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6 Figure Agency Review – 3 Challenges Facebook Ads Agencies Face

October 10, 2023

The 6 Figure Agency by Billy Willson is one of the older Facebook advertising courses online. Billy's course takes things to the next level because when he updated the course, he made it a point to teach you how to create a Facebook Ads Agency. You don't just learn how to get started running Facebook advertisements. He shows you how to find your dream clients, setup meetings, close deals with them, and how to automate the entire process. 

This course is one of the better options that are currently available if you want to run ads on Facebook. There aren't many courses that teach Facebook ads in 2024. But Billy teaching you how to start a paid traffic Facebook agency puts it at the top of the list of Facebook ad courses for all that you get. From the course material to the other tools and resources he provides you, you're getting more than what you pay for this course. 

In this 6 Figure Agency review, I'll talk about how Billy became a 7-figure earner, then do an overview of his course and will list a couple of alternatives to this course. I'll also explain if it's worth creating a Facebook ads agency in 2024, and how advertising on FB compares to the local lead generation business model that offers a passive income online by generating leads for local small businesses using free traffic on Google.


Billy Willson has made over 7-figures in revenue with Facebook ads and coaching

He shares cold calling and cold email scripts, ad templates and a sales funnel you can use in your own business. 

Training on how to deal with sales objections

In-depth training on landing page creation


Billy hasn't updated his course in over a year but the information is not completely outdated

Billy is more focused on his Facebook ads agency for car dealership than this course (understandable as he's making a killing promoting them)

Facebook ads are a hassle because there are many moving parts that need to be in alignment if they are to convert


6 Figure Agency costs $997

Refund Policy

30 day action based guarantee; You must prove that you contacted 30 businesses the way Billy shows you in the course.


6 training modules with over 25 hours of course content


Private mastermind Facebook community


Billy created a Facebook ads course before updating it and creating a more complete course geared towards creating a Facebook ad agency in 2021.


Billy is a well-known online marketer and has been one of the more transparent course creators for learning Facebook ads and online marketing. You won't find legit negative reviews about Billy on Reddit or Quora because of his transparency. He's self proclaimed himself, "The Most Honest Marketer in the World".

3 Challenges Facebook Ad Agencies

1. Ad Cost Is More Expensive with Each Passing Year

Every year, Meta's CPM (cost per thousand) has increased 61%. There are many factors why the CPM is rising that much each year. One of the main reasons is because of the rise in competition. With more marketers and business owners joining Facebook to run ads, the rise in ad cost is inevitable. It's a bidding war to be seen and try to get people to engage with your ads. The more you spend and the better you target and articulate your offer, the more your ads will convert. Facebook ads are expensive.

2. Increased Competition

In 2016, there were over 3 million advertisers on Facebook. In 2016, there were over 6 million. By the end of 2020, there were already over 10 million advertisers on Meta. This exponential increase in competition has made it more difficult for advertisers to reach customers unless they spend more money and always promote new products or services with the newest ad creatives Meta provides.

3. Meta Business Account Suspensions

Many advertisers ignore Meta's advertising terms of service and then they wonder why their ad accounts were suspended. This can slow your business down and you can even lose money if you don't check on your account fast enough to see it's suspended. By not taking the time to go through the Facebook's TOS, you can waste time creating ads to see if they will be approved to go live or not. This is just something you have to deal with when running ads on a social media platform. You have to play by their rules.

Billy Willson's Story

Billy Willson is from Olathe, Kansas. He went to college at Kansas State University and studied architectural engineering but dropped out after only 1 semester even though he had a 4.0 GPA. The way Billy dropped out of college went viral. He posted a picture of himself on the Kansas State University campus, giving it the middle finger and writing that he was quitting because he felt the college system was a complete scam. Billy realized he didn't have to go to college to make the type of money lawyers, doctors, or engineers were making. All he had to do was learn a skill and sell his service. The skill he learned was social media marketing. 

In his first full month of digital marketing entrepreneurship, Billy made $2,550. After only 8 months, he finally reached 6-figures in revenue with his social media marketing agency and he was still only 20 years old. His income comprised the social media marketing he did for his clients, affiliate marketing, and coaching. In 2018, he started the 6 Figure Facebook Ads course, which taught people how to start running ads for other businesses. He also started running Facebook advertisement agency for car dealerships, called DealerSmart

Today, Billy works with over 40 car dealerships across the United States. He currently makes between $30-$40K per month from Facebook ads. On his Billy Willson YouTube Channel, he has over 58.2K subscribers. All the content on his channel is about Facebook marketing.

It's worth subscribing and going through his channel because none of his content is gimmicky or spammy. He doesn't post content often, but you will learn a few things off of what's already there.

In 2021, he revamped his course and called it the 6 Figure Agency.

6 Figure Agency Course Overview


Here, Billy welcomes you to his course and talks about what he believes the fastest way to a sustainable income is. He shares his story of how he dropped out of college, why he believes college is a scam and how he's achieved the success he has already.

Step 1) Build Your Foundations For Success

This module can be considered the typical "mindset" module. Billy talks about what you can do to rewire your brain for success. He also gives valid reasons why businesses will pay you thousands of dollars to run Facebook ads for them and why he believes FB ads can help a business grow their revenue quickly.

Step 2) Find "Hidden Gem" Clients

In module 2, Billy shows you who are the best clients to have and 13 ways to find your ideal client. He also gives you tips so you can spot businesses who are only going to waste your time so you can avoid them. 

Step 3) Get Meetings at Will

Module 3 is all about what you can do to set up meetings with potential clients. Billy shares 8 outreach methods, as well as how to get meetings on demand by leveraging Facebook, LinkedIn, and with email marketing. Billy also includes a video where he does cold calls for almost an hour. Finally, you are taught how to handle several types of objections.

Step 4) Close Clients at Will

Billy now dives into closing clients while in the meeting you set up with them. The method he uses is to offer free trials up front so that there is less risk for your prospects. It's all about having a perfect meeting. You then learn how to follow-up with your potential clients after the free trial is over, how much to charge, and how to collect payments.

Step 5) Get Ridiculous Results for Your Clients

Module 5 is where you get into learning how to run Facebook ads. He gives you a walkthrough of how to get started in the Meta Business Manager section, shows you how to create ads, deliver leads to your clients, help your clients close leads, and manage & scale your Facebook ad campaigns. Billy also includes training on the Facebook pixel, how to onboard your clients, how to close leads for your clients, and how to send leads by email to your clients. 

This module will teach you everything you're going to need to know about successful advertising on Facebook for your clients. You'll be hard pressed to find a Facebook ad course that teaches you Facebook ads the way Billy Willson does. 

Step 6) Automate and Scale Your Agency to 6 Figures & Beyond

In the last module of this course, Billy shows you how to automate and scale your agency by building a team. Even better, Billy shows you how to create a case study funnel that will help you increase appointment quality and automate outreach. You'll also learn how to scale through referrals. 

Putting these systems into place will allow you to live the CEO lifestyle where you only work on growing your successful agency. 

Bonus Resources 

The bonuses in this course are...

  1. Online marketing software 
  2. How to pay the least amount of taxes with your agency
  3. How to create an LLC
  4. Creating and sending a contract agreement

On Landing Pages

In this module, Billy takes the time to talk all about landing pages and shows you how to create one from scratch. He goes into the difference between landing pages and websites and with lead gen forms on Facebook. Billy dives into the intricacies of complicated funnels and how to optimize landing pages for mobile. 

Learn From Other's Mistakes With These Student Ad Critiques!

In this section, there are 4 videos, at least 35 minutes each, where Billy reviews students ads. 

Watch Me Close High Ticket Clients in Real Meeting!

Here, you see Billy close 3 high ticket deals. Two are deals of $2,000 each month and one deal is of $5,000 per month. Each of these sales calls are over 40 minutes long. 

6 Figure Agency Successful Students

Cameron Blas took Billy's course and was able to gain more clients than he already had in his marketing agency. Cameron has 3 clients but after going through Billy's course, he was able to close 2 clients in only one day. He closed $3500 in start up fees with a $500 retainer fee until he produced more results. Cameron appreciated the structure Billy set up in his course and loved how easy it was to go through the course. 

Zachary Boyer is another one of Billy Willson's students who found success because of what he was taught. Four days after starting the program, he shared his testimonial, where he closed a car dealership for $3,500 per month. This client had another location and if things went well, Zachary would run ads for those both locations at $3500 as well. He gives credit to Billy for teaching him what he needed to close that initial deal. 

Adam Harder is from Indianapolis and is another success story because of Billy Willson's 6 Figure Agency course. In only 2 weeks of being in the program, he was able to close 5 clients for $5000 per month to run Facebook ads for them. His goal for the next 6 months after that was to grow his digital marketing agency to over 6-figures in revenue. Adam loved this course because of the way Billy presented the information and explained everything. He was also pleased with how supportive the private Facebook group has been.

6 Figure Agency Alternatives

The Lead Generation Blueprint by Ryan Wegner isn't as in-depth as Billy Willson's course, but it is similar. Ryan teaches you more than just how to run ads in the Meta Business Manager. He shows you how to setup a Facebook ads agency. His goal is to help you get to 6-figures in only 90 days. Some methods he teaches to help you get clients is to leverage email marketing and going on UpWork. 

Price: Lead Generation Blueprint costs $497

More Info: Lead Generation Blueprint Review

kevin david

Facebook Ads Ninja Masterclass by Kevin David is another popular Facebook marketing course and it is also the most expensive one you'll come across. It's been around for a handful of years and teaches you how to start with Facebook ads. Kevin shows you how to get set up in the Meta Business Suite, creating your ads manager account and showing you how to create several types of ads depending on the niche you're in. He shows you real-life examples of ad campaigns that are working for him and he shares lots of good tips and strategies. 

Price: Facebook Ads Ninja Masterclass costs $1,997

More Info: Facebook Ads Ninja Masterclass Review

VSL Masterclass by Peter Kell focuses more on using video sales letters or VSLs and ensuring that you come up with scripts that comply with policies of Facebook ads and YouTube ads. Peter will guide you through his VSL Masterclass's "signature techniques" that helped him create profitable campaigns.

Price: VSL Masterclass costs $3,000

More Info: VSL Masterclass Review

For more alternatives to this course, check out my article on the best Facebook ads courses.

Is 6 Figure Agency worth it?

6 Figure Agency is worth it if you're dead set on starting a Facebook ads agency. If you just want a basic introduction to running ads on Facebook, check out another course such as Paid Traffic Mastery, where for $495, you can also learn about Google and YouTube ads.

Billy Willson's course is in competition for the top Facebook ads course because of how transparent and in depth Billy Willson and his course are. You're going to learn everything you need to know about starting your FB ads agency, scaling and automating it, as well as how to efficiently provide results for your clients with effective Facebook ads. 

Are Facebook ads profitable in 2024?

Facebook ads are profitable in 2024. The fact that there are over 2.9 billion Facebook users proves that the eyes of the masses are still on Facebook, even though platforms like TikTok and Instagram are exploding. 

Facebook ads can make you money but you need to understand that it's more difficult to achieve a ROAS than it was 5 years ago. Split testing your ads is more time consuming than years ago because of the increase in competition on the platform. That increase in marketers and businesses creating Facebook ads is the reason each year, it gets more expensive to run ads. 

Let's say you land a Facebook ads client. There's no guarantee that they're going to continue paying you each month. For a couple of reasons. One, another ad agency can offer your clients a better deal than you. You are expendable as an agency owner which forces you to always look for new clients. The second reason they may not continue paying you is that if they don't feel that you are providing the results they want, they can simply cut you off. 

There's too much uncertainty and maintenance that is required to run a FB ads agency. Even if you do things exactly how Billy teaches you in this course.

As with many other online business models, Facebook ads do work, but they don't offer you the benefits local lead generation does.

Final Thoughts

With local lead generation, you're generating free traffic on Google as opposed to paid traffic on Facebook. You are also in more control as a business owner than you would be if you were on Meta trying to get more traffic.

You can choose the niche you're going to generate leads in, who you're going to forward leads to, and how much you will rent your lead generation site each month. You dictate what your terms of service are.

This tree care site has paid me $2000 every month ever since I put it together over 7 years ago and ranked it on Google in Grand Rapids, Michigan.

Local lead generation

This is what's possible when you build, rank and rent your own digital properties. Today, I have over 50 of these digital assets making me money on autopilot every month. 

You can do the same if you get started building your digital real estate empire. Over 7400 students from many countries are building out their lead generation sites and renting them out each month. Financial freedom is around the corner. You just need to get started yourself. 

To learn how you can make money online each month without having to pay for ads on Facebook, check out the local lead generation training program

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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  1. Facebook can go away tomorrow, and then what? – Local SEO and Google could, too. Happend to adsense website owner couple of years ago. they lost all over night.

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