wanted to show you my appreciation for starting this blog & showing me this incredible business. See u at the top!

  54. Hi, I am interested in this home-based business.
    Could you kindly send me more info regarding the business
    and how much do i have to invest on this, please!
    I just turned 65 years old!

  55. Ippei,
    Sounds like a great opportunity. How much does it cost upfront to get in? Also, what are the ongoing costs for membership, software, etc.?

  56. Hey ippei I been watching alot of your YouTube videos you and Dan and inside your testimony videos people in the group iam just like you I have a shitty job making like 12 an hour full time sometimes over time like 60 hour per week to pay bill I want to do this business how much will the course cost is there a way monthly payment would work how much should I save please message me back thank you

        1. WOW! What an excellent blogger!! NEWBIE here 48 yrs no techie. I started off on Google searching for something else, and he recommended lead generation. Exactly what I'm looking for! I've been cramming for a week trying to figure out what niche I should pick? I was about to go the other direction "affill". Can you help me or do I go through God bless to our success!!


  57. Can a 50 plus year old complete NEWBIE wanting to earn a substantial online New Biz income do this ? No experience, just limited knowledge about lead generation business

    1. Yes our course is designed in such a way that every newbie can get through it in a step by step training (training has been continually improved since 2014), not to mention we have weekly coaching calls twice a week and support 7 days of the week.

    2. 100% yes! I was 49 when I joined this program with ZERO technical skills. I now have 35 sites and quit my job of 20 years 8 months ago. If I can do it, anybody can. You got this! Like Ippei said, the coaching and groupthink that is available to you will get you through anything that attempts to slow you down.

      1. How much does this course cost, and how much money would I need to start off with for like making websites and getting the tools needed?

  58. Great post, looking forward to crushing it with local lead gen in 2019!
    I’ve only built a few sites so far, but every journey begins with the first couple steps, right?!

  59. Is this leadgen program just a course that one learns by going from step one all the way to the end of the course? I heard this also comes with coaching but I’m not sure where this coaching comes into play. Does it teach how to rank those mini-websites that generate leads on auto-pilot? How much do these mini-sites cost to start & maintain through the years? Other than paying for the program, what are the other expenses I should expect? I just have a regular 9-5 job so I need to know if I can afford the program or not. Your feedback is highly appreciated.

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