6 Figure Agency is a social media marketing agency (SMMA) course created by Billy Willson. It is one of the older Facebook advertising courses online. Originally a Facebook marketing course, it now teaches teach you how to create a Facebook ads agency. You will learn how to find clients and fulfill and run their Facebook ads and other social media marketing campaigns. Facebook ads are a costly and risky marketing strategy. Prices of Facebook ads are increasing because of the increase in competition. Running effective Facebook ads can be very difficult due to market saturation. I have listed down the 3 challenges Facebook ad agencies face in this article.
6 Figure Agency reviews are positive. Students of the 6 Figure Agency course praise the detailed step-by-step approach to starting and scaling a social media marketing agency. They highlight the actionable steps, real-world examples, and supportive community. The course has been criticized for the expensive mastermind upsell. Currently, all the 6 Figure Agency programs are bundled into a single purchase.
In this article, you will discover what you will get with the 6 Figure Agency bundle, what students say about it, and if it's worth it. I will also be discussing all about Facebook ads and how much you can expect to spend on it.
6 Figure Agency Pros and Cons
Pros
Billy Willson has made over 7-figures in revenue with Facebook ads and coaching
He shares cold calling and cold email scripts, ad templates and a sales funnel you can use in your own business.
Training on how to deal with sales objections
In-depth training on landing page creation
Cons
Billy hasn't updated his course in over a year but the information is not completely outdated
Billy is more focused on his Facebook ads agency for car dealership than this course (understandable as he's making a killing promoting them)
Facebook ads are a hassle because there are many moving parts that need to be in alignment if they are to convert
Price
6 Figure Agency Bundle costs $997.
Refund Policy
30 day action based guarantee; You must prove that you contacted 30 businesses the way Billy shows you in the course.
Training
6 training modules with over 25 hours of course content
Group
Private mastermind Facebook community
Origin
Billy created a Facebook ads course before updating it and creating a more complete course geared towards creating a Facebook ad agency in 2021.
Reputation
Billy is a well-known online marketer and has been one of the more transparent course creators for learning Facebook ads and online marketing. You won't find legit negative reviews about Billy on Reddit or Quora because of his transparency. He's self proclaimed himself, "The Most Honest Marketer in the World".
3 Challenges Facebook Ad Agencies
1. Ad Cost Is More Expensive with Each Passing Year
Every year, Meta's CPM (cost per thousand) has increased 61%. There are many factors why the CPM is rising that much each year. One of the main reasons is because of the rise in competition. With more marketers and business owners joining Facebook to run ads, the rise in ad cost is inevitable. It's a bidding war to be seen and try to get people to engage with your ads. The more you spend and the better you target and articulate your offer, the more your ads will convert. Facebook ads are expensive.
2. Increased Competition
In 2016, there were over 3 million advertisers on Facebook. In 2016, there were over 6 million. By the end of 2020, there were already over 10 million advertisers on Meta. This exponential increase in competition has made it more difficult for advertisers to reach customers unless they spend more money and always promote new products or services with the newest ad creatives Meta provides.
3. Meta Business Account Suspensions
Many advertisers ignore Meta's advertising terms of service and then they wonder why their ad accounts were suspended. This can slow your business down and you can even lose money if you don't check on your account fast enough to see it's suspended. By not taking the time to go through the Facebook's TOS, you can waste time creating ads to see if they will be approved to go live or not. This is just something you have to deal with when running ads on a social media platform. You have to play by their rules.
What Do You Get With the 6 Figure Agency Bundle?
6 Figure Agency Main Course
The 6 Figure Agency main course comes with lifetime access to over 25 hours of comprehensive training. It covers every step of the business with clear action steps. The course includes all of Billy Willson's agency documents and client systems, ensuring you have the templates and scripts needed for successful operations. You also receive the Perfect Meeting Script, which helps you convert strangers into high-paying clients in a single meeting.
Additionally, the course offers niche walkthroughs and access to an ad bank, providing specific examples and strategies for different markets. There are recordings of real $5,000 client closings and student ad critiques, allowing you to learn from actual experiences. Lastly, you get the 6 Figure Agency Workbook, a valuable resource to keep you organized and on track throughout the program.
6 Figure Agency Elite
6 Figure Agency Elite is an advanced training program coached by Jared Curry. It also features several guest speakers. This program is a collection of dozens of hours of coaching videos. The topics cover a variety of subjects, from appointment setting to business automation. The coaching videos are organized into the following sections:
6 Figure Agency Elite (Starter Course)
The 6 Figure Agency Elite (Starter Course) is a collection of coaching videos for beginners. This program is a great supplement to the main 6 Figure Agency Elite course. The few dozen videos are organized into the following sections:
6 Figure Agency LIVE 2021 (Event Recordings)
The 6 Figure Agency LIVE 2021 is a collection of recordings of the full in-person mastermind in Tulum, Mexico. The 2021 mastermind covered a wide range of topics essential for building and scaling a successful social media marketing agency. It starts with an introduction by Jared Curry on his journey and how he got started, from Billy Willson’s blueprint to a seven-figure agency to Sam Jacob's leveraging social media for business growth. Speakers included Billy Willson, Jared Curry, Kendall Shaw, Robert Miller, and more.
6 Figure Agency Successful Students
Cameron Blas took Billy's course and was able to gain more clients than he already had in his marketing agency. Cameron has 3 clients but after going through Billy's course, he was able to close 2 clients in only one day. He closed $3500 in start up fees with a $500 retainer fee until he produced more results. Cameron appreciated the structure Billy set up in his course and loved how easy it was to go through the course.
Zachary Boyer is another one of Billy Willson's students who found success because of what he was taught. Four days after starting the program, he shared his testimonial, where he closed a car dealership for $3,500 per month. This client had another location and if things went well, Zachary would run ads for those both locations at $3500 as well. He gives credit to Billy for teaching him what he needed to close that initial deal.
Adam Harder is from Indianapolis and is another success story because of Billy Willson's 6 Figure Agency course. In only 2 weeks of being in the program, he was able to close 5 clients for $5000 per month to run Facebook ads for them. His goal for the next 6 months after that was to grow his digital marketing agency to over 6-figures in revenue. Adam loved this course because of the way Billy presented the information and explained everything. He was also pleased with how supportive the private Facebook group has been.
6 Figure Agency Alternatives
The Lead Generation Blueprint by Ryan Wegner isn't as in-depth as Billy Willson's course, but it is similar. Ryan teaches you more than just how to run ads in the Meta Business Manager. He shows you how to setup a Facebook ads agency. His goal is to help you get to 6-figures in only 90 days. Some methods he teaches to help you get clients is to leverage email marketing and going on UpWork.
Price: Lead Generation Blueprint costs $497
More Info: Lead Generation Blueprint Review
Facebook Ads Ninja Masterclass by Kevin David is another popular Facebook marketing course and it is also the most expensive one you'll come across. It's been around for a handful of years and teaches you how to start with Facebook ads. Kevin shows you how to get set up in the Meta Business Suite, creating your ads manager account and showing you how to create several types of ads depending on the niche you're in. He shows you real-life examples of ad campaigns that are working for him and he shares lots of good tips and strategies.
Price: Facebook Ads Ninja Masterclass costs $1,997
More Info: Facebook Ads Ninja Masterclass Review
VSL Masterclass by Peter Kell focuses more on using video sales letters or VSLs and ensuring that you come up with scripts that comply with policies of Facebook ads and YouTube ads. Peter will guide you through his VSL Masterclass's "signature techniques" that helped him create profitable campaigns.
Price: VSL Masterclass costs $3,000
More Info: VSL Masterclass Review
For more alternatives to this course, check out my article on the best Facebook ads courses.
Is 6 Figure Agency worth it?
6 Figure Agency is worth it if you're dead set on starting a Facebook ads agency. If you just want a basic introduction to running ads on Facebook, check out another course such as Paid Traffic Mastery, where for $495, you can also learn about Google and YouTube ads.
Billy Willson's course is in competition for the top Facebook ads course because of how transparent and in depth Billy Willson and his course are. You're going to learn everything you need to know about starting your FB ads agency, scaling and automating it, as well as how to efficiently provide results for your clients with effective Facebook ads.
Who Is Billy Willson?
Billy Willson is an entrepreneur from Overland Park, Kansas. He specializes in Facebook, Instagram, YouTube, and TikTok advertising. He is the owner of the digital marketing agency, DealerSmart. The agency helps car dealerships generate leads through targeted advertising campaigns on social media platforms.
Billy attended Kansas State University to study architectural engineering. He dropped out after just one semester, despite having a perfect 4.0 GPA. His departure from college got viral after he posted a picture of himself on the Kansas State University campus, flipping off the camera. He stated that he believed the college system was a scam. Billy decided to instead learn a skill on his own and sell his services.
He worked as a crew member of Chipotle Mexican Grill, then as a project management assistant for Skyline E3. During this time, he was learning all about social media marketing. In his first full month as a digital marketing entrepreneur, Billy earned $2,550. He created his digital marketing agency, DealerSmart, in 2017. Within eight months, he achieved six-figure revenue.
In 2018, Billy launched the 6 Figure Facebook Ads course to teach others how to run ads for businesses. The latest version, 6 Figure Agency, teaches you how to create your own Facebook Ads agency.
Today, Billy works with over 40 car dealerships across the United States. His agency earns between $30,000 and $40,000 per month. His YouTube channel, Billy Willson, has over 58.4K subscribers and features content focused on Facebook marketing. Billy's earnings come from social media marketing for clients, affiliate marketing, and coaching.
Are Facebook Ads Profitable in 2024?
Facebook ads are profitable in 2024 if you have the skills to create effective ad campaigns. You need to allocate your ad budget wisely, continuously optimize your campaigns, and adapt to market changes. While Facebook retains a large audience base, some demographics migrate to other platforms like TikTok or Instagram. Facebook ads will not be effective for all niches and target audiences. Saturation is also an issue with Facebook. As more marketers run ads on the platform every year, the price of ads also increases.
Average Cost Per Lead of Facebook Ads
The average cost per lead of Facebook ads is $5. This figure will depend on many factors, such as the industry and target audience. Highly competitive industries, like finance or technology, can have a CLP of $10 to $50. You will also be spending a lot on ad testing to minimize large risks and optimize. Leveraging other lead generation strategies will lower your risks and increase your results.
Earn Passive Income by Generating Leads Without Running Ads
Local lead generation is a business model that creates passive income by renting out a site to local businesses. You use organic SEO tactics to rank your site on Google. Your ranked site will be generating free high-quality traffic. Local businesses who will benefit greatly from this traffic will be happy to rent out your site. It can cost as little as $30 a month to maintain, which makes it a low-cost, low-risk business.
There are hundreds of niches and thousands of local areas to choose from. Compared to competing with hundreds or thousands of other marketers on Facebook, you'll only be trying to outrank a handful of sites. Scaling a social media marketing agency means increasing your ad spending and outsourcing the work. This only adds more risks. Scaling a local lead generation business is as simple as repeating the rank and rent process. Each site can generate $500 to $3,000 a month, giving local lead generation the potential to create time and financial freedom.
which course do you recommend? Billy Willson's 6 figure agency course or Joel Kaplan's 7 figure agency course?
Facebook can go away tomorrow, and then what? – Local SEO and Google could, too. Happend to adsense website owner couple of years ago. they lost all over night.
historically speaking, Google organic search has remained much more consistent than FB ads.
Billy still lives in mummies house, complete fraud.
That’s…not true
I want to see how do I learn this stuff