12 Hot Copywriting Niches in 2024 (3 Questions Before Choosing a Market)

May 8, 2024


The 12 hot copywriting niches in 2024 include:

  1. SEO copywriting
  2. Digital marketing copywriting
  3. Social media marketing copywriting
  4. Website copywriting
  5. PPC advertising copywriting

Copywriting niches are the potential markets you choose to offer your services in. It can be industry-based, like finance and home essentials. Or it can be the type of copy you write, such as social media ads, lead generation pages, email marketing campaigns, website copy, and many more. It also covers technical writing services like press releases and white papers. By picking profitable, in-demand, and sustainable niches, you can specialize your copywriting services and focus on your target market. The Copywriting Club even reveals that copywriters without a niche earn 38% less than ones with an identified niche. So instead of writing for everyone, you write for a specific client or customer segment.

Copywriting is creating highly engaging content that drives your prospective clients or a business's customers to take action. The key to effective copywriting is brand storytelling. You need to motivate your target audience to click, sign up, or make a purchase. This way, you drive revenue to your client's ventures and your online business as well. According to Glassdoor and Copyblogger, copywriters make around $51,000 to $84,000 yearly or $4,250 to $7,000 monthly. In fact, YouTuber and copywriter Tyson Benoit revealed that he earned $2,000 in five days as a copywriting beginner.

You don't need a niche for copywriting. However, focusing on one market allows you become an expert in a specific copywriting service and industry niche. Many comments on Reddit mention how niching down helps with becoming an authority, ensuring a more predictable income, and having less competitors. The idea is to learn as much as you can about your ideal client. The more you understand the market and your potential customer, the better research and copy you can deliver.


But the issue with picking a writing niche is that you limit your career options. Moreover, copywriting is a competitive market. Google Trends reports that the term "copywriting" hit an all-time global high in January 2023. Succeeding in the copywriting industry entails intensive niche research and competitor and consumer behavior analysis.

Today's article delves into the 12 most popular copywriting niches in 2024. We'll also discuss the questions to ask before picking a market, the most profitable industry niches, and the top challenges of niching down. Plus, we'll compare copywriting and another online opportunity that provides scalable income.

12 Hot Copywriting Niches in 2024

1. SEO Copywriting

SEO copywriting is writing content to rank on search engines like Google, Bing, etc. Businesses and entrepreneurs use these copy to gain significant brand reach and engagement. The SEO copywriting niche is best for copywriting in 2024 because of its increased demand. According to Semrush and Redditor ScalenutOfficial, this niche service deals with keyword research, link building, on-site optimization, and many more. You can use tools like Ahrefs, Copysmith, and Keyword Finder.


An SEO copywriter uses on-page, off-page, and technical Search Engine Optimization strategies like H-tags, structured copy, and internal linking. Studies report that Google gives favor to keywords that are at the top of an article. Another tip is to use short and descriptive URLs. They rank better because they're easy for Google to understand. But they also let people know what your copy is about.

2. Digital Marketing Copywriting

The digital marketing copywriting niche deals with creating copy for business purposes. B2B and B2C clients needs this niche services because it's easier to sell a product or service with the right online marketing strategy. It can also increase brand awareness and get the right people to pay attention to an offer. The better the copy, the more sales, leads, and revenue a company can get. But the key to copywriting in digital marketing is to have a content writing strategy.

This niche is more generalized in terms of the channels it can cater to. But it still needs a specific style that can be applied to different digital marketing channels like websites, mobile campaigns, etc. Quora user Nick AI describes this niche services as copywriting that is short but drives conversions.

Nick AI-quora

Then, you should test, tweak, and test again. What copy gets the most engagement? What channels do your customers use? CoSchedule mentioned that marketing teams that document their digital marketing strategy are 313% more likely to report success than those that don't. Copy is how your brand is recognized on the Internet. It's what makes a brand stand out from the competition.

3. Social Media Marketing Copywriting

The social media copywriting niche is about crafting copy geared towards social media platforms like Facebook, Instagram, X, and many more. The goal for most business owners is to get people to stop scrolling and pay attention to their offers. This niche is getting more popular in 2024 and beyond because consumers globally are spending more time on their social media accounts. But to gain a solid following, you need to share written copy that wow, shock, or stand out from all the other campaigns on the platform.

Keep your social media marketing copy short and simple. According to BuzzSumo, Facebook posts under 50 characters receive the highest engagement. This means that people don't like reading long posts. You should also share personalized copy. Use language that speaks directly to your target audience, but stays true to your brand's culture and beliefs.

4. Website Copywriting

Website copywriting is writing copy for blogs, web pages, and landing pages. It's a popular type of content creation for a B2B copywriter or a freelance copywriter that targets B2C niches. It's a popular niche because businesses globally use a website or landing page to attract their target market. It's a virtual showroom of their products and services. Website copywriting uses persuasive language with a clear call to action. Research suggests that landing pages with one CTA link have an average conversion rate of 13.5%.

According to various Reddit comments, this copywriting niche requires in-depth competitor website analysis to optimize client websites. You also need clear instructions as to what the site's or page's goal is. Is it to drive traffic, engagement, or purchases? That's why it's important to keep a constant communication with your client.


Website copy aims to get to the top of the search engines. Then, you drive a ton of online traffic to your offer. But Ahrefs states that only 5.7% of pages will rank in the top 10 search results within one year of publication. The key is to learn as much as you can about your target market. Use their language. Then focus on building a more personal connection with your reader.

5. PPC Advertising Copywriting

The PPC advertising copywriting niche deals with online campaigns through the form of paid advertisements. Ad copy uses branded content to get in front of the right people. That's why this niche is in demand. Its reach potential is almost endless. These paid ads are a chance to get a quick win because you can customize your reach, your target audience, and the location you want to advertise in. But, they come with a cost. The wider your reach is, the more costly it would be. Plus, it also takes into account the length of your ads. So to get in front of potential clients, your ad copy needs to grab attention.

Pen a captivating headline. Then, develop copy that evokes curiosity, shocks, or answers a question your ideal target market asks online. The goal of ad copy is to land a sale. WebFX also reports that ads can increase brand awareness by 80%.

6. High Ticket Sales Copywriting

High-ticket sales copywriting is developing compelling copy that motivates potential customers to make a purchase. This is one of the top niches for writers looking for a profitable market in 2024. The critical part of this niche service is that your copy needs to engage and persuade. It's like a written sales pitch that takes a person from an interested viewer into a paying client.

According to Sal Georgiou, CMO of Interactive Audiences, mentioned that a high-converting sales page needs a product, a specific market, and an engaging high ticket sales copy. That's why business with tight sales goals hire high ticket sales copywriters. It's a strategic way of launching online campaigns that deliver results.


Tap into buyer behavior. Know everything you can about your audience. Define your value proposition. Focus on one problem, one solution, and one call to action. Then show a person why your offer will make their life better.

7. Email Copywriting

The email copywriting niche focuses on getting conversions or clicks through a series of email campaigns. According to Site-Seeker, its a great way to communicate with your target market with zero cost. That's why most companies employ email copywriters. The more informative, engaging, relevant, and concise the email copy is, the more effective it will be in driving clicks or actions. Some reliable tools copywriters and companies use for this niche service are Mailchimp, ActiveCampaign, Constant Contact, and HubSpot.

Email copywriting uses compelling language to start a conversation. But it can also influence buyer behavior and convert people to paying customers. Constant Contact says that 60% of consumers have made a purchase in response to promotional emails they received. The key is to personalize your copy. Then use words with relevancy to drive a person to take action.

8. E-Commerce Copywriting

E-commerce copywriting is crafting copy mainly for e-commerce stores on platforms like Amazon, eBay, and Shopify. It's an in-demand niche in 2024 because of the increasing amount of online spending globally. Lots of individuals are also creating their online stores to keep up with the demand and competition. E-commerce copywriting is a market worth an estimated $6.3 trillion.

Reddit user Leviathant commented on how e-commerce store owners want copywriters who know how to create content that sounds like the brand. This niche also deals with using focus keywords to optimize content ranking in the e-commerce platform's algorithm. Many business owners are particular with this since some platforms, such as Amazon, offers free advertisements in exchange for high-quality content.


E-commerce copywriting is persuasive and creative with a mix of SEO and branding. This copy style includes product descriptions, landing pages, category pages, and headlines. But Oberlo states that, on average, only 1.62% of e-commerce website visits convert to customers. So to land a sale, a copywriter's language needs to speak to their target market. It should get them to act on an offer right immediately.

9. Brand Copywriting

The brand copywriting niche focuses on a writing style that combines PR relations and product and service advertising. It's an omnichannel marketing approach that uses persuasive text to build awareness and customer loyalty. Brand copywriting aims to fulfill business and marketing goals by developing content that promotes the brand. That's why brand copywriters must match the brand's tone while offering solutions to the brand's target market. Studies suggest that compelling copy draws 7.8x more site traffic and produces better brand recall.

Brand copywriting also deals with company taglines. According to Bonnie Currin's LinkedIn article, these taglines help promote the brand's mission, culture, or promise. It's a great way to get ahead of the competition. Some famous taglines include the following:

  • Nike - "Just Do It"
  • Apple - "Think Different"
  • Lay's  - “Betcha can’t eat just one.”
  • Skittles - "Taste the rainbow"

10. Direct Response Copywriting

Direct response copywriting is a type of content marketing that aims to get an immediate sale. It's a niche service that addresses the customer's needs, wants, and objections and prompt them to take action. The direct response copywriting niche is in-demand because lots of companies have sales targets to achieve. And having content that converts is a great way for boosting sales and revenue. Copywriters skilled in using persuasive language and buyer behaviors can make a lot of money in this niche.

In fact, Geri Mileva's comment on a Quora post mentioned that direct response copywriting is a skill that entails experience and constant practice. She said that it's not just an average content for the sake of promoting a product or service. It requires something personalized and interesting for your target audience's to take action.

Geri Mileva-Quora

Data suggests that direct response copywriting is the highest-paying form of sales copy in 2024. If done right, a direct response copy, such as a sales letter, social media post, or ad copy, taps into a person's pain points, emotions, or immediate needs. This results in an instant response from the reader.

11. Video Script Copywriting

The video script copywriting niche involves writing content for any type of video output. It includes videos for websites, landing pages, commercials, and platforms like YouTube and TikTok. This copywriting niche service allows vloggers, promoters, influencers, and other endorsers to say the right words to drive engagement and sales. It's a process that uses compelling words and natural language to grab the attention of the viewer.

Aayushi Sanghavi's article on G2 states that 86% of brands utilize video marketing to attract their audience and earn engagement. This means that the video copywriting niche is slowly gaining popularity in 2024 because people are more inclined to make a purchase after watching a video.

The goal of video script copywriting is to get the target audience to watch your video or act on an offer. A study by Wyzwol states that 84% of consumers made a purchase after watching a brand's video, and 79% bought or downloaded tech after watching a video.

12. E-Book, Long Form & White Paper Copywriting

This copywriting niche entails creating copy such as e-books, white papers, and long-form articles to provide in-depth information about a product, service, or offer. It involves numerous copy options, from technical writing or a blog post to medical journals or a guide.

According to the U.S. Bureau of Labor Statistics, companies in America are constantly looking for technical writers and copywriters. Data from the bureau reveals that there are 4,800 job openings yearly for this copywriting niche. Some Reddit comments also point out that having experience in the industry niche you want to write for is a hug advantage. Sports_girl7 suggests venturing into software companies and medical device companies because of the increased demand for producing technical copy like manuals, etc.


Data from Sweor also suggests that long-form articles generate 9x more leads. Thus, a technical copywriter may be asked to ghostwrite an e-book, journal, or long-form copy. This means that you can charge more (as much as 20%) because these projects are longer and take more time to complete. Plus, you're not being credited for your work as a copywriter.

3 Questions To Consider Before Choosing a Copywriting Niche

1. Does This Copywriting Niche Hold Your Interest?

It's important to choose a copywriting niche that captures your interest. Writing copy for topics that don't interest you can lead to unfinished work or delayed outputs. This can ruin your reputation as a copywriter. While being a writer entails the flexibility to write for various topics, it doesn't mean that you can't specialize in a copywriting service or an industry niche. Also, having experience with a specific niche can give you an edge over other copywriters or businesses. You'll have more knowledge of the terms and operations of that specific market. Instead of working for everyone, you become an expert on a single niche.

If your goal is to make money with copywriting, you'll be writing a lot of copy. So, pick an industry or type of copy you find interesting. Something you're curious about or have experience with. Then, position yourself as the go-to writer in that niche.

2. Is There a Demand in the Market for This Copywriting Niche?

To find out if there's a demand in the market for this copywriting niche, start by checking out the competition. Where are they lacking? What could you do better? Is there an untapped or underserved community in this niche?

The idea is to pick a niche that people are searching for online. Write copy for things that people want. Because if the niche doesn't have an audience, it can't be profitable and it won't last for a long time. You can also use tools like Google Trends or Facebook Audience to determine if a niche has demand and engagement. Ask questions like "Is this niche trending?" and "Is it seasonal?". Be willing to test and retest your copy and niche until you find the right one.

3. Can You Develop a Unique Voice in This Copywriting Niche?

A unique voice makes you distinct. It's what sets you apart from other B2B/B2C copywriters or content creators. Enhancing and adopting your content and content strategy constantly is the best way to get the right kind of attention online in 2024. The key is to use words and copy that make you recognizable in your niche. Then, position yourself as an authority. You'll get higher conversions and better client relationships with high-quality, performant outputs. You can drive more traffic to their websites. As a result, you can charge more money for your services.

What are the Most Profitable Industry Niches for Copywriting?

Finance & Investing

Tech & AI

Relationship & Online Dating

Real Estate

Alternative Health & Wellness


Online Courses & Coaching Programs

Fitness/Personal Training

These copywriting industry niches are the most profitable because of the increased demand for products and services in these markets, according to YouTubers Alex Cattoni and Tyson 4D. Financial and investing is on the top 1. Consumers globally are seeking investment knowledge and financial stability to better manage their finances. Data from Blue Chip Digital states that about 21.2% of individuals worldwide are seeking financial advice due to economic volatility and geopolitical issues. That's why financial and fintech companies seek copywriters that can capture attention and drive engagement.

The relationship, tech, real estate, online course, alternative health, subscription, and fitness niches are also in demand in 2024. How much you can make with your copywriting business depends on your skill level, experience, and client management capabilities. But it also hinges on the niche you choose and how you price your copywriting services.

3 Top Challenges When Copywriting in a Specific Niche

  • Not Getting Attention From the Right People - The biggest challenge with niche copywriting in 2024 is getting attention from the right people. It's getting more and more difficult to capture your target market's interest because of the increasing number of competitors globally. In fact, the latest data from Statista and Fobes reveal that there are 5.35 billion people who have access to the Internet. The secret is to adopt content writing strategies that capture your customer and client's interest while motivating them to make an action.
  • Lack of Information on Your Target Audience - As a copywriter, you need to do an in-depth research on your target audience to know what their needs, wants, and demands are. This lets you develop content that provides a solution to their problems. Thus, you should connect with the right people at a deeper level. For example, What are their pain points? How can you solve their problems? Share copy that they want to read. Write less fluff and give more value. Provide the best answer to questions they're asking online. Shift the context of your offer and focus on the benefits instead of the features. Then, give them a reason why they need to take action on your offer right now.
  • Inability To Adapt to Market Changes - Copywriting trends are constantly evolving. Some writers get left behind either because they neglect market changes or they don't know how to level up their skills and enrich their knowledge. That's why it is crucial to get insights on the latest marketing gimmicks, technological upgrades, and consumer behaviors. You can use tools and platforms like Google Trends, Remesh, Attest, BuzzSumo, Answer The Public, and many more.

Are Copywriting Niches Saturated in 2024?

Yes, copywriting niches are saturated in 2024 because of their low barrier to entry. However, it's not oversaturated that you can't get in and make your business known. You can set yourself apart by creating a unique value proposition (UVP) that offers more value than your existing competitors. Redditor Few-Cartoonist7779 even recommends copywriting because of its various niches and unlimited earning potential. She started earning $5,000 monthly as a side hustle while taking care of her children. $5,000 as a beginner in copywriting is not bad. When you gain more experience and do it full-time, you'll earn more for the effort you put out.


To get the right attention and stand out from the rest, you need to stay relevant and be a top-of-mind business. You should always publish valuable and interesting content. Thus, posting regularly on strategic times helps you augment your brand presence. Plus, you also need to post on multiple channels.

HubSpot Marketing's YouTube video entitled 10 Top Copywriting Techniques Pros Use To Increase Organic Traffic suggests using SEO, keyword research and analysis, content writing techniques, voice and tone consistency, and the AIDA (Attention, Interest, Desire, and Action) funnel strategy. This will help you be unique by offering high-quality copywriting services that stands out from the rest.

How To Become a Copywriter

  • Learn in-demand copywriting skills. To become a copywriter in 2024, you need to study and learn key copywriting skills. Like mastering the language you intend to write in or learn how to take a convoluted topic and explain it to the general population in a way that makes sense. Then, research the buyer's psychological behaviors and learn what drives people to make a purchase. You also need to focus on your copy style. For example, will you write a sales copy, ad copy, or direct response copy?
  • Pick the right copywriting niche. Do market research and choose a niche that has demand but holds your interest. Look for a gap in the market and pick a niche with an online community with people who want to read your copy. Remember, you're going to be writing about this topic for hours every week. So, pick a niche you find interesting or have experience with.
  • Design a comprehensive copywriting portfolio. Create a copywriting portfolio with samples of your best outputs from various clients and industries. Add social proof like reviews and testimonials. Then, include your value proposition and a clear call to action.
  • Develop the perfect copywriting pitch. Practice your pitch. Tell every person you know what you do. You can send cold emails, attend networking events, and join Facebook groups and forums in your niche. Sharing valuable copy lets you create a good reputation. You can also ask for referrals from previous clients or offer to do a sample piece.
  • Build a solid copywriting client base. Build your client base by delivering high-performing, quality outputs and providing the best copy you can. Lead with value and pay attention to the client's project details. Most importantly, know your worth and price your copywriting services fairly.

How Does Local Lead Generation Compare to Niche Copywriting?

Like niche copywriting, the local lead generation business model is a way to make money online in 2024. The idea is to build and rank local service websites. They target one location and offer one specialized service so there's less competition than niche copywriting on a global scale. Copywriting also entails lots of customer, market, and competitor research so you can get ahead of industry rivals and amplify your brand. Plus, you need to manage your clients properly to acquire new ones and retain existing ones. This requires significant time, effort, and patience.

Local lead generation deals with ranking your newly created niche sites organically using SEO tactics. Once your site ranks on the top page of search engines, you'll get unlimited free leads. You can forward these to local businesses and earn over $50,000 monthly, depending on the number of service website you make. Unlike niche copywriting, you can't just take on numerous clients at once because it will take up your time, energy, and resources. It's physically, mentally, and emotionally draining to fulfill multiple client needs and expectations.


The beauty of lead generation is that you're not limited to one niche. You don't need to just build and rank websites where you live. Instead, you can design sites anywhere in the world. And even if only 20% of your lead generation properties are successful, you can still venture into new niches and customer segments. Your ranked websites can yield 80%-95% in profit margins. Plus, each site only takes about 10-15 hours to make.

Once they're at the top of the SERPs, they're valuable digital real estate. You don't have to spend a ton of time on maintenance. Unlike copywriting which necessitates the need to write to get paid, local lead gen lets you earn passive income with less worries.

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