Copywriting Niches: 12 Hot Niches For 2024 & How To Choose The Right One For You

September 20, 2023

A copywriting niche defines your voice as a writer. The niche you choose can be industry-based, like finances and health. Or it can be the type of copy you write, such as SEO, ad copy, or direct response copywriting. But by picking a niche, you can specialize. Then you get attention from the right people. So instead of writing for everyone, you write for one type of client. But this is how you can monetize attention and become the expert. When you have a niche, you make more money.

Data suggests that copywriters without a niche earn 38% less than ones with an identified niche. But to earn an income as a copywriter, you need to spend a ton of time writing. As a copywriter, the only way to get paid is to write copy for paying clients. But unlike copywriting, the local lead generation business model is a way to earn an income on autopilot. You build and rank digital assets that get to the top of the SERPs and produce leads you then sell. Once they're at the top, they don't need much work and generate passive income. 

What Is A Copywriting Niche?

A copywriting niche is about becoming the master in one area of writing. The focus is on one sector. A copywriting niche doesn't have to be just an industry. It can be the type or style of written content you create. For example, you could write posts on Facebook or web copy for a real estate agent. The key is to identify a specific niche. Then become a specialist. Find your unique voice and make money with this online business in 2024.

What Is Copywriting?

Copywriting is weaving together words that get money. It's the powerful and persuasive language that inspires and motivates. The words that drive a possible buyer to take action. But copywriting is a competitive market. Google Trends reports that the term 'copywriting' hit an all-time global high in January 2023. So to make money with the business model, learn the skills to write copy people want to read.

What Are The Types Of Copywriting Niches? 12 Hot Niches For 2024

1. SEO Copywriting Niche

SEO copywriting is the use of language that Google understands. But content that people want to read. The goal of SEO writing is to get to the top of the SERPs. Then you're in front of a ton of eyeballs and get the best online traffic.

An SEO copywriter uses keyword research and on-page strategies like h tags, structured copy, and internal linking. Studies report that Google gives favor to keywords that are at the top of an article. Another tip is to use short and descriptive URLs. They rank better because they're easy for Google to understand. But they also let people know what your copy is about.

2. Digital Marketing Copywriting Niche

Copywriting in digital marketing is the voice of a business. The words you weave sell a product or service. But they can also increase brand awareness and get the right people to pay attention to an offer. The better the copy, the more sales, leads, and revenue a company can get. But the key to copywriting in digital marketing is to have a content writing strategy. 

Then test, tweak, and test again. What copy gets the most engagement? What channels do your customers use? CoSchedule suggests that marketing teams that document their strategy are 313% more likely to report success than those that don't. Copy is how your brand is recognized on the Internet. But great money writing copy is what makes a brand stand out from the competition. 

3. Social Media Marketing Copywriting Niche

This copywriting is about crafting the better message. The goal for most social media marketing agency owners is to get people to stop their mindless scrolling and pay attention to their offer. But to gain eyeballs, you need to share copy that WOWs, shocks, or standouts from all the other verbiage on the platform.

Keep it short and simple. According to BuzzSumo, Facebook posts under 50 characters receive the highest engagement. Share personalized copy. Use language that speaks directly to your target audience. But words that stay true to your brand's culture and beliefs.

4. Website Copywriting Niche

Website copywriting is writing copy for blogs, web pages, and landing pages. It's a popular type of content creation for a B2B copywriter or a freelance copywriter that targets B2C niches. Website copywriting uses persuasive language with a clear call to action. Research suggests that landing pages with one CTA link have an average conversion rate of 13.5%.

Website copy aims to get to the top of the search engines. Then you drive a ton of online traffic to your offer. But Ahrefs states that only 5.7% of pages will rank in the top 10 search results within one year of publication. The key is to learn as much as you can about your target market. Use their language. Then focus on building a more personal connection with your reader.

5. PPC Ad Copywriting Niche

PPC advertising copywriting is a digital salesperson. Ad copy uses branded content to get in front of the right people. Paid ads are a chance to get a quick win. But they come with a cost. So to get in front of potential clients, your ad copy needs to grab their attention.

Pen a captivating headline. Then develop copy that evokes curiosity, shocks, or answers a question your ideal target market asks online. The goal of ad copy is to land the sale. But WebFX reports that ads can increase brand awareness by 80%.

6. High Ticket Sales Copywriting Niche

High-ticket sales copywriting is a talent. But do it right, and it's at the top of the list for writers looking for a profitable niche in 2024. But your copy needs to engage and persuade. It's like a written sales pitch that takes a person from an interested viewer into a paying client. Tap into buyer behavior. Know everything you can about your audience. Define your value proposition. Focus on one problem, one solution, and one call to action. Then show a person why your offer will make their life better.

7. Email Copywriting Niche

Email copywriting is a marketing strategy that focuses on getting conversions. It uses short and compelling language to start a conversation. But it can also influence buyer behavior and convert people to paying customers. Constant Contact says 60% of consumers have made a purchase in response to promotional emails they received. The key is to personalize your copy. Then use words with relevancy that drive a person to take action.

8.  Ecommerce Copywriting Niche

Ecommerce copywriting is the words crafted to bring a product to life on the Internet. It's a market worth an estimated $6.3 trillion. Ecommerce copywriting is persuasive and creative with a mix of SEO and branding. This copy style can include product descriptions, landing pages, category pages, and headlines. But Oberlo states that, on average, only 1.62% of Ecommerce website visits convert to customers. So to land a sale, a copywriter's language needs to speak to their target market. Then get them to act on an offer right now.

9. Brand Copywriting Niche

Brand copywriting is creative and informative. It's an omnichannel marketing approach that uses persuasive text to build awareness and customer loyalty on multiple channels. Studies suggest compelling copy draws 7.8Xs more site traffic and produces better brand recall. 

10. Direct Response Copywriting Niche

Direct response copywriting is a type of content marketing. The goal is to get the sale right now. Copywriters skilled in using persuasive language and buyer behaviors can make a lot of money in this niche.

Data suggests that direct response copywriting is the highest-paying form of sales copy in 2024. Done right and direct response copy, such as a sales letter, social media post, or ad copy, taps into a person's pain points, emotions, or immediate needs. But it results in an instant response from the reader.

11. Video Script Copywriting Niche

Video script copywriting conveys the right words on the right channels. It's a process that uses compelling words and natural language to grab the attention of the viewer. The goal is to get them to watch your video or act on an offer. A study by Wyzwol states that 84% made a purchase after watching a brand's video, and 79% bought or downloaded tech after watching a video.

12. eBook, Long Form & White Paper Copywriting Niche

This freelance writing niche offers numerous options, from technical writing or a blog post to medical journals or a guide. Data suggests that long-form articles generate 9Xs more leads. A copywriter may be asked to ghostwrite an eBook or journal. But then you can charge more. (As much as 20%) because you're not being credited for your work as a freelance copywriter.

Do You Need A Niche For Copywriting?

No, you don't need a niche for copywriting. But by focusing on one market, you become the expert. So instead of being a jack of all trades and the master of none, you become an authority. Copywriting is an online business model that allows you to concentrate on one market or one industry. The idea is to learn as much as you can about your ideal client.

  • What are their pain points?
  • What kinds of questions are they asking? 
  • Where do they hang out online? 
  • What style of copy do they like the best? 

The more you understand the market and your potential customer, the better research and copy you can deliver. But the issue with picking a writing niche is that you limit your career options. For example, What if AI takes over the copy for your industry?

What if there's no longer a demand in the market for the product or service you write for? The key is to gain experience as a niche writer or freelance writer. Write and study copy. Take a course like Dan Lok's High Income Copywriter or check out Nicki Krawczyk's Filthy Rich Writer resource. Learn the craft. Then pick the right niche for you and become the expert.

What Are Some Things To Consider When Choosing A Copywriting Niche? 3 Industry Tips For Picking the Best One For You

Things to consider when choosing a copywriting niche are first to identify the target audience. Then understand what problems they have. For example, Can you develop a unique angle? Can you share a style of copy that's better than what's already online? Does this niche have an active online community?

Then check out the competition. Is the market saturated? Can you earn money writing stories and make a steady income in this niche? Do you have an idea for a selling point that isn't being offered? The key is to learn as much as you can about the niche. Research its audience. How will you rise above the noise and get a ton of eyeballs on your copy? Three industry tips for picking the best copywriting niche in 2024 include:

1. Does This Copywriting Niche Hold Your Interest?

Does this copywriting niche interest you? Do you have experience with this niche? Once you master the skills you need as a content writer, a niche is a way to sell your freelance copywriting services for big bucks. Instead of working for everyone, you're an expert.

You have one client avatar and one copywriting type. But if your goal is to make money with copywriting, you'll be writing a lot of copy. So pick an industry or type of copy you find interesting. Something you're curious about or have experience with. Then position yourself as the go-to writer in that niche.

2. Is There A Demand In The Market For This Copywriting Niche?

To find out if there's a demand in the market for this copywriting niche, start by checking out the competition. Where are they lacking? What could you do better? Is there an untapped or underserved community in this niche?

The idea is to pick a niche that people are searching for online. Write copy for things that people want. Because if the niche doesn't have an audience, it can't be profitable. Use tools like Google Trends or Facebook Audience. Is this niche trending? Is it seasonal? Be willing to test and retest your copy and niche until you find the right one.

3. Can You Develop A Unique Voice In This Copywriting Niche?

A unique voice makes you distinct. It's what sets you apart from another B2B copywriter or content creator. In 2024 your voice is one of the best ways to get the right kind of attention online. The key is to use words and copy that make you recognizable in your niche. Then you position yourself as an authority. You'll get higher conversions for clients. And drive more traffic to their websites. As a result, you can charge more money for your services.

What Are Some Challenges You Might Face When Copywriting In A Specific Niche?

Challenges you might face when copywriting in a specific niche are not being able to adapt to new advances in the market. Other issues as a niche copywriter include not asking the right questions or knowing enough about your audience.

But the biggest challenge with niche copywriting in 2024 is getting attention from the right people. There are 5.18 billion people on the Internet. The secret is to learn as much as you can about your target audience. Then create a unique voice to stand out from the competition.

Connect with the right people at a deeper level. For example, What are their pain points? What troubles do they have in their lives? How can you solve their problems? Share copy that they want to read. Write less fluff and give more value.

Provide the best answer to questions they're asking online. Shift the context of your offer. Focus on the benefits instead of the features. Then give them a reason why they need to take action on your offer right now.

What Are The Most Profitable Types Of Niches For Freelance Copywriting?

The most profitable types of niches for freelancers include the real estate market, health, and fitness, travel, or a SaaS copywriter. How much you can make with your freelance writing depends on your skill level. But it also hinges on the niche you choose and how you price your copywriting services.

For example, email copywriters usually earn more consistently. This is because email marketing has a high ROI and is always needed. Data suggests that email marketing is 40Xs more effective than Facebook or Google ads. The niches that gain the most income in 2023 include the following:

Real Estate & Travel

Fashion & Beauty

Tech & AI


Mental & Alternate Health

Health/Fitness & Medical


Food & Drink

Is Copywriting Oversaturated? 

No copywriting isn't oversaturated. To get the right attention, stay relevant, and be a top-of-mind business, a company always needs to be publishing copy. They also need to post on multiple channels. Data suggests that the copywriting industry was worth over $21 billion in 2022 and is growing by 7.6% until 2028. In 2024, digital marketing is the best way to connect with a broader audience and boost sales.

But copywriting is the crux of every great digital marketing agency campaign. For example, research states that almost 409 million people view more than 20 billion web pages on the Internet, and 4.9 billion people are on social media. So AI might push mediocre and low-writing copywriters out of the market. But for a freelance writer that knows how to use persuasive language. Or a writer that can get people to take action and get high conversions will continue to be in high demand.

What Is The Most Popular Type Of Copywriting?

The most popular type of copywriting is storytelling. In 2024 it's all about mixing a compelling narrative with an edgy marketing approach. The key to storytelling is to know as much as you can about your audience. Then tap into psychological principles. For example, What are their values and beliefs? What drives them to make a purchase? How can you create scarcity to make them act on your offer?

Highlight how your product or service will make their life better. Share social proof and stats. Develop a unique value proposition. One that taps into their emotions and evokes impulse buys. Write relevant copy in your chosen niche that adds value to a person's life. Don't just tell a story with no purpose. Instead, use your brand voice and provide the best answer or solution for the right people. 

How To Become A Copywriter

To become a copywriter or own a copywriting business;

  1. Learn copywriting skills
  2. Pick the right copywriting niche
  3. Design a copywriting portfolio
  4. Develop the perfect copywriting pitch
  5. Build a copywriting client base

1. Learn copywriting skills

Study and learn key copywriting skills. Like mastering the language you intend to write. Or learn how to take a convoluted topic and explain it to the general population in a way that makes sense. Then research the buyer's psychological behaviors. Get what drives people to purchase. Focus on your copy style. For example, will you write sales copy, ad copy, or direct response copywriting?

2. Pick a copywriting niche

Do market research and choose a niche that has demand but holds your interest. Look for a gap in the market and pick a niche with an online community with people who want to read your copy. But remember, you're going to be writing about this topic for hours every week. So pick a niche you find interesting or have experience with.

3. Design a copywriting portfolio

Create a writing portfolio with samples of your copy from various types. Add social proof like reviews and testimonials. Then include your value proposition and a clear call to action.

4. Develop a copywriting pitch

Practice your pitch. Tell every person you know what you do. Send cold emails, attend networking events, and join Facebook groups and forums in your niche. Then be the best commenter. Share valuable copy. Ask for referrals. Offer to do a sample piece for a review or testimonial to build a reputation. The Freelance Writing Den 2x by Carol Tice also covers this topic.

5. Build a copywriting client base

Build your client base by overdelivering and providing the best copy you can. Lead with value and pay attention to the details. Know your worth. But price your copywriting services fairly.

How Does Local Lead Generation Compare To Niche Copywriting?

Like niche copywriting, the local lead generation business model is a way to make money online. The idea is to build and rank simple websites. They target one location and offer one service. Then use local SEO tactics to get those sites to the top of the search engines. Much like niche copywriting, with lead generation, you can pick one niche and build websites in multiple cities. For example, you could create a drywall site in X, Y, or Z town. But by narrowing down your niche, you can learn everything about the business, the customers, and the services people search for online. 

The beauty of lead generation is that you're not limited to one niche. You don't need to just build and rank websites where you live. Instead, you can design sites anywhere in the world. And even if only 20% of your lead generation properties are successful. Once they start producing leads, you sell them to a local business owner for profits as high as 85%-90%. Each site takes 10-15 hours to make and costs about $500.

But once they're at the top of the SERPs, they're valuable digital real estate. You don't have to spend a ton of time on maintenance. So unlike copywriting, which dictates you need to write to get paid. With lead gen, you earn passive income. Learn the process, and you can scale super fast. Then you can make even more money.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}