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Digital Real Estate Investing For Beginners: Why You Need To Start Now

August 9, 2023

Digital real estate offers a chance to make money online. But what is it? And do you need to invest in the Metaverse or NFTs to be successful? Web 3.0 can be confusing. But there are other options for beginners. Or people looking for a way to secure a passive income. 

In this article, we take a closer look at the pros and cons of digital real estate. Plus, where to buy it. How much it costs. And how to make money with online assets like local lead generation websites to secure a passive income. 

What Is Digital Real Estate Investing?

Digital real estate investing is anything you own that exists online. The key is that you have to own it. Digital real estate isn't easy money. But it's valuable because people want it. And it's a chance for you to diversify your income stream. Do it right, and it can even generate a passive income.

In fact, digital real estate investing isn't that different from traditional real estate investing. And once you have an authoritative online asset. You can make a ton of cash from your investment. Plus, you can sell your online property just like physical real estate. Or you can rent out your digital properties. Become a digital landlord and own online assets like a lead generation company to make a passive income.

How Do You Make Your Digital Real Estate Valuable?

Digital assets need to be at the head of the pack to be valuable. But getting your digital property to the top of the SERPs requires time and effort. (Because there are only so many spots of premium property available). And you need to focus where there's traffic. So you need to learn how to leverage your assets to create value. And find out everything you can about your audience.

Tips On Getting Started With Digital Real Estate Investing:

  • What do you find interesting?
  • Where are your digital people spending their time?
  • What kind of content can you publish?
  • Does your product or service solve a problem?
  • Can your product or service improve a person's life?

You need to publish high-quality and consistent copy. Content that is evergreen and useful. (While still being educational, entertaining, or solving a problem). Get niche-specific and create an online resource where people want to come. 

Use tools like Keywords Everywhere, Answer The Public, or a Google search. Find out what people are searching for. Then figure out how you can drive traffic to your online investment with your content. But creating a valuable virtual asset takes time. And a lot of it. So you need to stay consistent. 

What Are Some Examples Of Digital Real Estate?

Digital real estate is anything online that can be bought and sold. Or that provides value for a specific audience like:

Where Can You Buy Digital Real Estate & How Much Does It Cost?

You can purchase digital property as a website or landing page domain. Domains typically cost between $10-$20/year to own. (They're like your street address in physical real estate). But you also need to pay for hosting fees which will run between $3-$18/month. (These are like the house you live in).

You can buy domains and hosting from sites like:

Or, if you have a bigger budget, you can buy existing domains from platforms like: 

Purchasing existing sites can cost anywhere from a few hundred dollars to over a million. (For example, sold for $872 million). 

“In 2022, Web 2.0 companies, like websites and social platforms, have a global market value of $15 trillion”. Quicken Loans

However, these online properties already have some value. But you need to optimize them. Figure out how to leverage Google and drive online traffic to your websites. And how you can increase their value to generate recurring income.

Like starting a local lead generation business. Building and ranking websites that generate leads for small business owners. You get your sites to the top of the SERPs, and they are prime real estate. They bring in leads that you sell for profit and achieve passive income.

Of course, you can own digital real estate without spending money. Things like social media accounts or YouTube channels cost nothing to create. But it's up to you to monetize your assets in the virtual world. So you don't pay cash. But you need to be prepared to pay with your time.

And you need to research to make sure you pick the right asset. Because while there are a ton of opportunities, there's only room for one winner. So you need to find a way to develop digital land that fills a gap in the market. Or that's better than what's currently online.

What Are The Pros & Cons of Investing In Digital Real Estate?

Digital real estate investing comes with pros and cons like:

Advantages Of Virtual Real Estate Investing

You can create an online property through thin air, and investing in digital real estate takes less time to recoup initial investment costs than physical property.

Digital real estate investing offers a higher ROI potential than traditional assets (up to 10X more).

Virtual land can generate revenue and increase in value over time.

Drawbacks Of Digital Real Estate Investing

Virtual assets have incredible volatility and can be highly unpredictable.

There is little to no regulation within the market.

There's a high risk of hacking or cyber security threats.

How Can You Make Money With Digital Real Estate?

You can make money with digital real estate if you know how to leverage the algorithms. And understand how to drive traffic to your online assets consistently. But you need to capture the attention of a target market. (Money goes where the attention is).

So you need to be consistent and create exciting content that provides a solution. (Your goal is to gain attention and grow an audience). You need to build your digital platform. So it creates value for a person, brand, or business. But if you're successful, your asset can be worth big bucks. A few of the more popular ways to make money with digital real estate include things like:

Popular Ways To Make $$$ With Digital Real Estate

  • Websites: Build an authority blog, a lead generation property, or promote other people's products and services through business models like affiliate marketing or develop an ecommerce website

  • Social Media Accounts: Become an influencer or offer a premium service
  • YouTube Channel: Sell merchandise, participate in crowdfunding or create sponsored content

  • Apps & Digital Products: Courses or software you can sell over and over again

You need to decide on your platform. And be willing to do the work to position your digital real estate. So be prepared to invest the time to publish high-quality, optimized, and well-written content. 

But once you have an asset of value, you can further capitalize on it with things like:

  • Affiliate Links
  • Sponsored Posts
  • Paid Advertising
  • Become An Influencer
  • Sell Products Or Services

Pro Tip: You can monetize your virtual land in more than one way. 

What Is Renting Virtual Assets?

Renting digital assets is a chance to secure a steady income stream. If you can create a digital asset that offers value, you have a ticket to a passive income. Because there are only a limited number of spots at the top, online brands and businesses will pay serious coin to get in front of that target audience.

So you need to treat your assets like real property and develop a valuable digital asset. But then you can 'rent' out your online investment property for things like:

  • Display Ads and Sponsored Posts
  • Affiliate Links & Brand Partnerships
  • Ad Sense & Subscriptions

Renting digital assets is one of the best ways to generate a steady cash flow and recurring income. And it might be the best online business in 2024. Think of sites like Home Advisor and Thumbtack. Both use their virtual property to generate leads they auction off to business owners. 

Local lead generation is a rank-and-rent business model based on a similar premise but a much smaller scale. Instead, you focus on a local market. (Target a specific niche in an identified area). Not only is local easier to rank for than national.

But because you're focusing on a local market, you provide a valuable service to small business owners. Find popular keywords using Google or third-party tools like SEMRush and Ahrefs to determine:

  • Where is there a demand?
  • What are the top search queries on Google?

You have to invest the time to learn the skills you need to build, optimize and rank in the local market. And know how to position your website at the top of the SERPs. But, then, your lead gen property is like a digital billboard.

You own an investment opportunity that acts as a lead magnet you can rent and secure a recurring monthly income. (Just like a landlord who owns rental property and gets a monthly check from their tenants.)

Why You Should Invest In Digital Real Estate

You should invest in digital real estate now. Not only are there plenty of opportunities. But owning virtual assets is a way to diversify your income. As a result, even digital real estate investing for beginners is a chance to earn a steady cash flow and become more financially secure. Plus, it's easy to scale once you have a proven concept. (Like the lead generation business model).

And if your online properties become valuable, they also become powerful. Understand how to put your assets in a 'good neighborhood.' One with lots of traffic and attention. And you will make money. Of course, it takes work. But investing in digital real estate is an incredible opportunity in 2024.

Our Number One Digital Real Estate Investment Recommendation

Digital real estate investing for beginners doesn't have to be confusing. And it doesn't need to be expensive. Of course, you can try your luck at the myriad of options in Web 3.0.

But if you'd rather forgo buying land in the Metaverse. Or take a pass on cyber attacks on your crypto wallet; there are other options. And unlike starting a blog or YouTube channel. (That can take 12-18+ months to establish and create value). You can opt for a more straightforward business model like local lead generation

Local lead generation

You build sites like the one above. And the beauty of lead generation is that you can create as many sites as you want. (I have over 80). Each site is a digital asset. And you can rank your virtual property at the top of the SERPs in as little as 6-8 weeks.

Your lead generation websites bring in leads. You then sell those leads to small business owners for a profit. So you make a passive income, and local companies get more work. And once you have a system, you just rinse and repeat.


The digital world provides all kinds of choices when it comes to investing and making money online. But you need to determine your skill set and focus on what you like to do:

  • How will you drive online traffic to your real estate property? 
  • What real estate deal do you find most appealing? 
  • Do you want to buy and sell virtual property?
  • Or would you prefer to be a digital landlord? 

And make a monthly rental income, like the lead generation business model). There's no wrong answer. So take the time to learn and understand how to monetize your online assets. But do it right, and you can earn passive income with your digital real estate investment.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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  1. Interesting and informative.
    I have soo many questions! Mind you….I'm admittedly digitally illiterate. Where's the "start a lead generation website for dummies"
    book? I could use some of that passive income flow. Can you point me in right direction to get started? Appreciated. Jenny

  2. I believe in investing in digital real estate and owning your own web properties. It's safer to own a site or piece of property on the internet that you can monetize (or sell when it becomes profitable), so that nobody can take it away from you. Plus if you need to change monetization options on a site or property, you can do so whenever with just a simple decision – because you own it.

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