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101 Dan Lok Quotes, HTC Program (2024 Update)

April 30, 2022

This list includes some of the best Dan Lok quotes that can motivate you to be the best entrepreneur you can be.

Motivation and inspiration are like oxygen for an entrepreneur and we're going on a deep ocean dive here.

Dan Lok is a great sales & business teacher who I've learned a lot from in his High Ticket Closer sales program.

In 2014, I got started with entrepreneurship when I learned how to make money by generating leads for small businesses.

Today, I make over $50K per month from my lead gen efforts.

If you'd like to see how, click the link below...

If you're looking to get started in a REAL business, I'd recommend checking out the above.

Ok, time to get into the list of Dan Lok's best quotes.


Be Understanding

1. "If you are focused on delivering value, money comes." - Dan Lok

2. "People buy based on emotions, and they justify with logic." - Dan Lok

3. "People don’t buy products or services. They buy stories." - Dan Lok

4. "Remember, people don’t buy from you because they understand what you sell—they buy from you because they feel understood." - Dan Lok

5. "Social capital is a following of people who like you, trust you, support you, and are willing and capable of buying from you." - Dan Lok

6. "The amount of money you make is in direct proportion to how deeply you understand your marketplace’s pain." - Dan Lok

7. "The best marketers aren’t the best talkers… although many of them could charm the pants right off you…they’re the best listeners. They know how to hear what prospects are really saying and what they’re not saying." - Dan Lok

8. "Watch how you treat those very first few people, your very first fans." - Dan Lok

9. "Smart people have good answers. Geniuses have good questions." - Dan Lok

10. "You don’t have to be a marketing genius. Your customers are the marketing genius. They’ll tell you what they like and they will also tell you what they don’t like and what they are willing to pay for" - Dan Lok

Be Wise

11. "A limited offer has unlimited appeal." - Dan Lok

12. "Decide who you are going to learn from." - Dan Lok

13. "Entrepreneurs solve people’s problems at a profit." - Dan Lok

14. "Extreme clarity leads to extreme results." - Dan Lok

15. "How can you inject stories into everything you do?" - Dan Lok

16. "I was the invisible kid." - Dan Lok

17. "If you study failure and avoid those, the chance of you succeeding becomes much higher." - Dan Lok

18. "Lame people, blame people." - Dan Lok

19. "Most entrepreneurs fail because they underestimate the difficulty and the effort that it takes to succeed." - Dan Lok

20. "Once you know how to work hard, you need to know how to work smart." - Dan Lok

21. "The secret to having it all is knowing you already do." - Dan Lok

22. "You'll never outperform your internal self-image." - Dan Lok

23. "Your network is your net worth. That's why I only hang out with winners." - Dan Lok

24. "Your will decides your future and so your courage in oneself also be different at least from what others do." - Dan Lok

25. "Be humble. Stay open-minded. You can learn something from everybody." - Dan Lok

26. "It isn’t about finding yourself as much as it is creating yourself." - Dan Lok

27. "Our problem is not that we don’t have enough opportunities to make money. Our problem is that we have too many opportunities to lose it." - Dan Lok

28. "Remember: ignorance is not bliss, ignorance is poverty. Ignorance is an illness. Ignorance is devastation." - Dan Lok

29. "The law of clarity states: the more clear you are about your goals and objectives, the more efficient and effective you will be able to get what you want." - Dan Lok

30. "The people you hang out with greatly impact your future. If you hang out with four millionaires, you'll be the fifth. But if you hang out with four losers, you'll also be the fifth." - Dan Lok

31. "The uncertainty and lack of clarity about the potential outcome is the root of the problem." - Dan Lok

32. "You can be very busy and not accomplish a whole lot at the same time. Just because you’re splashing in the water, doesn’t mean that you’re swimming." - Dan Lok


33. "Getting rich is not an act, it is a habit." - Dan Lok

34. "What gets measured, gets improved." - Dan Lok

35. "I was broke once, but I have never been poor. Poor is a state of mind. It is a mindset." - Dan Lok

36. "Once you know who you want to become, you know what actions you need to take to get there." - Dan Lok

37. "What I notice is, high-performance people? We are self-motivated." - Dan Lok

38. "Nothing gets done without a deadline." - Dan Lok

39. "Wherever your attention goes, energy flows and results show." - Dan Lok


40. "Become so good at your skill, or at least be different enough to be irreplaceable." - Dan Lok

41. "It’s better to be hated than ignored." - Dan Lok

42. "Maximum results in Minimum Time." - Dan Lok

43. "The best skills can't be developed by watching a bunch of videos. They can only be developed by having a single mentor or someone to show you exactly what they did, and copy them." - Dan Lok

44. "The goal is not to get rich but to stay rich." - Dan Lok

45. "Visibility is more important than ability. You need to be known. You need people to want to hire you. Without customers you have no revenue, and no revenue means no business." - Dan Lok

46. "You don’t want to compete in a market or niche. You want to dominate it. Any company that’s a great company always dominates." - Dan Lok

47. "Follow the market. Follow your gifts. What are you good at? Not necessarily what are you passionate about, but what are you actually good at?" - Dan Lok

48. "I believe most people don’t know how to make money. Fewer know how to keep money. And almost no one knows how to multiply it." - Dan Lok

49. "The fear of failure is an illusion. Success is the true fear." - Dan Lok

50. "Money is like sex. You’ll think of nothing else if you don’t have it." - Dan Lok