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101 Dan Lok Quotes, HTC Program (2024 Update)

April 30, 2022

This list includes some of the best Dan Lok quotes that can motivate you to be the best entrepreneur you can be.

Motivation and inspiration are like oxygen for an entrepreneur and we're going on a deep ocean dive here.

Dan Lok is a great sales & business teacher who I've learned a lot from in his High Ticket Closer sales program.

In 2014, I got started with entrepreneurship when I learned how to make money by generating leads for small businesses.

Today, I make over $50K per month from my lead gen efforts.

If you'd like to see how, click the link below...

If you're looking to get started in a REAL business, I'd recommend checking out the above.

Ok, time to get into the list of Dan Lok's best quotes.

Enjoy!


Be Understanding

1. "If you are focused on delivering value, money comes." - Dan Lok

2. "People buy based on emotions, and they justify with logic." - Dan Lok

3. "People don’t buy products or services. They buy stories." - Dan Lok

4. "Remember, people don’t buy from you because they understand what you sell—they buy from you because they feel understood." - Dan Lok

5. "Social capital is a following of people who like you, trust you, support you, and are willing and capable of buying from you." - Dan Lok

6. "The amount of money you make is in direct proportion to how deeply you understand your marketplace’s pain." - Dan Lok

7. "The best marketers aren’t the best talkers… although many of them could charm the pants right off you…they’re the best listeners. They know how to hear what prospects are really saying and what they’re not saying." - Dan Lok

8. "Watch how you treat those very first few people, your very first fans." - Dan Lok

9. "Smart people have good answers. Geniuses have good questions." - Dan Lok

10. "You don’t have to be a marketing genius. Your customers are the marketing genius. They’ll tell you what they like and they will also tell you what they don’t like and what they are willing to pay for" - Dan Lok


Be Wise

11. "A limited offer has unlimited appeal." - Dan Lok

12. "Decide who you are going to learn from." - Dan Lok

13. "Entrepreneurs solve people’s problems at a profit." - Dan Lok

14. "Extreme clarity leads to extreme results." - Dan Lok

15. "How can you inject stories into everything you do?" - Dan Lok

16. "I was the invisible kid." - Dan Lok

17. "If you study failure and avoid those, the chance of you succeeding becomes much higher." - Dan Lok

18. "Lame people, blame people." - Dan Lok

19. "Most entrepreneurs fail because they underestimate the difficulty and the effort that it takes to succeed." - Dan Lok

20. "Once you know how to work hard, you need to know how to work smart." - Dan Lok

21. "The secret to having it all is knowing you already do." - Dan Lok

22. "You'll never outperform your internal self-image." - Dan Lok

23. "Your network is your net worth. That's why I only hang out with winners." - Dan Lok

24. "Your will decides your future and so your courage in oneself also be different at least from what others do." - Dan Lok

25. "Be humble. Stay open-minded. You can learn something from everybody." - Dan Lok

26. "It isn’t about finding yourself as much as it is creating yourself." - Dan Lok

27. "Our problem is not that we don’t have enough opportunities to make money. Our problem is that we have too many opportunities to lose it." - Dan Lok

28. "Remember: ignorance is not bliss, ignorance is poverty. Ignorance is an illness. Ignorance is devastation." - Dan Lok

29. "The law of clarity states: the more clear you are about your goals and objectives, the more efficient and effective you will be able to get what you want." - Dan Lok

30. "The people you hang out with greatly impact your future. If you hang out with four millionaires, you'll be the fifth. But if you hang out with four losers, you'll also be the fifth." - Dan Lok

31. "The uncertainty and lack of clarity about the potential outcome is the root of the problem." - Dan Lok

32. "You can be very busy and not accomplish a whole lot at the same time. Just because you’re splashing in the water, doesn’t mean that you’re swimming." - Dan Lok


Discipline

33. "Getting rich is not an act, it is a habit." - Dan Lok

34. "What gets measured, gets improved." - Dan Lok

35. "I was broke once, but I have never been poor. Poor is a state of mind. It is a mindset." - Dan Lok

36. "Once you know who you want to become, you know what actions you need to take to get there." - Dan Lok

37. "What I notice is, high-performance people? We are self-motivated." - Dan Lok

38. "Nothing gets done without a deadline." - Dan Lok

39. "Wherever your attention goes, energy flows and results show." - Dan Lok


Dominate

40. "Become so good at your skill, or at least be different enough to be irreplaceable." - Dan Lok

41. "It’s better to be hated than ignored." - Dan Lok

42. "Maximum results in Minimum Time." - Dan Lok

43. "The best skills can't be developed by watching a bunch of videos. They can only be developed by having a single mentor or someone to show you exactly what they did, and copy them." - Dan Lok

44. "The goal is not to get rich but to stay rich." - Dan Lok

45. "Visibility is more important than ability. You need to be known. You need people to want to hire you. Without customers you have no revenue, and no revenue means no business." - Dan Lok

46. "You don’t want to compete in a market or niche. You want to dominate it. Any company that’s a great company always dominates." - Dan Lok

47. "Follow the market. Follow your gifts. What are you good at? Not necessarily what are you passionate about, but what are you actually good at?" - Dan Lok

48. "I believe most people don’t know how to make money. Fewer know how to keep money. And almost no one knows how to multiply it." - Dan Lok

49. "The fear of failure is an illusion. Success is the true fear." - Dan Lok

50. "Money is like sex. You’ll think of nothing else if you don’t have it." - Dan Lok


Goals

51. "I’m just a guy with desire and ambition and goals. And I didn’t give up. I just kept on going. Anybody can do it if they want it bad enough." - Dan Lok

52. "Rich people count their money regularly." - Dan Lok

53. "Think accomplishments, not activities." - Dan Lok

54. "Today I have the greatest job in the world. I work when I want, where I want, with whom I want, doing whatever I want to do." - Dan Lok

55. "Your comfort zone is your income zone." - Dan Lok

56. "If you truly want to save others, you could only give coming from a place of abundance." - Dan Lok

57. "Decide exactly what you want. What would you do for money? What would you not do for money? Where do you want to live?" - Dan Lok


Have Disclipine

58. "Many entrepreneurs lack focus. They cannot focus on one thing. They jump from one thing to another. The greatest edge you can have is laser beam focus." - Dan Lok


Keep Pushing

59. "Anybody can do it if they want it bad enough." - Dan Lok

60. "Constantly improve your earning ability." - Dan Lok

61. "I failed at 13 businesses before having my first success. Once you succeed, nobody cares about your failures." - Dan Lok

62. "If you have no critics, you likely have no success. Anyone in the world who is making an impact will be criticized." - Dan Lok

63. "Live your life as if all your dreams have come true, and then challenge your relaity to catch up." - Dan Lok

64. "Man’s mind stretched to a new idea never goes back to its original dimensions." - Dan Lok

65. "Sometimes you break down before you break through." - Dan Lok

66. "Success is living life on your own terms." - Dan Lok

67. "Success is on the razor’s edge of failure." - Dan Lok

68. "The great thing about business is you can screw it up, make mistakes, and fail many, many times. But it only takes one win to make up for all of those losses." - Dan Lok

69. "The number one quality of a successful entrepreneur is the ability to endure pain for a long period of time." - Dan Lok

70. "You want to strive for freedom and not comfort. You don’t want to do things that are comfortable. If every day you’re not doing something that scares you, you’re not growing." - Dan Lok

71. "It's not about becoming something you're not. It's about being the man or woman you're destined to become." - Dan Lok

72. "It’s not just how much you know, it’s how fast you learn. In order to compete today, you need to learn, you need to grow. You cannot stop." - Dan Lok


Reality

73. "A penny saved is still just a freaking penny." - Dan Lok

74. "Ask yourself, "What would the best version of myself do?" - Dan Lok

75. "Behind every successful man is a smarter woman." - Dan Lok

76. "Drowning people will pull you under." - Dan Lok

77. "I don’t know the sure-fire way to success. But I sure as heck know the sure-fire way to failure, and that is to try to please everybody." - Dan Lok

78. "Money doesn’t go to people who need it. It goes to people who multiply it." - Dan Lok

79. "Poor people don't count their money." - Dan Lok

80. "Quotes don't work until you do." - Dan Lok

81. "Rich people get paid before they do the work, poor people get paid afterwards." - Dan Lok

82. "Study done by the Wall Street Journal the number seven (7) has been found to be the number that most people respond to." - Dan Lok

83. "Those who can’t do, criticize." - Dan Lok

84. "You can't get rich looking poor." - Dan Lok

85. "You’ve heard of the term ‘get rich quick.’ Somehow, in our society, we believe if you make your money quickly, it must be something shady. You must be doing something illegal. It must be a scam, right? But when people ask, ‘Is it get rich quick?’ I say, ‘You better hope that it is.’ Why? Because you don’t have enough time to get rich slow." - Dan Lok

86. "F*ck you. You’re not an entrepreneur. You haven’t earned the right to be an entrepreneur – yet. Develop your high-income skill… then you can be an entrepreneur." - Dan Lok

87. "Geniuses are made, not born." - Dan Lok

88. "How many of these tasks are moving you toward the outcome you want." - Dan Lok

89. "It’s no longer the big fish eating the small fish—it’s the fast fish eating the slow fish." - Dan Lok

90. "If you are worried about what other people think of you, it will be very hard to get the success you want. It limits you from taking action." - Dan Lok

91. "Most people are addicted to their struggles." - Dan Lok

92. "The very first rule of online marketing is, first of all, you need to know who your audience is. It’s not about making noise, it’s not about just getting your name out there." - Dan Lok

93. "Unless commitment is made, there are only promises and hopes… but no plans." - Dan Lok

94. "You can’t expect support from family and friends." - Dan Lok

95. "You have to learn to be alone without being lonely." - Dan Lok

96. "You must surround yourself with mentors, not gurus." - Dan Lok

97. "Facts tell, stories sell." - Dan Lok


Sacrifice

98. "People don’t buy their way into something, they buy their way out of something." - Dan Lok

99. "What’s the price you are willing to pay for success?" - Dan Lok

100. "You must determine the price that you will have to pay to achieve success, and then get busy paying that price." - Dan Lok

101. "Stop thinking that you can overcome your environment with willpower. It does not work. Trust me, I’ve tried. And the problem is, most people are afraid to walk away from the toxic environment they live in because they’ll lose their friends. Afraid of what their friends will think about them, and that they’ll be alone. That is okay. It means it is time to change your environment, and to find new friends who are on the same path as you are. To support you." - Dan Lok


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Ippei Kanehara
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