The top 20 untapped SMMA niches include:
- Home automation
- Augmented reality marketing for retail businesses
- Voice search optimization for local services
- Sustainable and eco-friendly brand promotion
- Virtual event marketing for B2B companies
- Wellness and mental health-focused social media campaigns
- Car restoration
- Private chefs
- eSports
- CBD/hemp industry
An untapped SMMA niche is a market segment that has not been fully exploited by existing social media agencies. These niches have high growth potential and profitability, but are often overlooked. The reason is usually limited competition or lack of industry awareness. These businesses have unique problems and desires. And, traditional SMMAs haven't addressed these needs. Niche markets can grow up to 20% faster than mainstream markets, as per Statista.
According to Joel Kaplan, targeting an untapped SMMA niche can be profitable. These niches often have low competition, which offers more opportunities to acquire clients. However, achieving success may be harder since you need customized marketing strategies. You can create a "blue ocean" by innovating. You need to offer something different from existing competitors.
In this article, we'll go over the top 20 untapped SMMA niches. We'll also cover tips on how to tailor your content for these niches. At the end of the article, we'll talk about a different and more lucrative business model than SMMA.
1. Home Automation
Home automation involves smart home devices and systems. They enhance the convenience and innovation in modern living. According to a 2023 survey by Statista, 32% of households in the U.S. now have at least one smart home device. Some famous home automation companies include Samsung SmartThings, Tado, and LG ThinQ.
Promote smart home devices and systems through engaging and informative content. You can also promote smart home installation services. Highlight the convenience and innovation these products bring to modern living. Use social media management to create engaging posts and videos. Create tutorials that showcase the benefits and ease of integrating smart home technology.
2. Augmented Reality Marketing for Retail Businesses
Augmented reality (AR) marketing enhances the shopping experience. It allows customers to visualize products in real time. Retail Perceptions found that only 15% of retailers currently use AR. But, 61% of shoppers say they prefer to shop at stores that offer AR experiences. L’Oréal is a great example of this. It offers various AR beauty tools like Virtual Makeup Try On, Match My Shade, and Skin Genius.
Focus on creating campaigns that showcase how AR can improve the shopping experience. Use case studies to show increased customer engagement and sales. Highlight success stories from companies that have integrated AR into their marketing efforts. This will help position AR marketing as a valuable tool for modern retail businesses.
3. Voice Search Optimization for Local Services
Voice search optimization helps local businesses capture the increasing number of voice-activated searches. Optimize local businesses for voice search to capture this growing trend. A study by PwC revealed that 71% of consumers prefer using voice search for its convenience and speed. You can use technologies like Google Assistant, Apple's Siri, and Amazon's Echo/Alexa. In Google Assistant, you can do this by applying as a Google Guaranteed provider.
Include strategies such as improving local SEO and using natural language in content. Ensure accurate business listings on search engines. Highlight the importance of making content voice-friendly. This enhances discoverability and attracts more local customers using voice-activated devices.
4. Sustainable and Eco-Friendly Brand Promotion
This niche involves promoting brands that focus on sustainability and eco-friendliness. Market these brands by highlighting their environmental benefits. Appeal to eco-conscious consumers by showcasing the brand's contribution to a healthier planet. Ford does this through its Paris Climate Agreement. Their main sustainability initiative involves using local renewable energy sources.
Use social media to emphasize the positive impact of sustainable practices and products. This can help attract a dedicated and environmentally aware audience. A study by Unilever found that brands with a firm commitment to sustainability grew 30% faster than their competitor.
5. Virtual Event Marketing for B2B Companies
Virtual event marketing for B2B companies includes webinars and online conferences. A survey by MarketingProfs found that only 28% of B2B companies have a dedicated virtual event strategy. They add that 87% of B2B marketers recognize the effectiveness of virtual events. Oracle consistently promotes its CloudWorld On Air passes. These are virtual event alternatives for individuals who can't go to the event venues.
Promote virtual events by emphasizing networking opportunities and industry insights. Highlight the benefits of participating in virtual events. This could include access to expert speakers, real-time interaction, and valuable industry knowledge. Use social media to create engaging content. This attracts professionals looking for growth and learning opportunities in their field.
6. Wellness and Mental Health-Focused Social Media Campaigns
This niche involves creating campaigns that promote wellness and mental health services. Create campaigns focusing on providing valuable content. Your content should offer support, tips, and resources for mental well-being. The National Alliance on Mental Illness found that 64% of people with mental health conditions say that social media helped them. Dove's "Real Cost of Beauty" campaign is a good example of this. It has achieved global presence because of its humanitarian objective.
Highlight the importance of mental health in today's commerce. Provide practical advice for managing stress and improving wellness. You can also promote mental health apps. Use engaging and supportive content to build a community around mental health services.
7. Car Restoration
Car restoration services involve bringing old or damaged vehicles back to life. Market car restoration services by showcasing before-and-after transformations to attract potential clients. HubSpot revealed that posts with before-and-after images receive 150% more engagement. Bodie Stroud does this through content creator posts online. This Pinterest pin shows one of the company's car restoration project.
Use engaging stories about the restoration process to captivate car enthusiasts. Highlight the craftsmanship and dedication involved in each project. Social media marketing can drive sales and enhance visibility for car restoration businesses. This allows marketers to tap into a passionate niche audience.
8. Private Chefs
Private chefs offer personalized culinary experiences. They create gourmet meals tailored to their clients' preferences. According to a report by Social Media Today, posts featuring high-quality food images receive 94% more engagement. Take a Chef is a known online platform for booking private chefs. They got hundreds of bookings monthly because they post high-quality images. Take this Instagram post of The Gourmet Rabbit, for example.
Promote private chefs by highlighting their personalized and exclusive culinary services. Use testimonials and visual content of gourmet meals to attract high-end clients. Showcase their unique skills and the high demand for exclusive dining experiences. Collaborate with influencers to amplify reach. This shows the value of hiring a private chef for special occasions and daily gourmet dining.
9. eSports
eSports involves competitive gaming. According to a 2023 report by Newzoo, the global eSports audience will reach 577 million by the end of the year, with a market revenue of $1.8 billion. Promote eSports teams and training by highlighting the excitement of competitive gaming. Coca-Cola's previous partnership with Riot Games proved true for this marketing strategy. They launched a limited edition flavor and created a League of Legends can design.
Use influencer collaborations and behind-the-scenes content to showcase the dynamic world of eSports. Advertising agencies can create interesting campaigns that resonate with both players and fans. Leveraging the popularity of eSports can drive engagement and brand loyalty.
10. CBD/Hemp Industry
The CBD/hemp industry focuses on products derived from hemp plants. It’s known for its health benefits. 65% of CBD businesses struggle with advertising on major platforms like Facebook and Google. Soul promotes its CBD products on different social media platforms. On Facebook, they post real reviews of people who have tried their products.
Create content that educates consumers. It should highlight the benefits and uses of CBD and hemp products. Emphasize regulatory compliance and health benefits in your marketing strategy. Highlight success stories, product reviews, and scientific research to build trust and credibility.
11. Sustainable Fashion
Sustainable fashion promotes clothing made from eco-friendly materials and ethical production processes. Promote sustainable fashion brands by highlighting their commitment to ethical production. A study by Nielsen revealed that 66% of global consumers will pay more for sustainable fashion. A great example of this is Outerknown. This California-based company creates retail apparel that are 90% organic and recycled. They recently partnered with Project Vermont for a big upcycling project.
Behind-the-scenes content can help showcase the authenticity and dedication behind the brand. Emphasize how sustainable practices can save money in the long run. This appeals to eco-conscious consumers looking for sustainable and responsible fashion choices.
12. Local Tourism Promotion
Local tourism promotion involves marketing unique local attractions and experiences. A survey by Destination Analysts found that only 30% of local tourism boards have a dedicated social media strategy. Market local tourism by showcasing unique attractions. This Facebook post by ASEAN in 2021 shows the intimate aspect of traveling to Thailand.
Tailor your marketing to the specific needs of different tourist demographics. Use engaging visuals and stories to attract tourists to lesser-known destinations. Highlight the unique cultural, historical, and natural aspects of these locations. Use strategies to create rich content that inspires travelers to explore new places.
13. Health and Wellness Coaches
Health and wellness coaches provide guidance and support for healthy living. According to a 2023 report by the Global Wellness Institute, the wellness coaching industry is projected to grow by $2.5 billion annually. Promote health and wellness coaches by highlighting their expertise and success stories. This X post is a classic example of using a coach's media exposure to promote services. You can re-share posts from popular programs like TEDx.
Use content that offers tips and advice to build trust and credibility. Share client testimonials and transformative journeys. This shows the coach's impact. Focus on the specific niche each coach specializes in. It can be weight loss, stress management, or wellness. This helps attract and keep a targeted audience.
14. Customized Pet Products
This niche involves selling personalized items for pets. According to a 2023 report by the American Pet Product Association (APPA), the pet industry is expected to reach $143.6 billion in sales. A growing segment of it involves personalized pet products, wellness, and healthcare. Take these customized pet sweatshirts, for example. Uncommon Goods advertised these pet items during the holidays as perfect gifts for pets and furparents.
Market customized pet products by showcasing unique and personalized items for pets. Use customer testimonials and engaging visuals to attract pet owners. Highlight the special, one-of-a-kind nature of these products. This helps appeal to pet owners looking for something unique.
15. Language Learning Services
Language learning services offer courses and resources for learning new languages. A survey by Language Magazine found that only 1 in 4 language learning services use social media to promote their courses. You can create interactive quizzes to showcase the consumers' progress. This X post highlights Duolingo's interactive features to attract language learners.
Highlight the benefits of bilingualism and the effectiveness of the courses. Use success stories and interactive content to engage potential learners. For example, share testimonials from successful learners.
16. Green Energy Solutions
Green energy solutions include products and services that promote renewable energy. Market green energy solutions by highlighting their environmental benefits and cost savings. GE Vernova's social media posts showcase its firm commitment to renewable energy. This Facebook post features their ongoing green energy initiatives.
Use case studies and testimonials to show effectiveness and attract businesses. Showcase successful implementations. Show the positive impact on the environment to appeal to eco-conscious consumers. This helps attract new clients interested in sustainable and cost-effective energy solutions.
17. Virtual Reality (VR) Experiences
VR experiences offer immersive, interactive digital environments. Promote VR experiences by showcasing immersive and innovative uses of VR technology. Use engaging visuals and stories to attract tech enthusiasts. Highlight the unique aspects of VR. This includes its potential for gaming, education, and virtual tours. Meta is leading in the VR industry with its Meta Quest 3 headset. They use social media marketing to post videos on their product's latest features.
A case study by Oculus showed that VR gaming experiences can increase user engagement by 50%. They add that VR educational programs can improve student performance by 30%. Use digital marketing strategies to show the transformative power of VR experiences.
18. Nonprofit Organizations
Nonprofit organizations work towards various social, environmental, and community goals. Market nonprofit organizations by highlighting their mission and impact. According to a report by Classy, nonprofits that use storytelling in their campaigns raise 30% more funds than those that don't. That's why American Red Cross' social media profiles are actively posting relevant and engaging content.
Use interesting stories and visuals to engage supporters and attract donations. Showcase the positive changes and opportunities created by the nonprofit’s efforts. This raises awareness and encourages more people to support and contribute. It can help create a tight-knit community of advocates and donors.
19. High-Ticket Businesses
High-ticket businesses offer premium products or services that command higher prices. Emphasize the value and exclusivity of their products or services. Use case studies, testimonials, and high-quality visuals to attract affluent clients. Some luxury brands like Gucci focus on posting simple yet attractive images. This X post features an elegant pair of high heels from Sabato De Sarno's collection.
You can also showcase the unique benefits and superior quality that justify the higher cost. Agency owners can leverage these strategies to market high-ticket offerings. High-ticket businesses that use targeted social media campaigns increase brand loyalty by 30%.
20. International Businesses
International businesses operate on a global scale. They offer products and services across different countries. Market these businesses by creating culturally relevant content. A study by Nielsen revealed that 75% of consumers prefer to buy products in their native language. Some famous international brands include McDonald's, Starbucks, and KFC. This Facebook post is an example of McDonald's local campaign. It appeals better to the local audience. This increases engagement and interest.
Leverage global marketing strategies to connect with diverse audiences. Highlight a product or service's unique aspects to appeal to different cultures. Use high-quality visuals and engaging content to attract potential clients from various regions.
6 Ways To Tailor Your Content for Untapped SMMA Niches
What are the Best Strategies for Entering Untapped SMMA Niches?
What are the Challenges of Entering Untapped SMMA Niches?
Limited market data and brand credibility are the challenges of entering untapped SMMA niches. These markets have limited consumer data. This makes it difficult to gauge potential demand and tailor services. Building credibility in a niche where your agency is unknown is challenging. It requires significant effort to gain trust and show value. Understanding niche-specific needs and nuances demands in-depth research and expertise. This can be time-consuming and complex.
Why is Starting an SMMA Hard Despite Targeting an Untapped Niche?
Starting an SMMA is hard because of market saturation and high competition. You also encounter high client expectations and volatile social media algorithms. Despite targeting an untapped niche, the SMMA landscape is crowded. This makes it difficult to stand out. High competition means constantly needing to prove superior results and innovative strategies. Client expectations can be demanding. So, it requires significant effort to meet or exceed them. Volatile social media algorithms can affect campaign performance. You would need constant adaptation and monitoring to ensure continued success.
Is SMMA Worth It If You Choose an Untapped Niche?
Yes, SMMA is worth it if you choose an untapped niche. You can use your expertise to meet niche-specific needs. This can lead to higher profits. These niches often have clients who appreciate tailored marketing strategies. They will invest more in specialized services. Targeting untapped niches can lead to long-term client relationships and loyalty. It can yield large financial returns and sustainable growth.
According to Sukh Bains, there is no “golden niche.” He suggests choosing a niche where you can deliver results. It should have a client base with the potential for high earnings per customer. His agency in the dental niche has made around $200,000 per month. The key factor for targeting these niches is client availability. Two other factors include the potential earnings per customer and achieving tangible results.
According to Jordan Platten, targeting untapped SMMA niches can lead to business growth. By understanding and addressing specific niche needs, you can stand out and succeed. Less commonly served niches are pet care services, jewelry stores, and eco-friendly brands. These niches offer opportunities with less competition and greater impact.
Why Local Lead Generation is More Profitable Than SMMA
Local lead generation is a better way to make money online than SMMA and entering untapped SMMA niches. SMMA involves intense competition and high client expectations. There is also a need to constantly adapt to social media algorithm changes. The pressure to show large ROI can be difficult and resource-intensive.
The local lead generation business model involves creating and optimizing websites. You then rank for local searches and capture leads for local businesses. This model doesn't face the same level of competition as SMMA. It also involves lower client expectations. Local businesses are often willing to pay $500-$1,000 per lead. This allows for a steady stream of passive income without the intense pressure and resource demands of high-ticket SMMA.
Local lead generation offers a more predictable and less saturated business model. It provides a lucrative opportunity for consistent income.
