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Amazing Selling Machine VS Marketplace Superheroes – A Comparison Review (2024)

March 18, 2024

Amazing Selling Machine and Marketplace Superheroes are two Amazon FBA courses that teach you how to become a successful Amazon seller using the private label strategy. Both courses claim to give step-by-step training to newcomers who wish to sell on Amazon.

What are the differences between the two courses? What are the pros and cons of each? Which course can give you the best chance of attaining financial success with Amazon FBA? We will tackle these questions in this review.

Amazing Selling Machine

Founded by Jason Katzenback and Matt Clark in 2012. Amazing Selling Machine is a familiar name among available Amazon FBA courses. With claims that in as early as 2 and ½ months while investing as little as $2,000 and 1-2 hours a day, students of the course could start turning profit.

Go here to read our in-depth Amazing Selling Machine Review.


Amazing Selling Machine comes as one of the most expensive Amazon FBA courses available today at the undiscounted price of $4,997. You can also choose a 6 month $997 alternative payment for a grand total of $5,982.

The membership comes with a 30-day no questions asked money back guarantee. A “success promise” guarantee offers a 6-12 months (depending on the offer when you join) inventory buyback for a student who opts out after failing to achieve success after creating their business along their Amazing Selling Machine guidelines.

What’s Included In The Course

  • 8 modules spread out to an 8-week course.
  • 120+ lessons with up to date content.
  • 20+ hours of Amazon FBA content
  • Access to the private member community.
  • 7-figure amazon seller mentors.
  • Monthly coaching calls.
  • Access to Amazing Selling Machine live events and SellerCon.
  • Facebook retargeting training.
  • Access to the Private Resource Vault.
    • Supplier contact templates, product and sample evaluation templates, and other useful templates.

    • Private contact information of professional services.

    • Discounts on a number of useful software tools.

Amazing Selling Machine Reviews

The reviews of Amazing Selling Machine are quite shaky. It’s hard to find any non-affiliate success stories outside their official sites that date after 2017. The majority of excellent reviews state the quality and structure of their lessons, while negative reviews are mostly pointed at the expensive price.

Amazing Selling Machine Pros And Cons


An active community with over 30,000 members from 138 different countries.

Plenty of experienced members that have been in the program since 2012.

Training resources that are updated every 6 months or so.

Well-structured modules.

Training videos are clear and easy to follow.

Unique to amazon marketing strategies.


Expensive membership price.

High commission affiliate program that tends to turn course referral into a lucrative business.

Students report that $5,000+ in investment is needed for any chance of success.

The tools to be used are needed to be purchased.

Positive reviews are spammed by affiliates in order to sell memberships.

Students report that $5,000+ in investment is needed for any chance of success.


$4997 or 6 monthly payments of $997.

Refund Policy

30 Day money-back guarantee. A “success promise” guarantee.


ASM started in 2012.

Marketplace Superheroes Ignite

Founded in 2014 by Stephen Somers and Robert Rickey. With over 20 years of e-commerce experience between the founders, Marketplace Superheroes high expectations look promising. They recommend you have $1000 to $3000 to invest in your Amazon FBA business, although most Amazon FBA sellers still do recommend at least $5000 for investment.

Marketplace Superheroes is unique to most Amazon FBA courses in that they encourage you to sell in other countries. The course promotes the Marketplace Superheroes ‘Rule of 5’:

5 products x $5 each x 5 countries x 5 sales a day x 30 days.

Go here to read our in-depth Marketplace Superheroes Review.


Marketplace Superheroes course comes at a one-time price of $997. You can also opt to pay $97 for 12 months for a grand total of $1,164. This also comes with a free 14-day trial which you can access the course to try out.

The membership comes with a 30-day no questions asked money back guarantee. Marketplace Superheroes also offers a “Ultimate No Brainer Guarantee” where if the student follows their program and yet is unable to sell a selected product in 6 months, Marketplace Superheroes would help that student sell. If the student still does not perform according to Marketplace Superheroes standards, then they will offer to buy back the products from the student.

What’s Included In The Course

  • A 3 phase program broken down into 12 modules.
  • Access to the Marketplace Superheroes Ecosystem Research Tools.
  • Access to an active private Facebook support group.
  • Lifetime access to the Chrome extension 4S Product Finder Software.
  • Member access to Win Your Wednesday LIVE - a weekly online session.
  • Monthly live Q&A with coaches.
  • One-on-one boarding call to help set-up your business.
  • Superhero Amazon PPC lesson - Detailed training on Amazon advertising.
  • Superhero Legal - Detailed program on protecting your brand and assets.
  • Access to “Superhero freight” with the first 12 months free.
  • Superhero freight app.
  • Access to other services like graphics design, freight forwarding company, legal help, etc.

Marketplace Superheroes Reviews

Marketplace Superheroes official accounts are full of positive reviews and success testimonials. In fact it’ll be hard to find positive reviews of their course outside their official or affiliate accounts, therefore these reviews should be taken with a grain of salt.

Outside of their official accounts however, there have been many negative reviews on Marketplace Superheroes. These negative reviews circulate around the additional fees you’ll be required for the business that are not mentioned on the get go, as well as the aggressive upsells.

Melissa's Transition From Print-on-Demand to Amazon Through Marketplace Heroes

Melissa's Background and Story

Melissa is from California. She started her Amazon journey after learning about it from Marketplace Heroes. She used to do print-on-demand but wanted a change in lifestyle for more financial security and freedom. After watching a webinar in February, she joined Marketplace superheroes in March and started selling on Amazon by mid-April. 

Business Challenges That Melissa Faced 

Product Research: Melissa encountered difficulties in finding profitable products to sell on Amazon. She needed to do thorough research and analysis to identify in-demand and profitable products. 

Budget Constraints: As a single mother with financial limitation, she faced financial limitations in starting her business since she needed to pay for inventory, advertising, and other business expenses. 

Learning Curve: Starting a new venture on Amazon involved a steep learning curve for Melissa. She had to familiarize herself with the platform's policies, seller tools, and best practices to optimize her business operations and maximize sales.

Risk Management: In the Amazon business, there's always the risk of investing in products that don't sell out as expected. This may also lead to financial losses. 

What's not mentioned in the interview: Amazon FBA is a costly business to start. Some say you need around $3K to start Amazon FBA while most sellers say at least $5K. On top of that, you need to pay monthly for ads which are around $2,500 and could even go as high as $12,000 monthly. 

Marketplace Superheroes Pros And Cons


Active Facebook community with over 9,000 members.

Marketplace Superheroes have their own freight forwarding company.

Marketplace Superheroes have multiple storage facilities in various locations worldwide.

International focus business strategy.

Efficient Marketplace Superheroes Ecosystem platform.

Miscellaneous services.


Lack of visual aids in their lessons. Hard to navigate back to previous lessons.

Training is outdated.

Initial business set up they recommend is pricey.

Aggressive upsales.

Many additional subscription fees that are not stated (ex: German VAT, UK Accounting).


$997 or 12 monthly payments of $97.

Refund Policy

30 Day money-back guarantee. A “Ultimate No Brainer Guarantee”.


Marketplace Superheroes started in 2014

Amazing Selling Machine VS Marketplace Superheroes

Here’s a comparison table of the two courses.


Amazing Selling Machine

Marketplace Superheroes


$4,997 lifetime membership

$997 for 6 months

$997 lifetime membership

$97 for 12 months

Refund policy

30-day no questions asked money back guarantee

“Success promise” guarantee

30-day no questions asked money back guarantee

“Ultimate No Brainer Guarantee”

Amazon FBA strategy

Private label

Private label, International focus


8 well structured weekly modules

12 modules organized into 3 phases


Step-by-step lesson on Amazon FBA private label

Step-by-step lesson on Amazon FBA private label + bonuses


Access to coaching calls

Monthly online live coaching

Support group

Active community with over 30,000 members

Active community with over 9,000 members

Capital for start-up

Over $5,000 for investment

Over $5,000 for investment, plus additional costs of international set-up

Affiliate program

40% commission on course sales

45% commission on course sales

Success rate

15% student success rate

High risk due to recommended start-up cost

Stefan James, who also has his own Affiliate Marketing Mastery course, offers both Amazing Selling Machine and Marketplace Superheroes as an affiliate.

The Winner

It’s hard to find a clear winner in this course review. Amazing Selling Machine is generally accepted as a quality among Amazon FBA course, but its very expensive membership price puts it at a big disadvantage as this reduces the available starting capital for the business.

Marketplace Superheroes on the other hand have so few non-affiliate favorable reviews out there that it’s hard to say just how the success rate in their online course is. One thing that Marketplace Superheroes do have in advantage though is their complete lessons on doing business internationally, as well as their very efficient tools. Their own freight forwarding company, the “Superhero freight” that is set-up specifically for students as well as access to storage facilities in other places of the world also puts it at an advantage. This is where their international strategy benefits from as sellers would face a less saturated Amazon market as compared to Amazon US at the cost of additional fees for doing business internationally.

So which is the best Amazon FBA course? If you are looking for quality Amazon FBA training and are not worried about the price, then Amazing Selling Machine is one of the best courses you can trade your money for quality with. If you would prefer to try your hand as an Amazon FBA seller on an international stage, then Marketplace Superheroes has an excellent program that would help you get that set-up. But, if you prefer a more passive, less hands-on business model, I have something better in mind. 

My recommendation is a business model called local lead generation. It's my favorite online biz because it's simpler and cheaper to start compared to Amazon FBA and private label. Amazon FBA and private label compete in a global market, but lead gen is localized. Instead of starting an online store and paying monthly for storage, handling, and order fulfillment, better build and rank digital assets that generate long-term passive income on autopilot. Learn this biz from the best local lead generation course

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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