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Brendon Burchard needs no introduction to those who've been into online marketing for the past 10 years.

His achievements include 3 New York Times Bestsellers, 5 Million Fans on Facebook, 800k on Instagram, 300 million video views and 3 Chart-Topping Podcasts.

Not bad, huh?

As if that weren't enough, Brendon has published 25 courses throughout the years, covering almost every subject imaginable: 

From funnel automation to finding the right product to sell, to ones focusing on wellness and leadership skills. 

The course we are going to be reviewing today focuses on leadership training.

The course is called Thought Leader Roadmap, it has just been launched, and this is probably one of the very first reviews covering its contents as deep as we usually do.

Without getting lost in details, I'm going to tell you what you really want to know from a course review:

  • Is this course better than other Leadership Building Courses out there?
  • Does the course deliver what it promises?
  • Is Brendon  Burchard a scam?
  • Most importantly, how much does the course cost? And is it worth the money?

But before we start with the review, just two words about me. After all, if you want to take my review seriously, you have to know a bit about me and my achievements, right?

A lil bit about me... My name is Ippei...

Like many of you guys trying to find the right course to escape the stable job rat-race, until 2014, I was working in a 9 to 5 job that was taking me nowhere and was sucking the life out of me.

My life changed when I found a method to build and organically rank websites, generating leads for my clients.

I created the website you see above in 2015, and since then, without having to touch it in 5 years, it has brought me a passive income of $2000 a month. That's more than $100k with one basic website!

The Lead Generation business model is simply the best way to generate passive income and escape the 9 to 5 rat-race. If you're interested, learn more about lead gen here!

But enough about me, let's move on to the review of Brandon's course!

This specific course will teach you to 'Build your personal brand, grow your audience, release valuable content, and create digital offers, courses, coaching, or memberships.'

You are going to be coach by the man that Oprah has described as 'One of the most successful online trainers in history' and Larry King has praised by saying that he is 'One of the world’s most successful motivation and marketing trainers'.

Doesn't sound that bad, huh?

Thought Leader Roadmap

The course has been devised as  a crash course in modern thought leader business model.

Originally filmed as a 4-day live training for our $2000 students, this short course is designed to give you a power-packed lesson in how to create products, sell products, capture names and emails, build your audience, and more.

Here is more preliminary info on the course, before diving in a module by module description.

Preliminary Info

  • You'll learn what the "modern thought leader business model" is.
  • How to tell your story and build credibility.
  • Brendon's marketing strategies that have launched thousands of influencers.
  • How to create blockbuster content and online curriculum (for courses or memberships!).
  • Which social media techniques really work to build a following.
  • How to create lifelong fans and followers.

Course Breakdown

Module 0: Welcome

We've just joined the welcoming phase when.. BOOM, we're hit by the first upsell: the Influencer Business Program Brand Builder.

And then another! Do you want to become a Certified High Performance Coach and receive a diploma from Brendon himself? Yeah, me neither.

  • Lesson 1: Welcome and Agenda.
  • Lesson 2: Upgrade to Annual for More.
  • Lesson 3: Become a Certified High Performance Coach.
  • Lesson 4: Get your Free Kajabi Trial.
Total Video Time: 33 minutes and 15 seconds.

Takeaway from Module 0:

Should be used to it by now, but every time I see an entire section of a course devoted to upsells, I can't help but cringe a little. Are these really necessary for a successful completion of the course? Guess we'll never know..

Module 1: How I Started 

Things start getting serious real quick with the first module, packed with personal stories from Brendon's life and suggestions for you:

How do you go about writing a bestselling book? How about creating the best online course? Or the most successful influencing career?

  • Lesson 1: How I Started + 5 Big Lessons Learned.
  • Lesson 2: Modern Thought Business Leader Model.
  • Lesson 3: Telling your Story and Building Credibility.
  • Lesson 4: Why People will buy from YOU.. Forever.
Total Video Time: 2 hours and 54 minutes.

Takeaway from Module 1:

Lesson 2 really sets the stage for all that's to come later, and why the Thought Business Leader model is of fundamental importance for any business. Consistency and offering value are the two core takeaways from this module.

Module 2: Sales

We're now entering the nitty gritty part of the course, where Brandon teaches you many successful selling techniques.

He also goes through the topic of choosing what to sell, which turned out to be an eyeopener.

  • Lesson 1: What you Should and Shouldn't Sell.
  • Lesson 2: Create Blockbuster Curriculum + Courses.
  • Lesson 3: Secrets to let Your Students Achieve More.
  • Lesson 4: Leverage my Integrated Model to Sell and Scale.
Total Video Time: 3 hours and 05 minutes.

Takeaway from Module 2:

In Lesson 4 Brendon discusses his famous “Integrated” Product Suite: that will surely help you figure out more strategically how you can sell what you have and plan for it, as well as how you can scale that in the future, when the time is right. 

Module 3: Funnels and Social Media

Here we move on to the practicalities of making a potential buyer end up on your funnel and how to make it big in Social Media.

With 5 million followers on Facebook, I'm pretty sure Brendon knows what he's talking about. 

  • Lesson 1: The $1M 'Grid': Building an Expert Empire.
  • Lesson 2: Why Most 'Funnels' Don't Work.
  • Lesson 3: Launches and Webinars.
  • Lesson 4: Social Media Explosion Techniques.
Total Video Time: 2 hours and 54 seconds.

Takeaway from Module 3:

The concept of O-V-O was the most important idea I took away from these module: working on your Opt In, the Value that you're offering, and a competitive Offer is the key to a successful enterpise.

Module 4: Scaling the Brand

The final module is all about the mistakes not to make and the balanced scaling of your brand:

This can easily be the difference between a 5 figure company and a 7 figure one, and Brendon takes his time to explain the most effective techniques to win.

  • Lesson 1: 5 Worst Marketing Mistakes.
  • Lesson 2: Staffing up and Scaling Your Brand.
  • Lesson 3: Promotional Partner Secrets.
  • Lesson 4: Create Lifelong Raving Fans and Students.
Total Video Time: 2 hours and 51 seconds

Takeaway from Module 4:

The best tip given in this module was to learn how promotional partnerships helped Brendon’s business really take off, and what you’ll need to do in order to enjoy your own successful promotional partnerships. 'There’s no area bigger than the affiliate world, and it’s a big breakthrough for anyone’s business.'

Verdict: The Good and the Bad

Before I proceed to give you the pros and cons of Brendon's course, I want to reply to those early questions I'd set down, and that anyone reading a review wants to know immediately

  • Is this course better than other Leadership Building Courses out there?
  • Does the course deliver what it promises?
  • Is Brendon  Burchard a scam?
  • Most importantly, how much does the course cost? And is it worth the money?

The first question is quite tricky to answer: what exactly are you looking for in a course? If the answer is a course that enhances your leadership qualities, then you're in for a treat.

The course itself is very broad in the topics it covers, and I can't think of a single topic which isn't covered better by someone else. What you're basically paying for is Brendon's unique life vision.

If what you're after is Brendon's particular view on marketing strategies, then you've hit the jackpot, otherwise you might be a little disappointed.

Brendon Burchard is definitely not a scam: the amount of books and courses he has sold puts him in a pretty safe position when it comes to these kinds of allegations.

The guy has 5 million followers on Facebook and official endorsements from Oprah and Larry King. He's 100% legit!

The course only costs $1 for one week of use, and then a recurring monthly fee of $99 per month: that's right! You can go through the whole course by spending only one dollar and get all the content I have reviewed unblocked!

Once the week has passed and you have subbed to the exclusive content too, you will also get a Launch Class Teaching you how to launch blockbuster books, podcast, and online courses; The last 4 months of live marketing training replays; two Tuition Waivers to the Influencer Virtual Summit, October 9-10th, 2020.

PROS:

  • It's Brendon Burchard, you're learning from the best.
  • Brendon is a proven millionaire in the world of marketing.
  • For one dollar, you can get a lot of bang for your buck.

CONS:

  • The course is very generic and has no specific focus.
  • It only teaches you a skillset that you can find elsewhere too.
  • The Brendon Burchard experience is not worth $99 a month.
  • Not the best online business model in 2020.

My Favorite Option and #1 Online Business Model 

That Earns Me $50k+ Per Month.. Passively.


Why Lead Generation is Better Than Any Online Business Model

Now don't think I am bashing: Bendon's course down. If you are looking for a general, global marketing course for your product or course, I think this is a valid one you may take.

I just happen to think this is are not the most cost-effective way of making money online in 2020.

Starting from scratch, going through the Brendon's teaching, creating O-V-O selling methods in order to make it in a saturated market, man, it's not easy to do in 2020.

I run a $50K per month lead generation business but all of my leads are generating through free traffic or SEO. So it's pretty much passive income, I don’t have to worry about the performance of my ads or anything.

The websites I create rank on the first page of Google, in the so-called map pack, and the leads just start coming in like crazy!

So it's pretty much passive income, I don’t have to worry about the performance of my ads or anything. Once my site ranks it generally stays ranks with very little to no maintenance.

Don’t get me wrong you can still make money creating a campaign through Thought Leader Roadmap, and if you choose to buy a course for that, I'd consider going for Brendon Burchard too.

The problem with marketing your own product is that you are constantly looking at your at your stats and how your funnel is doing, dreading the next Google update that will mess it all up. How many people are clicking on your content, and out of those people, how many actually end up buying what you are advertising?

Lead Generation is much more chilled and stress free, and once the money starts rolling in, it won't stop. Trust me, I make more than $ 50k a month with it.

Conclusion

If you know how to generate leads with free traffic, you can virtually go into any niche and create amazing level results for you and your clients.

That’s how 90% of my multiple 6 figure income is generated. And I should add that it's passive income, see free traffic never stops.

 In 2020, even during Covid-19, I continue to build more lead gen sites and I write at least 1 blog post for this site, because I’ve come to realize that these are the high-income producing activities because it directly increases my free traffic every month.

If you want to know how I went from a corporate job to six figures a year through lead gen, click the button below!

Follow Me
Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.
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