Wondering if The Affiliate Lab course by Matt Diggity is worth investing in?

Then you're in the right place, no need to hit up Reddit.

In this course review, you're going to see for yourself what the pros/cons of this affiliate program are and if it's one of the best affiliate marketing courses out there.

You'll then be in a better position to make the decision on if you'll invest in it or not.

I'll also show how this course compares to what is in my opinion the #1 online business model.


What exactly is The Affiliate Lab?

It's a comprehensive online affiliate SEO course created by SEO Specialist Matt Diggity.

The program is really a blueprint of sorts that aims to teach you how to build, rank and make money off of affiliate websites.

Before digging into who Matt Diggity is...

Allow me to introduce myself... My name is Ippei...

In 2015 I became an online entrepreneur by learning how to successfully rank websites and generate consistent leads for local small business owners.

The tree care site that you see above has been passively paying me $2000 per month ever since.

Do that math.

I used to work at an auto parts counter and now I'm able to be my own boss living in downtown San Francisco.

We have a coaching program for this business model in case you'd like to check that out...

Time to dive in and learn who Matt Diggity is!

Who Is Matt Diggity?

Matt Diggity is an SEO specialist that generates 100% of his income from SEO and affiliate related tasks.

Before starting his SEO career, Matt graduated from U.C. San Diego with a masters in electrical engineering.

He landed a job at a Silicon Valley startup company and learned a lot while working there.

He's been able to apply what he learned there to his digital marketing career.

Things such as:

  • How to test 
  • How to work efficiently
  • Customer service

Matt constantly learned and worked on his SEO career after getting home from work.

Every night he'd jump in the "lab" and create new techniques while seeing insane results from ranking affiliate sites.

He eventually began selling his affiliate websites and started earning hundreds of thousands of dollars which allowed him to experience a new freedom in his life.

No more 60 hour work weeks.

AKA Slavery

Matt's traveled to more than 32 countries and he's even lived in Japan, Costa Rica, Bali, and Chiang Mai.

Now, Matt loves consulting and teaching people how to rank affiliate websites and more.

What To Expect In This Course

The Affiliate Lab is a very extensive training course on making money by ranking affiliate websites.

It has over 100 training videos, templates, checklists and even comes with access to a private support group.

There's plenty of valuable content here, and you’ll like how actionable the steps are inside of the course.

Tons of students have been able to generate a healthy income following the strategies that Matt teaches in this course.

In fact, Matt made the course very easy to follow, but you've still got to be willing to execute.

Here are some of the key takeaways you'll learn from this course:

This course is designed to help you rank your affiliate website in high competition niches.

You’ll be well on your way to earning thousands of dollars if you follow along and execute the steps inside.

Intro To The Lab

Matt starts off this course with an obvious intro video that welcomes new students and goes over all of the important lessons that you'll be going through.

In this short module, Matt also shows you how to join the Facebook group which actually has so many high level people including gurus, who you may have seen on Youtube, that are students of Matt.

If you have any questions, they'll be answered by plenty of peeps that have serious cred.

Matt also speak a bit on what's called the Six Figure Flipper Club.

Basically, if you sell a site for $100K or more, you'll qualify to join.

That's some good company to be in for sure.

To close this module, Matt goes on to cover the Medic Buster Google update.

Niche Selection

In the first video of this module, Matt helps you understand the difference between niche and authority sites.

Next, he teaches you how to go niche hunting. 

This all has to do with how to source different niches with the help of the niche grading tool.

In this video, Matt really does a good job in giving you specific numbers and variables that can help you not only find a niche, but them qualify it. 

You'll learn how to gauge a niche for example by the level of authority as well as other variables.

He shares a spreadsheet with you and with it, you can plug in all of the #s of the top 10 sites you find ranking for your main keyword for a niche site.

Once you do that, you can then analyze your spreadsheet and decide if a certain niche is worth the effort of getting into it. 

Some other factors that will help you determine if a niche is worth pursuing are:

  • Backlinks
  • Credible Links
  • Authority Sites That Are Ranking

To finish off this module, Matt goes into why he doesn't use Amazon.

Amazon really isn't friendly to affiliates at all so he shows you how to find non amazon affiliate programs.

Onsite SEO

When it comes to onsite SEO, there are plenty of things that you need to pay attention to so that your site can successfully rank.

For starters, you have the domain name and it's hosting.

Matt begins this module talking about how to choose and purchase a domain name as well as the hosting.

Everyone knows that one of the key aspects of onsite SEO are keywords.

Matt speaks on how to gather and assign keywords.

This must all be done strategically so that it can work and he does a really great job at showing you the how.

You can't flood your content or spam it with keywords or else Google isn't going to rank your site.

I never liked spam as a kid anyway...

I digress.

Matt also explains how you can speed up the keyword research process with AHREFS

matt diggity

Stresses the importance of documenting all of the info for your website

Doing so will make it so much easier to manage your anchor text ratios, inbound/outbound links, login info, money site links etc.

It's always best to just keep a track of everything and keep them as organized as possible.

What can be said about content for your site?

Mr. Diggity teaches you how to go out and source informational content.

Truth is, there are many ways to do so.

  • Do it yourself (time consuming but free)
  • Outsource to a VA (not time consuming nor expensive, BUT the quality may not be what you expect)
  • Follow how Matt shows you in the module

If you're the type that wants to interlink sites to create authority, topical relevance and hierarchy, this is the module for you.

If you're an authority builder, pay attention.

What's Topical Relevance?

It's when Google perceives your site to be relevant.

Picture this...

Let's say you're all about swimming but you have an article about surfing, in your eyes that's no doubt relevant, right?

Hold your seahorses...

Google may not see it that way and your site simply won't rank.

If you had a site that was all about surfing, then that site would do so much better in the rankings even with lower authority. 

I will say that Matt did a good job of demonstrating how the silo process looks.

It's quite complex to go and build a site strategically that way but he put it all in to context. 

As far as content goes, Matt stresses the importance of quality content. 

Through all their fighting, even those two agree content is king, so drill it through your skull and never forget it.

Matt shares the content providers he uses.

He talks about what the recommended length of your content should be and how to determine that.

He shows you how to set up content requests that you can send to your content writes so that you're on the same page.

That just makes things easy for you and your writers.

Matt also covers subtopics.  


...you're going to know what your main topic is, but don't ignore the sub topics.

You can find that out based on search intent.

Next, it's time to build your site out the right way.

Matt goes through how to setup your navigation bars, how to silo or interlink your pages.

When it comes to site building, Matt not only teaches you what you need to know when building a single page but also your entire site.

Below are 2 lists of what he teaches you for each category:

Matt also talks about trust factors.

He gets into the specifics of how to establish different trust factors through social profiles using directory links, GMBs etc.

Topic duplication is touched on in this module and is something that you want to avoid.

This is basically when Google tries to rank 2 of your pages and is unsure which one to rank due to maybe the keywords you have on your page.

Matt really goes in depth with the onsite optimization as he dives into how to set up subheadings and why they're important.

When it comes to optimizing your content, you need to know all of the types of densities and how to include primary as well as secondary keywords.

In this module, Matt has Michal Suski show you how to use the Surfer SEO software.

This tutorial is a little more than an hour and a half.

If you're set on using Surfer, definitely take the time to watch this entire video.

Featured snippets also have their importance and Tom De Spiegelaere, specialist in testing different snippets, teaches you all about them in an almost 40 minute webinar.

When it comes to affiliate links, you'll learn all about link cloaking and how to create amazon compliant links.

At this point in the course, you're maybe thinking that there can't be anything else for you to learn.

You're wrong and there is!

Conversion Rate Optimization is next and Matt goes into to following:

  • Getting visitors to stay on your page
  • Getting visitors to keep reading until they get to your CTAs (Calls to action)
  • Setting up your CTAs with conversion friendly content
  • Choosing the perfect CTAs
  • How to split test buttons, contextual links and wording
  • Negotiating higher payouts with vendors
  • Today's date plugin and how to optimize for specific timezones
  • Optimizing meta title descriptions so you can get more clicks to your pages

Now, what do you do after your site is built?

Matt speaks on how you can get fresh new content to your site.

He helps you recognize when you need to add new content based on certain variables/indicators or if you just need to go ahead and delete it.

Google likes content that's updated.

That lets Google know that your site is currently relevant.

Doing so will only help your sites ranking so pay attention when Matt talks in this module.

I can appreciate that Matt went into new content ideas because most people struggle with this.

He really does help you get your mind right so that your site is as optimized as can be.

Offsite SEO

Now the course takes you through how you can optimize your site, by not being on your site.

First off, Matt shows you how to create a Google persona, setting up your Gmail account and getting set up in Google Search Console.

Just a little sarcasm. 

This by no means is difficult.

He also gets into why you need a social fortress.

He advises you to setup and automate this with your website using IFTTT.

If you're wondering, it's called If This Then That.

When you use this software and publish something, it publishes across all of your social media profiles.

That's pretty cool if I do say so myself.

Anything that's going to save me time is a god-send. 

You'll also learn how to buy likes and follows.

Tell me,

You know what backlinks are, right?

Well, Matt shows you how to determine your niche specific target anchor text.

This is definitely the "scientific" part of SEO that the majority of people really don't take the time to pay attention to.

This is something you need to determine page by page and Matt does a demo to make things easier to understand.

What else is needed to rank your site?


He shows you how to get citations for affiliate sites and how to order them.

Matt then shares his Bulletproof Backlink Strategy.

He really goes in depth at this point because he shows you how to build links in 3 different phases:

  • Sandbox Phase
  • Trustworthy Phase
  • Authority Mode (when your site builds up so much authority that you instantly rank)

He also teaches what advanced pillowing is and shares the Skyscraper Technique which is actually taught by Brian Dean.

Brian Dean is a genius when it comes to SEO and I've actually implemented many of his techniques.

He's as legit as legit comes folks.

Now, if you wanted to get your links placed on a vendors site, Matt talks about how to go about reaching out to them and getting it done.

He also shows you how to own PBNs, how to vet them and which ones won't actually work.

Your goal should obviously be to use them as effectively as possible.

To finish off this module, he talks about how to audit your site.

This is something you can even do for a local business. 

Once you know how to do this, you can really leave a great impression on a business owner.

I've done plenty of these audits and I can't count how many clients I've acquired on Day 1 of speaking with a business owner because of it.

You can even get crazy and send a Screencast video doing the audit from your own computer.

No need to be in person especially with COVID-19 causing chaos.

Those screencasts are golden for prospecting and are sure to impress.

ALSO, you can just do a live audit on Zoom.

The conversion rates when doing a live audit are no doubt way higher.

When a business owner sees you talking about what you notice on their site, you'll blow them away and you'll have them at your feet begging for you to work for them.

The Kitchen Sink

When your site seems to be stuck even though you're getting a good amount of traffic and income but for some reason you can't grow, Matt shows you what to do to get out of that funk in this very short module.

The Authority Site Module

Authority sites.

This is a whole different part of the course now.

Everything you learned prior to this was about niche websites.

This is where Matt explains how to grow your site in all directions.

He goes over the architecture of basic and advanced authority site.

He shows you how to publish content for these types of sites and what exactly what type of content you should publish for them.

If you're wondering what links to use, what kind of links to build and where to place them, Matt goes over that in the Backlinks for Authority Sites video.

Other points that Matt touches on are:

  • What to do when you hit authority mode
  • Authority site pitfalls
  • The influencer pitch: Building real E-A-T (Expertise, Authority & Trust)
  • How to scale multiple sites

To end this course, Matt shares some sleeping hacks like making sure you hit the sack at the same time each day.

You can even wear some blue light blocking glasses.

That just makes sense since all we do is sit in front of this screen all day. 

We owe it to ourselves to be on top of our well-being so we can see clearly when all that money starts flowing in, amiright?

Yea I am!

Matt then shares a story of how he flipped an affiliate website for some serious cash.

In the last video of the Affiliate Lab, Eric Lanchares talks about the May 2020 core algorithm update.

Eric shares a ton of info on that update, what happened and what you need to do to move forward.

Other Courses Included With Your Purchase Of Affiliate Lab

Matt finishes this course off with his closing comments and bonues material.

When you do purchase this course, you will also get access to other courses within the Affiliate Lab course that are there to help you kick off your business and grow.

They are as follows:

  • Website Flipping Masterclass
  • The Truth About Penalties
  • Outreach Masterclass
  • Beginner's Lab
  • Affiliate Email Marketing

You also get checklists so that you can keep track of your onsite and offsite SEO in an organized manner.

Should You Invest In Matt Diggity's Affiliate Lab?

Matt is a proven expert, and when it comes to SEO, there’s not too many people better than him to learn from.

His strategies for ranking are definitely legit but I'm just not so sold on what he's using SEO for.

Remember that he's teaching you how to rank affiliate websites.

You're ranking websites that are promoting different products or services in exchange for commission so, you obviously have to build out a serious amount of sites just so you can make a good return on your investment.

even then...

...there's really no guarantee that someone is going to purchase products or services from your promotional efforts.

You're not really in control of what happens once you rank.

I get it, there aren't any guarantees in life period but there are other ways to better spend your money. 

If I'm going to learn all the skills that help me get a website to the top positions on Google, I'm going with a much different and, in my opinion, a much better approach to make sure I get a truly residual, passive income.

That type of income is even more important during these COVID-19 times.

Oh and by the way, there aren't any refunds for Matt Diggity's course, so really think about what you just read and are about to.


What we like:

  • Matt goes into much detail when it comes to using SEO to rank your affiliate website above your competitors
  • In-depth backlink training
  • Even the most difficult aspects of optimization are taught step by step
  • Private Facebook group for support

What we didn't like:

  • The start up costs are very expensive 
  • Affiliate marketing isn't a business model that's going to pay you upfront compared to if you signed on an SEO client to rank their site

How I Earn A Residual Income of $50K+ Per Month, Passively

I use SEO to rank lead generation websites locally on Google and there's no need to pay hundreds or even thousands of dollars upfront to get started.

At the beginning of this review, I showed you a site that earns me $2000 per month.

Take a look at another one of my lead gen sites that's earning a residual income of $750 per month on auto pilot.

I haven't touched this since I built it in 2014 and I'm still receiving checks for it.

Honestly, it didn't even take more more than 5 or so hours to build it out.

I ranked it for the keywords relevant to this niche in the city of Lansing, MI.

For example, "limo Lansing", "limo company Lansing" etc.

What I love is that once I built and ranked the site, there was minimal maintenance that I had to do on it after it did rank.

Obviously all of that free traffic is going to flow right into my site because the top spots of Google are prime digital real estate.

Oh, by the way, I don't own a limo or tree care company but I do own the site.

The leads generated by my site that do flow in, because believe me they flow in if you're first in the map and organically, I send to a reliable local small business who is looking to take on more work and grow.

Win-Win-Win all day long.

let me ask you...

...what business owner looking to grow their business isn't going to say 'yes' to leads?


Worried about getting fired by a client?

That's non-existent because you own the website and you can track the calls to make sure your client is taking care of your leads.

If they're rude or don't get back to leads quickly, pick up and call another more reliable and trustworthy business owner ready for more work.

It's super easy to get a biz owner to want to sign on with you. 


Give them one or two free ones depending on your niche.

Heck, give them a week worth of leads and see how their eyes light up!

It's an easy sell even for someone who hates selling.

Believe me, that was me.

Personally, I'd just send a biz owner leads for a week and then show up and ask, "How are those leads working out for ya?".

but ippei...

...how does a business owner know the leads are from you??

By adding a whisper message that says something to the effect of, "New Lead From Ippei".

Our call tracking software makes this all possible.

The business owner is going to be wondering who the heck Ippei is but he's not going to think about it so much that he ignores a customer looking to pay for their service.

Below are all the reasons why, in my opinion, local lead gen with free organic traffic is the #1 online business. 

Click the button below once you're done.

I've been so fortunate to be able to be a part of the lead gen coaching program that teaches us all of the skills to be able to earn a serious income month in and month out.

We call residual passive income "mailbox money" because every month business owners are more than happy to send us our "sliver to deliver" them leads.

The checks just keep appearing in the mailbox.

How lovely!

If it all seems like too much, take a look at how simple the process is.

Not too difficult, right?

Look, if you want to change your life and start earning a truly passive income, click the link below and have a chat with us.

Local lead generation with free organic traffic isn't going anywhere because the fact that there are so many niches and each market is different than the next, your opportunities are endless.

There's no market saturation here like you'll find in other business models.

Also, small businesses and the internet aren't going anywhere.

If there was ever a moment to take a leap of faith, it's now.

We'll be on the inside waiting for ya!

Lead Generation with FREE organic traffic is my #1 Online Business Choice 
(IMO Less Hassle Than Selling Affiliate Marketing Websites)
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2021, is to build your own 6-figure lead gen biz. You can learn more here.
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  1. Do we have to invest more money after paying 1000$? Like in any tools? If yes, then how much?
    Btw, Thanks for the Review! 🙂

    1. Not exactly, but you’ll definitely need good tools in order to do the recommend SEO practices. It’s not “mandatory” but highly recommended to use a top keyword tool like SEMRush or AHRefs. I tink Moz may work also for both keyword research and backlink data.

      For keyword density you can use Website Auditor but SEO Surfer is what’s also listed in the course. Several tools related to audit work are free.

      Honestly, if you want top-level SEO results you’ll need to spend some money. However the basic ideas are what’s most important I think.

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